LOCAL BUSINESS
a different kind of search MEET DOREEN BROWN, SEO EXPERT AND FOUNDER OF LET’S GET VISIBLE Words Hayley Griffiths @hayleyg.creative
A sea change from Melbourne to the sunny shores of Wollongong in 2003 led Doreen Brown on a search for a different career path. She found all that and more, starting her own consulting business in Search Engine Optimisation (SEO) and assisting many local businesses along the way with their own – albeit different kind of – search. Doreen had been a training consultant in the financial services sector for over 15 years when she decided to transition into the digital marketing space. Landing an entry-level role for a Sydney agency, Doreen spent five years learning SEO from the ground up. It was during this time that Doreen had her ‘a-ha’ moment, realising that SEO was her true passion. Fast forward a few years and unexpectedly the agency closed. “I went from managing teams in Australia and America to being unemployed,” explains Doreen. With a glass half full attitude, she saw this as the perfect opportunity to launch her own consulting business, Doreen Brown Consulting. In 2020, the business was rebranded to Let’s Get Visible, consolidating her offerings including a podcast and online academy. What fuels her passion for the business? Seeing so many business owners missing out on critical support in digital marketing because they can’t afford big agency rates. That’s where Let’s Get Visible steps in: “We support busy businesses that want to outsource their SEO and digital marketing efforts or train their existing internal teams in SEO.” Now, if you’re reading this article and thinking ‘what is SEO?’, don’t worry you’re not the only one! Luckily, Doreen is here to make sense of it all. “SEO has evolved so much over the years and now it's all about creating an online experience for users that will meet their needs. It's not about how many keywords you can get on page one,
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