DO ANY OF THESE EMPTY PROMISES SOUND FAMILIAR? Since your home is no longer actively on the market, you’ve probably received innumerable calls from real estate agents all making the same promises:
I’LL SELL YOUR HOME OR I’LL BUY IT
I HAVE A BUYER FOR YOUR HOME
I’LL SELL YOUR HOUSE IN 90 DAYS OR LESS
the only result T H AT M AT T E R S I S S O L D
At Coastal Luxury Partners, we know that a promise is only as good as the end result. The only result that ultimately matters is that your home is sold … and sold for the right price.
my home didn’t sell NOW WHAT? You put your home on the market and it didn’t sell. Undoubtedly, this has created a lot of stress, inconvenience and anxiety for you and your family. Perhaps the questions you’re asking yourself right now are, “What went wrong?” and “What should I do next?” When things don’t go as planned, it can be easy for a seller to give up on the excitement they once had to move. You may even be sitting there reading this thinking that it’s best to throw in the towel and give up on the dream of selling. Perhaps you are thinking that it is better to wait for an extended period “when the market is better.” You may even be questioning whether or not to work with a real estate agent. Are you thinking there must be a better way? You are not alone. In fact, competition for qualified buyers is fierce. Our first priority as we work together, is to take a step back and analyze the situation. Use this guide to become re-inspired as you prepare to move forward. Together let’s assess what factors led to your home not selling. I know how frustrating it can be to consider starting the process again. Getting your hopes up, keeping the house in tip top condition, being “on call” with short notice to accommodate buyers … I’m sure you are ready for this process to be over and move on with the next chapter of your life.
Your Dreams and Goals Matter History does not have to repeat itself … you can and will sell your property. The key is to position it correctly and maximize marketing exposure, which is our specialty. Ask yourself, was your agent passionate about selling your property? Was your agent invested in your goals? If not, now is the time to find the agent who will get your home sold, and that agent is with Coastal Luxury Partners.
Billy, and his wife Nancy, wanted to move to Texas to be closer to their children and grandchildren. It’s where they were originally from, and they were excited about the move. Sadly, when Billy and Nancy listed their home, things didn’t go exactly as planned. They listed with an agent who both over promised and under delivered. It became clear after sitting on the market for 269 days, that most of the promises they were given were simply empty promises. While their home was for sale in Lakewood Ranch, they started construction on a new home in Texas. After almost a year of lackluster activity, and financing two properties, it was clear they needed help … right away!
“Selling this home has been one of the most frustrating experiences my wife and I have ever experienced. We are discouraged and unsure of what to do next to say the least,” Billy told our team when we met. The Coastal Team listed the property and went to work right away, customizing a proven marketing strategy to attract agents and buyers to the home. “I really felt charged with the responsibility to help the Tullos family move to Texas, and fix this sale. I was not going to let them down.” We had immediate interest with the new launch, and in just 19 days, a buyer made an offer on the home and we went under contract. One month later, Billy and Nancy were packing for the moving truck, and sold at 95% of list price … finally.
“You are gracious and generous, and very much appreciated. Thank you for all you did to sell our home. Please use our name as a reference. ” God bless, Billy & Nancy If there was a chance to re-ignite the initial excitement you had to sell your home AND get your home sold so you can move on to your next chapter, would that process be worth investigating? Isn’t it time a real estate professional prioritized YOU and your family’s goals? It is our pleasure to be of service, and after meeting with us, you will be fielding calls from moving companies, not more real estate agents!
ORIGINAL
TOTAL
RESULTS WITH
% OF SOLD
LISTING
DOM WITH
COASTAL LUXURY
PRICE TO
BROKER
FIRST AGENT
PARTNERS TEAM
LIST PRICE
Keller Williams
Coldwell Banker
Premier Sotheby’s
Michael Saunders
Barrett
Realty
269 Days
129 Days
181 Days
154 Days
155 Days
Rosedale Realty AND
226 Days
EXP Realty
Michael Saunders
179 Days
Pending in
19 Days Pending in
49 Days Pending in
6 Months Pending in
3 Months Pending in
24 Days
Pending BEFORE Hitting the MLS
Pending in
73 Days
95%
94%
93%
95%
99%
98%
94%
1
myth I NEED AN AGENT FROM A MAJOR FRANCHISE BROKER TO SELL MY HOME
The most important thing that our track record proves is that you can believe in our dedication to each and every client.
Franchise Brokerages are great; however, it is the individual agent that sells the home. ALL agents offer the same platforms to display your home for buyers. If you are using an agent with a big brokerage and your home has not sold, there is another obscure reason why.
Large franchise companies are in the business of building large franchise companies. They typically have great training on operations (file steps, accountability to complete documentation, legal compliance, and file tracking). The individual agent is left to handle customer care, customer service and customer concerns while the brokerage is watching the bottom line and tracking the paperwork.
Our agents at Coastal Luxury Partners are trained to address the personal concerns of EVERY client, while maintaining the credibility of the transaction. Our mission is for our agents to be invested in each client’s success. We help and assist our agents to build relationships and successfully accomplish client goals. Our process is to simply focus on the needs and motivations of YOU, the client. The size of the brokerage means nothing to your bottom line. Let’s be honest ... the number one question is how committed are we to selling your home, right? There is only one transaction that matters - YOURS!
2
myth IT’S THE MARKET’S FAULT MY HOME HAS NOT SOLD
It’s not the market, it’s the marketing.
We are all aware of the many marketing platforms required to display a home for sale. MLS, Google, Zillow, Realtor … the list goes on and on. But where do YOU fit into this world of digital madness? Well, for starters, if your home is not displayed online in its best light, you are already starting off on the wrong foot. Many times, a home can be priced right and show well, but if the individual agent did not spend the money to invest in professional pictures and marketing collateral to attract buyer attention, it doesn’t help much, does it? REMEMBER, you need an agent that knows how to market to the right buyers, correctly and quickly. You want the total package with full service.
You only have one chance to make a first impression. Your home probably has not sold because of one or two strategic adjustments that need to be identified and corrected. The core of the problem is that potential buyers are not being exposed to your property and we can fix that immediately!
Once we identify the core issues preventing you from selling your home, we can lead buyers straight to your door. Then we can lead you to the closing table and the moving truck!
3
myth I’LL START HIGH ON MY PRICING BECAUSE I CAN ALWAYS COME DOWN LATER
KEEP THIS IN MIND In most situations, your peak exposure is within the first 30 days.
Yes, getting top dollar for your home is the #1 goal, and it makes sense to maximize your profit. However, we must be careful with pricing. There are so many parameters that go into pricing a home for sale. You need an agent that knows how to give and take based on market awareness. In some markets, a home in any condition will sell in less than 30 days. In other markets, a home that is priced comparatively might be overlooked solely because the yard is not up to par.
If you are priced out of the market or at the top of the price scale, buyers could be overlooking your home for a comparable property that fits better within their budget. This is where you want to get serious when choosing your agent. Every agent can run a CMA (comparative market analysis) to determine a base line price. Our Partner Agents have the experience to dial in and detail that pricing to achieve low days on the market and maximize return on your bottom line.
We have the experience that keeps us informed and we understand the market. Choose an agent that can maximize your return. 941.739.0080 | sales@coastalluxurypartners.com
4
myth I HAVE TO FIX EVERYTHING BEFORE MY HOUSE WILL SELL
Every home is different, and every situation is different. Our job is to keep you from wasting money.
We have clients ask all the time, “do I have to fix everything so buyers will not have anything to complain about?” The short answer is “No,” mainly because we cannot begin to guess what a specific buyer wants, and more importantly we are working together to maximize your return.
Let’s take a look at a few of the most important things we will consider when preparing a home for market. Some of these things cost money, while some of them only cost time and energy. Light kitchen updates, bathrooms, landscaping, front door, nice mailbox, and good curb appeal are some of the most important things for buyers.
In this day of HGTV and fictional shows about rehabbing and making insane profits, the public view of the housing market is skewed beyond belief.
With a tour of your home, we will see how your property fits in with the surrounding neighborhood. If a home on your street sold in less than 60 days, but it had a complete kitchen remodel, you may be inclined to offer a similar look to maximize your profit. If homes in your area are selling as-is for top dollar, then a minor update might push your house to the top of the market.
What we will do together is objectively look at your home before choosing to spend money. The law of diminished returns is always the wolf at the door.
5
myth MY HOUSE IS TOO DATED TO SELL
We have the experience to downplay the unchangeable problems and overcome the doubt of the fixable ones.
People have a hard time seeing the potential in an outdated home. As the owner, you are looking at the things that make your home special and unique. The problem we will run into is the inability of buyers to look past older features that may require money to update.
We have successfully sold dated homes for top dollar. We can absolutely overcome this condition, but how you market and highlight the positives is crucial.
Price, condition, curb appeal, incentives, area research and amenities are the prolific market movers that we will maximize to sell your home for maximum profit.
Every buyer wants to find the home that highlights what is important to them! Don’t be dismayed because your neighbors home sold quickly and your home expired and you are on your second renewal. It can be frustrating, but we can help you assess the situation correctly and stage your home properly so you can sell quickly to the right buyer.
KEEP THIS IN MIND
Did your agent really understand who will want to buy your home? Did your agent know how to reach out to those specific buyers? Did your agent know how to stage your home to stand out from the competition?
6
myth ALL REAL ESTATE AGENTS ARE THE SAME
Yes, it’s true … over 90% of agents out there cannot help you. It is incredibly important when interviewing an agent that you look past the brokerage name and focus solely on the credibility of the individual agent.
Are you comfortable with the agent, and does it feel like they are being honest with you?
house that you know so well? Will they stay in contact with you during the process?
We do things differently at Coastal Luxury Partners, and it virtually guarantees you two things: 1) Your real estate goals will be exceeded 2) You will sell in the fastest time frame and end up with significantly more money
Are they willing to listen to you
regarding the nuances of the
Consider this; not only do some agents get lost in the shuffle, you and your home could get lost in the shuffle as well.
What will they do for you to successfully reach your goals?
You will not be overlooked with our agents … they are your partners in real estate.
Your goals are our priority!
success story One of our most difficult challenges was with a home that was put on the market for sale in the estate section of an upscale neighborhood. It was a neighborhood where the average days on market was 45 days! The home was put on the market at the right price, it was in the right neighborhood, and it was on the right side of the road with beautiful curb appeal. The floor plan was timeless, with spacious rooms, bright light, a grand entrance, and a private pool and outdoor entertaining area for perfect Florida living. What in the world went wrong? After the seller languished on the market with their first agent, one of the biggest franchise brokers in the area, for over 250 days, the owners reached out to the Coastal team to see what could be done. It was SO bad that this “top producing” agent had convinced the seller to drop their price again … and again … until the home was actually under valued and below market. The sellers were rightfully nervous and discouraged, and unsure of what to do next. Now, here’s the rest of the story and why we love what we do! They listened to our team and our proven marketing strategy. They allowed us to stage the property, and we brought in our professional media team; photography, aerial, and video. The home looked ok with the original agent, but it needed to be staged to look great. Buyers needed to see it differently. It went under contract in less than 30 days, and official sold within 52 days of the sellers trusting us with their home. The buyers made this comment after the closing, “Do you know what we love most about this house? It sets the tone for the rest of the neighborhood!” The buyers recognized that they had just purchased one of the best houses in the area and both parties were ecstatic.
8 QUESTIONS TO ASK YOUR NEXT REAL ESTATE AGENT 1. HOW EXTENSIVE IS THE SOCIAL MEDIA MARKETING? 2. IS VIDEO PART OF THE SERVICE? 3. ARE YOU GOING TO HAVE PROFESSIONAL
PHOTOGRAPHY? 4. WILL YOU RECEIVE STAGING ADVICE? 5. IS THERE A COMING SOON STRATEGY? 6. HOW ACCESSIBLE ARE YOU? HOW OFTEN WILL YOU COMMUNICATE? 7. ARE THERE ANY UPFRONT FEES? 8. CAN I CANCEL MY CONTRACT IF I AM NOT SATISFIED?
IT’S TIME FOR A NEW APPROACH Welcome to the Coastal Luxury Partners Listing Program It’s time for a new agent, new marketing, new buyers, and most of all … new possibilities. Ultimately, our goal is to sell your property for the most money possible. In the process, we want to reconnect you with the excitement you originally felt upon first listing your home. The truth is that 90% of all agents do not approach the sale of your home from the “who is the perfect buyer” angle. However, targeted marketing to buyers is what will sell your home and MUST be the driving force. Competition for buyers is fierce. It takes more than the old MLS, Realtor.com, Zillow and an office caravan or open house to sell a home. We have, in fact, created a custom marketing plan for ALL of our clients! We know how frustrating it can be to consider starting the process over again. Getting your hopes up, keeping the house in tip top condition, being “on call” for showings to accommodate buyers. You can and will sell your property, and together we will shatter these myths about why your home has not sold. We will work together as a team to make sure we are getting your home in front of the largest pool of qualified buyers. The key is to position your home correctly and maximize marketing exposure. This is our specialty, and we are passionate about seeing the delight in our clients eyes when they are able to move on with their dream. Allow us to take a look at your property and offer you our opinion as to your options and next steps. You don’t have to wait any longer. You do not have to feel the roller coaster ride of disappointment. Have you heard the old adage “keep doing what you are doing and you’ll keep getting what you are getting?” This is also true in real estate. If you have tried to sell, but have not been successful … if you are discouraged and perplexed, then it is time to call Coastal Luxury Partners to help you sort through the myths and find the solutions. Call or email to schedule your free, no obligation, private consultation.
HIRE US IN CONFIDENCE, FIRE US AT ANY TIME
As you undoubtedly are starting to see, whether or not your home gets sold depends heavily on the agent you choose to hire for the job. Choosing the wrong agent can be extremely costly. One of the most common concerns we hear from sellers who have been through a negative experience previously is that they don’t want to be tied down into another lengthy listing contract with another agent. We think that makes complete sense. You could be locked into a situation for months with no recourse if things go awry. Knowing this, Coastal Luxury Partners proudly offers a cancellation guarantee through our “Easy-Exit,” no- questions-asked listing contract. Either you are completely happy with our services, or you can terminate the listing agreement at any time. There’s no gimmick here … it’s plain and simple, and most importantly, in writing. We stand behind our promises!
C O M I N G S O O N M A R K E T I N G C A M PA I G N Before we officially list your property for sale in the MLS, we will begin a targeted pre-MLS campaign catered to specifically garner interest in your property ... prior to it even hitting the market. Pre-market exposure includes property placement with social media, a coming soon yard sign, and pro-active and direct agent-to-agent marketing.
PROFESSIONAL PHOTOGRAPHY Buyers begin their home searches online, and first impressions matter. This is why our company has an in-house professional media team that expertly handles every one of our listings, ensuring we show your property in the best light from the very beginning.
CUSTOM PROPERTY BROCHURES Most agents simply print the MLS page or something they create on their computer to give to prospective buyers. The Coastal Team has professionally printed marketing materials for all of our listings. Your property deserves to be presented to the market in the highest possible way, not just from a copier print out. We also have professional printed mini business card sized brochures of your listing for you to keep and hand out when you are out and about. Buyers love these little cards.
W E B S I T E U R L F O R YO U R L I S T I N G One of the problems that can occur with listing distribution sites and property websites is that your listing is just one of thousands or millions. We create a custom URL with your property address that is for your property alone! Don’t worry: of course you will be on all of the traditional sites. However, with your own URL “home” on the internet we will boost your recognition and search engine optimization.
PREMIUM ONLINE PLACEMENT Any agent can place your home on the MLS, Realtor.com, Zillow and Trulia. We go far and above to ensure our listings receive premium placement. Coastal Luxury Partners is known in the real estate market for our innovative application of technologies, and we invest highly in marketing your property online to premium sites, not just free ones.
S TA G I N G A N D P R E S E N TAT I O N Buyers often say that they cannot envision themselves living in a home given the seller’s choice of colors, furnishings, personal belongings and often clutter. Imperfections stand out, and according to US Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. Our staging services will make your home picture perfect ready!
D E D I C AT E D S O C I A L M E D I A P R O M O T I O N At Coastal Luxury Partners, we have a full-time employee dedicated to online promotion and social media marketing of your property. The role of our marketing team is to make sure that we’ve left no stone unturned in the internet marketing of your home.
HD VIDEO MARKETING Have you ever heard of a real estate company with an on-site green room? You have now! With our in-house professional video studio, we have the ability to quickly produce a stunning HD video to showcase the beauty of your property to all potential buyers.
5 - S TA R R E S P O N S E T I M E T O B U Y E R L E A D S We have a proven system to respond to and convert buyer leads for your listing, including text code technology with each property. The modern buyer moves fast, and expects us to do the same.
PRO-ACTIVE TELEPHONE MARKETING Fewer and fewer real estate agents are skilled at the art of pro-active prospecting. A dirty little secret is that most agents fear rejection and that keeps them from picking up the phone to network with other agents, neighborhood property owners, and potential buyers. Coastal agents work toward the rank of Master Salesperson and receive constant coaching that helps them obsessively work for you … which simply means that we don’t sit back and passively wait for buyers to come to us, we fearlessly and pro-actively go find them.
TIME TO MOVE IN A NEW DIRECTION The goal is to sell your home for the most amount of money in the shortest amount of time. We will get you excited
about your home sale again! C O M M U N I C AT I O N
5 S TA R P R O M I S E
The number one complaint we hear over and over is once my agent stuck a sign in the ground, I never heard from them, or I had to chase my agent down all the time. Communication is key, and to that end we have a multi-faceted communication program which HOLDS US ACCOUNTABLE to what we tell you we are going to do. Clients love our weekly updates that cover marketing, showing activity, feedback, and market changes. We work hard to stay in front of you with information!
Most clients are asked to give their agent a review of 1 to 5 stars. At Coastal Luxury Partners, we always consider what would compel someone to give us the 5th Star. When it comes to service, we view our competition as Nordstrom, Zappos, Disney, and Apple … it is our intention to take care of our customers in a way that makes them feel as special as when they interact with those companies.
H I G H LY S K I L L E D S A L E S T E A M
R E S U LT S A R E W H AT C O U N T
At Coastal Luxury Partners, we view sales as an art form, and as such our associates consistently work to get better at their craft. Gone are the days of the traditional real estate office. They have been replaced with franchise brokerages that simply put a roof over the heads of as many agents as possible, and let them loose to do their own thing. The truth is … it’s the individual agent’s activities that get a home sold. Our team at Coastal works together, meeting multiple times per week to brainstorm strategies for our clients. Managing your listing from contract to close for a successful sale is our priority.
Anyone can make empty promises or use cheap gimmicks to get your attention and your listing. The only measure of a good job is that your home gets sold. Just as the name applies, our Easy Exit Guarantee puts the control in your hands. Because we are always reaching for the 5th Star, if you are ever unsatisfied with our performance you may cancel the listing agreement. We stand behind our promises, and we use the most innovative tools and marketing strategies available. All of this translates into fast, more efficient, top dollar sales for our clients.
stories of
success
FOR SALE BY OWNER FOR OVER 11 MONTHS COASTAL PARTNERS INCREASED PRICE $44K FULL PRICE CONTRACT IN 7 DAYS
UNDER CONTRACT IN 8 DAYS REPRESENTED BUYER & SELLER 96% OF LIST PRICE
UNDER CONTRACT IN 3 DAYS COASTAL PARTNERS HIRED AFTER 226 DAYS WITH FIRST TWO AGENTS
UNDER CONTRACT IN 21 DAYS COASTAL PARTNERS HIRED AFTER SITTING FOR 155 DAYS WITH FIRST AGENT
stories of
success
FULL PRICE CONTRACT IN 5 DAYS “Needing to sell my home quickly and having watched the neighbor try to sell his by owner for over a year I was worried about how long it would take. We had a contract in under a week for more than I expected, and after seeing that, my neighbor listed his house for more than he had been asking and got it under contract in about a week. They did an outstanding job and set record prices for the neighborhood!“
UNDER CONTRACT IN 24 DAYS SOLD FOR CLOSE TO 99% OF LIST PRICE “Handled the sale of my mother's home in Sarasota while I acted as an intermediary from out of town. Not only did they get nearly our full asking price in less than a month on the market, they managed extensive renovations with no homeowner on the premises. The entire team was thoroughly professional throughout the process and kept me informed, meeting every deadline with ease. I could not be happier with our choice and give an enthusiastic endorsement.”
COASTAL PARTNERS HIRED AFTER SITTING FOR 154 DAYS WITH FIRST AGENT A++++ “Could not ask for a more experienced, knowledgeable, considerate team. Highest recommendation! If you need your property sold quick, you found the right agent!”
UNDER CONTRACT IN 19 DAYS COASTAL PARTNERS HIRED AFTER SITTING FOR 269 DAYS WITH FIRST AGENT “You will be pleased to know the only score I can think to give you is a 10! So you get all 10’s. Thank you for making this such a smooth transaction and thanks so much for the great job you have done in selling our home! We pray much success for you as you serve others.”