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S A R A S O T A
contents our promise commitment price is key art of marketing looks do matter
presentation strategic video property brochures online presence mailing campaign
24 / 7 information digital marketing buyer traffic results
why COASTAL Service You Deserve with Partners You Trust Trust is something we deeply value. It is not our expectation that this introduction will gain your trust, but we hope that it conveys how important our clients are to us. Our clients are part of our family, and we not only provide the highest service possible, but we work to develop a relationship that lasts long after every sale. We are a company founded on the idea that real estate sales and marketing must remain innovative to keep your home in front of the competition. We constantly find better ways to sell homes with the most up to date technology and marketing strategies available, while not forgetting that personal relationships matter most. Real estate is more than just a job, it’s about servicing others and building relationships that last a lifetime. We work tirelessly for our clients and stay persistent long after the job is done. We are committed and will be there for you, providing the most complete service of any realtor you have ever worked with. That’s our promise! We are grateful every day for the opportunity we have to help friends and neighbors make some of the biggest decisions in life. We are your partners in real estate. Thank you for trusting us!
our promise
my mission I love real estate. My father was in real estate. I was on development sites and had keys to our family real estate office before I had keys to my first car. Real estate is not the dirt under our homes. Real estate is what we call home. It’s where we create our story, and raise our families. There is very little that can create more meaning in our lives than the place we call home. Our dirt. Our space. Our house. It’s our life story, and that is real estate. It is meaningful, and we are honored every day to help new families create their story. Our partner agents are not in the industry for the “sale.” You are not another transaction, another number, another commission. That is not how we do business! Coastal Luxury Partners is a different kind of real estate company. We have a love for real estate, and a love for the people who will live in each home we help to buy and sell. I believe in fate – when things that are meant to happen magically fall into place. I believe you have found our company for a reason. We invite you to be a part of our family. We want you to be our client and it will be our privilege to serve you.
We want to be a part of your story!
941.877.1527 kim@coastalluxurypartners.com www.CoastalLuxuryPartners.com
commitment
attract
buyers pricing the property right
price is key
The most important step in selling your home is pricing it correctly from the start. It is a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market, it is crucial that your initial list price matches buyer expectations.
ASKING PRICE
15% above
10% above
Market Value
10% below
15% below
price is key
% of potential buyers who Will look at the property
10%
30%
60% 75%
90%
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following: ♦
If the listing price is set outside of the parameters, potential buyers may be deterred from considering your home.
♦
Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market.
♦
The closer your home is priced to fair market value when it first comes onto the market, the more likely it will sell quickly at the highest price.
♦
The higher your home is priced over market value, the fewer number of buyers will be available.
We will advise you of the following factors when assisting you to determine a listing price for your home: ♦
What have buyers recently paid for similar properties?
♦
Will this price attract enough attention from buyers to generate showings and acceptable offers?
♦
What properties are competing for the attention of your buyers right now?
♦
What properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?
price is key
ACTIVITY
buyer interest over time
WEEKS ON MARKET
A property attracts the most exciting interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of selling for the highest possible price when it is new on the market.
price is key
marketing
art of marketing
your home a marketing plan to give your property maximum exposure
art of marketing
staging We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We believe buyers tend to gravitate toward a home based on curb appeal and first impressions, which is why we will work closely with you to ensure that your home is prepared and ready for sale before your potential buyers will see it.
looks do matter
your home
•
Staged homes sell faster and for more money.
•
Staging shortens the length of time the property remains on the market.
•
It is easier to visualize the property as a future home for 81% of buyers.
•
Buyers want to see more of a staged home they initially viewed online.
•
Buyers say staging the home will positively impact the value of the home.
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Buyers are more willing to overlook other property faults with staging.
looks do matter
professional
High quality photography makes a world of difference in how buyers view your property.
presentation
photography
Our media will showcase your home to entice buyers to want to see more and schedule showings.
presentation
aerial
presentation
3d tours
presentation
brochures
property brochures
video tours Video tours allow buyers to view your home 24 hours a day. Tours are a proven method for obtaining higher sales prices. Additionally, we strategically enhance and update property videos to maximize online algorithms for buyer traffic.
strategic video
text codes TEXT CODE AND CALL CAPTURE Text codes sent buyers to personalized websites with property details, photos and tours. Buyers get information easily and immediately. Leading edge technology captures buyer telephone numbers and passes the information directly to our agents.
24/7 information
mailings Mailing and calling campaigns to the neighborhood.
mailing campaigns
online A strong online presence is imperative to attract the attention of buyers. online presence
exposure
PREMIER PAID EXPOSURE on the top real estate websites Realtor.com and Zillow 90% of all real estate purchases start with an online search. We follow strategic and proven steps to give you the exposure you need. If you hire an agent without a dominant web presence, you will be missing out on the majority of buyer traffic.
online presence
digital marketing
geotargeting Custom digital advertising that appears on hundreds of websites. Reach 20,000+ consumers wi t h five campaign ads targeting a 15 mile radius. Drive 100+ potential buyers to your dedicated property web page.
Sarasota, FL $500,000
digital marketing
internet
98%
buyer traffic
of buyers will view your home online before scheduling a showing
how do
buyers
find their new home
better marketing = more buyers = your home SOLD
buyer traffic
stories of
success
UNDER CONTRACT IN 3 DAYS COASTAL PARTNERS HIRED AFTER 226 DAYS WITH FIRST TWO AGENTS
COASTAL PARTNERS HIRED AFTER SITTING FOR 181 DAYS WITH FIRST AGENT
results
UNDER CONTRACT IN 20 DAYS
FULL PRICE CONTRACT IN 37 DAYS
FOR SALE BY OWNER FOR OVER 11 MONTHS COASTAL PARTNERS INCREASED PRICE $44K FULL PRICE CONTRACT IN 7 DAYS
UNDER CONTRACT IN 8 DAYS REPRESENTED BUYER & SELLER 96% OF LIST PRICE
results
UNDER CONTRACT IN 18 DAYS REPRESENTED SELLER & BUYER 97% OF LIST PRICE
UNDER CONTRACT IN 21 DAYS COASTAL PARTNERS HIRED AFTER SITTING FOR 155 DAYS WITH FIRST AGENT
stories of
success
FULL PRICE CONTRACT IN 5 DAYS “Needing to sell my home quickly and having watched the neighbor try to sell his by owner for over a year I was worried about how long it would take. We had a contract in under a week for more than I expected, and after seeing that, my neighbor listed his house for more than he had been asking and got it under contract in about a week. They did an outstanding job and set record prices for the neighborhood!“
results
UNDER CONTRACT IN 24 DAYS SOLD FOR CLOSE TO 99% OF LIST PRICE “Handled the sale of my mother's home in Sarasota while I acted as an intermediary from out of town. Not only did they get nearly our full asking price in less than a month on the market, they managed extensive renovations with no homeowner on the premises. The entire team was thoroughly professional throughout the process and kept me informed, meeting every deadline with ease. I could not be happier with our choice and give an enthusiastic endorsement.”
COASTAL PARTNERS HIRED AFTER SITTING FOR 154 DAYS WITH FIRST AGENT A++++ “Could not ask for a more experienced, knowledgeable, considerate team. Highest recommendation! If you need your property sold quick, you found the right agent!”
results
UNDER CONTRACT IN 19 DAYS COASTAL PARTNERS HIRED AFTER SITTING FOR 269 DAYS WITH FIRST AGENT “You will be pleased to know the only score I can think to give you is a 10! So you get all 10’s. Thank you for making this such a smooth transaction and thanks so much for the great job you have done in selling our home! We pray much success for you as you serve others.”
better marketing = more buyers =
your home sold
941.232.7752 COASTALLUXURYPARTNERS.com SALES@COASTALLUXURYPARTNERS.com
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