THE CEO’S SAVING GRACE

Tiffany Murphy could be called the CEO whisperer, due to her ability to advise and consult some of America’s top Executives. Her journey started when she bet on herself and became her own boss.

By Leslie Logan

Executive development is a way to help develop performance and skills in executive employees. Another name for it is management development.

Most CEO’s are A-type personalities and do not allow someone else to tell them how to run their business. If they are going to let someone assist them with executive development, trust is paramount.

Typically, an executive development program will focus on developing leadership skills specifically. Murphy and her business partner George Foreman II, also offer strategic planning.

Strategic planning is a process in which an organization's leaders define their vision for the future and identify their organization's goals and objectives. The process includes establishing the sequence in which those goals should be realized so that the organization can reach its stated vision.

Within the domain of well-defined strategy, there are three uniquely different and crucial strategy types:

• Business strategy.

• Operational strategy.

• Transformational strategy.

Murphy has always had skillset to develop talent. She spent over 16 years climbing up the corporate ladder at Verizon Wireless where she managed marketing, sales and operations with business to business sales.

Murphy was also a top executive at Octagon, which one of the top sporting agencies in the world.

Those positions gave Murphy the confidence to leave corporate America and start her own company.

“I kinda always knew at some point I was going to start my own business,” Murphy said.

“I knew, at some point, that I was going to have to take on the challenge of being my own boss if I was going to reach the goals that I sed for myself.” Murphy added.

Ownership was important to Murphy. She knew her intellectual property could bring her more revenue on her own, than if she worked for a company. Her goals were higher than any company could offer her, whether it was a position or great salary.

Those goals included striking out on her own, establishing a client base of some of the top companies in the country, and creating a winning firm that was desired for the fortune 100.

“We represent companies on the level of Haleburton and Marvel, a top global semiconductor company,” Murphy said. The Culture Equity specialty is writing executive level curriculums that help with diversity, equity and inclusion, and teach executives how to give speeches.

There is no limit to how the company can help employees at the C-suite level and there place that Murphy’s company will not go to assist.

With the company in its third year of business, Murphy is proud of what they have been able to accomplish so far.

“COVID-19 really gave us the opportunity to impact the marketplace. Because I was used to conducting business from Zoom and online applications, many of our clients relied on us to help them execute their strategy as their employees went home,” Murphy said.

One of Murphy’s biggest clients is the US Black Chambers, Inc. Her firm handles the activations for the organization around the country.

“We formed an amazing partnership with the USBC that has led to some groundbreaking events all over the country,” Murphy said.

This month Murphy and Ron Busby, the CEO of the USBC will host over 250 Black women of power luncheon on March 23rd in Washington, DC.

The future is bright for Murphy and she thrives as her own CEO in the world of business. ●