A Simple Link Exchange Email Templat e

Best Practices for Internal Linking

The following are best practices that should be used to properly link pages of your site together:

1.Usetext-basedlinksifpossibleandusetheproperlinkstructure.

This was covered previously in the topic.

2. Usekeywordsinyourlinktext for every link.

An important part of Google’s ranking algorithm includes checking the text of a link against text on the linked-to page. Which means use your keywords in link text!

Try not to use “Click here” or “Home” as the text of a link, otherwise Google may decide that page is about “clicks” or “homes”!

3. Linkfrom yourhome(orsitemap)pagetoeveryotherpageon yoursite.

If your Web site is relatively small (less than 10 pages or so), your home page can effectively function as your sitemap page. If you have a larger site, this becomes unwieldy and you then really need a separate sitemap page. Make sure you add some content to your sitemap page. It should not consist of just links.

A sitemap page functions as an “index” to your site and is invaluable for the following reasons:

Helps Google find and crawl other pages on your site quickly Helps your customers find what they need quickly Helps distribute your site’s PageRank to other important pages