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Chapter 15 - End-to-End Checklis t
Chapter8–TheImportanceofLinks
Simply put, if your site has NO incoming links from other websites, your site will not be included in the Google index. You MUST have at least one incoming link from another website if you are going to show up in Google at all! Let’s repeat this:
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YouneedatleastoneincominglinkbeforeyoushowupinGoogleat all!
Exchanging links with other websites is a tedious, timeconsuming, and ongoing process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords.
Incoming links from other sites also increase your site traffic as follows:
You get higher rankings with Google, which means more people will find your website due to you being near the top of the search results for a given keyword phrase.
You get greater exposure by being listed on different websites. The power of this shouldn’t be underestimated. Not only should links from more sites over time steadily increase your traffic, but it also offers you some diversification from relying solely on Google for all your traffic. Traffic to your site will increase over the longterm as long as you actively manage your reciprocal link campaign.
