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Cody Reeves Portfolio 2014



Hello! I’m Cody Reeves, a passionate designer from Vernon B.C. I am searching for a creative environment where I can meet new people, improve my skills as a designer and just have fun.

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My Work

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Graphic Projects Realistic Illustration

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Right To Educate

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Label Design

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Album Art

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Map Collection Guide

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Advertisement Brochure

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Myster y Magazine

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COCO Coffee Cup

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Photography

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Shelrock Holmes Book

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Golden River Band Identity

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Human Rights Posters

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Personal Branding

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EMA Branding

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Art Deco New York

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Chimeric Packaging

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Typography Poster

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Web Projects BG Land Custom Construction

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CSS Zen Garden

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Personal Portfolio

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Realistic Illustration This guitar illustration is made completely out of vector graphics, which means they can be scaled from small format to large format without losing any quality or detail. The details of the guitar are built using hundreds of shapes and gradients to make them look realistic. The guitar illustration has been included in a poster format which includes a brief historical write up about the guitar.

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Right To Educate Poster This is a personal project about “The Right to Education�. When creating this project I felt that portraying a childlike image throughout the posters would aid the deliver y of the main concept to the viewer. The final outcome of the posters portrayed the ideas ver y well though the use of messy miss spelled words to clearly represent the project title the right to education.

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Label Design This was a project created in conjunction with the Golden Rivers Brewing Company brand identity. The labelling was designed to be simple in order for the product to speak for itself in the market place. The label shades were chosen to be bright and colorful in order to stand out from competitors products on store shelves.

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Album Art This was a project created for a local musician known as, Audacious Frequency. The album art is created with the use of many colors in the design to catch the eye of the listener or viewer. The color variation is a graphic representation of the artist’s name of the album.

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Map Collection Guide This is a multi-page map collection guide. It is a resource for collectors on the subject of antique maps. The layout was based on a 3 column grid. The main objective was to create a guide that was easy to read yet kept within an antique looking theme.

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Advertisement Brochure This is an advertisement brochure for All Points Travel. My intention was to create a fresh look that would stand out from other travel brochures. I feel that this brochure completed my objective with the use of the photography and the bright blue in the design.

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Mystery Magazine The purpose of this project was to use a short stor y in a magazine layout. The design used created a fresh modern layout to this classic short stor y giving it a youthful appeal. The use of modern typefaces, layouts and updated photography gives the stor y a wider target audience.

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COCO Coffee Cup This was a mock up for a COCO coffee cup packaging. The purpose of this project was to create a unique package that was simple yet eye catching. The end result produced a cup which accomplished the task.

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Photography This is many picture from my personal collection taken through out 2012-2014.

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Sherlock Holmes Short Story The assignment was to reproduce a classic short stor y into a novel form with new illustrations and book cover. As Sherlock Holmes is a classic the artwork used was streamlined and a good representation of the distant past.

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Golden Rivers Branding This was a project for a mock business, Golden Rivers Brewing Company. The project was to research and develop a complete brand identity. The scope of the design was to include logo development, stationar y and all marketing materials.

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Golden Rivers Brewing Co.

John Smith johnsmith@grb.com www.goldenrivers.com (260)210-1010 Loops Street, Kamloops, B.C. V1F6K8

Dear valued customer,

John Smith Owner 212-768-7120 johnsmith@grb.com 148 Loops Street Kamloops, BC Canada

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Human Rights Poster Series This project is about human rights. The central idea of the poster series was to create a graphic that represented a universal language. By using the simplified symbols to represent man/woman, religion and punctuation the posters were eye catching and easily understood.

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Personal Branding This was a personal project for my own personal brand as a designer. With the use of the black in the design; the logo stands out and is visually eye catching. The uncomplicated design enables the logo to stand out and be easily recognizable.

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EMA Branding This project was for, EMA, a civil engineering company located in Vernon, BC. The task was to develop the company logo for stationar y and marketing purposes. The logo was created with using the concept of roads and pipes which is a significant part of the scope of the work that the company develops. The design that was devised was a circle as a representation of the pipes running under the city. The logo works well being bold and simplistic to catch the eye.

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Art Deco New York This was a personal project for experimenting with other styles of design. The concept I chose for the project was Art Deco. When createing the poster I thought that 19th centur y New York would be a good example to based the design off of for Art Deco.

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Chimeric Packaging This was a packaging design for Chimeric video game a mock up project. The modest design was to make the product stand out amongst the competitors on the product shelf. The boldness of the black, the lack of graphics, the phrasing “Futuristic Tale” and “Limited Edition” make the consumer want to pick up the product to determine what is in the box.

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Typography Era Poster With this project the main objective was to create a two panel design incorporating a design style or era and type specimen poster. The design created on the posters captures the design style of Bauhaus. Through the use of honoring functionality with beauty, to please the eye and capture the mind of the viewer while using crisp, geometric shapes and contemporar y colors. All the features make up Bauhaus style that was created in the past and still carries through present designs which continue to use the Bauhaus style.

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Web Projects

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BG Land Custom Construction This was a web design project for BG Land Custom Construction of Vernon, BC. The main goal of the project was to redesign the company’s old website. The new site was to be up to date, appealing to view, simple to navigate and viewable on multiple devices. This was primarily achieved by using grays to make the photography “pop” and having an easy to navigate navigation system in the website.

www.landcustomconstruction.com

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CSS Zen Garden This was a web design project for the website CSS Zen Garden. The primar y goal of the project was to design a website using only HTML5 and CSS3. The web design was kept simple with the use of a flat design style. The website is fully responsive for any device to ensure easy access for all viewers. http://creevdesign.com/csszengarden

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Personal Digital Portfolio This is my, Cody Reeves, online digital portfolio online. When designing this I felt that the website should be use a straightforward layout to enable the projects to stand out to the viewers.

www.creevdesign.com

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