Rationale
Primary goals and objectives of the website 1. Increase sale margin. 2. Promote menu specials. 3. Promote activities. 4. Web design to be youthful. 5. Promote new additions to menu. 6. To expand the target market. 7. Promote new emerging artists to the community. 8. Promote the cafe’s wide variety of business hours. 9. Increase awareness of the cafe. 10. Promote the cafes healthy menu choices. 11. Promote the cafe as a competitive alternative to other coffee shops.
Target Audience Java Jazz cafe creates an atmosphere that would be geared towards late teens to middle aged. The customer demographics include a variety of education levels, from high school to postsecondary. A majority of the customers will be drawn from Thompson Rivers University and the surrounding areas around the school.
Site Concept The site concept is based on many different themes and topics. The concept encompasses a relaxed, sophisticated atmosphere, that is clean and youthful, focusing on diversity, healthy living and new emerging artists.
Site Metaphor When a potential customer enters the Java Jazz website, they will be drawn to the interior view of the cafe. It is the view that you would see if you had been looking from the street into a widow. It appears to be a cafe that boast a relaxed and comfortable place to be. When venturing through the website the customer will be able to access all of the information with the simple click of each link. With each page of the website the customer will gain a vast amount of information that will peak their interests to visit the cafe at Thompson Rivers University to be part of experience as portrayed though the website. The colors used in the website are very neutral making the graphics and pictures stand out to catch the eye. This creating interest for the items displayed.
Competitor Research
The Barnhartvale Coffeehouse
Starbucks
http://www.starbucks.ca/ This website is comparable as this coffee shop offers many different types of food and beverages. It also provides a atmosphere where customers can relax and socialize. The website is very user friendly and has a clean layout to find information easily.
Tim Hortons
http://www.timhortons.com/ca/en/index.html This website is a good comparative as the store offers a variety of food and beverages at an affordable price. The website enables the ease to find information a customer could be looking for. It also provides a layout that is eye catching and represents the company very well.
http://barnhartvalecoffeehouse.com/index.html This website is very similar coffee house that has the key factors of: premium coffee, home-made baking and entertainment in the form of open Mic as Java Jazz. This website is the most comparable to Java Jazz through its offerings of food, beverage and entertainment.
Common Grounds
http://trusu.ca/section/191 This website belongs to the coffee house located on the grounds of Thompson Rivers University. It serves similar food and beverages to Java Jazz. However, the website for the business only includes a single page, which does not display what the cafe offers very well. This business does not offer any entertainment for there customers.
Blenz Coffee
http://blenz.com/extra-shot-blog/ This website is a good comparative because this coffee shop offers a wide variety of beverages and food items. The coffee shop does not host any entertainment, but it is a franchise company which each store can host any type of entertainment as they see fit. The website in general has a clean, easy to use layout similar to the Java Jazz website. Which makes this coffee shop a good competitor.
Flow Chart Home
Menu
Specials
Events
Individual Event
Customer Say
Contact
Site Wireframe
Home
Food/ Bevrages
Events
Store Info
Color Scheme
Font Choice Arial Simple
Font Size
Website Styles Typography Styles
Control Styles
Summary The design that I have created meets all of the clients requirements as laid out in the initial proposal. The design utilizes a clean, relaxed layout that focuses on the information about the cafe. The website portrays the cafe as a place where the customers can sit and enjoy a beverage and something to eat. The primary reason that the design is so functionable is the simplicity of the navigatation of the website to locate information about the cafe easily without any difficulty. The color scheme of neutral brown and white colors reflect the colors found in a variety of types of coffee. These colours help to emphasize the cafe’s simple and relaxed atmosphere. The primary font “Arial Simple” was chosen due to its easy readability. The font has a higher probability to work on all internet browsers and I felt its overall appearance fits in the design of the cafe’s website.