City of York Human Relations Commission

CITY OF YORK HUMAN RELATIONS COMMISSION

LOGO GUIDELINES

The logo is vital to the brand: it represents you at the very highest level. It acts as a signature, an identifier, and a stamp of quality. The following pages detail how to use the logo consistently across all communications.

PRIMARY LOGO

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LOGO VARIATION & SIZE Deviations from these guidelines is prohibited.

LOGO WITH TAGLINE Logo with tagline may be used as a promotional icon for making audience aware of what the Human Relations Commission’s mission is about. This is not intended to be the main logo of your brand.

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LOGO SIZE Never reproduce the logo at widths smaller than 1.50 inches.

MINIMUM PRINT SIZE

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1.50”

LOGO COLOR The primary logo should appear only in the versions shown here.

LOGO OVER COLOR

LOGO OVER COLOR AND PHOTOGRAPHY

When placing the logo on a colored background, it should be reversed out to the LIGHT logo, as shown.

The background must be either a dark color or the darker area of a photo.

When placing the logo over photos, consider the image’s overall tone and composition. If the photo is darker, use the reversed-out version of the logo. If the photo is brighter or has a large light area, then use the full-color version.

LIGHT

COLOR VERSION

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PHOTOS

Cit y York of

Ci t y York of

BL ACK & WHITE VERSION

City York of

Cit y York of

City York of

UNACCEPTABLE USES Here are a few examples of practices to avoid.

Do not stretch or compress the logo.

Do not use drop shadows with the logo.

City

of

City York of

Cit Do not rotate the logo.

Do not place the logo over the busy area of a photograph.

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COLOR PALETTE Color helps audiences identify you at a glance, and the way you use color sets the mood for your message. Only use the colors outlined in this section.

COLOR LOGO PALETTE

CMYK: 80.68.0.0

CMYK: 19.23.73.0

CMYK: 0.0.0.80

RGB: 74.97.170

RGB: 211.185.100

RGB: 88.89.91

HEX: 4a60a9

HEX: d3b963

HEX: 58585b

BL ACK & WHITE LOGO COLOR PALETTE

CMYK: 0.0.0.80

CMYK: 0.0.0.40

RGB: 88.89.91

RGB: 167.169.172

HEX: 58585b

HEX: a7a9ab

City York of

Designed by:

Cody Bannon

cody.n.bannon@gmail.com 570.582.5893