CITY OF YORK HUMAN RELATIONS COMMISSION
LOGO GUIDELINES
The logo is vital to the brand: it represents you at the very highest level. It acts as a signature, an identifier, and a stamp of quality. The following pages detail how to use the logo consistently across all communications.
PRIMARY LOGO
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LOGO VARIATION & SIZE Deviations from these guidelines is prohibited.
LOGO WITH TAGLINE Logo with tagline may be used as a promotional icon for making audience aware of what the Human Relations Commission’s mission is about. This is not intended to be the main logo of your brand.
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LOGO SIZE Never reproduce the logo at widths smaller than 1.50 inches.
MINIMUM PRINT SIZE
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1.50”
LOGO COLOR The primary logo should appear only in the versions shown here.
LOGO OVER COLOR
LOGO OVER COLOR AND PHOTOGRAPHY
When placing the logo on a colored background, it should be reversed out to the LIGHT logo, as shown. The background must be either a dark color or the darker area of a photo.
When placing the logo over photos, consider the image’s overall tone and composition. If the photo is darker, use the reversed-out version of the logo. If the photo is brighter or has a large light area, then use the full-color version.
LIGHT
COLOR VERSION
City York of
PHOTOS
Cit y York of
Ci t y York of
BL ACK & WHITE VERSION
City York of
Cit y York of
City York of
UNACCEPTABLE USES Here are a few examples of practices to avoid.
Do not stretch or compress the logo.
Do not use drop shadows with the logo.
City
of
City York of
Cit Do not rotate the logo.
Do not place the logo over the busy area of a photograph.
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Ci t y York of
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COLOR PALETTE Color helps audiences identify you at a glance, and the way you use color sets the mood for your message. Only use the colors outlined in this section. COLOR LOGO PALETTE
CMYK: 80.68.0.0
CMYK: 19.23.73.0
CMYK: 0.0.0.80
RGB: 74.97.170
RGB: 211.185.100
RGB: 88.89.91
HEX: 4a60a9
HEX: d3b963
HEX: 58585b
BL ACK & WHITE LOGO COLOR PALETTE
CMYK: 0.0.0.80
CMYK: 0.0.0.40
RGB: 88.89.91
RGB: 167.169.172
HEX: 58585b
HEX: a7a9ab
City York of
Designed by:
Cody Bannon
cody.n.bannon@gmail.com 570.582.5893