New England CB Way

OUR LEGACY

Born in 1906 with fearless vision, big ideas and the power of reinvention.

The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to successfuland fulfilling careers have been our calling for well over a century.It’s a passionand pursuit wetake deep pride in, creating and exceeding impeccable standards in every aspectofthe real estateexperience.

Weare a brand devoted to the service of our clients,the success ofour network and the remarkable power of home.

We’recommittedtocreatingdominant winners in every marketweserve. It’s somethingwe call the Coldwell Banker Way.

Webelieve our depth of care,our suite of production boostingresources and our inspiring culture makethis companyan extraordinary home for real estate professionals.

This is the real estate company that shines like no other.

Powerful values guide everything we do

As part of a network more than 100,000 strong*, these principles unite those who are part of the Coldwell Banker® brand, inspiring every one of us to leave our mark on the world of real estate.

HOME

The most important of our values, home is a place that represents unparalleled love and emotion. It’s our mission to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy As a brand, we take pride in building an exceptional home that fosters successful affiliated agents and brokers The Coldwell Banker brand is a home where you are empowered to achieve your most ambitious goals, and a community where you are championed by colleagues who believe in and inspire you

AWESOMENESS

Awesomeness is a mindset that runs through every Coldwell Banker affiliated agent and office

It’s how we approach every business opportunity and how we live our lives. Awesomeness is a feeling of energy and optimism that’s impossible to ignore Our one-of-a- kind events and inspiring causes create awesomeness you can feel in your mind, heart and soul It’s the only way we can describe what happens when our global network of agents and brokers joins forces, sharing insight and knowledge to succeed together.

INGENUITY

From our very beginning in 1906, we saw things differently than others ingenuity is at the heart of the Coldwell Banker brand. Across our storied history we’ve consistently found new ways to help our clients, pioneering quite a few industry firsts in the process. The first real estate code of ethics The first to bring big data to agents’ fingertips The first national real estate brand to tackle today’s inventory- challenged market head on with our seller focused strategy We’ve always been happiest when we’re moving the real estate industry forward while also guiding our clients home with unmatched service

EXCELLENCE

We believe that if you’re going to do something, you should be the best at it In addition to symbolizing our passion for guiding people home, the star in our logo represents the truly exceptional nature of the Coldwell Banker network. Whether it’s a listing presentation for a potential client, a home staging for an open house or leading an office, excellence means conducting business at the highest possible standard. Every Coldwell Banker resource and learning opportunity is purpose built to help our affiliated agents be excellent in every facet of their business, and that’s something we take great pride in.

The home of highly successful, incredibly satisfied agents

The Coldwell Banker® brand is #1 when it comes to agent satisfactionwith their realestatecompany1.Itsoundssimple,butit’sthetruth thethings thatmatter to you arethe things that matter tous.Every Coldwell Banker service istheproduct ofdiligentresearchandincredibleresponsivenesstotheneeds ofour affiliated agents andbrokers.This commitmenttoserving ournetwork results in impressive agent success andmeaningful agent loyalty. Researchhas shown that Coldwell Banker affiliated agents are the least likely to switchbrands1

And there are plenty of reasons why:

• Our learning resources aresecond tonone. Affiliated agents who take CBU® Learning Center courses closeupto2X more units and have up to 50% more closed sales volume than thosewho don’t2 .

• What’s more, our powerful brand presence pays dividends Coldwell Banker properties averaged a 20.7% higher sales price in 2021than the National Association of REALTORS® average sales price3 .

• And in countless communities around the world, Coldwell Banker yard signs commandtheir marketsandColdwell Banker affiliated agents lead standoutcareers. This is an extraordinary brand that’s empowered our network totransact$335 billion in sales volume in 20214 .

IN AGENT

1

4

Keep business moving. Virtually.

Conduct business online with all the innovative technology, tools and resources you need to win listings, sell properties and stay connected.

WinNew Listings

Ourpresentation and CMA (Comparative Market Analysis) tool lets you create, customizeandshare digital presentations that you canpersonalize with video testimonials,market graphs, real time MLS data and more.

Market Your Listings

Our exclusive marketing program lets you reachbuyers quickly to get the news out when a new property hits the market, ranging from a property slideshow tour and dedicated property website to online advertising, customizedemail distribution, socialmedia posts and more.Coldwell Banker® is the #1 real estate brand online*, and your properties will be syndicated to hundreds of websites to ensure buyers will seethem online.

Connect WithBuyers

Our innovative rapid responsesystem sends online leads right to you, soyou can immediately respond and get to work converting them.

Stay in Touch WithClients Choose from thousands of postcards,eCards and eBlasts to prospect and market your business,available through our online marketing center and print program. Send Market Reports showing the local real estate activity in an area or neighborhood.

Build Your Brand Create your own personal brand with DesignConcierge, offering professionally designed logos, business cards,bios, socialmedia headers, brochures and more,so you always stand out from the competition.

Close Transactions

Ourmortgage partner, Guaranteed Rate Affinity, offers a suite of digital tools that allows buyers to get pre approved online or by phone, and to completeand sign mortgage documents digitally. The Transaction Manager system gives clients a secureplace to trackthe progress of their sale and access documents throughout the process and long after the closing.

Aggressive Online Marketing – We'llmarket your property to buyers across the country and even internationally with our comprehensiveonline marketing strategy, which includes displaying your homewith a detailed description and multiple property photos on the mostvisited real estate websites.

HELPING YOU LIVE AN EXCEPTIONAL LIFE

DISCOVER HOW WE EMPOWER YOUR SUCCESS IN BUSINESS AND LIFE

At Coldwell Banker® , the most important part of our business is our affiliated agents and brokers. In fact, our #1 priority is helping you live an exceptional life How do we do it? With our Core 4 Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.

Production Power

We help agents sell more homes, make more money and work more efficiently.

Coaching to Confidence

We enable agents to expand their sales and business development skills through effective education, coaching and support.

Wealth Builder

We offer real financial strategies that agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.

Cultureof Awesomeness

We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.

PRODUCTION POWER COACHING TO CONFIDENCE

WEALTH BUILDER

CULTURE OF AWESOMENESS

PRODUCTION

We help agents sell more homes, make more money and work more efficiently.

Technology Suite

• Desk This one-of-a-kind product combineseverything you love about an intranet, news siteand searchengine into one easy-to-use application.It’s your virtual office where you can access every product and program you need.

• Exclusive Look – Leverage the strength of your Coldwell Banker® network and promote your listing before it goeslive onthe market. Agents and teams who used Exclusive Lookearned$78K more1 .

• BrandSrv Stylishly promoteyourself and your listings with customizable videos and socialassets.

• Social Ad Engine Easily advertise your business and properties on social media.

• CBx Buyer Locator Harness bigdata to help you price properties and profile likely buyers, leading to swift and successful sales.

• Prospect Square Stay in touch with your contacts with automated, customizable reports and an e-marketing center. Agents and teams who used Prospect Square earned $70.6K more2 .

• MoxiWorks® Use this robust toolbox of product offerings integrated effortlessly with our technology and data systems to help connect your services and streamline your business. MoxiWorks includes powerful tools like MoxiPresent ® ; agents and teams who used MoxiPresent to create a seller presentationhad 1.4X more list sideunits in 20213

Concierge Services

• DesignConcierge Combine your creative visionand the hands on assistance of our top designtalent to build on the power of the Coldwell Banker brand, helping you stand out in a crowded marketplace with a unique identity all your own. Agents and teams who used DesignConcierge had 1.86X more units closed and earned 2.4X more than those who didn’t4 .

• Listing Concierge – Listing Concierge iswhere state of the art tech meets exceptional service – we help you win the listing, prove your value and turn one listing into three. Agents and teams who use Listing Concierge are 2.9X more productive5 .

1. Based on average commission amount of

that added a listing, created a

alisting, and/or saved a

in

1

are not

Based on average commission amount of active agents and teams withproduction that sent aClients For Life campaign

and/or Quarterly/Area/Market Report through Prospect Square Jan. 1 Dec. 31, 2021. Results arenot guaranteed. 3. Based on average commission amount of active agents and teams with production that created a seller presentation inMoxiPresent Jan. 1

LISTING SUPPORT TOOLS

Listing Concierge

Get impactful, creative property marketing in minutes all for a fraction of the market price. Simply choose a level of first-class service, and we'll create a comprehensive marketing campaign sellers will love and buyers will notice. With Listing Concierge you can:

• Winmore listings by offering a marketing campaignyour competitors can't match

• Prove your value by showing prospectsyou're worth your commission

Professional Photography

High qualityphotos perfect for print andonlineto make your propertylookits very best

TV and Online Promotion

Professionallyproducedspot featuredon a localColdwell Banker® TV showandposted to the ColdwellBanker YouTube channel

Targeted Online Advertising

Geographictargeting technologymarkets your propertydirectly to localbuyers onlineandon socialmedia

Single-Property Website

Professionallydesigned propertywebsitethat is viewableon alldevices and easilysharedvia socialmedia

Property Brochure Beautiful,professionally printedpropertybrochures to showcaseyourhome

Area REALTOR® Notification

Agents at localrealestate companiesinyour areawillbe notifiedthat your homehas comeonthe market

Just Listed eFlyer “JustListed”announcement eBlastsentto an exclusivelist of personalandprofessional contacts

• Turn one listing into two or three when happy clients refer you to their friends

Agents who use Listing Concierge are 2.9X more productive1 .

Property Tour

Professionallyproduced photoslideshowwith narration

Properties that use Listing Concierge close with a higher sales price1 .

Agents who use Listing Concierge get paid $377 more in commission per listing, on average2 .

1. Based on Coldwell Banker Realty Listing Concierge usage data from July 1, 2018 through December 31, 2021 withan average sales price of properties marketed through Listing Concierge of $603,666. Results are not guaranteed. 2. Based on Coldwell Banker Realty Listing Concierge usage data Jan. 1 Dec. 31, 2021 with an average sales price of properties marketed through Listing Concierge of $643,380. Results are not guaranteed.

Print Advertising

Eye catching property advertisementinoneof the region's primeprint publications

Silver Envelope Home Announcement

Stunning,trifold property announcements directmailed to your neighborhoodinsilver envelopes thatget noticed

Extensive Online Exposure

Your homewillbedisplayed on the realestateindustry’s mostvisitedwebsites and viewed by potentialbuyers allover the world

Neighborhood Announcement Stunning,oversized “Just Listed”postcards direct mailedtoyour neighborhood

Seller Update

Detailedreportoutlining everything that has beendone to bringyour hometo market andmaximizeits exposure

At Home In Your Region

AGENT BRANDING PRODUCTS

DesignConcierge

Build on the power of the Coldwell Banker® brand to stand out in a crowded marketplace and create a unique identity all your own.

Combining your creative vision and the hands-on assistance of our top designtalent, DesignConcierge delivers memorable logos, professional bios, personal brochures and more. If you’re ready to make an even bigger impact, the value-added Disruptor Package offers you a full complement of personally branded materials including an exclusive Luxury Presence website designto showcase your brand across a variety of channels for a more powerful impression.

Agents and teams who used Design Concierge earned 2.4X more and had 1.86X more units*

*Based

Concierge

BE YOUR MOST PRODUCTIVE SELF

MoxiWorks® isamong the most popular and powerful agent and consumer experience platforms inthe real estate industry. We believe its robust toolbox of product offerings will delight you and your clients, as these offerings integrate effortlessly with our technology and data systems. The MoxiWorks product suite is comprised of easy apps that help connect your services and tools while streamlining your business. The result is a simple, time saving, integrated solution.

MoxiPresent® is the listing presentation and comparative market analysis (CMA) tool that will help you succeed. MoxiPresent creates sleek, professionalpresentations integrated with your MLS to provide accurate and up to date market data, establishing you as a tech savvy expert on your local market. In fact, agents who used MoxiPresent earned 1.5X more*.

The MoxiEngage® CRM tool is specifically designed to fit your unique selling needs. It leverages property data, encourages long-term lead nurturing, drives repeat and referral business, and keepsyou on track to reach your sales goals.

MoxiWebsitesTM is an easy-to-use website builder for your sites that makes putting your best foot forward a simple task. Grow your brand, sphere and business with custom, branded websites.

MoxiImpressTM is a marketing tool built to increase productivity by easilymarketing your listings and business, reaching more people, building stronger relationships with your prospects and clients, and driving more business.

*Based

used

Real

average

Locate the right buyer

Market your listings using big data information from the CBx Buyer Locator for a competitive edge. For your listing to sell, it needs to be pricedappropriately and marketed to the right audience. That's where CBxcomes in. An innovative app developed exclusively for the Coldwell Banker® network, CBx uses bigdata to analyze the local market, the neighborhood and more, giving you insights you can use to determine the right listing price. Plus, CBx will use the data to present a profile of the most likely buyer for your listing. No other brokerage offers anything like it, giving you a unique advantage.

PROSPECTING TOOLS

Market Reports

Through Prospect Square, you can share the latest market data and trends to showcase your expertise with three customizable, automatic reports: Market, Areaand Quarterly Reports.

Web Traffic Report

This monthly report shows both overall engagement on company websites as well as the number of site visits, listing views, saved searches and saved properties,international traffic and more. The report also provides the number of views that

Coldwell Banker® listings have received on realtor.com® , Zillow, Trulia, Homes.com® and other top websites.

Market Share Reports

Use these quarterly reports inlisting presentations or send them to your sphere to show the counties, cities and ZIP codes where Coldwell Banker is #1 in sales volume or closed units.

Market Quest

Create graphs and reports including market share, days on market, percentage of listing price, and homes for sale, sold and pending.

Cole Realty Resource

This prospecting tool lets you create mailing or calling lists to farm a specific neighborhood, areaor even building.Targetanew area or new demographic and buildyour prospectlist, quicklyand easily.

MAXIMIZE YOUR SELLING PRICE

PROMOTE YOURSELF AND YOUR LISTINGS

BrandSrv

Quickly create and customize compelling marketing materials that complement our national advertising campaigns and comply with brand guidelines from logos and images to videos and social media assets.

Social Ad Engine

This easy-to-use social advertising DIY platform enables you to promote yourself and your listings on Facebookand Instagram in minutes. Listing campaigns are automatically optimized using industry-leading algorithms based on the business results that matter to you, whether that's driving awareness of your listing, driving traffic to the listing web page or your own website, or generating leads directly from Facebook and Instagram.

Boost by HomeSpotter

Leverage targeted digital campaigns to promote yourself on Facebook, Instagram and several high traffic websites like CNN.com, FoxNews.com and ESPN.com Customizable agent promotional ads are powered by the industry’s best targeting to ensure you’re seen by the right audiences.

Coldwell Banker® social media channels saw impressive numbers in 2021:

284M+ Impressions

Coldwell Banker Social MediaChannels

Online

Exclusive Websites

• Coldwell Banker® online platforms attracted 192.8 million site visits in 20211 .

• ColdwellBankerHomes.com attracted 151.43 million visits in 20212 .

• coldwellbankerluxury.com features an exceptional inventory of luxury home listings and attracts affluent visitors from around the world.

Online Reach

Syndication to hundreds of websites, including the most visited real estate websites in the world, puts your listings in front of potential buyers everywhere.

Online Showing Report

Shows sellers how many views or click-throughs their property received on major real estate websites like ColdwellBankerHomes.com and realtor.com® .

More leads

Relocation Services

Thanks to our relationships with major relocation companies, we're the brokerage of choice for thousands of relocating, transferring and other special groups of buyers each year.

Global Relocation Partner

We receive thousands of incoming buyer referrals annually through our partnership with one of the largest relocation companies inthe world, which provides services in 185 countries and to more than half of the Fortune 50 companies.

Affinity Network

Through our Affinity business line, we work with 25+ member-based programs to offer real estate services to relocating buyers across the country.

AARP

Our real estate benefits program with AARP offers its 38 million members a cashback reward or bonus when they buy or sell a home, delivering valuable leads to agents.

Military Rewards Program

Military families can receive $350-$7,500 in cash back or rewards when they buy and/or sell a home with a participating agent through Realogy Military Rewards.

FULL SERVICE

ColdwellBanker Realty is your partner in all aspectsofproviding the bestreal estate experiencepossibleforyour clients.Our industry affiliations ensure that you can offercompleteassistancefrombeginningto end,giving them one-stop-shop convenience.

Mortgage Services

Guaranteed Rate Affinity provides mortgages across the country and features incredibly low rates, fantastic customer service and a fast, simple process.

Warranty Services

A Coldwell Banker Home Protection PlanSM provides that extra measure of security that reassures both buyers and sellers, giving them confidence during the process.

Title Services

Market Street Settlement and Title Resource Group can research and resolve title issues before the closing to help ensure the transaction closes smoothly and on time.

Insurance Services

Realogy Insurance Agency offers competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.

Development Services

From concept to closing, Premiere Communities delivers optimal results in the marketing and sales of new residential developments.

Commercial Services

Highly skilled Coldwell Banker Commercial® agents offer a full spectrum of office, industrial, retail, multi-family and hospitality services.

Coaching to confidence

We enable agents to expand their sales and business development skills through effective education, coaching and support.

Agents who have taken a CBU course have up to 2X more closed units and up to 50% more closed volume than those who don’t

COACHING TO CONFIDENCE

GROW YOUR SKILLS AND BUSINESS WITH EXCEPTIONAL EDUCATION

CBUSM Learning Center

After taking CBU Learning courses,affiliated agents saw significant growth in their business,comparedto the 12-monthperiod before they took a course1 :

Up to 60% more listings taken

Up to 110% in closedunits

Up to 140% in closedvolume

Discover powerful in-person and virtual programs designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more.

Education Expo Series

Grow your skills with high-quality, results-basededucational opportunities, including agent panels, guest speakers and instruction on our tools and systems.Expos fostera uniquely productive learning environment and attracted morethan 31,000 attendees in 20212 .

Luxury Property Specialist Certification

This powerful courseprovides the foundation for a successfulcareer representing exceptional properties and an affluent clientele. It’s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker® brand and superstar agents from across the industry. Affiliated agents with Luxury Property Specialist certification have an average sales price that’s $200K higher than non-certified agents3 .

Sales and Business Coaching

Weoffer learning opportunities designed for individual and team building success, provided by internal and external coaches who know our systems and programs.

The agent pathway

Accelerate Your Business

CB Distinction

Designed to give you a high-level overview of all the tools, training, programs and partnerships that lay the foundation for your success, we highly suggest this orientation course for every Coldwell Banker® agent regardless of tenure.

AMP!

Boost your productivity with proven best practice techniques used by top producing real estate professionals to drive their business success.

Build Your Business

Business Planning

Create your one-year, threeyear and five-year financial goals.

Real Coaching

Get coached or learn how to coach your team.

Run Your Business

Outlist | Outlast

Become a listings master and create customers for life!

LeadGen Series

Our core Lead Gen series starts with sphere of influence and continues with courses focusing on open houses, farming and expired listings.

Agent Teams

Develop skills to build a successful team.

The Four Modules of AMP!

One: Unlocking Your Potential

Two: Get New Business Now

Three: Succeed Through Sellers Four: BuildWithBuyers

Real Mentoring

Become a mentor and help your mentees reach their goals.

Buyer Strategies

Learn to simplify and best serve buyers while profitably scaling up business.

Real Mentoring

Get mentored and focused on success with our easy to follow 16 week program.

New England Marketing Team

LAURA SHANE Marketing Manager

RACHEL JACOBS

Specialist

ERICA ADAMS

KIM WALLACE Marketing Manager DEB VERSACKAS Marketing Manager MAGGIE LAWLER Global Luxury Manager

AFRIANY LUNG

Specialist

DOM POTITO Marketing Specialist

MIKE MOREL Marketing Specialist

ALEX MCMAHON

Luxury Specialist

FELICIA BOSSCHETTO

wealth builder

We offer real financial strategies that agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.

WEALTH BUILDER

CREATE A STRONG FOUNDATION FOR YOUR

FINANCIAL HEALTH

Benefit Opportunities (SPARK)

We offer access

health,

Tax-advantaged health savings

Accessibleand affordable

Auto, home and international travel insurance

Identity-theft protection

Term and whole life insurance

Prescriptionand healthcare

Forewarn app for real estate agents

savings for SPARK members)

Dental and vision insurance

Legal Assistance Program

Discounts on hotels, airlines, rental cars, restaurants, movie theaters, florists and more

Feel secure knowing you have coverage for settlements, judgments, costs and legal fees.

Wealth Builder Expos

Here, top professionals share ideason active and passive real estate investments, tax planning, wealth management and retirement strategies.Nearly 13,000attendees joined our virtual Wealth Builder Expos in 2021

REFERRAL REWARDS

Sales Associate Referral Rewards

Build a stream of passive income by referring other talented agents to affiliate with Coldwell Banker Realty through the Sales AssociateReferral Rewards program. You'll earn money every time they close a transaction for as long as you're both affiliated with the company. In 2021, agents affiliated with Realogy Brokerage Group referred 5,309 agents and earned $13.69 million!

Referral Rewards 2021 Results – Nationally Agents Recruited 5,309 Units Closed 90,130

Gross CommissionIncome $984.56 Million

Total Referral Rewards $13.69 Million

Referral Rewards 2021 Results Coldwell Banker Realty in New England Agents Recruited 342 Units Closed 7,137

Gross CommissionIncome $75.36 Million

Total Referral Rewards $1.05 Million

Culture of awesomeness

We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.

Find your place in the Coldwell Banker

community

Celebrating Our People

Gen Blue® is our name for the Coldwell Banker® network and the industry-leading power we represent. You can connect with the Gen Blue spirit all year long at fun and informative networking events. But at the Generation Blue Experience® , we put together a truly special, one-of-a-kind yearly celebration for our brand and people. Here you’ll join affiliated agents from around the world to network, share ideasand learn from top real estate professionals while exploring premier venues likeRadio City Music Hall and enjoying performances from A list entertainers. We also honor the agents and brokers who reach the highest levels of achievement within the brand through the Coldwell Banker international awards and recognition program.

Doing Good Locally and Globally

Ethics played a crucial role in differentiating Coldwell Banker from other real estate companies at the time of our founding, and they are at the core of who we are to this day. We’realsopassionateaboutsupportingthe communitieswhere we live, work and play.

The ColdwellBankerbrandfacilitatesinspiringorganization widecharitableprogramslike the CB SupportsSt.Judeprogramandthe HomesForDogsProject.

We’reincredibly proud that many local offices generously support amazing local nonprofits intheir region, too, donating over $29 millionsince 20121 . What’s more, our parent company, Anywhere Real Estate2 , has beennamed one of the World’sMost Ethical Companies for over a decadeby the Ethisphere Institute, which recognizes organizations that continuously raisethe bar onethical leadership and corporate standards.

WHERE YOU WANT TO BE

Networking Events

We appreciate and recognize YOU! Local events bring together highperforming agents in your market to celebrate your success, reward your achievements and give you opportunities to network with your peers.

Awards and Recognition

The Coldwell Banker international awards and recognition program and annual awards gala honor the peak performers who soar to the highest levels of achievement within the company.

We Care

Giving back to local charities ina BIG WAY, we support the communities where we live and serve.

#1 Againand Againand Again

We are an industry leader in nearly every aspect, and parent company

Anywhere Real Estate* is consistently recognized as one of the World’s Most Ethical Companies.

Success Happens Here

Thrive in our energetic, fun and inclusive branch environment that supports your growth and development.

*f/k/a Realogy.

SUCCESS IS CAUSE FOR CELEBRATION

The Generation Blue Experience® is a gathering unlike any other. Here, thousands of agents come together to share knowledge, have fun and get fired up to be the best. Whether united virtually from every corner of the globe, or brought together in the most prestigious venues of amazing cities like Los Angeles, Miami, Las Vegas, Chicago and New York, we gather to celebrate who we are and what we can become. Incredible speakers share knowledge, insight and wisdom. Informative classes teach new skills and the latest technology. Amazing social events featuring some of the world’s top entertainers let agents connect professionally as colleagues and personally as friends many times creating friendships that last a lifetime.

At the Generation Blue Experience, it’s easy to see that being part of the Coldwell Banker® brand means being part of something truly special. There’s a powerful spirit that runs through the Gen Blue® community, through every agent, office and broker. We wake up inspired. Inspired to have fun. Inspired to care Inspired to be an indispensable part of our neighborhoods. Inspired to create something amazing for our clients and our business. Across 41 countries and more than 100,000 people, we are united by our passion, by our joy and by our desire to do great things in real estate.

CULTURE OF CARING

We’reproud to say that Coldwell Banker® affiliated agents and offices leave their mark on their communities inincredibly positive ways. Our charitable initiatives make it easy and rewarding to get involved and make new connections inyour neighborhood.

CB Supports St. Jude

What charitable activities are important to you?

St. Jude Children’s Research Hospital® treats more than 8,600 kids a year and provides patient families with a home-awayfrom-home while they receive treatment. Coldwell Banker was honored to receive the 2021 St. Jude New Partner Campaign of the Year Award, for its efforts to help cure childhood cancer. In its first year, the CB Supports St. Jude partnership aimed to raise $250,000, a goal it met within the first six months. By October 2021, the Coldwell Banker network doubled its initial goal and donated more than $500,000 to St. Jude Children’s Research Hospital. The CB Supports St. Jude campaign allows Coldwell Banker affiliated agents to make a donation for every home sale or purchase they complete to support the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.®

Homes for Dogs Project

It’s not just people who need a loving home. In 2015, we created the Homes For Dogs Project, facilitating pet adoption drives at Coldwell Banker affiliated offices nationwide. We’re proud to have inspired the adoption of tens of thousands of pets, with Homes for Dogs Project events also serving as fantastic networking and marketing occasions for agents and offices

Local Initiatives

It’s illustrative of the character of our network that Coldwell Banker affiliated agents and offices have countless additional causes that they choose to devote their time, energy and resources to support. Whether benefiting outstanding local organizations or larger nonprofits that make a big impact, together, our network has donated over $29 million*. It’s inspiring to see our network doing good in the world.

St. Jude patient Pepe

GIVING BACK TO THE COMMUNITY

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LEADING THE WAY

Over a Century of Excellence

The Coldwell Banker® brand practically invented modern-day real estate. Founded in 1906on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today.

Global Network

Through non-stop innovation and forward thinking, the Coldwell Banker brand has grown to become one of the most well-known and trusted names inreal estate around the globe. Today,there are more than 100,000 agents serving clients in 41 countries and territories.

100,000+

AGENTS 41 COUNTRIES & TERRITORIES

Andorra Argentina Aruba Bahamas Bermuda

BritishVirgin Islands

Cambodia Canada

Cayman Islands

Chile

Costa Rica

Curaçao Cyprus Dominica DominicanRepublic Egypt England France

Grenada India Indonesia Ireland

Italy Jamaica Luxembourg Malta Mexico Monaco Netherlands Portugal Singapore

Sint Maarten Spain

St. Kitts &Nevis Thailand Turkey Turks & Caicos United Arab Emirates United States Uruguay

U.S. Virgin Islands (St. Croix & St. Thomas)

The global standard in luxury real estate

Our affiliated agents are a remarkable force in the arena of high-end real estate, transacting over $267 million in sales volume daily. That’s an impressive 59%year-over-year growthincrease,with our average sales price surpassing $1.9 million. We’re also proud to be a leader in the ultra luxury space, having closed more than 340 transactions over $10 million last year*. With our global network of high-net-worth clientele and highly prestigious properties, experienced luxury agents and brokers can be certain that there’s no better home for their business than with Coldwell Banker Global Luxury

*Data based onclosed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of theU S Coldwell Banker franchisesystem for thecalendar year of

USD$ Total volume calculated by multiplying the number of buyer and/or seller sides by sales price

For agents seeking to develop and enhance their luxury skillset, Coldwell Banker Global Luxury® certification is a fantastic way to open new doors. Presented by the esteemed Coldwell Banker Global Luxury Ambassadors in partnership with the Institute of Luxury Home Marketing® , the course is designed to help affiliated agents win luxury listings, market luxury properties and grow your business. Upon completion of the luxury certification course, agents can gain two esteemed designations: Luxury Property Specialist (LPS) and Certified Luxury Home Marketing Specialist (CLHMS). Additional luxury mentorship and prestigious speaker series are invaluable occasions to learn firsthand from some of the industry’s most successful figures.

Discover the countless ways you’ll be supported by the Coldwell Banker Global Luxury brand. Enjoy expansive online syndication on high-traffic websites such as The Wall Street Journal, ListHub Global, Unique Homes, Robb Report, JamesEdition, Mansion Global, MarketWatch, Penta and Barron’s2 . We create real influence through dedicated platforms like the elegant coldwellbankerluxury.com website, Homes & Estates magazine, the Curated blog and our branded content partnership with Modern Luxury which delivered over 32 million impressions last year3 . Bespoke marketing assets anda refined identity empower agents even amidst the most intense competition. This is luxury real estate with the power of the Coldwell Banker brand.

Coldwell

“When we increase diversity among our broker owners and focus on a culture of inclusion, brokerages will better serve groups that are traditionally underrepresented as home and property owners. The Coldwell Banker network can help build wealth and promote equal opportunity for all.”

SUPPORTING DIVERSITY AND INCLUSION AT THE COLDWELL BANKER® BRAND

The Coldwell Banker® brand has long been committed to being a leader in diversity and inclusion, not just inthe real estate industry but in the world at large. We’re proud to be a company that takes action to create amore equitable society.

Inclusive Ownership Program

The Inclusive Ownership Program is designed for the important purpose of increasing the presence and power of underrepresented communities within the real estate industry. The program waives the initial franchise fee for people of color, women, LGBTQ+ people and veterans, and provides additional financial incentives and business support to help these entrepreneurs thrive. All of this is combined with one-on-one mentoring with our seniorexecutives. Since its debut in2020,we’ve welcomed in 23companies through the Inclusive Ownership Program.

Fair Housing for All

Our affiliated agents are proud to take the FairHousing Pledge,acommitment to providing every client, regardlessof race, gender or orientation, the same level of respect and excellence. What’s more, the Coldwell Banker brandhas reimagined our Fair Housing Act workbook, making it one of the most current and comprehensive guides inunderstanding and abidingby this legislation.

Empowering Women

From our CB Women initiative to the creation of our What Moves Her® series championing the perspectivesand talent of women in real estate, the Coldwell Banker brand is deeply invested in fostering leadership andentrepreneurship opportunities for women. We’rehonored to be awinner of the Women’s ChoiceAwards® for five years ina row, a recognition designated by 9 out of 10 female customers highly recommending the brand.

A Network of Belonging

We’recommittedto our partnershipswith industry associationslike NAHREP,NAREB,AREAA andtheLGBTQ+ Real Estate Alliance, which represent and support agents from diverse backgrounds. Our Agents of Change Mastermind events are another powerful opportunity for Coldwell Banker agents to network and learn together while celebrating diversity.

THE INDUSTRY’S TOP

ADVERTISING 10 YEARS RUNNING2

When you’re a part of the Coldwell Banker® brand, your business gets supported by the most effective marketing in real estate.

Beautiful Marketing Made Simple

Present your business perfectly at every touchpoint with attention-grabbing marketing pieces and elegant designthat’s ready to use. As part of the #1 most recognized real estate brand1, your business benefits from the market presence and professional branding of an industry leader. And with access to a library of beautiful imagery and customizable assets, the Coldwell Banker brand is the ultimate platform for building your business.

Benefit From National Advertising

For 10 years straight, Coldwell Banker national ads have been ranked as the most effective in the industry2, resonating with consumers better than any other advertising in real estate. Award-winning commercials, expertly placed on cable, streaming,

tentpole TV events and digital platforms, make for consumer brand recognition and influence of the highest tier. Our advertising campaigns are a rallying point for the network and a great occasion for client outreach. We make it easyto customize national campaigns to suit your local needs.

Experience Powerful PR

The Coldwell Banker brand is a newsmaker inthe real estate industry and beyond, earning over 15,000PR hits last year. In 2021, we reached over 24billion impressionsand created $76million in publicity value for our global network3. Our leadershipteam and network of agents are consistently called upon by the likes of CNBC,The New York Times, The Wall Street Journal, Cheddar, Fox Business and Yahoo Finance as the authoritative voice in real estate. We also act as on-demand counsel for our network in emergency and crisissituations.

Reach Home Sellers LikeNever Before

With the low inventory market, winning the listing has never been more important and moreof a challenge. In this regard, our communications uniquely set up our affiliated agents for success. Our national advertising campaign, titled “Dream,” encourages homeowners to imagine the different places they could live if they capitalized ontoday’shome values and sold. And when they’re readyto sell, we’ve positioned the Coldwell Banker brand as the smartest choice, thanks to our unmatched legacy of success and our enticing new experiences for home sellers. On the web, these experiences include our instant home estimatetool, CB EstimateSM , and our industry-exclusive Move MeterSM – a big data tool that compares quality of life and cost of living city-by-city to help people see the advantages ofselling and moving. As the #1 most visited real estate brand online4 , these experiences areperfectly designed to funnel valuable seller leads to our affiliated agent network.

YOU

Choosing the right brokerage is an important decision. That's why we've defined exactly what we can help you do:

• Earn more money

• Develop your skills

• Prepare for retirement

• Celebrate your success

Core 4 is how we show agents we value them, support them and help them reach their goals.

Ready to see the difference Core 4 can make for your business?

Let's get started.

COLDWELL BANKER Realty – YOUR NEW HOME

The Coldwell Banker® brand is home to affiliated agents and brokers with drive and vision, talent and compassion. They work every day to redefine the standards of what it means to serve their clients and guide them to the homes of their dreams. They create successful and fulfilling lives for themselves and their families with the strength and support of the Coldwell Banker brand. That’s the power of the Coldwell Banker Way.

It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century.

If you’ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker brand, your new home.

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