A unique offering of Fine Home sites located in one of the areas best kept locations
When the prestige of the Coldwell Banker• name aligns with the expertise of today's leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible. BRAND POWER GLOBAL CONNECTIONS A LEADER IN LUXURY MARKETING MASTERS MARKET EVALUATION This is the Coldwell Banker Global Luxury• program at its essence.
NEW DEVELOPMENT MARKETING Logo Concepts and Design Folder & Insert Design Brochure Design Geotargeted online advertising Site Signage & Banners Basic Website Listing Concierge Assets
LOGO PROCESS
tv1EDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker offers clients the opportunity to share their homes' unique narratives through the media. As part of a bespoke marketing plan, I may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets locally and nationally.
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the Coldwell Banker channels and guidance can create a brand and story for The Grove at Sudbury Farms.
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Impressions'
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NEW DEVELOPMENT MARKETING Television Professionally produced 10-second spot on Coldwell Banker’s® TV program, At Home in New England Professionally produced 10-second photo slideshow with narration posted on the At Home in New England YouTube channel
Digital Geographically targeted marketing to a local audience online and on social media “Just Listed” and “Just Sold” eBlast to sales associate’s contacts New listings distributed weekly via email to area cooperating sales associates Branded property marketing overview report for the seller
Photo display print advertisement in area magazine and newspaper publications Professionally printed property brochures “Just Listed” postcards sent to area homeowners “Just Sold” postcards sent to area homeowners
THE GROVE AT SUDBURY FARMS
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As seen in...
DAVID FERRINI Coldwell Banker Realty david.ferrini@nemoves.co (774) 279-1020 mobile www.ferriniforhomes.com 447 Boston Post Rd, Sudbury, MA 01776
SUCCESS BY THE NUMBERS In the Coldwell Banker Global Luxury• program, we exceed expectations and create exceptional experiences for discerning clients every day. In 2021, Coldwell Banker• affiliated agents achieved tremendous results:
$267
$1.9
50,353
MILLION
MILLION
SIDES
in $1 MILLION+ sales
average sales price of
$1 MILLION+
each day*
$1 MILLION+
transaction sides*
(59% year-over-year growth)
transaction sides*
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USO$.
EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury• program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global*.
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Coldwell Banker• automatically syndicates listings to hundreds of the real estate industry's most visited websites.
BARRON'S MarketWatch
'JamesEdition, Barron's, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.
EXPANDED ONLINE REACH Your property will be displayed on the national consumer website ColdwellBankerHomes.c om, which attracted more than 151.43 million site visits in 2021*. Additionally, the website recorded over 221 million property views last year*, boosting exposure for luxury listings and attracting home buyers from across the U.S. and throughout the world. In addition, the Coldwell Banker team will distribute to our vast network email campaigns promoting each stage of the property developmetn.
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BROKER-TO-BROKER NETWORKING
EXCLUSIVE LOOK
BROKER PREVIEW
BROKER OPEN HOUSE
DISTRIBUTION OF MATERIALS
With this powerful online
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MARKET SHARE Within the Metrowest Region, Coldwell Banker dominates the marketshare in home sales, providing access to more competent agents and a proven track record of success.
#1 Brokerage Framingham Sudbury Wayland Natick Wellesley Weston Marlborough
FRAMINGHAM, MA Leading Brand by List Side Volume (Jan - Dec 2021)
$99.51M $83.38M
$35.21M
Coldwell Banker
Realty Executives
Keller Williams
Brands
$32.22M
Advisors Living
$28.75M
Re/Max