Program Resources
AGENT GUIDE
DESK Access the products listed here, as well as other valuable tools, seamlessly and effectively on Desk – a fully integrated suite of applications in one cohesive solution.
P R ESTI G E . PEDIGREE. POWER.
BRANDSRV
Coldwell Banker Global Luxury is recognized as a world ®
leader in the marketing of exceptional properties. The program is widely considered to be among the world’s consummate
Create and customize compelling marketing materials that complement our national advertising campaigns and comply with Coldwell Banker brand guidelines. This is your online resource for all things brand – from logos and images to social media assets. ®
marketing plans for successfully promoting luxury properties to a local, national and international marketplace.
DESIGN CONCIERGE Whether you’re looking to promote yourself as a Luxury Property Specialist or ready to market an extraordinary property, the Coldwell Banker Global Luxury program offers support and an exclusive suite of resources specifically designed to address the interests, needs and desires of an affluent clientele, to help you grow your luxury real estate business.
Build on the power of the Coldwell Banker brand to make your mark in the luxury marketplace – with a unique identity all your own. Combine your creative vision with the hands-on assistance of our top design talent to develop memorable logos, bios, brochures, email signatures, listing presentations, property marketing templates and more.
This guide highlights the marketing assets available to you through the program and indicates where to access or order them using the following platforms.
INTOUCH POWERED BY MARKET LEADER Make the most of this innovative rapid-response system that includes lead generation and management, integrated CRM, customizable agent IDX websites and a comprehensive marketing center offering Global Luxury-branded CRM eBlasts, property marketing eBlasts, postcards and flyers.
PROSPECT SQUARE
XPRESSDOCS
Bring together all your contacts and all the ways you reach them into one central hub. Stay connected with clients and contacts by sending Market, Area and Quarterly Reports that showcase your expertise by sharing the latest local real estate statistics, trends and other useful market information.
Promote yourself and your luxury listings quickly and easily with a host of professional, customized Global Luxury materials available within a branded portal that offers the flexibility needed to maximize your marketing efforts.
PROXIO CONNECT & SHOWCASE MOXI PRESENT Make a lasting first impression with our digital presentation and CMA tool that creates customizable Global Luxury presentations for listing presentations, open houses and neighborhood tours. Then share them digitally, via email or in print.
LISTING CONCIERGE Win the listing, prove your value and turn one listing into three with this first-of-its-kind, simpleto-use platform that delivers creative, consistent luxury property marketing. Brochures, direct mail, online promotion, digital marketing and much more are handled on your behalf with three levels of first-class service. Listing Concierge features vary by market.
Connect with other agents and share inventory across markets. Proxio enables you to expand your marketing reach and accelerate business opportunities.
DATA BASED ADS Order high-quality Global Luxury property print advertising quickly and easily through this agentfocused ordering portal.
WEALTHENGINE Target the right affluent clientele for your exceptional property by lifestyle, interests and financial resources using the largest database of high-net-worth individuals in existence.
WHERE TO BEGIN C E R T I F I C AT I O N The Coldwell Banker Global Luxury property specialist designation is awarded to an elite group of seasoned real estate professionals, all of whom are experienced in marketing luxury properties. While the program is voluntary, qualification requires completion of the Coldwell Banker Global Luxury Certification course through a partnership with the Institute for Luxury Home Marketing (ILHM), as well as satisfaction of the established performance criteria. ÂŽ
Find Certification Benefits and Classes (Desk > Marketing > Global Luxury > Certification)
Find a list of Realogy Brokerage Group Luxury Property Specialist certified agents (Desk > Marketing > Global Luxury > Certification)
Print your Luxury Property Specialist certificate (Log on to your ILHM account)
Navigate to Professional Development Training and Resources (Log on to your ILHM account)
Access a certified Luxury Property Specialist press release announcement (Desk > Marketing > Global Luxury > Certification)
View the Global Luxury Email Signature Tutorial (Desk > Marketing > Global Luxury > Certification)
Update your bio on coldwellbankerluxury.com (Desk > CBHomes Admin)
Coldwell Banker Global Luxury Properties FAQ (Desk > Marketing > Global Luxury > GL Website & Proxio)
SUPPORT M AT E R I A L S
Global Luxury Property Price Points and Appearance (Desk > Marketing > Global Luxury)
As a Coldwell Banker Global Luxury property ÂŽ
specialist, you are truly borderless – transcending
Agent Marketing Guide: DIY, Semi-Custom and Custom Options (Desk > Marketing)
international boundaries to enrich the lives of highnet-worth clients the world over. Begin your journey with these helpful resources that outline the luxury
How to List and Handling Objections Guide (Desk > Marketing > Global Luxury)
market fundamentals. Digital Photography Requirements (Desk > Marketing > Global Luxury > Marketing Tools)
Logos, Disclaimers and ID Standards (Desk > BrandSrv)
MARKETING YOURSELF AS A LUXURY PROPERTY SPECIALIST
PERSONAL BRANDING As a Coldwell Banker Global Luxury property specialist, ÂŽ
Order materials such as business cards, stationery and note cards (Desk > Xpressdocs)
you are a leader in your profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for your discerning clients. Display this badge of honor proudly with these materials available exclusively to Luxury Property Specialists.
Create semi-custom and custom materials, including professional bios, headers, signatures and more on Design Concierge (Desk > Design Concierge)
Order Coldwell Banker Global Luxury-approved yard signage (See your manager)
Order Global Luxury-branded swag and apparel (coldwellbankerstore.com)
Order name badges (Desk > Marketing > Global Luxury > Certification)
Order branding materials, including brochures, direct mail, luxury reports and Just Sold postcards (Desk > Xpressdocs > Global Luxury)
C USTO M E R R E L AT I O N S H I P MANAGEMENT M AT E R I A L S The valuable resources listed here are designed to effectively maximize and highlight your prestigious Global Luxury status while confidently demonstrating your expertise in the luxury real estate marketplace.
Access Global Luxury-branded email campaigns (Desk > InTouch) Visit Prospect Square and select the Coldwell Banker Global Luxury logo to stay connected with your clients by creating and sharing custom Market, Area and Quarterly Reports (Desk > Prospect Square) ®
Visit Proxio Connect and grow your network by connecting with Coldwell Banker and non-affiliated agents nationally and internationally (Desk > Marketing > Global Luxury > GL Website & Proxio) ®
Order the customized Global Luxury sizzle video (Desk > Marketing > Global Luxury)
Find social media branding assets (Desk > BrandSrv) Access social media content – the Coldwell Banker Global Luxury Blog is an excellent resource for articles that target an affluent audience (blog.coldwellbankerluxury.com) Follow us on social media (Facebook.com/CBGlobalLuxury and Twitter.com/CBGlobalLuxury)
Find letters to send to your clients – if you are in need of inspiration, use our templates as a guide to getting started (Desk > Marketing > Global Luxury > Marketing Tools)
Order presentation materials, including the pre-printed listing presentation, cover and dividers, presentation box, folders, wealth reports and the Capabilities Brochure (Desk > Xpressdocs)
P R E - L ISTI N G A N D L ISTI N G P R E S E N TAT I O N M AT E R I A L S
Create customized digital or printed marketing presentations (Desk > Moxi Present)
It is imperative to set the bar high for your competition. Others will find it difficult to match or surpass the expectations you have already established with your client. Recommended materials to help elevate that bar include a customizable Global Luxury listing presentation, the Global Luxury Capabilities Brochure and Homes & Estates magazine (available in your office) – all impressively packaged within the Global Luxurybranded presentation box.
Create a personally branded, customizable listing presentation and custom marketing plans (Desk > Design Concierge) Enhance your presentation skills by reviewing the Global Luxury Talking Points (Desk > Marketing > Global Luxury > Listing Presentations) Access additional pre-listing and listing presentation materials (Desk > Marketing > Global Luxury > Listing Presentations)
PR ESENTED BY:
555.555.5555 AgentWebsiteGoesHere.com julia@coldwellbanker.com License #1234567
When the prestige of the Coldwell Banker® name aligns with
Customize with a property photo of your choice.
Create semi-personalized pages to add to your Moxi presentation using our vertical PPT templates (Desk > Marketing > Global Luxury > Listing Presentations)
the expertise of today’s leading luxury real estate masters and the reach of an international network in 43 countries and territories, the extraordinary is possible. BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS This is the Coldwell Banker Global Luxury® program at its essence.
MARKETING YOUR LUXURY PROPERTIES
PROPERTY MARKETING M AT E R I A L S Any Coldwell Banker agent may utilize the exclusive ®
Coldwell Banker Global Luxury program property ®
marketing materials and tools listed here to truly showcase your luxury listing. If the property is particularly exceptional or unique, be certain to notify the Public Relations team about your listing prior to
Order a Global Luxury Listing Concierge package and allow Team Listing Concierge to expertly handle your marketing with first-class service, from a single-property website and beautifully printed marketing pieces to property advertising and a detailed seller’s report – features vary by market (Desk > Listing Concierge) Learn more about purchasing an ad in the International or Supplement editions of Homes & Estates, a Coldwell Banker proprietary luxury publication (Desk > Marketing > Global Luxury > Marketing Tools)
®
Order print advertisements, including Homes & Estates ads* (Desk > Data Based Ads) *PITT, CPA, OH and STL should contact Unique Homes directly to order ads in Homes & Estates
posting it to the Multiple Listing Service. Enhance your marketing with video tours, luxury property eBlasts and printable property flyers (Desk > InTouch) Order luxury listing postcards, trifolds, flyers and brochures (Desk > Xpressdocs) View the Global Marketing Program Brochure for digital and print advertising opportunities provided at contracted rates (Desk > Marketing > Global Luxury > Marketing Tools) Access WealthEngine customized direct mail lists (Desk > Marketing > Global Luxury > Direct Mailing Lists)
D I G I TA L A N D S O C I A L The Coldwell Banker Global Luxury program has the ®
power to showcase the most exquisite listings in the most elegant light to a high-net-worth audience around the world. Storytelling online and through top-tier media outlets provides distinguished clients an unrivaled advantage in today’s luxury real estate landscape.
Benefit from expansive online syndication on hundreds of websites, including international sites for luxury listings such as Market Watch, Robb Report, Unique Homes, The Wall Street Journal ($500K+ properties), Barrons ($1M+ properties), Bloomberg ($1M+ properties), JamesEdition ($1M+ properties), Mansion Global ($1M+ properties), Penta ($1M+ properties) and ListHub Global ($2M+ properties) The Global Luxury website and its U.S. Luxury Estates microsite – designed to direct potential buyers in four countries to the Global Luxury site – enhance your reach to affluent buyers nationally and internationally with multiple language translations and currency conversion tools (coldwellbankerluxury.com and USLuxuryEstates.com) Promote your property with beautifully designed brochures and flyers available on Proxio Showcase that are ready to share with prospects and on social media (Desk > Marketing > Global Luxury > GL Website & Proxio) Submit your luxury property for consideration as the “Home of the Week” or for a home-page feature on the coldwellbankerluxury.com blog (Desk > Marketing > Global Luxury > Marketing Tools) Submit your luxury property for consideration as a USLuxuryEstates.com or coldwellbanker.com home-page feature (Email Luxury@TheStudioRealEstate.com ) Submit your luxury property for consideration as a social media “Feature of the Week” using the Social Media Request Form (Desk > Marketing > Social Media) Promote your luxury property via Facebook boost advertising (Desk > Marketing > Social Media)
If you have questions or require further assistance, your manager or field marketing manager is available to help.
Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affiliated with the Company. Your use is not required for your continued affiliation with the Company. Š2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell BankerŽ System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 21B4E3_CBR_1/21
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