RETENTION You retain agents by building office culture. If you build an office culture on the winning differences of our company and not solely on your leadership, it will allow you to work with all of your agents and perform all your management duties by creating a culture of collaboration. An office of top producing agents is a challenge. Your job as the sales manager is to keep everyone going in the right direction, keep agents and the company out of trouble, and keep agents selling and listing homes. The question is always how to keep them happy and productive and feeling appreciated. In today’s day and age, staying connected is challenging, as a lot of agents work from home. You will need to find ways to connect with your agents. Have a call schedule where you talk to every agent at least once a week, even if it is just to say hello and ask what you
can do to help them. Every time they get a listing, a pending, and a closing, you should call to congratulate them! If you want to get the most bang out of your buck from email, try a BombBomb account and send video emails. Think of your agents as your customers in a small farm area that you are trying to sell to. You will always be trying to inspire them in some way or another to do something, list more property, work with more buyers, use a certain tool and or program, etc. They are independent contractors, so we cannot dictate or require them to do anything above and beyond our policy manual and the law, so our job is to inspire them, not to require them. How do you inspire independent contractors? You have to be creative and fun!
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