In The Office
Agent Service Coordinator The Schmidt Family of Companies provides an Agent Services Coordinator, or ASC. Their job is exactly what the title says — they are not a personal assistant to the sales manager or to individual agents. You can work together with the ASC as a team in the office. The agents should be made aware that ASCs cannot and should not do any deal doctoring for them. It is important that the agents contact you directly for any questions regarding legal issues, contracts, etc.
Office Culture It is important that you set the tone in your office culture to that of the culture of the Schmidt Family of Companies and our Core Values. We must always remember that we are part of a Real Estate family.
IN-OFFICE TRAINING The managers should attend the training classes so they are aware of what their agents are learning. As the Sales Manager, you should know our tools, know how to use them, and know the value they bring to the agents, so you are able to help your agents. A great way to do this is to put yourself in the shoes of a new agent, of a medium-experienced agent, and then of a top producer, and know which
10 | Sales Manager Handbook
tools would most benefit them at this level of their experience. There are also many tutorials available for you on SchmidtResources.com. It is recommended that the sales managers have a small gathering of agents after attending the education/training sessions to work with them in a workshop setting to engage in what they have learned. Whether it be entering their contacts in MOXI, sending out their announcement cards through the Marketing Group, preparing a CMA and more. Your job is to teach them how to perform and grow their business on their own. These agents will stay with you as they will have high respect for you and your vast knowledge and the fact you have brought them to this point. If your agents are not engaged in our technologies, support resources, or the brand, they do not need us, and they leave. Do not do these tasks for the agents — show them how. At Coldwell Banker, we have an ever-changing, ever-growing collection of resources to help our agents. As new technologies and tools come and go, it is up to you to portray a positive outlook and excitement about the changes.
