Social Media Platforms
Social media is big, and it’s here to stay! Within our company, we encourage our agents, managers, and offices alike to leverage social media to their advantage. Whether you’re running your own social media pages or you’re investing in your business through the Digital Accelerator Program, there are some best practices to keep in mind. • Always write something with a post! Never post a listing, graphic, or video without any accompanying text. • Consistency is key! Posting 5-6 posts per week is ideal. • When appropriate, tag agents’ business pages, not their personal pages. • Be mindful of the things you post. If you’re consistently too pushy, or your posts aren’t providing any value to your audience, they will unfollow/go elsewhere. Many of our offices find it beneficial to have a Facebook group that focuses on their specific area. These offices can leverage closed office groups, meant for internal announcements and discussions, involving staff and agents only. They can also use public-facing regional pages where consumers will see posts, and the content should involve or interest them. Content for consumer-facing social media pages should include things like new listings, open houses, listing status updates, agent recognition, video, and brand graphics/info.
40 | Focus on the Five
The main social media platforms that we recommend using are Facebook, Instagram, YouTube, and LinkedIn. None of these are mandatory, and you should leverage whichever works best for your business.
Our Social Media Pages • Coldwell Banker Corporate » The official Facebook page of Coldwell Banker Real Estate LLC • CB Schmidt Luxury » Showcases the finest luxury properties from our agents in Michigan, Ohio, Florida, and USVI. • CB Schmidt Family of Companies » Our consumer-facing Facebook page that represents all of our Coldwell Banker offices and regions. • SFOC ASCs » A place where ASCs from all over our company can communicate and share documents, best practices, and anything else useful to their offices. • Generation Blue: CB SFOC » This is a private group for all our employees and agents to communicate and keep in touch. Marketing and Leadership will post announcements, agents can ask questions, and overall we can stay connected! Click on any of the group titles above to visit the page on Facebook!
