EUROPEAN BICYCLE MARKET 2014 edition
Industry & Market Profile (2013 statistics)
July 2014
CONTENTS FOREWORD BACKGROUND THE EUROPEAN BICYCLE INDUSTRY THE COLIBI & COLIPED MEMBERS
4 5 7 8
EUROPEAN BICYCLE PRODUCTION EUROPEAN BICYCLE PRODUCTION (EU 28) IN UNITS - 2000-2013 2013 EU28 BICYCLE PRODUCTION – COUNTRY SHARE 2013 EU28 BICYCLE PRODUCTION – COUNTRY RANKING
10 11 12 13
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 2013 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY SHARE 2013 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY RANKING
14 15 16
EUROPEAN BICYCLE SALES EUROPEAN BICYCLE SALES (EU 28) IN UNITS – 2000-2013 2013 EU28 BICYCLE SALES – COUNTRY SHARE 2013 EU28 SALES – COUNTRY RANKING 2013 AVERAGE PRICE (€) PER COUNTRY (EU 28) EUROPEAN EPAC SALES (EU 28) IN UNITS – 2009-2013 2013 EU28 EPAC SALES – COUNTRY SHARE 2013 EU28 EPAC SALES – COUNTRY RANKING
17 18 19 20 21 22 23 24
2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT 2013 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28) 2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28) 2013 EUROPEAN BICYCLE PARTS AND ACCESSORIES
25 26 27 28
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN INDUSTRY & MARKET PROFILE
29
FRANCE BICYCLE MARKET REPORT FRANCE - BICYCLE PRODUCTION FRANCE – BICYCLE SALES (UNITS) FRANCE – BICYCLE SALES (€) FRANCE - PARTS & ACCESSORIES PRODUCTION FRANCE - BICYCLE EMPLOYMENT
30 31 32 33 34 35 36
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July 2014
GERMANY BICYCLE MARKET REPORT GERMANY - BICYCLE PRODUCTION GERMANY - BICYCLE SALES (UNITS) GERMANY - BICYCLE SALES (€) GERMANY - PARTS & ACCESSORIES PRODUCTION GERMANY - BICYCLE EMPLOYMENT
37 38 39 40 41 42 43
GREAT BRITAIN BICYCLE MARKET REPORT GREAT BRITAIN - BICYCLE PRODUCTION GREAT BRITAIN - BICYCLE SALES (UNITS) GREAT BRITAIN - BICYCLE SALES (€) GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION GREAT BRITAIN - BICYCLE EMPLOYMENT
44 45 46 47 48 49 50
ITALY ITALY - BICYCLE PRODUCTION ITALY - BICYCLE SALES (UNITS) ITALY - BICYCLE SALES (€) ITALY - PARTS & ACCESSORIES PRODUCTION ITALY - BICYCLE EMPLOYMENT
51 52 53 54 55 56
The NETHERLANDS BICYCLE MARKET REPORT THE NETHERLANDS - BICYCLE PRODUCTION THE NETHERLANDS - BICYCLE SALES (UNITS) THE NETHERLANDS - BICYCLE SALES (€) THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION THE NETHERLANDS - BICYCLE EMPLOYMENT
57 58 59 60 61 62 63
BULGARIA BICYCLE MARKET REPORT BULGARIA - BICYCLE PRODUCTION BULGARIA - BICYCLE SALES (UNITS) BULGARIA - BICYCLE SALES (€) BULGARIA - BICYCLE EMPLOYMENT
64 65 66 67 68 69
SPAIN BICYCLE MARKET REPORT SPAIN - BICYCLE PRODUCTION SPAIN - BICYCLE SALES (UNITS) SPAIN - BICYCLE EMPLOYMENT
70 71 72 73 74
3
July 2014
FOREWORD This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers’ associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.
Note: As the present document provides the 2013 figures, reference is correctly made to the ‘EU28’. Croatia joined the EU in 2013 and now this country is included in the 2014 edition.
Copyright 2013 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED
COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 304 48 87 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com
4
July 2014
BACKGROUND
COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press.
COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA; - fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc…
The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the EcoMobility Alliance (part of ICLEI).
The International Transport Forum (ITF) in Leipzig has become the real "Davos" transport meeting of the year. Many Transport Ministers from all over the world annually take part in this event. The presence of bicycles in the Forum is extremely important, as cycling contributions to the C02 emission reduction would otherwise not be taken into account. Indeed, politicians always tend to prefer “up-down” solutions, giving for instance billions to the car industry to try and develop e-cars.
5
July 2014
The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminum alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry. The EU bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role.
To promote the European bicycle industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan) for European bicycle and bicycle parts’ & accessories’ manufacturers. Initiated in 1993, the joint European booth has known an ever increasing success. In 2013, 34 European exhibitors participated in the joint European COLIPED booth, which occupied a total surface of 837 m². A list with the 2013 participants can be found at www.coliped.com
Our members are the national bicycle industry associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland, Spain, Sweden and Turkey.
6
July 2014
THE EUROPEAN BICYCLE INDUSTRY 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. “COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.
René Takens –COLIBI President “COLIPED defends the interests of the European bicycle parts' industry. To promote this European industry, COLIPED started to organize a joint European participation in the Taipei Cycle Show back in 1993. The fact that we are still present at this show today – 21 years later - proves that this initiative was a big hit. This year, our joint booth accommodated 34 European companies. Despite the difficult economic situation, the European bicycle parts' industry hasn’t lost any of its importance and still plays a prominent role in the worldwide bicycle business. This is of course due to our constant investments & innovation, as well as our expertise & know-how (Europe is the ‘birthplace’ of the bicycle after all). Over the past years, the role of the bicycle in regional, national and European policies has clearly increased. COLIPED is very pleased with this positive evolution, but realizes that there is still a long way to go. We will continue to contribute in making Europe a true bicycle-friendly place”.
Jan Willem ten Dam – COLIPED President
7
July 2014
THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien
Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289
E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge
Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels
Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76
E-mail: jan.renneboog@agoria.be Web: www.agoria.be
Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG – 1612 Sofia
Tel. +359 - 889-459-536
E-mail: geosof@mail.bg Web: www.abpb-bg.com
Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20
E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de
Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66
E-mail: office@ba-gb.com Web: www.ba-gb.com
Tel. +358-919 231 Fax +358 962 44 62
E-mail: heikki.karsimus@techind.fi Web: www.techind.fi
Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32
E-mail: catherine.trachtenberg@fifas.com Web: www.tousavelo.com
Germany Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.
Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY
Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki
France CNPC “Tous à Vélo !” 3 rue Jules Guesde F – 92300 Levallois Perret
8
July 2014 Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.
Tel. +36 - 56 586 505 Fax +36 - 56 586 484
E-mail: Z.Steurer@accell-group.com Web: www.mkksz.org
Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72
E-mail: nigrelli@ancma.it Web: www.ancma.it
Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun
Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93
E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl
The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam
Tel. +31 - (0)20-504 49 49 Fax +31 - (0)20-504 49 98
E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl
Tel. +34 - 655 824 085
E-mail: carlos@asociacionambe.es Web: www.asociacionambe.es
Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan
Spain AMBE C/ El Pla, 106 E – 08980 Sant Feliu de Llobregat Barcelona
Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm
Tel. +46-8 508 938 21
Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa
Tel. +90-236-213 0045 Fax + 90-236-213 0050
9
E-mail: joakim@branschbolaget.se Web: www.fog-cykel.se
E-mail: Onder.Senkon@bianchi.com.tr
July 2014
EUROPEAN BICYCLE PRODUCTION
10
July 2014
EUROPEAN BICYCLE PRODUCTION (EU 28) (1,000 units) 2000 – 2013
16 000 14 531
14 000
13 009
12 828
13 232 13 218 13 320 13 086 13 246
12 272
12 178 12 241
12 000
11 758 11 537 11 360
10 000
8 000
6 000
4 000
2 000
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2003
2000
2001
2004
2002
2005
2003
2006
2004
2007
2005
2008
2006
2009
2007
2010
2008
2009
2011
2010
2012
2011
2013
2012
2013
14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 11 360 -10,47
-5,67
4,53
3,15
Comments : Data including EPAC production
11
-0,11
0,77
-1,76
1,22
-8,06
0,52
-3,95
-1,88
-1,53
July 2014
2013 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY SHARE (1,000 units)
Slovakia Lithuania 2% Others 3% 5%
Czech Republic 3% Spain 3% Romania 4%
Hungary 3%
Italy 23%
France 6%
Germany 19%
Bulgaria 7%
Poland 8%
Portugal 7%
3
4
8
Czech Republic
9
10
11
Comments : * : estimate Data including EPAC production
12
12
13
14
15
16
Ireland
Latvia
Luxembourg
0
Estonia
5
Croatia
Cyprus
50 34
Denmark
Finland
Slovenia
Greece
Austria
Slovakia
Lithuania
Spain
100
7
Hungary
11 360
18 19 20 21 21 21 21 21 21 21 21
France
0
17
6
Romania
98
5
Portugal
749 741 630 473 375 367 333 294 209 137 124 109
Bulgaria
The Netherlands
Poland
950 850*
EU 28
2
Malta
1
Great Britain
2 671 2 162
Sweden
Ranki ng
Belgium
Bi cycl e Producti on (x 1,000)
Germany
Country
Italy
The Netherlands 7%
0
0
0
0
0
0
July 2014
2013 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY RANKING (1,000 units)
3 000 2 671 2 500 2 162
2 000
1 500
1 000
950
850
749 741 630 473
500
375 367 333 294
209
137 124 109
98
50
34
5
0
4
Czech Republic
9
10
Comments : * : estimate Data including EPAC production
13
11
12
13
14
15
16
Ireland
Latvia
Luxembourg
0
Estonia
5
Croatia
Cyprus
50 34
Denmark
Finland
Slovenia
Greece
Austria
Slovakia
Lithuania
100
8
Spain
11 360
18 19 20 21 21 21 21 21 21 21 21
7
Hungary
0
17
6
Romania
98
5
France
749 741 630 473 375 367 333 294 209 137 124 109
Portugal
EU 28
3
Bulgaria
The Netherlands
Poland
950 850*
2
Malta
1
Belgium
2 671 2 162
Great Britain
Ranki ng
Sweden
Bi cycl e Producti on (x 1,000)
Germany
Country
Italy
0
0
0
0
0
0
0
July 2014
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION
14
July 2014
2013 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY SHARE (M€)
Poland 4%
Czech Republic 5% The Netherlands 6%
Great Britain 2% Others Finland Belgium 2% 2% 2%
Italy 31%
Portugal 7%
France 10%
Germany 17%
0
0
0
0
Comments : VALUES EXCLUDING VAT
15
0
0
0
0
0
0
0
0
0
0 1 601
0
0
0
0
0
0
0
0
0
EU 28
0
Sweden
Malta
5
0
Lithuania
Austria
7
0
Luxembourg
Spain
8
0
Latvia
Bulgaria
8
1
Ireland
Slovenia
10
2
Greece
Slovakia
31
2
Estonia
Hungary
32
2
7
Denmark
Great Britain
35
4
10
Cyprus
Finland
58
5
12
Croatia
Poland
Belgium
85
5
17
France
88
31
Romania
489 265 200 160 120
Italy
Czech Republic
Country Sha re %
Portugal
P & A Producti on (M€)
Germany
Country
The Netherlands
Romania 12%
100
July 2014
2013 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY RANKING (M€)
500
489
450 400 350 300
265
250 200 200
160 150
120 88
100
85 58 35
50
32
31 10
8
8
7
5
0
0
0
0
17
17
17
17
17
Comments : VALUES EXCLUDING VAT
16
EU 28
0
17
Sweden
0
17
Malta
0
17
Luxembourg
0
17
Lithuania
0
17
Latvia
0
17
Ireland
0
16
Greece
5
15
Estonia
7
13
Croatia
8
13
Denmark
8
12
Cyprus
10
11
Spain
Hungary
31
10
Austria
Great Britain
32
9
Bulgaria
Finland
35
8
4
Slovenia
Belgium
58
7
3
Slovakia
Poland
85
6
2
France
88
1
Romania
489 265 200 160 120
Italy
Czech Republic
Ra nki ng
The Netherlands
P & A Producti on (M€)
Germany
Country
Portugal
0
0 1601 17
2
July 2014
EUROPEAN BICYCLE SALES
17
July 2014
EUROPEAN BICYCLE SALES (EU 28) (1,000 units) 2000 - 2013
25 000
20 206 20 322 20 000
20 912 21 033 21 344
20 206
18 945
19 582
20 461 20 039 19 719 19 780
2009
2010
17 745 17 840
15 000
10 000
5 000
0 2000
Year Bicycle Sales (x 1,000) Evolution (%)
2001
2002
2003
2004
2005
2006
2007
2008
2011
2012
2013
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
18 945
17 745
17 840
20 206
20 322
20 912
21 033
21 344
20 206
19 582
20 461
20 039
19 719
19 780
-6,33
0,54
13,26
0,57
2,90
0,58
1,48
-5,33
-3,09
4,49
-2,06
-1,60
0,31
Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales
18
July 2014
2013 EUROPEAN BICYCLE SALES (EU 28) (1,000 units)
Finland Czech Republic Portugal 2% 2% Greece 2% 2% Others Croatia Austria 6% 2% 2% Belgium 2% Denmark 3% Romania 2%
Germany 19%
Sweden 3%
Great Britain 17%
The Netherland s 5%
Poland 5%
France 14%
Italy 8%
Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales
19
EU 28
1
Malta
285
1
Luxembourg
293
2
Latvia
303
2
Cyprus
304
2
Ireland
Slovakia
333
2
Estonia
Lithuania
333
2
2
Bulgaria
Finland
333
2
Hungary
Greece
382 361
238 207
95
90
62
33
33
11
10
19 780
0
0
0
0
0
0
0
Slovenia
Portugal
5
Czech Republic
2
5
Croatia
444
2
5
Austria
482
3
8
Romania
Belgium
Denmark
527
14
Spain
2 785 1 594 1 050 1 034 1 008
Poland
17
Italy
3 350
19
France
3 800
Sweden
Ra nki ng
The Netherlands
Bi cycl e Sa l es (x 1,000)
Great Britain
Country
Germany
Spain 5%
1
1
-
July 2014
2013 EUROPEAN BICYCLE SALES (EU 28) COUNTRY RANKING (1,000 units)
4 000
3 500
3 800
3 350
3 000
2 785
2 500
2 000
1 594 1 500
1 050 1 034
1 008
1 000 527 482 444 382 361 333 333 333 304 303 293 285 238 207
500
95
90
62
33
33
11
10
Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales
20
EU 28
1
Malta
285
1
Luxembourg
293
2
Latvia
303
2
Cyprus
304
2
Ireland
Slovakia
333
2
Estonia
Lithuania
333
2
2
Bulgaria
Finland
333
2
Hungary
Greece
382 361
238 207
95
90
62
33
33
11
10
19 780
0
0
0
0
0
0
0
Slovenia
Portugal
5
Czech Republic
2
5
Croatia
444
2
5
Austria
482
3
8
Romania
Belgium
Denmark
527
14
Spain
2 785 1 594 1 050 1 034 1 008
Poland
17
Italy
3 350
19
France
3 800
Sweden
Ra nki ng
The Netherlands
Bi cycl e Sa l es (x 1,000)
Great Britain
Country
Germany
0
1
1
-
July 2014
2013 EUROPEAN BICYCLE SALES (EU 28) AVERAGE PRICE/COUNTRY (€)
800
791
700 600 520 500
450 450 450
415 400 400
380 320 317 303 290
300
260
230 195
200
160 152
125 120 120 110 110 110 100 100 100 100
100
76
3
3
6
7
8
9
10
11
12
13
14
15
16
Comments : Average prices include VAT ; Data including EPAC sales
21
17
18
19
19
21
21
21
24
24
Latvia
Estonia
Cyprus
Slovenia
Slovakia
Croatia
Malta
Greece
Portugal
Ireland
Hungary
Spain
France
Italy
Finland
-
3
Poland
-
28
2
Sweden
76
1
Belgium
EU 28
Romania
Czech Republic
Great Britain
Denmark
Luxembourg
791 520 450 450 450 415 400 380 320 317 303 290 260 230 195 160 152 125 120 120 110 110 110 100 100 100 100
Austria
Bulgaria
Ranki ng
Lithuania
Average pri ce (€)
Germany
Country
The Netherlands
0
24
24
July 2014
EUROPEAN EPAC SALES (EU 28) (1,000 units) 2009 – 2013
1 000
907
854 900 800
716
700
588
600
422
500 400
279
300 200
173 98
100 0 2006
Year EPAC Sales (x 1,000) Evolution (%)
2007
2008
2006 98
2007
2009
2010
2008
2009
2011
2010
2012
2011
2013
2012
2013
173
279
422
588
716
854
907
76,53
61,27
51,25
39,34
21,77
19,27
6,21
Comments : EPAC = Electric Power-Assisted Cycle
22
July 2014
2013 EUROPEAN EPAC SALES (EU 28) (1,000 units)
Denmark 2%
Great Britain 3% Austria 4%
Czech Republic 1%
Portugal Spain 1% 1%
Poland 1%
Italy 6% France 6%
Germany 45%
Belgium 9%
Sweden
EU 28
1
0
0
0
0
0
0
0
0
13
0
0
0
0
912
15
16
17
17
17
17
17
17
17
17
8
17
17
17
17
Comments : EPAC = Electric Power-Assisted Cycle
23
Slovenia
1
14
Romania
Lithuania
2
13
Malta
Latvia
4
12
Ireland
5
11
Greece
10
10
Finland
11
9
Estonia
13
7
Croatia
25
6
Cyprus
Spain
38
5
Bulgaria
Portugal
51
4
Hungary
Denmark
56
3
Luxembourg
Great Britain
80
2
Slovakia
Austria
192
1
Poland
Italy
410
Czech Republic
France
Country s ha re (%)
Belgium
EPAC Sa l es (x 1,000)
The Netherlands
Country
Germany
The Netherlands 21%
-
July 2014
2013 EUROPEAN EPAC SALES (EU 28) COUNTRY RANKING (1,000 units)
450 410 400 350
300 250 192
200 150
80
100
56
51
38
50
25
13
11
10
5
4
2
1
1
Sweden
EU 28
1
0
0
0
0
0
0
0
0
13
0
0
0
0
912
15
16
17
17
17
17
17
17
17
17
8
17
17
17
17
Comments : EPAC = Electric Power-Assisted Cycle
24
Slovenia
1
14
Romania
Lithuania
2
13
Malta
Latvia
4
12
Ireland
5
11
Greece
10
10
Finland
11
9
Estonia
13
7
Croatia
25
6
Cyprus
Spain
38
5
Bulgaria
Portugal
51
4
Hungary
Denmark
56
3
Luxembourg
Great Britain
80
2
Slovakia
Austria
192
1
Poland
Italy
410
Czech Republic
France
Country s ha re (%)
Belgium
EPAC Sa l es (x 1,000)
The Netherlands
Country
Germany
0
-
July 2014
2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
25
July 2014
2013 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28)
6000 6000
5000
4000
3900 3347
3200
3000
1820
2000
1420 1322 1230 1190 960 1000 441
310
300
295
248
200
130
98
80
78
Poland
Germany
The Netherlands
Italy
France
Hungary
Bulgaria
Romania
Portugal
Czech Republic
Belgium
Spain
Austria
Slovakia
Lithuania
Great Britain
Greece
Finland
Slovenia
Sweden
Cyprus
Croatia
Denmark
Estonia
Ireland
Latvia
Luxembourg
Malta
EU 28
0
Bi cycl e Empl oyment
1200
2600
2285
1900
920
850
1270
410
690
460
256
300
300
215
248
130
130
55
10
78
0
0
0
0
0
0
0
0
14307
Pa rts & Acces s ori es Empl oyment
4800
1300
1062
1300
900
570
52
820
500
500
185
10
0
80
0
70
0
43
70
0
0
0
0
0
0
0
0
0
12262
Tota l
6000
3900
3347
3200
1820
1420
1322
1230
1190
960
441
310
300
295
248
200
130
98
80
78
0
0
0
0
0
0
0
0
26569
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
21
21
21
21
21
21
21
-
Country
Ra nki ng
26
July 2014
2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28)
3 000 2 600
2 500
2 000
2 285 1 900
1 500
1 270
1 200 920
1 000
850 690 460
500
410
300
300
256
248
215
130
130
78
55
10
Belgium
Lithuania
Slovakia
Great Britain
Greece
Sweden
Finland
Slovenia
Malta
EU 28
850
690
460
410
300
300
256
248
215
130
130
78
55
10
0
0
0
0
0
0
0
0
14 307
6
7
8
9
10
11
11
13
14
15
16
16
18
19
20
21
21
21
21
21
21
21
21
-
27
Luxembourg
Spain
Austria
920
5
Latvia
Romania
1 200
4
Ireland
Czech Republic
1 270
3
Estonia
Portugal
1 900
2
Denmark
France
Hungary
2 285
1
Cyprus
Poland
2 600
Croatia
Bulgaria
Ranking
Italy
Bicycle Indus try Employment
The Netherlands
Country
Germany
0
July 2014
2013 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 28)
5 000
4 800
4 500 4 000 3 500 3 000
2 500 2 000 1 500
1 300
1 300 1 062
900
1 000
820 570
500
500
500
185
80
70
70
52
43
10
Spain
Malta
EU 28
80
70
70
52
43
10
0
0
0
0
0
0
0
0
0
0
0
0
12 262
10
11
12
12
14
15
16
17
17
17
17
17
17
17
17
17
17
17
17
-
28
Luxembourg
Finland
185
8
Latvia
Bulgaria
500
8
Ireland
Slovenia
500
7
Estonia
Slovakia
Great Britain
570
6
Croatia
Belgium
820
5
Denmark
Czech Republic
900
4
Cyprus
Portugal
1 062
2
Sweden
Hungary
1 300
2
Greece
Romania
1 300
1
Lithuania
France
4 800
Austria
The Netherlands
Ra nki ng
Italy
Pa rts & Acces s ori es Empl oyment
Germany
Country
Poland
0
July 2014
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN
Industry & Market Profile 2000-2013
29
July 2014
FRANCE
30
July 2014
2013 FRENCH CYCLE MARKET:
According to the French Bicycle Observatory, the turnover of bike and accessory sales increased by 3.1% in 2013 compared to 2012. Turnover reached 1.5 billion euros. Concerning the bike sales market: 2.78 million bicycles were sold in 2013, representing a value of 845 million euros. Compared to 2012, sales decreased by -1% in terms of sale volume while only -0.4% in terms of financial value. Average bicycle price amounts to 303 euros. Trend varies depending on bicycle category (sale volumes): - Bicycles designed for leisure represented the main market share. Mountain bikes (adult and junior) hold 49.6% of market share and trekking bikes 12%. However, for entry and middle ranges of mountain bikes, the sales decreased by -2% and by -12% for trekking bikes. - Bicycles designed for sport cycling, as racing bicycles or up-market mountain bikes, maintained their market share. Yet, sales knew different way with respectively a drop of -4% and an increase of 3.5%. - Bicycles dedicated to mobility (city bikes, EPAC, folding bikes) raised their market share up to 11%. The associated turnover increased by 10%. The EPAC sales have grown remarkably by 17.5% to reach 56,000 units. In terms of volume, bicycle sales are as follows: - ATB (adult and junior): 1,346,400 units - Junior bikes (except ATB): 470,000 units - Trekking bikes: 331,000 units - City bikes: 214,000 units - Racing bikes: 157,000 units - BMX: 104,000 units - EPAC: 56.600 units - Folding bikes: 29.300 units Components and accessories market: Sales reached 657.3 million euros with an 8% increase compared to 2012. The bicycle park is estimated at 25,000,000 units. Around 40% of the French population owns a bicycle.
The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favor of the promotion of the bicycle.
31
July 2014
FRANCE - BICYCLE PRODUCTION (1,000 units) 2000 – 2013
2 000
1 910 1 728
1 800 1 525
1 600
1 424
1 720
1 492
1 400
1 286
1 248 1 130
1 200 1 000
879
916
900
850
800
630
600 400
200 0
2000
2001
Year Bi cycl e Producti on (x 1,000) Evol uti on year/year-1 (%)
2002
2000 1 910
2003
2001 1 525 -20,16
2004
2002 1 424 -6,62
2005
2003 1 492 4,78
2006
2004 1 728 15,82
32
2005 1 720 -0,46
2007
2006 1 286 -25,23
2008
2007 1 248 -2,95
2009
2008 1 130 -9,46
2010
2009 879 -22,21
2011
2012
2010 916 4,21
2011 900 -1,75
2013
2012 850 -5,56
2013 630 -25,88
July 2014
FRANCE – BICYCLE SALES (1,000 units) 2000 – 2013
4 000
3 764 3 528
3 500
3 518
3 466
3 465
3 338
3 336 3 132
2 952
3 000
2 986
3 197 3 031
2 917
2 785
2 500 2 000 1 500 1 000 500 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bi cycl e Sa l es (x 1,000)
3 338
2 952
2 986
3 528
3 518
3 764
3 465
3 466
3 336
3 132
3 031
3 197
2 917
2 785
-11,56
1,15
18,15
-0,28
6,99
-7,94
0,03
-3,75
-6,12
-3,22
5,48
-8,76
-4,53
Evol uti on yea r/yea r-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
33
July 2014
FRANCE – BICYCLE SALES (M€) 2000 - 2013
900
857
851
869
850
842
800 708
700
846
819
794
845 809
794
732
654
600 500 400
300 200 100 0 2000
2001
Year Bi cycl e Sa l es (M€) Evol uti on yea r/yea r-1 (%)
2002
2003
2004
2005
2006
2007
2008
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
654
708
732
857
851
869
794
842
850
819
794
846
809
845
8,26
3,39
17,08
-0,70
2,12
-8,63
6,05
0,95
-3,65
-3,05
6,55
-4,37
4,45
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
34
2009
2010
2011
2012
2013
2013
July 2014
FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2013
180
180
165
160
157
160
150
150
150
150
140
139
140
140
130
120
118
2001
2002
120 100 80 60 40 20 0
2000
Year P & A Producti on (M€) Evol uti on year/year-1 (%)
2000 139
2003
2001 120 -13,67
2004
2002 118 -1,67
2005
2003 130 10,17
2006
2004 140 7,69
Comments : VALUES EXCLUDING VAT
35
2007
2005 150 7,14
2008
2006 150 0,00
2009
2007 157 4,67
2008 150 -4,46
2010
2009 140 -6,67
2011
2010 150 7,14
2012
2011 165 10,00
2013
2012 180 9,09
2013 160 -11,11
July 2014
FRANCE - BICYCLE EMPLOYMENT 2000 - 2013
3 500
3 249
3 000
2 794 2 630
2 400
2 500
2 300
2 300
2 250 2 130
2 090
2 050
2 050
2 000
1 900
2 000
1 820
1 500 1 000 500 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
Bicycle Employment 2 000
1 400
1 400
1 200
1 450 1 450 1 400 1 400 1 350
2012
2013
1 180
950
1 000
1 200 1 150 1 150 1 100 1 150
1 200
2011
1 339
1 239
1 800
1 555
2010
Part & Accessory Employment
1 910
1 600
2009
1 000
1 000
900
900
900
930
940
2004
2005
2006
2007
2008
900
900
900
900
900
2009
2010
2011
2012
2013
800
920
600
800 600
400
400 200
200 0
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2000
2001
2002
2003
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bi cycl e Empl oyment
1 910
1 555
1 450
1 450
1 400
1 400
1 350
1 200
1 150
1 150
1 100
1 150
1 000
920
P & A Empl oyment
1 339
1 239
1 180
950
900
900
900
930
940
900
900
900
900
900
Tota l
3 249
2 794
2 630
2 400
2 300
2 300
2 250
2 130
2 090
2 050
2 000
2 050
1 900
1 820
36
July 2014
GERMANY
37
July 2014
2013 GERMAN CYCLE MARKET Cycling has become a trend!
A recent Forsa study shows: The most important resolutions of the Germans for 2014 is: To ride more bike. Many people can imagine to use in the future for the way to work the bike. Also, the e-bike is becoming increasingly popular and should play an important role. A large part of the population intends to move more in the future. This makes cycling - whether with a classic bike or an e-bike - even popular sports such as jogging, hiking or swimming. "Tailwind instead of a headwind" traces the German bicycle, bicycle parts and accessories industry. Sales of bicycles and e-bikes has remained relatively constant at ₏ 4 billion in 2013, despite the decline in unit shipments to retailers. With 3.8 million sold bicycles and e-bikes (minus 4 percent), the German bicycle industry despite difficult market conditions in 2013, such as the long winter, can positively assert. In particular, the further increase in quality awareness and the concomitant willingness of consumers to spend more money for higher quality products ensured a constant turnover. The average price of 520, - ₏ (incl. e-bike) for every bike shows this development. Compared to the previous year, nearly 50,000 workers in the bicycle industry have the e-bike sales increased by 8 percent to 410,000 pieces. The e-bike share in the total annual market has thus risen to nearly 11 percent and ensures that currently 1.6 million e-bikes are out on Germany's roads. The bikes in use remained relatively constant over the past year according to estimates of the ZIV at 71 million units. Expert advice, quality and service are hallmarks of the bicycle and e-bike purchase. All this can only be offered by bicycle dealers and that’s why it is no surprise that nearly 70 percent of all sales in 2013 were made via bicycle dealers. Siegfried Neuberger, general manager of the ZIV: "Cycling is an important part of everyday mobility, whether for school, leisure, to work or to go shopping - cycling is healthy, environmentally friendly, makes fun, and is easy on the wallet. Only the bicycle offers already solutions for future mobility. For this reason, the German bicycle, bicycle parts and accessories industry is positive about the future. "
38
July 2014
GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2013
3 500
3 400
3 203 3 000
3 045
2 940
3 000
2 714 2 490
2 500
2 418
2 400
2 248
2 229
2 288
2 211
2 162
2 000
1 500
1 000
500
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bi cycl e Producti on (x 1,000)
3 400
3 000
3 045
3 203
2 940
2 714
2 490
2 400
2 418
2 248
2 229
2 288
2 211
2 162
-11,76
1,50
5,19
-8,21
-7,69
-8,25
-3,61
0,75
-7,03
-0,85
1,78
-0,81
-5,51
Evol uti on year/year-1 (%)
39
July 2014
GERMANY - BICYCLE SALES (1,000 units) 2000 - 2013
6 000 5 120
5 000
4 900
4 700
4 600
4 700
4 750
4 425
4 600 4 350 4 050
4 010
4 050
3 966
4 000
3 800
3 000
2 000
1 000
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bicycle Sales (x 1,000)
5 120
4 700
4 600
4 900
4 700
4 750
4 425
4 600
4 350
4 050
4 010
4 050
3 966
3 800
-8,20
-2,13
6,52
-4,08
1,06
-6,84
3,95
-5,43
-6,90
-0,99
1,00
-2,07
-4,19
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
40
July 2014
GERMANY - BICYCLE SALES (M€) 2000 - 2013
2 500
2 004
2 000 1 772
1 806 1 697
1 624
1 686
1 603
1 688
1 620
2 035
1 980
1 842
1 679
1 542
1 500
1 000
500
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bicycle Sales (M€)
1 772
1 697
1 624
1 686
1 603
1 620
1 542
1 688
1 679
1 806
1 842
2 004
2 035
1 980
-4,23
-4,30
3,82
-4,92
1,06
-4,81
9,47
-0,53
7,56
1,99
8,79
1,55
-2,70
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
41
July 2014
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2013
300 260
265
2012
2013
250 210 199
200
179
171
165
163 152
186
191
2007
2008
180
183
2009
2010
161
150
100
50
0 2000
2001
Year P & A Producti on (M€) Evol uti on year/year-1 (%)
2002
2003
2004
2005
2006
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
199
179
171
165
163
152
161
186
191
180
183
210
260
265
-10,05
-4,47
-3,51
-1,21
-6,75
5,92
15,53
2,69
-5,76
1,67
14,75
23,81
1,92
Comments : VALUES EXCLUDING VAT
42
2011
2013
July 2014
GERMANY - BICYCLE EMPLOYMENT 2000 - 2013
6 000 5 050
5 000
4 700 4 450
4 450
4 250
4 150
4 100
4 000
3 900
3 700
3 900 3 550
3 650
3 550
3 000
2 000
1 000
0 2000
2001
2002
2003
2004
2005
2006
2007
Bicycle Employment 4 500
2009
2010
2011
3 750
2013
Part & Accessory Employment 1 400
4 100
4 000
2008
1 300 1 200
3 500 3 500
3 500
1 200
3 300 3 200
3 000
3 000
2 800
1 000
2 600
2 500
2 450 2 450 2 450
1 100 1 100 1 100 1 100 1 100 950
950
950
950
950
950
2000
2001
2002
2003
2004
2005
2 600 800
2 000
600
1 500
400 1 000 200
500 0
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2013
2006
2007
2008
2009
2010
2011
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2013
Bi cycl e Empl oyment
4 100
3 750
3 500
3 500
3 300
3 200
3 000
2 800
2 600
2 450
2 450
2 450
2 600
P & A Empl oyment Total
950
950
950
950
950
950
1 100
1 100
1 100
1 100
1 100
1 200
1 300
5 050
4 700
4 450
4 450
4 250
4 150
4 100
3 900
3 700
3 550
3 550
3 650
3 900
43
July 2014
GREAT BRITAIN
44
July 2014
UK BICYCLE PRODUCTION AND SALES - 2013
The UK cycle industry does not collect any data on production or sales of bicycles; it relies on the official import statistics generated by Her Majesty’s Revenue and Customs (HMRC). This data gives the total units and their £ value at their arrival port in the UK. These figures therefore do not indicate actual retail sales in the calendar year. (In the long term, imports will equate to consumer sales, assuming trade stocks are broadly constant). These HMRC import statistics are not broken down by types of bicycle. Informal estimates suggest that about 30% of all sales are children’s bikes. Electric Bikes are separately recorded, but this sector is very small (c. 25,000 units p.a.). There are 2 manufacturers of bicycles in the UK – Brompton and Pashley – with total sales of c.50,000 units. The market has remained fairly static over the past five years despite growing interest in sports cycling (Olympics), and increases in commuter cycling, especially in London. The sales of cycles at 3.3 million units in 2013, is 4.4% lower than in 2012. Specialist retailers account for about 40% sales by value. It is estimated that there are about 1500 cycle shops in the UK; by far the largest retailer is Halfords, with over 400 outlets, and probably one-third of the retail sales. There are no figures for on-line sales of bikes or parts and accessories; Wiggle with a UK turnover of c.£120 million is the largest on-line retailer.
45
July 2014
GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2013
1 200
1 200 1 000
1 000
800
600
350
400
325 250
200
135 94
27
28
20
23
40
40
50
2007
2008
2009
2010
2011
2012
2013
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1 200
2003
2004
2005
2006
2001 1 000
2002 350
2003 325
2004 250
2005 135
2006 94
2007 27
2008 28
2009 20
2010 23
2011 40
2012 40
2013 50
-16,67
-65,00
-7,14
-23,08
-46,00
-30,37
-71,28
3,70
-28,57
15,00
73,91
0,00
25,00
46
July 2014
GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2013
3 905
4 000
3 727
3 800
3 920 3 771
3 500
3 640 3 311
3 580
3 600
3 400
3 350
3 000 2 500
2 400
2 300
2 300
2 000 1 500 1 000 500 0 2000
2001
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2002
2000 2 300
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2001 2 400
2002 2 300
2003 3 727
2004 3 905
2005 3 800
2006 3 920
2007 3 771
2008 3 311
2009 3 400
2010 3 640
2011 3 580
2012 3 600
2013 3 350
4,35
-4,17
62,04
4,78
-2,69
3,16
-3,80
-12,20
2,69
7,06
-1,65
0,56
-6,94
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
47
July 2014
GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2013
1 170
1 200
1 151 1 098
1 000 800
800
708
695
2004
2005
834
839
2008
2009
820
725
600
600 430 380
400
320
200
0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2002
2000 430
2003
2006
2007
2010
2011
2012
2013
2001 380
2002 320
2003 600
2004 708
2005 695
2006 800
2007 725
2008 834
2009 839
2010 1 170
2011 1 151
2012 1 098
2013 820
-11,63
-15,79
87,50
18,00
-1,84
15,11
-9,38
15,03
0,60
39,45
-1,62
-4,60
-25,32
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
48
July 2014
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2013
35 30
31
31
31
2011
2012
2013
30
25
20 15
15
15
15
15
2006
2007
17
17
2008
2009
15 11
12
12
2004
2005
10
5
0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 15
2003
2010
2001 15
2002 15
2003 11
2004 12
2005 12
2006 15
2007 15
2008 17
2009 17
2010 30
2011 31
2012 31
2013 31
0,00
0,00
-26,67
9,09
0,00
25,00
0,00
13,33
0,00
76,47
3,33
0,00
0,00
Comments : VALUES EXCLUDING VAT
49
July 2014
GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2013
2 000 1 820
1 800
1 600 1 400 1 210
1 200 1 000 800 600 400
400
400
320
305
200
200
105
110
115
105
100
100
2005
2006
2007
2008
2009
2010
120
0 2000
2001
2002
2003
2004
Bicycle Employment
2011
2012
2013
Part & Accessory Employment 120
1 800
120
1 700
110
1 600
100
100
100 1 400 1 200
75
80
1 100
75
70 65
1 000
70
70
70
70
70
65
60 800 600
40
400
300
300
250
240
20
130
200
40
40
40
30
30
50
30
0
0 2000
2001
Year Bicycle Employment P & A Employment Total
2002
2003
2004
2000 1 700 120 1 820
2005
2006
2001 1 100 110 1 210
2007
2008
2009
2002 300 100 400
2010
2011
2003 300 100 400
2012
2013
2004 240 65 305
2000
2005 40 65 105
50
2001
2002
2006 40 70 110
2003
2004
2007 40 75 115
2005
2006
2008 30 75 105
2007
2008
2009
2009 30 70 100
2010
2011
2010 30 70 100
2012
2013
2011 250 70 320
2012 50 70 120
2013 130 70 200
July 2014
ITALY
51
July 2014
ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2013
3 500
3 250
3 000 2 650
2 550
2 600 2 400
2 350
2 500
2 585
2 520
2 418
2 380
2 671 2 489
2 310
2 195
2 000
1 500
1 000
500
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bicycle Production (x 1,000)
3 250
2 650
2 350
2 550
2 600
2 400
2 418
2 520
2 380
2 585
2 489
2 310
2 195
2 671
-18,46
-11,32
8,51
1,96
-7,69
0,75
4,22
-5,56
8,61
-3,71
-7,19
-4,98
21,69
Evolution year/year-1 (%)
52
July 2014
ITALY - BICYCLE SALES (1,000 units) 2000 - 2013
2 000 1 800
1 877 1 722
1 943
1 998 1 927
1 780 1 684
1 771
1 750
1 750
1 666
1 606
1 594
1 600 1 384
1 418
2002
2003
1 400 1 200 1 000 800 600 400 200 0 2000
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2000 1 722
2004
2005
2006
2007
2008
2009
2010
2011
2011
2012
2013
2001 1 684
2002 1 384
2003 1 418
2004 1 666
2005 1 877
2006 1 943
2007 1 998
2008 1 780
2009 1 927
2010 1 771
2011 1 750
2011 1 750
2012 1 606
2013 1 594
-2,21
-17,81
2,46
17,49
12,67
3,52
2,83
-10,91
8,26
-8,10
-1,19
0,00
-8,23
-0,75
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
53
July 2014
ITALY - BICYCLE SALES (M€) 2000 - 2013
600 539
520
516
506
478
500
460
442
455 433
400
375
360 331 302
306
2002
2003
300
200
100
0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 520
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2001 442
2002 302
2003 306
2004 331
2005 360
2006 375
2007 478
2008 516
2009 539
2010 460
2011 455
2012 433
2013 506
-15,00
-31,67
1,32
8,17
8,76
4,17
27,47
7,95
4,46
-14,66
-1,09
-4,84
16,86
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
54
July 2014
ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2013
700 594
600
560
610 575
561
560
555
559
550
500
496
489
2012
2013
466 442
420
400
300
200
100
0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 560
2003
2004
2005
2006
2007
2008
2009
2010
2011
2001 594
2002 575
2003 561
2004 560
2005 555
2006 550
2007 610
2008 559
2009 466
2010 442
2011 420
2012 496
2013 489
6,07
-3,20
-2,43
-0,18
-0,89
-0,90
10,91
-8,36
-16,64
-5,15
-4,98
18,10
-1,41
Comments : VALUES EXCLUDING VAT
55
July 2014
ITALY - BICYCLE EMPLOYMENT 2000 - 2013
Bicycle Employment
Part & Accessory Employment
3 000
4 000 3 600
2 600
2 120
2 040
3 200
3 200
2 950
3 000
2 080 1 920
1 880
2 000
3 400
3 500
2 450
2 500 1 950
1 900
1 840
1 900
1 820
2 400
2 500
1 700
2 200
1 574
2 000
1 500
2 000
1 900
1 800
1 750
1 600
1 500
1 000
1 200
1 300
1 000 500
500
0
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bi cycl e Empl oyment
2 600
2 120
1 880
2 040
2 080
1 920
1 950
1 900
1 840
1 820
1 700
1 574
2 450
1 900
P & A Empl oyment
3 600
3 400
3 200
3 200
2 950
2 400
2 200
2 000
1 900
1 800
1 750
1 600
1 200
1 300
Total
6 200
5 520
5 080
5 240
5 030
4 320
4 150
3 900
3 740
3 620
3 450
3 174
3 650
3 200
56
July 2014
The NETHERLANDS
57
July 2014
BICYCLE MARKET IN THE NETHERLANDS - 2013 1 in 5 new bicycles is an E-bike In 2013, a total of 1,008,000 new bicycles were sold in The Netherlands. This is a slight drop of 2.5% compared to the previous year. Last year, 19% of all new bicycles sold were E-bikes. In 2013, total revenues from bicycle sales showed a slight increase of 3.7% for a total of 797 million euros. With sales of over 1 million new bikes, the general public’s interest in new bicycles continues to be high. The popularity of high-quality E-bikes indicates that, more and more, this type of bicycle is becoming a serious alternative means of transport for commuter traffic. Of all bicycles sold, the market share of E-bikes has tripled in the past six years. The average purchase price of a new bicycle sold by the bicycle retailer specialiser rose 2.6% to 989 euros, and total bicycle sales in the Netherlands (from retailers and channels outside the sector) increased by 3.7% to more than 797 million euros. In 2013, more new bicycles were sold through the specialised bicycle retail channel than in 2012: 68 versus 66%. This indicates that consumers value expertise and reliability when purchasing a bike. The electric bicycle was the ‘main market driver’. In 2013, sales of new E-bikes rose to 192,000 – an increase of 9.4%. As a result, this type of bicycle was responsible for 19% of the sales volume. In terms of turnover, the share of E-bikes was 45.2%; an increase of 3.1% compared to 2012. Turnover in the other categories were down slightly.
58
July 2014
THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2013
1 200
1 200
1 159
1 129 1 082
1 046
1 045 972
967
1 000 882
894
2004
2005
971 882
900
2010
2011
2012
850
800
600
400
200
0 2000
2001
2002
Bicycle Production (x 1,000)
2000 1 159
Year Evolution year/year-1 (%)
2003
2006
2007
2008
2009
2013
2001 1 046
2002 1 082
2003 1 045
2004 882
2005 894
2006 967
2007 972
2008 1 129
2009 1 200
2010 971
2011 882
2012 900
2013 850*
-9,75
3,44
-3,42
-15,60
1,36
8,17
0,52
16,15
6,29
-19,08
-9,17
2,04
-5,56
Comments : * : estimate
59
July 2014
THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2013
1 600
1 517 1 365
1 400
1 400
1 324
1 324
1 388
1 323
1 250
1 281
1 239
1 213
1 200
1 171 1 035
1 008
1 000 800 600 400 200 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bicycle Sales (x 1,000)
1 517
1 365
1 324
1 324
1 250
1 239
1 323
1 400
1 388
1 281
1 213
1 171
1 035
1 008
-10,02
-3,00
0,00
-5,59
-0,88
6,78
5,82
-0,86
-7,71
-5,31
-3,46
-11,61
-2,61
Evolution year/year-1 (%)
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
60
July 2014
THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2013
1 000 906
900 800
930
904
844
730
723
737
2000
2001
2002
873 797
770
737
730
717
2003
2004
2005
750
700 600 500 400 300 200 100 0
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 730
2006
2007
2008
2009
2010
2011
2012
2013
2001 723
2002 737
2003 737
2004 730
2005 717
2006 770
2007 844
2008 906
2009 930
2010 904
2011 873
2012 750
2013 797
-0,96
1,94
0,00
-0,95
-1,78
7,39
9,61
7,35
2,65
-2,80
-3,43
-14,09
6,30
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
61
July 2014
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2013
90
90
90
90
90 88
88 86
85
85
85
85
85
85
84 82 80
80
80
2004
2005
2006
80 78 76 74 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2003
2007
2008
2009
2010
2011
2012
2013
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
85
85
85
85
80
80
80
85
90
90
90
85
90
88
0,00
0,00
0,00
-5,88
0,00
0,00
6,25
5,88
0,00
0,00
-5,56
5,88
-2,22
Comments : VALUES EXCLUDING VAT All figures are estimated 62
2013
July 2014
THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2013
3 500
3 347
3 000 2 550
2 500
2 264
2 232
2 220
2 232
2 550
2 600
2 550
2 564
2 264
2 200
2 100
2 000
2 000 1 500 1 000 500 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
Bicycle Employment
1 950
1 630
1 612
1 630
2012
2013
1 062
1 000
1 950 1 850
1 650
2011
1 200
2 285
2 000
2010
Part & Accessory Employment
2 500
1 950
2009
1 764
900
1 764 800
1 600
750
800
1 500 1 400
1 500
614
608
602
602
600
600
600
600
600
600
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
600 1 000 400 500
200
0
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2010
2011
2012
2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Bi cycl e Empl oyment
1 650
1 612
1 630
1 630
1 600
1 500
1 400
1 950
1 950
1 950
1 850
1 764
1 764
2 285
P & A Empl oyment Total
614
608
602
602
600
600
600
600
600
600
750
800
900
1 062
2 264
2 220
2 232
2 232
2 200
2 100
2 000
2 550
2 550
2 550
2 600
2 564
2 264
3 347
63
July 2014
BULGARIA
64
July 2014
BICYCLE MARKET IN BULGARIA - 2013
ABPB annual report is prepared based on three sources of data – first of all data from ABPB members, secondly data from Bulgarian national statistics for tariff code 871200 and thirdly – world UN data, including Chinese mirror statistics data. Association of the Bulgarian Producers of Bicycles (ABPB) faced decline in production, export and sales for 2013 in comparison to 2012. Exact figures are given in the enclosed table. ABPB members produced almost 729 thousands (87 % of units produced in 2012) of total value almost 86,5 million EUR (92 % in comparison with 2012). Exported numbers are almost 691 thousands units (91 % in comparison with 2012) of value more than EUR 84 million (98 % in comparison with 2012) and sales in Bulgaria are almost 65 thousands units (105 % in comparison to 2012) of total value close to EUR 6,5 million (significant with 24 % in comparison to 2012). The employment of the ABPB in bicycle production was 1270 persons in 2013 (92 % of the one for 2012). The employment of bicycle parts production was 52 (87 % of the one for 2012) while produced parts value was more than EUR 6,6 million (84 % of the one for 2012). ABPB estimate for the Bulgarian internal market is about 96 000 (almost the same – 97 % as the one for 2012 in terms of units) of total value about EUR 7,3 million (significant with 21 % in comparison to 2012).
We also used Bulgarian National Statistical data for 2013 and World data for 2013 for the bicycles from the tariff code 871200. These date showed slightly different picture in terms of export and controversial picture in terms of Chinese mirror data for sales of their bicycles in Bulgaria. E.g. Bulgarian national statistics export data for 2013 are about 900,469 units and EUR more than 87 millions. ABPB share in Bulgarian export is 76,7 % in terms of numbers of bicycles and 96,7 % in terms of value in EUR. A possible explanation of the difference is combination of several factors. First of all export of 2 or 3 Bulgarian legal entities, which are outside the ABPB, active in this area and also re-export of imported in Bulgaria bicycles. ABPB approached and has a dialogue with 2 of these Bulgarian legal entities in order they to joint us, providing their wish and cooperation with us on this matter. The UN – COMTRADE data, which includes Chinese custom data clearly show that import in Bulgaria and in EU-28 in terms of units and value have not been influenced by EU adopted TDI measures as far as 2013 year is concerned. Chinese data showed sales of almost 47 thousands units of bicycles to Bulgaria of almost EUR 2,8 million, while Bulgarian statistics’ ones show import of only 21 thousands bicycles (more than 2 times smaller) with Chinese origin of value almost EUR 190 thousands (15 times smaller). Chinese mirror data about export to EU-28 for 2013 are more than EUR 51,4 million or 26 % more than 2012 and about 1,2 millions of units – 15 % increase in comparison of 2012, when the number of pieces was 1,01 million.
65
July 2014
BULGARIA - BICYCLE PRODUCTION (1,000 units) 2007 - 2013
837
900
749
800 642
700 600
562
532
516 458
500 400 300 200 100 0 2007
2008
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2009
2010
2011
2012
2013
2007
2008
2009
2010
2011
2012
2013
516
562
458
532
642
837
749
-
8,91
-11,24
16,16
20,68
30,37
-10,51
66
July 2014
BULGARIA - BICYCLE SALES (1,000 units) 2007 - 2013
120 103 95
100
80
86
70
71 62
60
60
40
20
0 2007
2008
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2009
2010
2011
2012
2013
2007
2008
2009
2010
2011
2012
2013
70
71
60
86
103
62
95
-
1,43
-15,49
43,33
19,77
-39,81
53,23
Comments : SALES = SALES TO CONSUMERS
67
July 2014
BULGARIA - BICYCLE SALES (M€) 2007 – 2013
7
7 6
6
6 5
5
5
5 4
4 3 2 1 0 2007
2008
Year
2009
2010
2007
2008
2011
2009
2010
2012
2011
2013
2012
2013
Bicycle Sales (M€)
5
5
4
6
6
5
7
Evolution year/year-1 (%)
-
0,00
-20,00
50,00
0,00
-16,67
40,00
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
68
July 2014
BULGARIA - BICYCLE EMPLOYMENT 2010 - 2013
Bicycle Employment 1 507
1 600 1 320
1 400 1 010
1 200 1 000
800
800 600 400 200 0 2010
2011
Year Bicycle Employment
2012
2013
2010
2011
2012
2013
800
1 010
1 507
1 320
69
July 2014
SPAIN
70
July 2014
BICYCLE MARKET IN SPAIN - 2013
Recent evolution and current situation of the market Currently exists a limited numbers of national manufacturers. It’s a mature market in which during the last few decades the trend was the concentration, disappearing companies or becoming distributors/importers. Nevertheless it’s seems a part of the initiative has been recovered with new national manufacturers in the last few years. At the same time there has been a bicycle imports increase, due to the global foreign brands based on Spain who has gained market share and because the national manufacturers has moved their assembly lines to Asia and Portugal, maintaining in Spain jut their Design and Quality Control areas. During the last five years the market has grown in spite the economic crisis with a annual growth rate of 10 per cent. This grow is due to an increased use of bicycles in Spain. Traditionally the use and demand of bicycles in Spain is related to practicing sports, recreational and occasional use. Nevertheless there is an increasing trend to use the bicycle as a mean of transportation. This trend is connected to more public environmental awareness , and it’s connected to local, regional and national policies aimed at promoting the bicycle as sport and transport. The implementation of bicycle infrastructures in the cities such as bike lines and parking places like many other European countries motivate the use of bicycle and benefits the bike sales. These kind of public policies has been successfully developed in many Spanish cities including public bicycle sharing services.
71
July 2014
SPAIN - BICYCLE PRODUCTION (1,000 units) 2006 - 2013
450 398
400
404
380
378
373
375
333
350
312
300 250 200 150 100 50 0 2006
2007
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2008
2009
2010
2011
2012
2013
2006
2007
2008
2009
2010
2011
2012
2013
378
312
380
333
398
404
373
375
0,53
-11,90
19,52
1,51
-7,67
0,54
-
72
July 2014
SPAIN - BICYCLE SALES (1,000 units) 2007 - 2013
1 119
1 200
1 034
1 000 800
800
780
800
600
400
200
0 2009
2010
Year
2011
2012
2013
2009
2010
2011
2012
2013
800
800
780
1 119
1 034
0,00
-2,50
43,46
-7,60
Bicycle Sales (x 1,000) Evolution year/year-1 (%) -
Comments : SALES = SALES TO CONSUMERS
73
July 2014
SPAIN - BICYCLE EMPLOYMENT 2010 - 2013
Bicycle Employment 310
310
310 308 306 304 302
300
300
300 298 296 294 2010
2011
Year Bicycle Employment
2012
2013
2010
2011
2012
2013
300
300
310
310
74