EUROPEAN BICYCLE MARKET 2011 edition
Industry & Market Profile (2010 statistics)
1
August 2011
FOREWORD
This document is the third edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.
Copyright 2011 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED
COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 778 64 58 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com
2
August 2011
BACKGROUND
COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA; - fair trade and the fight of unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure, costs & benefits of cycle use, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc…
The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the Global Alliance for EcoMobility.
To promote the European bicycle parts’ & accessories’ industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan). Initiated in 1993, the joint European booth has known an ever increasing success. In 2011, 28 European bicycle parts’ & accessories’ manufacturers participated in the joint European COLIPED booth, which occupied a total surface of 783 m².
Our members are the national bicycle industry associations in 13 different countries: Austria, Belgium, Bulgaria, Denmark, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland and Turkey.
3
August 2011
THE EUROPEAN BICYCLE INDUSTRY 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. “COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. This way, deliveries can be more flexible as the produced series can be smaller and lead times can be shorter. The EU bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.
René TAKENS –COLIBI President “Since many years, COLIPED promotes the European bicycle parts' industry. Our presence at the Taipei Cycle Show with our joint European booth contributes to the diffusion of the European bicycle parts worldwide. The last years have been extremely difficult for all industries, but we are very proud to say that the European bicycle parts' industry is keeping its leading position and this is the result of continuous innovation, great knowledge of sophisticated technologies and huge investments in design and R&D. The close co-operation with the cycling sport movement (which we confirmed by joining the WFSGI), our strong commitment to listen carefully to the needs of consumers, and our convinced devotion to all bicycle advocacy movements are the inspiring policies which we will adopt more and more in future years. For this reason COLIPED, together with COLIBI, has been taking part in the International Transport Forum in Leipzig. We will be dedicating time and resources to these very important initiatives which will shape the world of tomorrow at transport/mobility level”.
Moreno FIORAVANTI – COLIPED President 4
August 2011
THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien
Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels
Bulgaria ABPB Dim. Nestonov Blvd. BL. 120 BG – 1612 Sofia
Denmark FAPIC Foreningen af Producenter og Importører i Cykelbranchen P/a Michael D. Prince Nyhavn 4, 1. DK - 1051 København K
Germany Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.
Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY
Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki
France CNPC “Tous à Vélo !” Rue J.J. Rousseau 79 F – 92150 Suresnes
Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289
E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge
Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76
E-mail: bert.mons@agoria.be Web: www.agoria.be
Tel. +359 - 2 812 70 60 Fax +359 - 2 812 70 61
E-mail: office@abpb-bg.com Web: www.abpb-bg.com
Tel. + 45 - 3333 9010 Fax + 45 - 3377 3300
E-mail: awinther@a-winther.dk Web : www.di.dk
Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20
E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de
Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66
E-mail: office@ba-gb.com Web: www.ba-gb.com
Tel. +358-919 231 Fax +358 962 44 62
E-mail: raimo.karhu@techind.fi Web: www.techind.fi
Tel. +33-1 46 250 234 Fax +33-1 40 990 620
E-mail: dhure@fiev.fr Web: www.tousavelo.fr
5
August 2011 Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.
Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan
Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun
The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam
Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa
Tel. +36 - 56 586 505 Fax +36 - 56 586 484
E-mail: Z.Steurer@accell-group.com
Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72
E-mail: nigrelli@ancma.it Web: www.ancma.it
Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93
E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl
Tel. +31-(0)20-504 49 49 Fax +31-(0)20-504 49 98
E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl
Tel. +90-236-213 0045 Fax + 90-236-213 0050
E-mail: Onder.Senkon@bianchi.com.tr
6
August 2011
EUROPEAN BICYCLE PRODUCTION
7
August 2011
EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 – 2010 16 000 14 531
14 000
13 009
12 828
13 232 13 218 13 320 13 086 13 246
12 272
12 178 12 266
12 000 10 000 8 000 6 000 4 000 2 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
14,531
13,009
12,272
12,828
13,232
13,218
13,320
13,086
13,246
12,178
12,266
-10.47
-5.67
4.53
3.15
-0.11
0.77
-1.76
1.22
-8.06
0.72
8
August 2011
2010 EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units)
SLOVAKIA 3%
LITH UANIA 3% SPAIN 2% OTH ERS 6%
H UNGARY 4%
CZECH REPUBLIC 4%
ITALY 20%
ROMANIA 4%
GERMANY 18%
BULGARIA 4% FRANCE 7%
5
0
0
0
0
0
0.12
0.04
0.00
0.00
0.00
0.00
0.00
9
EU 27
15
0.39
Luxembourg
48
0.65
Latvia
80
0.98
Estonia
120
1.06
Cyprus
130
1.18
Ireland
145
1.36
Slovenia
167
2.45
Finland
Spain 300
2.85
Great Britain
Lithuania 350
3.26
Denmark
Slovakia 400
3.52
Sweden
Hungary 432
3.55
Belgium
Czech Republic 435
4.08
Greece
Romania 500
4.35
Austria
Bulgaria 533
6.89
9.78
Portugal
845
6.93
18.13
Poland
850
8.14
20.29
Germany
998
Country share %
Italy
Bicycle Production (x 1,000) 2,489 2,224 1,200
Country
Malta
TH E NETH ERLANDS 10%
POLAND 8%
France
The Netherlands
PORTUGAL 7%
0 12,266 0.00
100
August 2011
2010 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units) 2 489
2 500 2 224
2 000
1 500
1 200
998
1 000 845
850
533 500
500
435
432
400 350 300 167
145
130
120 80
48
15
5
0
Czech Republic
Hungary
Slovakia
Lithuania
Spain
Austria
Greece
Belgium
Sweden
Denmark
Great Britain
Finland
Ireland
Cyprus
Estonia
Latvia
Luxembourg
845
533
500
435
432
400
350
300
167
145
130
120
80
48
15
5
0
0
0
0
0
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
3
10
EU 27
Romania
850
4
2
Malta
Bulgaria
998
1
Slovenia
France
2,489 2,224 1,200
Germany
Poland
Ranking
Portugal
Bicycle Production (x 1,000)
Italy
Country
The Netherlands
0
0 12,266
August 2011
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION
11
August 2011
2010 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (M€) - EU 27
SLOVAKIA 2%
CZECH REPUBLIC 5%
OTHERS 2%
POLAND 7%
ITALY 35%
THE NETHERLANDS 7% FRANCE 12%
Sweden
Portugal
Belgium
Spain
Great Britain
Hungary
Austria
Denmark
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
EU 27
Malta
0
Luxembourg
1
0
Lithuania
6
1
Latvia
16
2
Ireland
20
5
Greece
60
7
Bulgaria
85
7
Finland
90
Estonia
12
Cyprus
15
Slovenia
16
Slovakia
35
Czech Republic
Country Share %
Poland
P & A Production (M€) 442 200 183 150
ROMANIA 16%
The Netherlands
France
Germany
Romania
Country
Italy
GERMANY 15%
1,253
Comments : VALUES EXCLUDING VAT
12
100
August 2011
2010 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY RANKING (M€) 450
442
400
350
300
250 200
200
183 150
150
90
100
85 60
50 20
16 6
1
EU 27
Denmark
Austria
Hungary
Great Britain
Spain
Belgium
Portugal
Malta
Sweden
Luxembourg
10
Lithuania
6
9
Latvia
16
8
Ireland
20
7
Greece
60
6
Estonia
85
5
Cyprus
90
4
Finland
150
3
Slovenia
183
2
Slovakia
200
1
Bulgaria
Czech Republic
France
442
Poland
Germany
R a n k in g
Italy
P & A P ro d u c t io n (M € )
Romania
C o u n tr y
The Netherlands
0
1 ,2 5 3
Comments : VALUES EXCLUDING VAT
13
August 2011
EUROPEAN BICYCLE SALES
14
August 2011
EUROPEAN BICYCLE SALES (EU 27) (1,000 units) 2000 - 2010 25 000
20 206 20 322
20 000
20 912 21 033
21 344 20 206
18 945
19 582 19 419
17 745 17 840
15 000
10 000
5 000
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
18,945
17,745
17,840
20,206
20,322
20,912
21,033
21,344
20,206
19,582
19,419
-6.33
0.54
13.26
0.57
2.90
0.58
1.48
-5.33
-3.09
-0.83
15
August 2011
2010 EUROPEAN BICYCLE SALES (EU 27) (1,000 units)
CZECH REPUBLIC ROMANIA 2% 2% FINLAND GREECE 2% AUSTRIA OTHERS 2% 2% 5%
PORTUGAL 2%
GERMANY 21%
SWEDEN 3% DENMARK 3% POLAND 3% SPAIN 4%
GREAT BRITAIN 19%
THE NETHERLANDS 6%
Czech Republic
Finland
Romania
Hungary
Slovakia
Slovenia
Ireland
Lithuania
Bulgaria
Estonia
Latvia
Cyprus
Malta
800
582
520
500
470
460
330
315
300
300
300
251
220
80
80
80
56
35
30
30
10
5
19,419
4
3
3
3
2
2
2
2
2
2
2
1
1
0
0
0
0
0
0
0
0
0
100
Comments : SALES = SALES TO CONSUMERS
16
EU 27
Greece
6
Portugal
9
Austria
16
Belgium
19
Sweden
21
Denmark
The Netherlands
Italy
France
4,010 3,640 3,031 1,771 1,213
Poland
Country share (% )
FRANCE 16%
Spain
Bicycle Sales (x 1,000)
Great Britain
Country
Germany
ITALY 9%
Luxembourg
BELGIUM 2%
August 2011
2010 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING (1,000 units) 4 500 4 010
4 000 3 640
3 500 3 031
3 000
2 500
2 000
1 771
1 500 1 213
1 000
800 582
500
520 500 470 460 330 315 300 300 300
251 220 80
80
80
56
35
30
30
10
5
Hungary
Slovakia
Luxembourg
EU 27
300
300
251
220
80
80
80
56
35
30
30
10
5
19,419
14
14
14
17
18
19
19
19
22
23
24
24
26
27
100
Comments : SALES = SALES TO CONSUMERS
17
Malta
Romania
300
13
Latvia
Finland
315
12
Cyprus
Czech Republic
330
11
Estonia
Greece
460
10
Bulgaria
Austria
Portugal
470
9
5
Ireland
Belgium
500
8
4
Lithuania
Sweden
520
7
3
Slovenia
Poland 582
6
2
Italy
800
1
France
4,010 3,640 3,031 1,771 1,213
Great Britain
Denmark
Ranking
Spain
Bicycle Sales (x 1,000)
Germany
Country
The Netherlands
0
August 2011
2010 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€) 800 745
700
600
500 460
400 400 390
400
380 380
300
300
280 275
262 260 220 190
200
140
130 130
120 120
110 110
100 100 100 100 100
100
81
Denmark *
Luxembourg *
Sweden *
Finland *
Great Britain
Greece *
France
Italy
Spain *
Ireland *
Portugal *
Czech Republic *
Poland *
Hungary *
Malta *
Slovakia *
Slovenia *
Lithuania *
Romania *
Cycpus *
Estonia *
Latvia *
460
400
400
390
380
380
300
280
275
262
260
220
190
140
130
130
120
120
110
110
100
100
100
100
100
Comments : AVERAGE PRICES INCLUDE VAT
18
81
EU 27
Belgium *
745
Bulgaria
Austria *
A v er age pric e (€)
Germany
Co u n try
The Netherlands
0
August 2011
2010 EUROPEAN EPAC SALES (EU 27) (1,000 units)
AUSTRIA 3%
SPAIN 3%
SWEDEN 3% OTHERS 3%
GREAT BRITAIN 5%
GERMANY 34%
DENMARK 5% FRANCE 7%
ITALY 9%
30
20
15
15
5
5
3
1
1
1
1
1
0
0
0
5.10
3.40
2.55
2.55
0.85
0.85
0.51
0.17
0.17
0.17
0.09
0.09
0.00
0.00
0.00
Comments : EPAC = Electric Power-Assisted Cycle
19
0.00
0.00
0.00
0.00
0.00
0.00
0.00
EU 27
Malta
30 5.10
Latvia
40 6.80
Estonia
50 8.50
Cyprus
171 29.08
Slovenia
Poland
Bulgaria
Lithuania
Greece
Luxembourg
Ireland
Czech Republic
Hungary
Finland
Belgium
Portugal
Sweden
Spain
Austria
Denmark
Great Britain
France
Italy
200 34.01
Slovakia
Country share %
Romania
EPAC Sales (x 1,000)
The Netherlands
Country
Germany
THE NETHERLANDS 29%
588 100
August 2011
2010 EUROPEAN EPAC SALES (EU 27) COUNTRY RANKING (1,000 units) 200
200 180
171
160 140 120 100 80 60 50 40
40 30
30 20
20
15
15 5
5
3
1
1
1
1
1
100
Comments : EPAC = Electric Power-Assisted Cycle
20
EU 27 588
16
Malta
1
16
Latvia
1
13
Cyprus
1
13
Estonia
1
13
Slovenia
1
12
Slovakia
3
10
Poland
5
10
Romania
5
8
Bulgaria
15
8
Lithuania
15
7
Greece
20
5
Luxembourg
30
5
Ireland
Sweden
30
4
Czech Republic
Spain
40
3
Hungary
Austria
50
2
Finland
Great Britain
171
1
Belgium
Denmark
200
Portugal
France
Ranking
Italy
EPAC Sales (x 1,000)
The Netherlands
Country
Germany
0
August 2011
2010 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
21
August 2011
2010 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)
4 000 3 550 3 500
3 450
3 000
2 500
2 450
2 000 2 000 1 600 1 500
1 300 1 040 855
1 000
850 640 420
500
375
370
300
250
200
190
110
90
90
70
Luxembourg
0
0
0
7,505
850 640 420 375 370 300 250 200 190 110
90
90
70
0
0
0
0
0
0
20,200
22
EU 27
0
0
Malta
0
0
0
Latvia
0
0
75 200 190
80 100 175
Ireland
0
0
50 175
Cyprus
Finland
0
40
90
Estonia
Sweden
30
0
550 370 200 290 200 850
Greece
90
10
Spain
Slovenia
Lithuania
Great Britain
80
Austria
10
0 100
Belgium
855
400
Slovakia
3,550 3,450 2,450 2,000 1,600 1,300 1,040
900
Denmark
Total
600
Hungary
Bulgaria 55
2,450 1,700 1,850 1,100 1,200
Parts & A ccessories Employment 1,100 1,750
Romania
Czech Republic
800
480
Poland
560
550
France
750
Italy
Portugal
Bicycle Employment
Germany
Country
The Netherlands
0
12,695
August 2011
2010 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)
2 500
2 450
2 000 1 850 1 700
1 500
1 200 1 100 1 000 800
750 560
550
500
370 290 200
200
200
190 90
80
75
30
10
0
Spain
Greece
Cyprus
Estonia
Ireland
Latvia
Luxembourg
Malta
200
200
190
90
80
75
30
10
0
0
0
0
0
0
12
12
12
15
16
17
18
19
20
21
23
EU
Lithuania
200
11
Romania
Belgium
290
10
Slovenia
Austria
370
9
5
Finland
Slovakia
550
8
4
Great Britain
Hungary
560
7
3
Denmark
Czech Republic
750
6
2
Sweden
Portugal
800
1
Poland
2,450 1,850 1,700 1,200 1,100
Italy
Bulgaria
Ranking
France
Bicycle Indus try Em ploym ent
Germany
Country
The Netherlands
0
12,695
August 2011
2010 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27) 1 800
1 750
1 600
1 400
1 200
1 000
1 100
900 850
800 600 550
600
480 400 400
175
200
175 100
100
90
80
55
50
40
10
Slovenia
Spain
Hungary
Austria
Bulgaria
Slovakia
Finland
Denmark
Sweden
EU 27
175
100
100
90
80
55
50
40
10
0
0
0
0
0
0
0
0
0
7,505
9
9
11
11
13
14
15
16
17
18
19
19
19
19
19
19
19
19
19
24
Malta
Great Britain
175
8
Luxembourg
Belgium
400
7
Lithuania
Poland
480
6
Latvia
Czech Republic
550
5
Ireland
Portugal
600
4
2
Greece
The Netherlands
850
3
1
Estonia
Romania
900
Ranking
Cyprus
France
P & A Industry Employment 1,750 1,100
Country
Italy
Germany
0
August 2011
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS
Industry & Market Profile 2000-2010
25
August 2011
France
26
August 2011
2010 FRENCH CYCLE MARKET : “Mobility bicycle sales are still increasing French specialist dealers are the first economic actors “ The 2010 Cycle sales (bikes + Components and accessories) represent a turnover of 1,280 M€ 3,031,300 bikes were sold in 2010 for a total value of 794 million Euros. Sales dropped by -3.5% in volume and value compared to 2009. • • • • • • • •
ATB (adults and junior) represent 47% of the total with 1,420 million units. Junior Bikes (except ATB): 517,700 units. Hybrids: 412,500 units. City and Folding Bikes: 237,500 units. Racing bikes: 166,300 units. Kids’ Bikes: 122,700 units. BMX: 116,300 units. 40,000 EPACs were sold in 2010, compared to 23,700 in 2009. (EPAC = Electric Power-Assisted Cycle)
The MOBILITY Bicycle market (city bikes, folding bikes and EPACs) is steadily growing and represents 27% of the sales (17% in 2000). The LEISURE Bicycle market (ATB, Hybrids and Junior bikes) is decreasing but keeps the major share with 63% (73% in 2000). The SPORTS Bicycle segment (Racing Bikes, ATB and BMX competition ranges) is stable with a 10% share of the total sales.
The value of the after sales market components and accessories amounts to 486 M€ (-4%)
Distribution networks’ activity (Bicycles + Components and Accessories): • • •
Specialist dealers represent 51.5% of the total sales’ value. Sports’ Chains manage 38.5% of the total sales’ value. Mass Merchants manage 10% of the total sales’ value.
The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favour of the promotion of the bicycle.
27
August 2011
FRANCE - BICYCLE PRODUCTION
(1,000 units) 2000 - 2010 2 000
1 910
1 800
1 728
1 600
1 525
1 720
1 492 1 424
1 400
1 286
1 248
1 200
1 130
1 000
879
845
800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1,910
1,525
1,424
1,492
1,728
1,720
1,286
1,248
1,130
879
845
-20.16
-6.62
4.78
15.82
-0.46
-25.23
-2.95
-9.46
-22.21
-3.87
28
August 2011
FRANCE - BICYCLE SALES (1,000 units) 2000 - 2010 4 000
3 764 3 528 3 518
3 500
3 465 3 466
3 338
3 336 3 132
3 000
2 952 2 986
3 031
2 500 2 000 1 500 1 000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
3,338
2,952
2,986
3,528
3,518
3,764
3,465
3,466
3,336
3,132
3,031
-11.56
1.15
18.15
-0.28
6.99
-7.94
0.03
-3.75
-6.12
-3.22
Comments : SALES = SALES TO CONSUMERS
29
August 2011
FRANCE - BICYCLE SALES (M€) 2000 - 2010 900
857
851
869 842
850 819
794
800 708
700
794
732
654
600 500 400 300 200 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
654
708
732
857
851
869
794
842
850
819
794
8.26
3.39
17.08
-0.70
2.12
-8.63
6.05
0.95
-3.65
-3.05
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
30
2010
August 2011
FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 157
160
150
150
150
140
139
140
150
140
130 120
120
118
100 80 60 40 20 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year P & A Production (M€) Evolution year/year-1 (% )
2000 139
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
120
118
130
140
150
150
157
150
140
150
-13.67
-1.67
10.17
7.69
7.14
0.00
4.67
-4.46
-6.67
7.14
Comments : VALUES EXCLUDING VAT
31
August 2011
FRANCE - PARTS AND ACCESSORIES SALES (M€) 2000 – 2010 600 553 519
532
536
525
506
493
500
486
444
400 349
300 260
200
100
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Sales (M€) Evolution year/year-1 (% )
2000 260
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
349
444
493
519
532
525
553
536
506
486
34.23
27.22
11.04
5.27
2.50
-1.32
5.33
-3.07
-5.60
-3.95
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
32
August 2011
FRANCE - BICYCLE EMPLOYMENT 2000 - 2010 3 500 3 249
3 000
2 794 2 630 2 400
2 500
2 300 2 300 2 250 2 130 2 090 2 050 2 000
2 000
1 500
1 000
500
0 2000
2 000
1 910
2001
2002
2003
2004
Bicycle Employment
2005
1 400
2006
2007
2008
2009
2010
Parts & Accessories Employment
1 339 1 239 1 180
1 800
1 200
1 555
1 600
1 4501 450
1 4001 400
1 400
1 350
950
1 000 1 200
1 200
1 1501 150
1 100
940 900 900 900 930 900 900
800
1 000 600
800 600
400
400 200
200 0
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ye a r Bicycle Employment P & A Employment Total
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1,910 1,339 3,249
1,555 1,239 2,794
1,450 1,180 2,630
1,450 950 2,400
1,400 900 2,300
1,400 900 2,300
1,350 900 2,250
1,200 930 2,130
1,150 940 2,090
1,150 900 2,050
1,100 900 2,000
33
August 2011
Germany
34
August 2011
GERMAN BICYCLE INDUSTRY LOOKS OPTIMISTIC IN THE FUTURE In 2010, the German bicycle and bicycle components’ industry produced 2.22 million bicycles and a large number of bicycle components and accessories. The production of bicycles in 2010 was nearly at the same level as in 2009 which shows that the “quality made in Germany" is highly asked for. Compared with the previous year, the average production value increased by 7% to 306.00 € per piece. Responsible for this positive development is the higher amount of EPACs as well as the higher quality awareness at the consumers’ side. In 2010, the German industry produced bicycles and EPACs with a total value of 680 million €. 48.4% of all imports into Germany originated in the other Member States of the European Union. These EU countries slightly strengthened their position in 2010. Imports from Asia represented about 49% and was, therefore, at the same level as last year. The total import value in 2010 amounted to 557 million €, or 6% more than in 2009 (528 million €). In the same period, the number of imported bicycles decreased by 0.62% to 2.71 million pieces. Responsible for the increase in the import value is, of course, the higher price of EPACs. These electric power-assisted cycles are also responsible for the increase of the average value of the imported bicycles to Germany of 6.2% to 206 €/piece (year 2009: 194 €/piece). "Quality made in Germany" is particularly asked for in EU and EFTA countries, where 94 percent of the exports went to. Although exports are stable since 3 years at about 1 million units per year, the average export value per bicycle increased by 27.5% to 352.00 €/piece in the year 2010. Bicycle sales were stable with around 4.01 million bicycles in the year 2010. The average sales price in the year 2010 was about 460.00 €/piece. The share of bicycles sold by the IBDs (independent bicycle dealers) increased to 69% compared to 68% in the year 2009. This clearly shows that the IBDs were successful in a difficult economic environment. In Germany the EPAC market grew from 150,000 in 2009 to about 200,000 units sold in the year 2010. The German Two-Wheeler Industry Association (ZIV) represents the interests of the German bicycle-, bicycle parts-, accessories- and EPAC-industry. The ZIV has around 80 member companies and is located nearby Frankfurt / Main.
35
August 2011
GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2010 3 500
3 400 3 203 3 000
3 045 2 940
3 000
2 714 2 490
2 500
2 400
2 418 2 248
2 224
2 000
1 500
1 000
500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Production (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
3,400
3,000
3,045
3,203
2,940
2,714
2,490
2,400
2,418
2,248
2,224
-11.76
1.50
5.19
-8.21
-7.69
-8.25
-3.61
0.75
-7.03
-1.07
36
August 2011
GERMANY - BICYCLE SALES (1,000 units) 2000 - 2010 6 000 5 120
5 000
4 900 4 700 4 600
4 700 4 750
4 600 4 425
4 350 4 050 4 010
4 000
3 000
2 000
1 000
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
5,120
4,700
4,600
4,900
4,700
4,750
4,425
4,600
4,350
4,050
4,010
-8.20
-2.13
6.52
-4.08
1.06
-6.84
3.95
-5.43
-6.90
-0.99
Comments : SALES = SALES TO CONSUMERS
37
August 2011
GERMANY - BICYCLE SALES (M€) 2000 - 2010 1 842
1 850 1 806
1 800
1 772
1 750 1 697
1 650
1 688
1 686
1 700 1 624
1 679
1 620 1 603
1 600 1 542
1 550 1 500 1 450 1 400 1 350
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1,772
1,697
1,624
1,686
1,603
1,620
1,542
1,688
1,679
1,806
1,842
-4.23
-4.30
3.82
-4.92
1.06
-4.81
9.47
-0.53
7.56
1.99
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
38
August 2011
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 220 199
198
186
191 180
179
183
171
176
165
163
161 152
154 132 110 88 66 44 22 0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )
2000 199
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
179
171
165
163
152
161
186
191
180
183
-10.05
-4.47
-3.51
-1.21
-6.75
5.92
15.53
2.69
-5.76
1.67
Comments : VALUES EXCLUDING VAT
39
August 2011
GERMANY - BICYCLE EMPLOYMENT 2000 - 2010 6 000
5 050 5 000
4 700 4 450 4 450 4 250
4 150 4 100 3 900
4 000
3 700
3 550 3 550
3 000
2 000
1 000
0 2000
4 500
2002
2003
2004
Bicycle Employment
4 100
4 000
2001
2005
1 200
2006
2007
2008
2009
2010
Parts & Accessories Employment 1 1001 1001 1001 100 1 100
3 750
1 000
3 5003 500 3 300
3 500
950 950 950 950 950 950
3 200 3 000 2 800
3 000
2 600
800 2 4502 450
2 500 600
2 000 1 500
400
1 000 200
500 0
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ye a r Bicycle Employment P & A Employment Total
2000 4,100 950 5,050
2001 3,750 950 4,700
2002 3,500 950 4,450
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2003 3,500 950 4,450
40
2004 3,300 950 4,250
2005 3,200 950 4,150
2006 3,000 1,100 4,100
2007 2,800 1,100 3,900
2008 2,600 1,100 3,700
2009 2,450 1,100 3,550
2010 2,450 1,100 3,550
August 2011
Great Britain
41
August 2011
UK – Statistics 2010: Commentary Bicycle imports to UK increased 24% in units, compared with 2009. This growth is not reflected in unofficial estimates of sales to the consumer in 2010. Bad weather in Q4, and uncertainty about the Government’s changes in regulations for commuter cycling purchase schemes created a sharp fall in demand, with a consequent rise in stocks. Specialist retailers (about 40% of the total market) estimated a 3% growth in units sold in 2010. However, Halfords and mass merchants appear to have seen up to 15% increase in (predominantly cheap) bike sales. A rough estimate of consumer sales for 2010 is, therefore, about 3.6 million units. Expectations for 2011 are disappointing. Imports to the end of May were 10% below 2010, with May alone being 30% below May 2010. High stocks and poor weather in Q1 were the principal cause. Little information is available about internet sales direct to consumers, though this sector appears to be growing strongly. Electric power-assisted cycles (EPACs) have not yet made an impact on the UK market, with unit sales at about 20-25,000 in 2010. Factors influencing this low growth include: o o o o
Relatively high price (1500+) vs. pedal cycles. History of poor quality/performance/reliability in the past. Target audience (over 50 years of age) unlikely to visit cycle shops. Trade uncertainty about regulations regarding EPACs vs. scooters/mopeds.
The import value of bicycles in 2010 has risen sharply (+39%) vs. 2010. This is attributed to the general increases in production costs in Asia, as well as the weaker value of sterling. The role of the bicycle in the UK remains principally for leisure purposes. It is estimated that about one third of the sales are for children’s bikes. Mountain bikes are by far the most popular type of bike, even when used on road. Increasing commuter cycling was encouraged by the previous Government, though is not now a priority of the present coalition. London continues to lead the nation, with about 500,000 trips a day by bike, and usage of the Cycle Hire Scheme is about 30,000 trips a day.
42
August 2011
GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2010 1 200
1 200 1 000
1 000
800
600
400
350
325 250
200
135 94 27
28
48
20
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Production (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
1,200
1,000
350
325
250
135
94
27
28
20
48
-16.67
-65.00
-7.14
-23.08
-46.00
-30.37
-71.28
3.70
-28.57
140.00
43
2004
2005
2006
2007
2008
2009
2010
August 2011
GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2010 3 905
4 000
3 727
3 920 3 800
3 771 3 640
3 500
3 311
3 400
3 000 2 500 2 000 1 500 1 000 500 0 2003 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2004
2005
2006
2007
2008
2009
2010
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2,300
2,400
2,300
3,727
3,905
3,800
3,920
3,771
3,311
3,400
3,640
4.35
-4.17
62.04
4.78
-2.69
3.16
-3.80
-12.20
2.69
7.06
Comments : SALES = SALES TO CONSUMERS
44
August 2011
GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2010 1 170
1 200
1 000 800
800
708
695
2004
2005
834
839
2008
2009
725
600
600
400
200
0 2003 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)
2000 430
2001
2002
2006 2003
2007 2004
2005
2006
2007
2010 2008
2009
2010
380
320
600
708
695
800
725
834
839
1,170
-11.63
-15.79
87.50
18.00
-1.84
15.11
-9.38
15.03
0.60
39.45
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
45
August 2011
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 25 22
20 17 15
15
15
15
17
15
15 12
12
11
10
5
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )
2000 15
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
15
15
11
12
12
15
15
17
17
22
0.00
0.00
-26.67
9.09
0.00
25.00
0.00
13.33
0.00
29.41
Comments : VALUES EXCLUDING VAT
46
August 2011
GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2010 2 000 1 820 1 800 1 600 1 400 1 210 1 200 1 000 800 600 400
400
400
305
275
275
280
255
250
250
2005
2006
2007
2008
2009
2010
200 0 2000
1 800
1 700
2001
2002
2003
2004
Bicycle Employment
1 600
180
1 400
160
1 200
Parts & Accessories Employment
200
175 175
180 180
175 175
140
1 100
120 110
120
100 100
1 000 100
800 80
600 300 300
400
40
240 100 100 100 75 75 75
200
20
0
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ye a r Bicycle Employment P & A Employment Total
65
60
2000 1,700 120 1,820
2001 1,100 110 1,210
2002 300 100 400
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2003 300 100 400
47
2004 240 65 305
2005 100 175 275
2006 100 175 275
2007 100 180 280
2008 75 180 255
2009 75 175 250
2010 75 175 250
August 2011
Italy
48
August 2011
The Italian bicycle market – some comments In 2010, the Italian bicycle market reached a normal level of sales, even though 2009 closed with a very significant increase in sales (+ 8%). This in absolute contrast with all the other European countries, where there was an average drop of - 5% in the same period. The Italian boom in bicycle sales was mainly due to the Incentives’ campaign of the Ministry of the Environment. In 2010, bicycle sales amounted to 1,771,000 units or 7% less compared with 2009. The result was a fall in production to 2,489,000 units. This was a decrease of almost 4% compared to 2009. Italy is still the country that produces and exports the largest number of bicycles in Europe. 1,354,000 bicycles were exported (an increase of 5.4%), while imports remained basically stable with 636,000 bikes, almost all imported from Asia. The parts (frames, groups, saddles and many other high-end components) have seen an increase in exports, scoring nearly 400 million in revenue, an increase of 13% compared to 2009. The first quarter of 2011 was one of the worst in recent years, especially due to the bad weather. As from April, instead of seeing a recovery in the market, the signals were not marked by optimism. Only by the end of September, market trends can be assessed. In many European countries, bicycles are used for commuting purposes throughout the year. In Italy, however, bicycles are seasonal products: in summer, Italians go biking. There are more and more bicycle lanes and tracks and greater attention is given to this vehicle, especially in large urban centers. New lifestyles and new individual travel behavior have to be promoted, while remembering that the bicycle is the perfect vehicle to use for journeys of less than 5 km. Moreover, cycling (more) is good for one’s health and for the environment. Bicycles are mainly sold in hypermarkets, but as a result of higher demand for quality, also the share of the Specialist distribution channels is growing. In Italy, the bicycle’s main purpose is SPORTS, followed by LEISURE and only on the third place by COMMUTING (urban mobility). *
*
49
*
August 2011
ITALY BICYCLE - PRODUCTION (1,000 units) 2000 - 2010 3 500 3 250
3 000 2 650 2 550
2 500
2 600 2 400
2 350
2 585
2 520 2 418
2 489 2 380
2 000
1 500
1 000
500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Yea r Bicycle Production (x 1,000) Evolution year/year-1 (%)
2000 3,250
2001 2,650
2002 2,350
2003 2,550
2004 2,600
2005 2,400
2006 2,418
2007 2,520
2008 2,380
2009 2,585
2010 2,489
-18.46
-11.32
8.51
1.96
-7.69
0.75
4.22
-5.56
8.61
-3.71
50
August 2011
ITALY - BICYCLE SALES (1,000 units) 2000 - 2010 1 943
2 000
1 998 1 927
1 877 1 780
1 800
1 722
1 684
1 771
1 666
1 600 1 384
1 400
1 418
1 200 1 000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1,722
1,684
1,384
1,418
1,666
1,877
1,943
1,998
1,780
1,927
1,771
-2.21
-17.81
2.46
17.49
12.67
3.52
2.83
-10.91
8.26
-8.10
Comments : SALES = SALES TO CONSUMERS
51
August 2011
ITALY - BICYCLE SALES (M€) 2000 - 2010 600 539 520
516
500
478 460 442
400
360
375
331 302
306
300
200
100
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)
2000 520
2001
2002
2003
2004
2005
2006
442
302
306
331
360
-15.00
-31.67
1.32
8.17
8.76
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
52
2007
2008
2009
2010
375
478
516
539
460
4.17
27.47
7.95
4.46
-14.66
August 2011
ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 700 610 594
600
560
575
561
560
555
550
559
500
466 442
400
300
200
100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )
2000
2001
2002
2003
560
594
575
561
560
555
550
610
559
466
442
6.07
-3.20
-2.43
-0.18
-0.89
-0.90
10.91
-8.36
-16.64
-5.15
Comments : VALUES EXCLUDING VAT
53
2004
2005
2006
2007
2008
2009
2010
August 2011
ITALY - BICYCLE EMPLOYMENT 2000 - 2010 7 000 6 200 6 000 5 520 5 240
5 080
5 030
5 000 4 320
4 150 3 900
4 000
3 740
3 620
3 450
3 000
2 000
1 000
0 2000
2001
2002
2003
2004
Bicycle Employment
3 000
2005
2006
2007
2008
2009
2010
Parts & Accessories Employment
4 000 3 600
2 600
3 400
3 500
2 500
2 950
2 120
2 040 2 080 1 880
2 000
3 2003 200
3 000 1 920 1 950 1 900
1 840 1 820
2 400
2 500
1 700
2 200 2 000
2 000
1 500
1 900
1 800 1 750
1 500
1 000
1 000
500 500
0
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ye a r Bicycle Employment P & A Employment Total
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2,600 3,600 6,200
2,120 3,400 5,520
1,880 3,200 5,080
2,040 3,200 5,240
2,080 2,950 5,030
1,920 2,400 4,320
1,950 2,200 4,150
1,900 2,000 3,900
1,840 1,900 3,740
1,820 1,800 3,620
1,700 1,750 3,450
54
August 2011
The Netherlands
55
August 2011
The Netherlands – Bicycle market 2010: Commentary Bicycle sales in 2010 decreased by 5.3%, reaching a total of 1,213,000 bicycles (2009: 1,281,000 units). The turnover decreased by 2.8% to € 903,934,000. The economic crisis had a negative impact on the sale of all types of bicycles, as consumers postponed new purchases. Also the bad weather conditions had a negative effect on sales, except for the Electric Power-Assisted Cycles (EPACs). This type of bicycle knows an ever increasing popularity. The average price of an EPAC in 2010 amounted to € 1,928.00. Most EPACs are sold by the Independent Bicycle Dealers (IBDs), who play an important role in advising the consumer and providing service and maintenance. In 2010, 171,000 EPACs were sold; an increase of 11.8% compared to 2009.
BICYCLE MARKET IN THE NETHERLANDS 2010 Sales of new bicycles by category (x 1,000 units)
2009
2010
%
Total City bike Hybrid / tracking bike EPAC Children / Juvenile Other
1,281 632 205 153 172 119
1,213 599 148 171 181 114
- 5.3 - 5.3 - 27.8 + 11.8 + 5.3 - 4.4
2009
2010
+/-
100% 49.3% 16.0% 11.9% 13.4% 9.3%
100% 49.4% 12.2% 14.1% 14.9% 9.4%
0.0 0.0 - 3.8 + 2.2 + 1.5 + 0.1
Market share by category (in %) Total City bike Hybrid / tracking bike EPAC Children / Juvenile Other
Average price by category (in €) Total City bike Hybrid / tracking bike EPAC Children / Juvenile Other
2009 726.00 559.00 770.00 1,947.00 211.00 710.00
56
2010 745.00 573.00 752.00 1,928.00 201.00 731.00
% +/+ 2.7 + 2.5 - 2.3 - 1.0 - 4.3 - 3.0
August 2011
THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2010 1 200
1 200
1 200
1 159 1 129 1 082 1 046
1 045 967
1 000 882
972
894
800
600
400
200
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye ar Bicycle Production (x 1,000) Evolution year/year-1 (%)
2000 1,159
2001 1,046
2002 1,082
2003 1,045
2004 882
2005 894
2006 967
2007 972
2008 1,129
2009 1,200
2010 1,200
-9.75
3.44
-3.42
-15.60
1.36
8.17
0.52
16.15
6.29
0.00
57
August 2011
THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2010 1 600 1 400
1 517 1 365
1 400 1 388 1 324 1 324
1 323
1 281
1 250 1 239
1 213
1 200 1 000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
1,517
1,365
1,324
1,324
1,250
1,239
1,323
1,400
1,388
1,281
1,213
-10.02
-3.00
0.00
-5.59
-0.88
6.78
5.82
-0.86
-7.71
-5.31
Comments : SALES = SALES TO CONSUMERS
58
August 2011
THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2010 1 000 906
900 800
930
904
844 770 730
723
737
737
730
717
700 600 500 400 300 200 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)
2000 730
2001
2002
2003
723
737
737
-0.96
1.94
0.00
2004
2005
2006
2007
2008
2009
730
717
770
844
906
930
904
-0.95
-1.78
7.39
9.61
7.35
2.65
-2.80
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
59
2010
August 2011
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 90
90
85
85
85
85
90
90
85 80
80
80
80 70 60 50 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
85
85
85
85
80
80
80
85
90
90
90
0.00
0.00
0.00
-5.88
0.00
0.00
6.25
5.88
0.00
0.00
Comments : VALUES EXCLUDING VAT
60
2010
August 2011
THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2010 3 000
2 550 2 550 2 550 2 450
2 500 2 264
2 220 2 232 2 232 2 200 2 100 2 000
2 000
1 500
1 000
500
0 2000
2 000 1 800
2001
2003
2004
1 950 1 9501 950
Bicycle Employment 1 650 1 612 1 6301 630
2002
2005
2006
2007
2009
2010
Parts & Accessories Employment
700
1 850
2008
614 608 602 602 600 600 600 600 600 600 600
600
1 600 1 500
1 600
1 400
500
1 400 1 200
400
1 000 300
800 600
200
400 100
200 0
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Ye a r Bicycle Employment P & A Employment Total
2000 1,650 614 2,264
2001 1,612 608 2,220
2002 1,630 602 2,232
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2003 1,630 602 2,232
61
2004 1,600 600 2,200
2005 1,500 600 2,100
2006 1,400 600 2,000
2007 1,950 600 2,550
2008 1,950 600 2,550
2009 1,950 600 2,550
2010 1,850 600 2,450