EUROPEAN BICYCLE MARKET 2013 edition
Industry & Market Profile (2012 statistics)
October 2013
CONTENTS
FOREWORD BACKGROUND THE EUROPEAN BICYCLE INDUSTRY THE COLIBI & COLIPED MEMBERS
4 5 7 8
EUROPEAN BICYCLE PRODUCTION
10
EUROPEAN BICYCLE PRODUCTION 2000 – 2012 – UNITS 2012 BICYCLE PRODUCTION – COUNTRY SHARE 2012 BICYCLE PRODUCTION – COUNTRY RANKING
2012 EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY SHARE BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY RANKING
EUROPEAN BICYCLE SALES
11 12 13
14 15 16
17
BICYCLE SALES 2000- 2012 – UNITS 2012 BICYCLE SALES – COUNTRY SHARE 2012 BICYCLE SALES – COUNTRY RANKING 2012 AVERAGE PRICE (in €) PER COUNTRY EPAC SALES 2009 – 2012 – UNITS 2012 EPAC SALES – COUNTRY SHARE 2012 EPAC SALES – COUNTRY RANKING
18 19 20 21 22 23 24
2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27) EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27) EUROPEAN BICYCLE PARTS AND ACCESSORIESINDUSTRY EMPLOYMENT
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS INDUSTRY & MARKET PROFILE 2000-2012
2
25 26 27 28
29
October 2013
FRANCE FRENCH MARKET REPORT FRANCE - BICYCLE PRODUCTION (UNITS) FRANCE - BICYCLE SALES (UNITS) FRANCE - BICYCLE SALES(M€) FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) FRANCE - PARTS AND ACCESSORIES SALES (M€) FRANCE - BICYCLE EMPLOYMENT
30 31 33 34 35 36 37 38
GERMANY GERMANY - BICYCLE PRODUCTION (UNITS) GERMANY - BICYCLE SALES (UNITS) GERMANY - BICYCLE SALES (M€) GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) GERMANY - BICYCLE EMPLOYMENT
39 40 41 42 43 44
GREAT BRITAIN GREAT BRITAIN MARKET REPORT GREAT BRITAIN - BICYCLE PRODUCTION (UNITS) GREAT BRITAIN - BICYCLE SALES (UNITS) GREAT BRITAIN - BICYCLE SALES(M€) GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) GREAT BRITAIN - BICYCLE EMPLOYMENT
45 46 48 49 50 51 52
ITALY ITALY - BICYCLE PRODUCTION (UNITS) ITALY - BICYCLE SALES (UNITS) ITALY - BICYCLE SALES (M€) ITALY - PARTS & ACCESSORIES PRODUCTION(M€) ITALY - BICYCLE EMPLOYMENT
53 54 55 56 57 58
The NETHERLANDS DUTCH MARKET REPORT THE NETHERLANDS - BICYCLE PRODUCTION (UNITS) THE NETHERLANDS - BICYCLE SALES (UNITS) THE NETHERLANDS - BICYCLE SALES (M€) THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) THE NETHERLANDS - BICYCLE EMPLOYMENT
59 60 61 62 63 64 65
3
October 2013
FOREWORD This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers’ associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.
Note: As the present document provides the 2012 figures, reference is correctly made to the ‘EU27’. Croatia only joined the EU in 2013 and will therefore be included in the 2013 figures (BIMP edition 2014),
Copyright 2013 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED
COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 304 48 87 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com
4
October 2013
BACKGROUND
COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA; - fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc…
The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the EcoMobility Alliance (part of ICLEI).
The International Transport Forum (ITF) in Leipzig has become the real "Davos" transport meeting of the year. Many Transport Ministers from all over the world annually take part in this event. The presence of bicycles in the Forum is extremely important, as cycling contributions to the C02 emission reduction would otherwise not be taken into account. Indeed, politicians always tend to prefer “up-down” solutions, giving for instance billions to the car industry to try and develop e-cars.
5
October 2013
The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminium alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry. The EU bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role.
To promote the European bicycle industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan) for European bicycle and bicycle parts’ & accessories’ manufacturers. Initiated in 1993, the joint European booth has known an ever increasing success. In 2013, 34 European exhibitors participated in the joint European COLIPED booth, which occupied a total surface of 837 m². A list with the 2013 participants can be found at www.coliped.com
Our members are the national bicycle industry associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland, Spain, Sweden and Turkey.
6
October 2013
THE EUROPEAN BICYCLE INDUSTRY 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. “COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.
René Takens –COLIBI President “COLIPED defends the interests of the European bicycle parts' industry. To promote this European industry, COLIPED started to organize a joint European participation in the Taipei Cycle Show back in 1993. The fact that we are still present at this show today – 21 years later - proves that this initiative was a big hit. This year, our joint booth accommodated 34 European companies. Despite the difficult economic situation, the European bicycle parts' industry hasn’t lost any of its importance and still plays a prominent role in the worldwide bicycle business. This is of course due to our constant investments & innovation, as well as our expertise & know-how (Europe is the ‘birthplace’ of the bicycle after all). Over the past years, the role of the bicycle in regional, national and European policies has clearly increased. COLIPED is very pleased with this positive evolution, but realizes that there is still a long way to go. We will continue to contribute in making Europe a true bicycle-friendly place”.
Jan Willem ten Dam – COLIPED President
7
October 2013
THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien
Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289
E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge
Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels
Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76
E-mail: jan.renneboog@agoria.be Web: www.agoria.be
Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG – 1612 Sofia
Tel. +359 - 889-459-536
E-mail: geosof@mail.bg Web: www.abpb-bg.com
Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20
E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de
Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66
E-mail: office@ba-gb.com Web: www.ba-gb.com
Tel. +358-919 231 Fax +358 962 44 62
E-mail: heikki.karsimus@techind.fi Web: www.techind.fi
Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32
E-mail: catherine.trachtenberg@fifas.com Web: www.tousavelo.com
Germany Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.
Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY
Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki
France CNPC “Tous à Vélo !” 3 rue Jules Guesde F – 92300 Levallois Perret
8
October 2013 Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.
Tel. +36 - 56 586 505 Fax +36 - 56 586 484
E-mail: Z.Steurer@accell-group.com
Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72
E-mail: nigrelli@ancma.it Web: www.ancma.it
Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun
Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93
E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl
The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam
Tel. +31 - (0)20-504 49 49 Fax +31 - (0)20-504 49 98
E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl
Tel. +34 - 629 33 46 62
E-mail: ivan@asociacionambe.es Web: www.asociacionambe.es
Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan
Spain AMBE C/ El Pla, 106 E – 08980 Sant Feliu de Llobregat Barcelona
Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm
Tel. +46-8 508 938 21
Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa
Tel. +90-236-213 0045 Fax + 90-236-213 0050
9
E-mail: joakim@branschbolaget.se Web: www.fog-cykel.se
E-mail: Onder.Senkon@bianchi.com.tr
October 2013
EUROPEAN BICYCLE PRODUCTION
10
October 2013
EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 – 2012
16 000 14 531
14 000
13 009
12 828
13 232 13 218 13 320 13 086 13 246
12 272
12 178 12 241
12 000
11 758 11 537
10 000
8 000
6 000
4 000
2 000
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000
2003
2004
2001
2002
2005
2003
2006
2004
2007
2005
2006
2008
2007
2009
2008
2010
2011
2009
2010
2012
2011
2012
14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 -10,47
-5,67
4,53
3,15
11
-0,11
0,77
-1,76
1,22
-8,06
0,52
-3,95
-1,88
October 2013
2012 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY SHARE (1,000 units)
Czech Republic 3%
Hungary 4%
Lithuania 3%
Spain 3%
Other 7%
Romania 4% Portugal 7%
Germany 19%
Italy 19%
Bulgaria 7%
France 7%
Poland 9%
Bicycle Production (x 1,000) Country share %
2 211 2 195 1 076
900 850 837 780 450 391 370 350 340 220 142 130 115 105
19,16
7,80
19,03
9,33
7,37
7,25
6,76
3,90
3,39
3,21
3,03
12
2,95
1,91
1,23
1,13
1,00
0,91
40
30
5
0
0
0
0
0
0
0,35
0,26
0,04
0,00
0,00
0,00
0,00
0,00
0,00
EU 27
Malta
Luxembourg
Latvia
Ireland
Estonia
Denmark
Cyprus
Slovenia
Finland
Great Britain
Belgium
Sweden
Greece
Austria
Slovakia
Lithuania
Czech Republic
Spain
Hungary
Portugal
Romania
Bulgaria
France
The Netherlands
Poland
Italy
Country
Germany
The Netherlands 8%
0 11 537 0,00
100,00
October 2013
2012 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units)
2 500 2 211 2 195
2 000
1 500
1 076 900
1 000
850 837
780
450
500
391 370 350 340 220
142 130 115 105
40
30
5
3
Finland
Slovenia
Cyprus
Denmark
Estonia
Ireland
Latvia
Luxembourg
Sweden
0
Greece
0
Austria
0
Slovakia
0
8
Lithuania
Belgium
Czech Republic
0
7
Hungary
0
6
0
11 537
9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21
100
Spain
Romania
5
5
Portugal
30
France
40
4
Bulgaria
900 850 837 780 450 391 370 350 340 220 142 130 115 105
EU 27
2
Malta
1
The Netherlands
Poland
2 211 2 195 1 076
Great Britain
Bicycle Production (x 1,000) Country share %
Italy
Country
Germany
0
13
October 2013
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION
14
October 2013
2012 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY SHARE (M€)
Czech Republic 4%
Poland 3%
Other 8% Italy 31%
The Netherlands 4%
Portugal 6% France 9%
Romania 10%
Bulgaria
Hungary
Slovenia
Sweden
EU 27
31
20
10
10
10
5
0
0
0
0
0
0
0
0
0
0
0
1 646
2
2
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
100
Comments : VALUES EXCLUDING VAT
15
Malta
Slovakia
34
2
Luxembourg
Great Britain
40
4
Lithuania
Finland
60
5
Latvia
Belgium
80
5
Ireland
Poland
90
7
Greece
Czech Republic
120
11
Estonia
The Netherlands
180
12
Denmark
Portugal
200
16
Cyprus
France
260
30
Austria
Romania
496
Spain
Germany
P & A Production (M€) Country Share %
Italy
Country
Germany 25%
October 2013
2012 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY RANKING (M€)
496 500
450 400 350 300 260 250 200 180
200 150
120 90
100
80 60 40
50
34
31
20
10
10
10
5
10
10
10
5
0
0
0
0
0
0
0
0
0
0
12
13
13
13
16
17
17
17
17
17
17
17
17
17
17
Comments : VALUES EXCLUDING VAT
16
EU 27
Slovenia
20
11
Sweden
Hungary
31
10
Malta
Bulgaria
34
9
Luxembourg
Slovakia
40
8
Lithuania
Great Britain
60
7
Latvia
Finland
80
6
Ireland
Belgium
90
5
Greece
Poland
120
4
Estonia
Czech Republic
180
3
Denmark
The Netherlands
200
2
Cyprus
Portugal
260
1
Austria
France
496
Spain
Romania
P & A Production (M€) Ranking
Germany
Country
Italy
0
0 1646 17
21
October 2013
EUROPEAN BICYCLE SALES
17
October 2013
EUROPEAN BICYCLE SALES (EU 27) (1,000 units) 2000 - 2012
25 000
20 206 20 322 20 000
20 912 21 033 21 344
20 206
18 945
19 582
20 461 20 039 19 719
2009
2010
17 745 17 840
15 000
10 000
5 000
0 2000
Year Bicycle Sales (x 1,000) Evolution (%)
2001
2002
2003
2004
2005
2006
2007
2008
2011
2012
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
18 945
17 745
17 840
20 206
20 322
20 912
21 033
21 344
20 206
19 582
20 461
20 039
19 719
-6,33
0,54
13,26
0,57
2,90
0,58
1,48
-5,33
-3,09
4,49
-2,06
-1,60
18
October 2013
2012 EUROPEAN BICYCLE SALES (EU 27) (1,000 units)
Portugal Czech Republic 2% 2% Austria Romania 2% 2% Belgium Denmark 2% 3%
Finland 2%
Greece 2%
Other 6%
Germany 20%
Sweden 3% Great Britain 18%
Poland 5% Italy 8%
France 14%
The Netherlands 5% Spain
2
2
2
2
1
1
1
0
EU 27
Hungary
Slovenia
Luxembourg
19
2
Greece
Malta
Comments : SALES = SALES TO CONSUMERS
2
Slovakia
10 19 719
0
2
Finland
12
0
2
Portugal
35
0
3
Romania
35
0
3
Austria
62
0
5
Belgium
65
0
5
Sweden
95
4
Denmark
780 1 035 992 555 550 450 410 380 350 350 330 320 300 250 232 115
Poland
Latvia
Czech Republic
The Netherlands
Cyprus
8
Estonia
14
Bulgaria
18
Ireland
20
Spain
Italy
France
3 966 3 600 2 835 1 606
Lithuania
Bicycle Sales (x 1,000) Country share (%)
Great Britain
Country
Germany
4%
-
October 2013
2012 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING (1,000 units)
3 966 4 000 3 600 3 500 3 000
2 835
2 500 2 000
1 606 1 500
1 035
992
1 000
780 555 550
500
450 410 380 350 350 330 320 300 250 232
115 95
65
62
35
35
12
10
20
15
16
17
18
19
20
EU 27
Hungary
Slovenia
Luxembourg
Comments : SALES = SALES TO CONSUMERS
13
Greece
27
13
Slovakia
10 19 719
26
12
Finland
12
24
11
Portugal
35
24
10
Romania
Malta
Czech Republic
35
23
9
Austria
62
22
8
Belgium
65
21
7
Sweden
95
6
Denmark
992 780 555 550 450 410 380 350 350 330 320 300 250 232 115
Spain
Latvia
5
Cyprus
4
Estonia
3
Bulgaria
2
Ireland
1
Poland
The Netherlands
Italy
France
3 966 3 600 2 835 1 606 1 035
Lithuania
Bicycle Sales (x 1,000) Ranking
Great Britain
Country
Germany
0
-
October 2013
2012 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€)
800 724 700
600 513 500
440 440
400
410 400 385 310 305
300
278 269 260 257 210
200
190 150 150
125 120 120 110 110 100 100 100 100
100
83
Comments : AVERAGE PRICES INCLUDE VAT
21
EU 27
Latvia
Estonia
Cyprus
Slovenia
Slovakia
Romania
Malta
Greece
Portugal
Ireland
Poland
Hungary
Spain
Italy
France
Finland
Sweden
Bulgaria
Czech Republic
Great Britain
Luxembourg
Belgium
83 27
Denmark
724 513 440 440 410 400 385 310 305 278 269 260 257 210 190 150 150 125 120 120 110 110 100 100 100 100 1 2 3 3 5 6 7 8 9 10 11 12 13 14 15 16 16 18 19 19 21 21 23 23 23 23
Austria
Lithuania
Average price (€) Ranking
Germany
Country
The Netherlands
0
-
October 2013
EUROPEAN EPAC SALES (EU 27) (1,000 units) 2009 – 2012
854 900
800
716
700
588
600
422
500
400
279
300
200
173 98
100
0 2006
2007
Year EPAC Sales (x 1,000) Evolution (%)
2008
2009
2010
2011
2012
2006
2007
2008
2009
2010
2011
2012
98
173
279
422
588
716
854
76,53
61,27
51,25
39,34
21,77
19,27
-
Comments : EPAC = Electric Power-Assisted Cycle
22
October 2013
2012 EUROPEAN EPAC SALES (EU 27) (1,000 units)
Great Britain 4%
Sweden Belgium 1% Spain 3% 4%
Portugal 1% Other 3%
Denmark 4% Austria 5%
Germany 44%
Italy 5% France 5%
Austria
Denmark
Great Britain
Spain
Belgium
Sweden
Portugal
Czech Republic
Finland
Poland
Ireland
Lithuania
Slovakia
Slovenia
Greece
Luxembourg
Hungary
Bulgaria
Cyprus
Estonia
Latvia
Malta
46
46
45
30
30
30
25
11
10
5
5
5
2
2
2
2
1
1
0
0
0
0
0
0
0 854
5
5
5
4
4
4
3
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0 100
45
21
Comments : EPAC = Electric Power-Assisted Cycle
23
EU 27
Italy
380 175
Romania
France
EPAC Sales (x 1,000) Country share (%)
Germany
Country
The Netherlands
The Netherlands 21%
October 2013
2012 EUROPEAN EPAC SALES (EU 27) COUNTRY RANKING (1,000 units)
400
380
350 300 250 200
175
150 100 46
46
50
45
30
30
30
25
11
10
5
5
5
2
2
2
2
1
1
2
1
1
0
0
0
0
0
0
0 854
15
15
19
19
21
22
23
23
23
23
23 100
Comments : EPAC = Electric Power-Assisted Cycle
24
EU 27
2
15
Romania
2
15
Malta
2
12
Latvia
5
12
Estonia
5
12
Cyprus
5
11
Bulgaria
10
10
Hungary
11
9
Luxembourg
25
6
Greece
Portugal
30
6
Slovenia
Sweden
30
6
Slovakia
Belgium
30
5
Lithuania
Spain
45
4
Ireland
Denmark
Great Britain
46
3
2
Poland
Austria
46
1
Finland
Italy
380 175
Czech Republic
France
EPAC Sales (x 1,000) Country share (%)
Germany
Country
The Netherlands
0
October 2013
2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
25
October 2013
2012 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)
4000 3500
3900 3350
3000 2500
2264
2000
1900 1570
1500
1447 1200 1190
940
1000
580 500
440
370
310
300
250
130
120
105
80
80
Bicycle Employment Parts & Accessories Employment Total Ranking
EU 27
Malta
Luxembourg
Latvia
Ireland
Estonia
Cyprus
Denmark
Sweden
Finland
Slovenia
Greece
Great Britain
Austria
Lithuania
Spain
Slovakia
Belgium
Hungary
Czech Republic
Portugal
Romania
Bulgaria
Poland
France
The Netherlands
Italy
Country
Germany
0
2600 1600 1764 1000 1200 1387 400 690 460 500 258 280 300 300 250 130 50 60 10 80 0 0 0 0 0 0 0 13319 1300 1750 500 900 370 60 800 500 480 80 182 90 10 0 0 0 70 45 70 0 0 0 0 0 0 0 0 7207 3900 3350 2264 1900 1570 1447 1200 1190 940 580 440 370 310 300 250 130 120 105 80 80 0 0 0 0 0 0 0 20526 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 19 21 21 21 21 21 21 21
26
October 2013
2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)
3 000 2 600 2 500
2 000
1 764 1 600
1 500
1 387 1 200 1 000
1 000 690 500 500
460
400
300
300
280
258
250
130
80
60
50
10
Bicycle Industry Employment Ranking
EU 27
Malta
Latvia
Luxembourg
Ireland
Estonia
Denmark
Cyprus
Slovenia
Finland
Great Britain
Sweden
Greece
Belgium
Lithuania
Austria
Slovakia
Spain
Romania
Czech Republic
Hungary
France
Portugal
Poland
Bulgaria
Italy
The Netherlands
Country
Germany
0
2 600 1 764 1 600 1 387 1 200 1 000 690 500 460 400 300 300 280 250 258 130 80 60 50 10 0 0 0 0 0 0 0 13 319 1 2 3 4 5 6 7 8 9 10 11 11 13 15 14 16 17 18 19 20 21 21 21 21 21 21 21 -
27
October 2013
2012 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27)
1 800
1 750
1 600
1 400
1 300
1 200 1 000
900 800
800 600
500
500
480 370
400
182 200
90
80
70
70
60
45
10
Parts & Accessories Employment Ranking
1 750 1 300 1 2
EU 27
Malta
Sweden
Lithuania
Luxembourg
Latvia
Ireland
Greece
Estonia
Denmark
Cyprus
Austria
Spain
Finland
Bulgaria
Slovenia
Hungary
Great Britain
Belgium
Slovakia
Poland
Czech Republic
Portugal
Romania
The Netherlands
France
Germany
Country
Italy
0
900 800 500 500 480 370 182 90 80 70 70 60 45 10 0 0 0 0 0 0 0 0 0 0 0 7 207 3 4 5 5 7 8 9 10 11 12 12 14 15 16 17 17 17 17 17 17 17 17 17 17 17 54
28
October 2013
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS
Industry & Market Profile 2000-2012
29
October 2013
FRANCE
30
October 2013
2012 FRENCH CYCLE MARKET: The EPAC range still increases
The turnover of bike and accessory sales decreased by 4% in 2012 compared to 2011. Turnover reached 1.28 billion. Concerning the bicycle market: 2.9 million bicycles were sold in 2012, representing a value of 809.8 million euros. Compared to 2011, sales decreased by 9% in terms of sale volume while only 4.5% in terms of financial value. The average bicycle price increased by 4.5% to reach 278 euros. Trend varies depending on bicycle category (sale volumes): • Bicycles designed for leisure represented the main market share. Mountain bikes (adult and junior) hold 46.5% of market share and trekking bikes 12%. However, for entry and middle ranges of mountain bikes sales strongly decreased by 12% and by 11% for trekking bikes. • Bicycles designed for sport cycling, as racing bicycles or up-market mountain bikes, maintained their market share. Yet, sales declined respectively, by 7% and 3.5%. • Bicycles dedicated to mobility (city bikes, EPAC, folding bikes) raised their market share up to 9.5%. The associated turnover increased by 2%. The EPAC sales have grown remarkably by 15% to reach 46,000 units. In terms of volume, bicycle sales are as follows: -
ATB (adult and junior): 1,275,500 units Junior bikes (except ATB) : 480,600 units Trekking bikes : 371,600 units City bikes : 272,900 units Racing bikes : 163,600 units Kid bikes : 147,200 units BMX : 111,100 units EPAC : 46,100 units Folding bikes : 23,700
Component and accessory market: Sales reached 465.5 million euros with a 3% decrease compared to 2011.
The bicycle park is estimated at 25,000,000 units. Around 40% of the French population owns a bicycle. One of the main restraints of bicycle riding and purchasing development is the numbers of thefts, especially in big cities.
31
October 2013
400,000 bicycles are stolen every year in France, i.e. more than 1,000/day. 150,000 bicycles are found again by the police, but they are not returned to their owners due to a lack of identification (only 2% gets their bike back: 3,000 to 400,000). -
9 bicycles out of 10 are badly secured against theft; 1 bicycle out of 4 is parked without being attached; 3 bicycles out of 4 are badly attached.
1 theft out of 2 occurred in residential buildings. -
2% gets their bike back (8,000); 23% refuse to buy a new bike (92,000); 50% replace it by a second-hand bicycle (200,000); 10% replace it by a new bicycle but with a value less than 230€ (40,000); 15% replace it by a new bicycle with a value of more than 230€ (60,000).
16,000 vélibs out of a park of 25,000 vélibs (bicycle sharing system) were vandalized between 2007 and 2009. 8,000 vélibs were stolen or lost in the same period. Since 2009, the Paris City Hall has not published the figures.
**********
The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favour of the promotion of the bicycle.
32
October 2013
FRANCE - BICYCLE PRODUCTION (1,000 units) 2000 – 2012
2 000
1 910 1 728
1 800 1 525
1 600
1 424
1 720
1 492
1 400
1 286
1 248 1 130
1 200 1 000
879
916
900
2010
2011
850
800 600 400 200 0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1 910
2003
2004
2005
2006
2007
2008
2009
2012
2001 1 525
2002 1 424
2003 1 492
2004 1 728
2005 1 720
2006 1 286
2007 1 248
2008 1 130
2009 879
2010 916
2011 900
2012 850
-20,16
-6,62
4,78
15,82
-0,46
-25,23
-2,95
-9,46
-22,21
4,21
-1,75
-5,56
33
October 2013
FRANCE - BICYCLE SALES (1,000 units) 2000 – 2012
4 000
3 764 3 528
3 500
3 518
3 466
3 465
3 338
3 336 3 132
2 952
3 000
2 986
3 197 3 031
2 917
2 500 2 000 1 500 1 000 500
0 2000
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 3 338
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 2 952
2002 2 986
2003 3 528
2004 3 518
2005 3 764
2006 3 465
2007 3 466
2008 3 336
2009 3 132
2010 3 031
2011 3 197
2012 2 917
-11,56
1,15
18,15
-0,28
6,99
-7,94
0,03
-3,75
-6,12
-3,22
5,48
-8,76
Comments : SALES = SALES TO CONSUMERS
34
October 2013
FRANCE - BICYCLE SALES (M€) 2000 - 2012
900
857
851
869
850
842
819
794
800 708
700
846
809
794
732
654
600 500
400 300 200 100
0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2002
2003
2004
2005
2006
2007
2000 654
2001 708
2002 732
2003 857
2004 851
2005 869
2006 794
2007 842
2008 850
2009 819
2010 794
2011 846
2012 809
8,26
3,39
17,08
-0,70
2,12
-8,63
6,05
0,95
-3,65
-3,05
6,55
-4,37
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
35
2008
2009
2010
2011
2012
October 2013
FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2012
180
180
165
157
160
150
150
150
150
140
139
140
140
130 120
118
2001
2002
2003
2000 139
2001 120
2002 118
2003 130
2004 140
2005 150
2006 150
2007 157
2008 150
2009 140
2010 150
2011 165
2012 180
-13,67
-1,67
10,17
7,69
7,14
0,00
4,67
-4,46
-6,67
7,14
10,00
9,09
120 100
80 60 40 20
0 2000
Year P & A Production (M€) Evolution year/year-1 (%)
2004
2005
2006
Comments : VALUES EXCLUDING VAT
36
2007
2008
2009
2010
2011
2012
October 2013
FRANCE - PARTS AND ACCESSORIES SALES (M€) 2000 – 2012
600
553 532
519
525
536 506
493
500
486
501 465
444
400
300
349
260
200
100
0 2000
2001
Year P & A Sales (M€) Evolution year/year-1 (%)
2002
2000 260
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 349
2002 444
2003 493
2004 519
2005 532
2006 525
2007 553
2008 536
2009 506
2010 486
2011 501
2012 465
34,23
27,22
11,04
5,27
2,50
-1,32
5,33
-3,07
-5,60
-3,95
3,09
-7,19
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
37
October 2013
FRANCE - BICYCLE EMPLOYMENT 2000 - 2012
3 500
3 249
3 000
2 794 2 630
2 400
2 500
2 300
2 300
2 250
2 130
2 090
2 050
2 050
2 000
1 900
2 000 1 500 1 000 500
0 2000
2001
2002
2003
2004
2005
2006
2007
Bicycle Employement 2 000
1 400
1 400
1 200
1 450 1 450 1 400 1 400 1 350
2011
2012
1 180 950
1 000
1 200 1 150 1 150 1 100 1 150
1 200
2010
1 339 1 239
1 800
1 555
2009
Part & Accessory Employement
1 910
1 600
2008
900
900
900
930
940
2004
2005
2006
2007
2008
900
900
900
900
2009
2010
2011
2012
800
1 000
1 000 600
800 600
400
400 200
200 0
0 2000
2001
Year Bicycle Employment P & A Employment Total
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2000
2001
2002
2003
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
1,910 1,339 3,249
1,555 1,239 2,794
1,450 1,180 2,630
1,450 950 2,400
1,400 900 2,300
1,400 900 2,300
1,350 900 2,250
1,200 930 2,130
1,150 940 2,090
1,150 900 2,050
1,100 900 2,000
1,150 900 2,050
38
October 2013
GERMANY
39
October 2013
GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2012
3 500
3 400
3 203 3 000
3 045
2 940
3 000
2 714 2 490
2 400
2 500
2 418 2 248
2 229
2 288
2 211
2 000
1 500
1 000
500
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 3 400
2003
2001 3 000 -11,76
2004
2002 3 045 1,50
2005
2003 3 203 5,19
2006
2004 2 940 -8,21
40
2007
2005 2 714 -7,69
2006 2 490 -8,25
2008
2007 2 400 -3,61
2009
2008 2 418 0,75
2010
2009 2 248 -7,03
2011
2010 2 229 -0,85
2012
2011 2 288 1,78
2012 2 211 -0,81
October 2013
GERMANY - BICYCLE SALES (1,000 units) 2000 - 2012
6 000 5 120
5 000
4 900
4 700
4 600
4 700
4 750 4 425
4 600 4 350 4 050
4 010
4 050
3 966
4 000
3 000
2 000
1 000
0 2000
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 5 120
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 4 700
2002 4 600
2003 4 900
2004 4 700
2005 4 750
2006 4 425
2007 4 600
2008 4 350
2009 4 050
2010 4 010
2011 4 050
2012 3 966
-8,20
-2,13
6,52
-4,08
1,06
-6,84
3,95
-5,43
-6,90
-0,99
1,00
-2,07
Comments : SALES = SALES TO CONSUMERS
41
October 2013
GERMANY - BICYCLE SALES (M€) 2000 - 2012
2 500
2 004
2 000 1 772
1 806 1 697
1 624
1 686
1 620
1 603
1 688
2 035
1 842
1 679
1 542
1 500
1 000
500
0 2000
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2001
2002
2000 1 772
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 1 697
2002 1 624
2003 1 686
2004 1 603
2005 1 620
2006 1 542
2007 1 688
2008 1 679
2009 1 806
2010 1 842
2011 2 004
2012 2 035
-4,23
-4,30
3,82
-4,92
1,06
-4,81
9,47
-0,53
7,56
1,99
8,79
1,55
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
42
October 2013
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2012
300 260
250 210 199
200
179
171
165
163
186
191
2007
2008
180
183
2009
2010
161
152
150
100
50
0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 199
2003
2001 179 -10,05
2004
2002 171 -4,47
2005
2003 165 -3,51
2006
2004 163 -1,21
Comments : VALUES EXCLUDING VAT
43
2005 152 -6,75
2006 161 5,92
2007 186 15,53
2008 191 2,69
2009 180 -5,76
2011
2010 183 1,67
2012
2011 210 14,75
2012 260 23,81
October 2013
GERMANY - BICYCLE EMPLOYMENT 2000 - 2012
6 000 5 050
5 000
4 700 4 450
4 450
4 250
4 150
4 100
4 000
3 900
3 700
3 900 3 550
3 650
3 550
3 000
2 000
1 000
0 2000
2001
2002
2003
2004
2005
2006
2007
Bicycle Employment 4 500
2009
2010
2011
3 750
2012
Part & Accessory Employment 1 400
4 100
4 000
2008
1 300 1 200
3 500 3 500
3 500
1 200
3 300 3 200
3 000
3 000
2 800
1 000
2 600
2 500
2 450 2 450 2 450
1 100 1 100 1 100 1 100 1 100 950
950
950
950
950
950
2000
2001
2002
2003
2004
2005
2 600 800
2 000
600
1 500
400 1 000 200
500 0
0 2000
2001
Year Bicycle Employment P & A Employment Total
2002
2003
2004
2000 4 100 950 5 050
2005
2006
2007
2001 3 750 950 4 700
2008
2009
2002 3 500 950 4 450
2010
2011
2003 3 500 950 4 450
2012
2004 3 300 950 4 250
44
2005 3 200 950 4 150
2006 3 000 1 100 4 100
2007 2 800 1 100 3 900
2006
2007
2008 2 600 1 100 3 700
2008
2009
2009 2 450 1 100 3 550
2010
2011
2012
2010 2 450 1 100 3 550
2011 2 450 1 200 3 650
2012 2 600 1 300 3 900
October 2013
GREAT BRITAIN
45
October 2013
The figures for total bicycle imports to the UK in the year 2012 totalled 3.504 m. units. This figure is slightly disappointing, given the enthusiasm for cycling fuelled by the Olympics in the middle of the year. However, the weather at key seasons was very poor leading to very slow sales in the Spring and the last few weeks of 2012. We do not have a split by types of bicycle but the industry reports that there has been a surge in the sales of road bikes following the Olympics and that these have probably overtaken the sales of MTBs. BMX bikes have also declined quite dramatically. The sales of electric bikes remain very slow – while under 20,000 units for the year it is noteworthy that the British Electric Bicycle Association (BEBA) have decided to join the Bicycle Association to make one consolidated group. There has been some speculation, by Mintel, that the market in the UK is growing and will continue to grow rapidly. We can find no support for this claim in the actual figures. The UK market has remained remarkably stable at about 3.6 m. units p.a. for the last six years.
Bicycle promotional activities
Since the Olympic success last year, there has been renewed political activity to make a significant step change in the support of cycling for everyday journeys. The following headlines may give you an indication of the momentum at present: • The Times Newspaper campaign – The Times ran a campaign for much of 2012 called “Cities Fit for Cycling”. This was a demand that a range of actions were taken by government to make cycling on the roads safer; this followed from a very serious life-changing accident for one of their reporters. The Times has renewed its cycle campaign this year and has given prominence to a new report called Get Britain Cycling (see below). • Get Britain Cycling – in the first quarter of 2013, the All Party Parliamentary Cycling Group carried out a six week enquiry into the views of key national organisations about how to encourage more, safe, everyday cycling. Over 100 witnesses were called to the House of Commons and a report has been published called Get Britain Cycling. This report contains no surprises – indeed it echoes much of the contents of a similar exercise carried out by Parliament in 1997. However it stresses the importance of: top-level leadership (starting with the Prime Minister); continuity of funding; and consistency of a long-term integrated strategy. The publication of this report, which covered the whole of the UK, coincided with the Mayor of London’s launch of a “Vision for Cycling in the Capital”. • The Mayor’s Vision – This report received dramatic publicity, since it called for one billion pounds of investment should be in cycling infrastructure in London between now and 2021. (It is not yet clear whether the Mayor will get this funding). The Vision includes some eye-catching initiatives, such as a dedicated cycleway from West of London through to the City, virtually in parallel with the main route out to London Heathrow airport.
46
October 2013
• Cycling City – ambition investment – The above two reports have created considerable political pressure on the Coalition government to announce new programmes for cycling. The first of these actually relates to a £42 m. fund announced last November the results of which are to be published in the next two weeks. It is likely that four major cities and up to four national parks will receive funding to improve cycling facilities and to be the “pilots” for a longer term scheme (see below). • Prime Ministerial announcement? – An announcement regarding the strategic importance of cycling was expected to be made by the Prime Minister last Friday. However, because of security issues, that has been deferred, although it is still promised within the next four weeks. The contents of this have not been disclosed but it is reported that major investment in infrastructure to link cycling to stations on the route to the new high-speed train (HS2) will be among the plans. Additionally, the AA (Automobile Association) and the British School of Motoring (BSM) who between them train very large numbers of learner drivers, have announced that they will significantly increase the emphasis in driving lessons on how to cope with vulnerable road users, particularly cyclists. In addition to this momentum to get government action on cycling, there are also two high-level events in the cycling calendar which will further promote cycling in the UK. The first of these is called “Ride London” – a two day event, of which the first day will be for enthusiastic cyclists following the Olympic marathon route, and the second day will be a popular mass ride for everyday cyclists in London. The other major cycling event will be the start of the Tour de France in Yorkshire in 2014. Already several large Authorities are working on major programmes to ensure that this event is not just for one day but really does transform their towns in terms of safe infrastructure; promote Bikeability training; and the encouragement of cycling as part of door to door journeys.
47
October 2013
GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2012
1 200
1 200 1 000
1 000
800
600
350
400
325 250
200
135 94 27
28
20
23
40
40
2007
2008
2009
2010
2011
2012
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1 200
2003
2004
2005
2006
2001 1 000
2002 350
2003 325
2004 250
2005 135
2006 94
2007 27
2008 28
2009 20
2010 23
2011 40
2012 40
-16,67
-65,00
-7,14
-23,08
-46,00
-30,37
-71,28
3,70
-28,57
15,00
73,91
0,00
48
October 2013
GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2012
3 905
4 000
3 727
3 800
3 920 3 771
3 500
3 640 3 311
3 580
3 600
3 400
3 000 2 500
2 300
2 400
2 300
2 000 1 500 1 000 500
0 2000
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 2 300
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 2 400
2002 2 300
2003 3 727
2004 3 905
2005 3 800
2006 3 920
2007 3 771
2008 3 311
2009 3 400
2010 3 640
2011 3 580
2012 3 600
4,35
-4,17
62,04
4,78
-2,69
3,16
-3,80
-12,20
2,69
7,06
-1,65
0,56
Comments : SALES = SALES TO CONSUMERS
49
October 2013
GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2012
1 170
1 200
1 151 1 098
1 000 800
800
708
695
2004
2005
834
839
2008
2009
725
600
600 430 380
400
320
200
0 2000
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2001
2002
2000 430
2003
2006
2007
2010
2011
2012
2001 380
2002 320
2003 600
2004 708
2005 695
2006 800
2007 725
2008 834
2009 839
2010 1 170
2011 1 151
2012 1 098
-11,63
-15,79
87,50
18,00
-1,84
15,11
-9,38
15,03
0,60
39,45
-1,62
-4,60
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
50
October 2013
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2012
35 30
31
31
2011
2012
30
25
20 15
15
15
15
15
2006
2007
17
17
2008
2009
15 12
12
2004
2005
11
10
5
0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 15
2003
2010
2001 15
2002 15
2003 11
2004 12
2005 12
2006 15
2007 15
2008 17
2009 17
2010 30
2011 31
2012 31
0,00
0,00
-26,67
9,09
0,00
25,00
0,00
13,33
0,00
76,47
3,33
0,00
Comments : VALUES EXCLUDING VAT
51
October 2013
GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2012
2 000 1 820
1 800 1 600 1 400 1 210
1 200 1 000 800 600 400
400
400
320
305 105
110
115
105
100
100
2005
2006
2007
2008
2009
2010
200
120
0 2000
2001
2002
2003
2004
Bicycle Employement 1 800
2011
2012
Part & Accessory Employement 4 000
1 700
3 600
1 600
3 400
3 500
1 400
3 200
3 200 2 950
3 000
1 200
1 100
2 400
2 500
2 200
1 000
2 000
2 000
1 900
1 800
1 750
800
1 600
1 500
600 400
300
300
1 200
1 000 250
240
500
200
40
40
40
30
30
50
30
0
0 2000
2001
Year Bicycle Employment P & A Employment Total
2002
2003
2004
2000 1 700 120 1 820
2005
2006
2001 1 100 110 1 210
2007
2008
2009
2002 300 100 400
2010
2011
2003 300 100 400
2012
2000
2004 240 65 305
52
2005 40 65 105
2001
2002
2003
2006 40 70 110
2004
2005
2007 40 75 115
2006
2007
2008 30 75 105
2008
2009
2010
2009 30 70 100
2011
2012
2010 30 70 100
2011 250 70 320
2012 50 70 120
October 2013
ITALY
53
October 2013
ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2012
3 500
3 250
3 000 2 650
2 550
2 600
2 400
2 350
2 500
2 418
2 585
2 520 2 380
2 489 2 310
2 195
2 000
1 500
1 000
500
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 3 250
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 2 650
2002 2 350
2003 2 550
2004 2 600
2005 2 400
2006 2 418
2007 2 520
2008 2 380
2009 2 585
2010 2 489
2011 2 310
2012 2 195
-18,46
-11,32
8,51
1,96
-7,69
0,75
4,22
-5,56
8,61
-3,71
-7,19
-4,98
54
October 2013
ITALY - BICYCLE SALES (1,000 units) 2000 - 2012
2 000
1 800
1 877 1 722
1 943
1 998
1 927 1 780
1 684
1 771
1 750
1 750
1 666
1 606
1 600 1 418
1 384
1 400 1 200 1 000 800 600 400 200 0 2000
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 1 722
2003
2004
2005
2006
2007
2008
2009
2010
2011
2011
2012
2001 1 684
2002 1 384
2003 1 418
2004 1 666
2005 1 877
2006 1 943
2007 1 998
2008 1 780
2009 1 927
2010 1 771
2011 1 750
2011 1 750
2012 1 606
-2,21
-17,81
2,46
17,49
12,67
3,52
2,83
-10,91
8,26
-8,10
-1,19
0,00
-8,23
Comments : SALES = SALES TO CONSUMERS
55
October 2013
ITALY - BICYCLE SALES (M€) 2000 - 2012
600 539
520
516 478
500
460
442
455 433
400
375
360 331 302
306
2002
2003
300
200
100
0 2000
2001
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 520
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 442
2002 302
2003 306
2004 331
2005 360
2006 375
2007 478
2008 516
2009 539
2010 460
2011 455
2012 433
-15,00
-31,67
1,32
8,17
8,76
4,17
27,47
7,95
4,46
-14,66
-1,09
-4,84
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
56
October 2013
ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2012
700 594
600
560
610 575
561
560
555
559
550
496
500
466 442
420
400
300
200
100
0 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 560
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 594
2002 575
2003 561
2004 560
2005 555
2006 550
2007 610
2008 559
2009 466
2010 442
2011 420
2012 496
6,07
-3,20
-2,43
-0,18
-0,89
-0,90
10,91
-8,36
-16,64
-5,15
-4,98
18,10
Comments : VALUES EXCLUDING VAT
57
October 2013
ITALY - BICYCLE EMPLOYMENT 2000 - 2012
7 000 6 200
6 000
5 520 5 240
5 080
5 030
5 000 4 320
4 150
3 900
4 000
3 740
3 620
3 650
3 450 3 174
3 000 2 000 1 000 0 2000
2001
2002
2003
2004
2005
2006
2007
2008
Bicycle Employement
2009
2010
2011
2012
Part & Accessory Employement
3 000
4 000 3 600
2 600
2 120
2 040
3 200
3 200 2 950
3 000
2 080 1 920
1 880
2 000
3 400
3 500
2 450
2 500 1 950
1 900
1 840
1 820
2 400
2 500
1 700
2 200
1 574
2 000
1 500
2 000
1 900
1 800
1 750
1 600
1 500
1 000
1 200
1 000 500
500
0
0 2000
2001
Year Bicycle Employment P & A Employment Total
2002
2003
2004
2000 2 600 3 600 6 200
2005
2006
2007
2001 2 120 3 400 5 520
2008
2009
2002 1 880 3 200 5 080
2010
2011
2003 2 040 3 200 5 240
2012
2000
2004 2 080 2 950 5 030
58
2005 1 920 2 400 4 320
2001
2002
2006 1 950 2 200 4 150
2003
2004
2007 1 900 2 000 3 900
2005
2006
2007
2008 1 840 1 900 3 740
2008
2009
2009 1 820 1 800 3 620
2010
2011
2010 1 700 1 750 3 450
2012
2011 1 574 1 600 3 174
2012 2 450 1 200 3 650
October 2013
The NETHERLANDS
59
October 2013
BICYCLE MARKET IN THE NETHERLANDS 2012 In 2012 sales of new bicycles reached 1,035,000. The economic crisis and low consumer confidence had an inevitable effect on sales. The number of bicycles sold was down 13.6% compared to 2011 (1,198,000). The drop in turnover was in step: down 14.8%. However, purchasing consumers still seem to go for security and are willing to spend money on high-quality bicycles. As a result, the average amount of money spent at specialised dealers increased (0.4%) at an average of € 964 spent on a new bicycle. In contrast, the average price in the total market dropped to € 724 (-1.3%). All types of bicycles have seen a drop in sales, but the electric bicycle is doing relatively well. In 2012 sales of electric pedal-assisted bicycles reached 175,000. The fact that the one millionth Ebike was sold this year is further proof of the popularity of this rather new product group. In terms of turnover, E-bikes have surpassed the city bike. With 16.9% of total sales, they have reached a turnover share of 42.1%. For dealers the E-bike turnover percentage has reached 43.5% and has become their most important sales segment. As bicycle consumers acquire more knowledge, they put a premium on advice, service and maintenance guarantees when buying a new bicycle. The average price consumers paid for an E-bike in 2012 is € 1,799. In 2012 66% of the new bicycles were sold by specialised dealers. A slight decline of 2% compared to last year. Through the years the dealers’ share in sales has remained reasonably constant. This proves that the dealer is an important partner for the consumer when shopping for and ultimately buying a new bicycle. New trade channels have seen their market share grow by 2%. They focus on buyers seeking a less expensive and mostly trendy bicycle for short distances, such as commuting to work or school. Postponing the purchase of a new bicycle did result in people taking their bicycles to their dealer more often for maintenance. Obviously, this applies mostly to high-end bicycles that are worth the extra maintenance costs.
60
October 2013
THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2012
1 200
1 200
1 159
1 129 1 046
1 082
1 045 972
967
1 000 882
894
2004
2005
971 882
900
2011
2012
800
600
400
200
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1 159
2003
2006
2007
2008
2009
2010
2001 1 046
2002 1 082
2003 1 045
2004 882
2005 894
2006 967
2007 972
2008 1 129
2009 1 200
2010 971
2011 882
2012 900
-9,75
3,44
-3,42
-15,60
1,36
8,17
0,52
16,15
6,29
-19,08
-9,17
2,04
61
October 2013
THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2012
1 600
1 517 1 365
1 400
1 400 1 324
1 324
1 388
1 323 1 250
1 281
1 239
1 213
1 200
1 171 1 035
1 000 800 600 400 200
0 2000
Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 1 517
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2001 1 365
2002 1 324
2003 1 324
2004 1 250
2005 1 239
2006 1 323
2007 1 400
2008 1 388
2009 1 281
2010 1 213
2011 1 171
2012 1 035
-10,02
-3,00
0,00
-5,59
-0,88
6,78
5,82
-0,86
-7,71
-5,31
-3,46
-11,61
Comments : SALES = SALES TO CONSUMERS
62
October 2013
THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2012
1 000 906
900 800
930
904
844
873
770
730
723
737
737
730
717
2000
2001
2002
2003
2004
2005
750
700 600 500 400 300 200 100
0
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 730
2006
2007
2008
2009
2010
2011
2012
2001 723
2002 737
2003 737
2004 730
2005 717
2006 770
2007 844
2008 906
2009 930
2010 904
2011 873
2012 750
-0,96
1,94
0,00
-0,95
-1,78
7,39
9,61
7,35
2,65
-2,80
-3,43
-14,09
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
63
October 2013
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2012
90
90
90
90
90 88 86
85
85
85
85
85
85
84 82 80
80
80
2004
2005
2006
80 78 76 74 2000
2001
Year P & A Production (M€) Evolution year/year-1 (%)
2002
2000 85
2003
2007
2008
2009
2010
2011
2012
2001 85
2002 85
2003 85
2004 80
2005 80
2006 80
2007 85
2008 90
2009 90
2010 90
2011 85
2012 90
0,00
0,00
0,00
-5,88
0,00
0,00
6,25
5,88
0,00
0,00
-5,56
5,88
Comments : VALUES EXCLUDING VAT
64
October 2013
THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2012
3 000 2 550
2 550
2 550
2 400
2 500
2 264
2 232
2 220
2 232
2 264
2 200
2 100
2 264
2 000
2 000
1 500
1 000
500
0 2000
2001
2002
2003
2004
2005
2006
2007
2008
Bicycle Employment 1 950
2 000 1 800
1 950
1 630
1 630
2011
1 764
614
608
602
602
600
600
600
600
600
600
600
1 600
1 600
2012
700 1 764
1 612
2010
Part & Accessory Employment 1 950
1 850 1 650
2009
550
1 500
1 400
500
500
2011
2012
500
1 400 1 200
400
1 000
300
800 600
200
400 100
200 0
0 2000
2001
2002
Year Bicycle Employment P & A Employment Total
2003
2004
2005
2000 1 650 614 2 264
2006
2007
2001 1 612 608 2 220
2008
2009
2002 1 630 602 2 232
2010
2011
2012
2003 1 630 602 2 232
2000
2004 1 600 600 2 200
65
2005 1 500 600 2 100
2001
2002
2003
2006 1 400 600 2 000
2004
2005
2007 1 950 600 2 550
2006
2007
2008 1 950 600 2 550
2008
2009
2010
2009 1 950 600 2 550
2010 1 850 550 2 400
2011 1 764 500 2 264
2012 1 764 500 2 264