| Through the Grapevine
#PASOSTRONG Paso Robles Chamber responds to local business crisis
D
uring this unprecedented crisis, our city is learning just how many of us depend on each other for our professional, economic, and personal health. It is imperative our community observe social distancing guidelines. Still, it is important that we don’t forget the suffering local businesses — restaurants, bars, wineries, hotels, and others — experience due to this situation. These businesses are responsible for thousands of jobs in our community as well as tourism attraction and quality of life benefits. Frankly, without these businesses Paso Robles loses much of its appeal as a vacation destination and a place to live. If we lose these businesses, our city will have lost a part of its soul. With this in mind, the Paso Robles
Chamber of Commerce has built an information website hub for all things related to the pandemic effects on our small businesses. The website is named PasoStrong.org, and we believe the name aptly fits the character of our city. The chamber’s core mission is to promote and protect the economic wellbeing of our member businesses, and it is in times like these, this mission becomes critical. PasoStrong.org has a myriad of resources for small businesses and concerned residents who are looking to help them. The website offers an e-gift card platform for businesses to create their e-gift cards with several exclusive benefits, including no start-up fees, no contract, no monthly fees, payment upon purchase, and up to $5000 of sales with no per-purchase fee.
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Residents can also find a list of impacted businesses that are offering special deals, delivery and-or takeout options, and e-gift card options. There are additional resources for small businesses, including Small Businesses Association Disaster Loans, work from home guidance, and more. Our heart breaks for the people of our city who are negatively impacted by this health pandemic. However, we believe in the spirit of our city — and in every resident — to strive forward with unwavering determination and look after each other with selfless compassion. It is in this spirit that we hope the community utilizes PasoStrong.org to preserve the heart of our city. Together we can make those who came before us proud. Together we can alleviate the pain of those suffering now. Together we can heal our city for the generations yet to come. Together we are #PasoStrong. Please visit PasoStrong.org for more information and contact the Chamber of Commerce at pasostrong@pasorobleschamber. com with your business information so we can add it to the website. Sincerely, Gina Fitzpatrick and the Paso Robles Chamber Team
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Paso Robles Magazine | April 2020
