Colorado REALTOR Magazine February 2021

Page 31

4 REASONS YOU’RE LOSING REAL ESTATE REFERRAL BUSINESS The year just began and you want to make sure you’re ahead of the game.

(rather than you chasing them down). They are also usually warm or hot leads and enter your relationship with trust because someone they know has vouched for you.

A good place to start would be to look at how many referrals and recommendations you are getting. Why is this important? Well, 92% of consumers trust recommendations from friends and family above all other forms of advertising (RETechnology). When someone is thinking of making a huge decision like buying or selling a home, you can be sure they seek advice from trusted friends and family.

Here’s a hard question: are you getting the number of real estate referrals from past clients that you should be getting? Here are 4 possible reasons that you may be missing out on real estate referral leads and how to start getting more now: REASON 1: YOUR PAST CLIENT CAN’T REMEMBER YOUR NAME.

Referrals are simply the best source of leads for real estate professionals. No matter how much time, effort and money you invest in other forms of lead generation, nothing beats referrals. Referrals are so valuable because they come to you

The shocking truth is that 85% of homeowners say they would use the same agent again or recommend the agent continued on next page

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