On His Fourth Career, Larry Kendall Shows No Signs of Slowing Down Larry Kendall displays his book "Ninja Selling" in front of Hudson Booksellers.
When Larry Kendall was named to the Colorado Business Hall of Fame earlier this year, it was one more recognition of a lifetime of accomplishments and contributions to the Colorado real estate community. Kendall co-founded The Group Inc. Real Estate in 1976 from which he retired two years ago. He also served on the board of 1st Bank for 25 years, taught at the Colorado State University School of Business for 10 years, and was CAR REALTOR® of the year in 2006. Like the industry itself, Kendall has evolved over the decades, learning and finding new ways to utilize his skills to nurture a new generation of real estate professionals. Presently, he is focused on teaching his Ninja Selling System, a sales course he co-created used by real estate professionals. “I now have 14 trainers, so I’m not doing it all. I used to teach 200 days a year. We’re training about 1,000 students a month with our system throughout the
U.S., Canada, and even New Zealand,” Kendall said. “It’s very rewarding and a lot of fun. I mostly teach now in Ft. Collins where people will fly in from all over. A typical class is 96 students and 20-25 states are represented.” A graduate of Kansas State University, he developed an interest in real estate while in college. Later, he and his wife moved to Colorado in 1974. “We just decide that was the place we wanted to live,” Kendall said of moving to Ft. Collins. However, moving during a recession to a new state where he did not know anyone presented unique challenges that might have sent less determined individuals back home to Kansas. He had no database of prospective clients, continued on next page
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