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PROHIBITION ENDS The movement for the prohibition of alcohol began in the early 19th century, when Americans concerned about the adverse effects of drinking began forming temperance societies. By the late 19th century, these groups had become a powerful political force, campaigning on the state level and calling for national liquor abstinence. Several states outlawed the manufacture or sale of alcohol within their own borders. In December 1917, the 18th Amendment, prohibiting the “manufacture, sale, or transportation of intoxicating liquors for beverage purposes,� was passed by Congress and sent to the states for ratification. On January 29, 1919, the 18th Amendment achieved the necessary three-fourths majority of state ratification. Prohibition essentially began in June of that year, but the amendment did not officially take effect until January 29, 1920. Prohibition, failing fully to enforce sobriety and costing billions, rapidly lost popular support in the early 1930s. In 1933, the 21st Amendment to the Constitution was passed and ratified, ending national Prohibition. After the repeal of the 18th Amendment, some states continued Prohibition by maintaining statewide temperance laws. Mississippi, the last dry state in the Union, ended Prohibition in 1966.
http://www.history.com/this-day-in-history/prohibition-ends
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THE “OFFICIAL” BIRTHDAY OF THE BEER CAN That’s the day cans of Krueger’s Finest Beer and Krueger’s Cream Ale first went on sale in Richmond, VA. But the beer can really made its debut some 14 months earlier - just before the repeal of Prohibition. American Can Company had engineered a workable beer can. All that was needed was a brewer willing to take the pioneering plunge. The Gottfried Krueger Brewing Company of Newark, NJ signed on the dotted line in November 1933. By the end of that month, American had installed a temporary canning line and delivered 2,000 Krueger’s Special Beer cans, which were promptly filled with 3.2% Krueger beer - the highest alcohol content allowed at the time. Krueger’s Special Beer thus became the world’s first beer can.
http://www.bcca.com/history/beer_can_history.asp
F U N FACT #1 Ben Franklin said, “Beer is proof that God loves us.”
TYPES OF AMERICAN BEER CANS The can has seen several stages of evolution since that time. The major distinct types are low profile, high profile, j-spout, crowntainer and quart cone tops.
THE FLAT TOPS The name is self-explanatory. This steel can style, first marketed by the Gottfried Krueger Brewing Company in January 1935, and nationally by Pabst in June of the same year, was in use up until about 1970. It’s hard to imagine, in this day of paper-thin aluminum containers, that the first flat-top cans weighed in at nearly four ounces. No wonder that the device designed to open them, the indispensable tool we call the churchkey, was originally 5 1/2” long, 3/4” wide and 1/8” thick!
F U N FACT #2 Jimmy Carter signed a bill allowing for homebrewing to once again be legal in the United States
STEP ONE
STEP TWO
STEP THREE
STEP FOUR The part of the can label that showed the opening instructions is sometimes called the “instruction panel” or “OI panel.” They took different forms and varied in size, but they all showed the consumer how to open this new container. When OIs from American Can Company first came out in 1935, they often had a very large picture of a church key on the side. These cans are called “long openers.” These didn’t last very long probably because the brewers realized that a small picture would work as well.
THE CONE TOPS Cone-top cans, so named because of their funnel-like tops, entered the picture in September 1935, when the G. Heilemann Brewing Company of La Crosse, WI first marketed them. Schlitz was the first national brewer to follow suit. This was a style that appealed to smaller brewers because cone-top cans could be filled on existing bottling lines. By 1960, though, the big nationals had driven many of those smaller brewers out of business and the cone-top era came to an end. There are four basic types of cone-top cans. Low Profile, High Profile and J-spout cans are all three-piece cans. The difference is mostly in the height of the cone or spout. The fourth type, the Crowntainer, has a one-piece body attached to a concave bottom.
F U N FACT #3 George Washington had his own brewhouse on the grounds of Mount Vernon.
The Low Profile Cone Top
The High Profile Cone Top
The J Spout Cone Top
The Crowntainer Cone Top
THE PULL TAB OR TAB TOP STYLE The change that revolutionized the beer can came in March 1963 when the Pittsburgh Brewing Company introduced its flagship Iron City Beer in self-opening cans. You put your finger into the ring and yanked and bingo, the can was open! Schlitz took what it called the “Pop Top� national, and by 1965, some 75% of all cans produced had an easyopen device. Pull tabs were around for a little over 10 years, when they began to be replaced by the stay tab.
THE STAY TAB STYLE Pull tabs were a beer drinker’s dream and an environmental disaster. Pets and wildlife died from ingesting them - as did more than a few people who dropped them into a can of beer and then accidentally choked on them. They wound up on beaches, where children cut their feet on them. They littered roadsides and damaged garbage disposals. Stay tabs were the answer. Introduced in 1975 by the Falls City Brewing Company of Louisville, KY, they stayed connected to the can. Today, virtually all carbonated beverages are marketed in cans with stay tabs.
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