3RD ANNUAL
JUNE 18 - 21, 2014
SPONSORSHIP KIT 2014
2014 SPONSORSHIP JUNE 18 - 21, 2014
CONTENT GUIDE 2-3: Why Sponsor? 4: Who Can Sponsor? 5-6: Title Sponsor 7-8: Presenting Sponsor 9-10: Platinum Sponsor 11: Gold Sponsor 12: Silver Sponsor & Bronze Sponsor
OTHER WAYS TO GET INVOLVED • provide in-kind sponsorship
• contribute to swag bags
• get a vendor booth
• dress the staff
• host a pre-event
• donate kit fees for makeup artists
• be a designer/retailer
• provide t-shirts for volunteers
• host a daytime shop hop
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
WHY SPONSOR? Business sponsorship is a major source of funding for many events as more and more companies have discovered this to be a powerful marketing tool. Building and strengthening your company brand through effective visibility is one of the key essentials in business strategy. To be effective, sponsorship of any event must serve the interest of four constituent groups: 1. It must serve the business interest of the sponsoring company 2. It must serve the best interests of the event and its participants 3. It must have a positive impact upon the sponsor’s direct consumers 4. It must benefit the consumers who use the products or services
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Workforce of Columbia Fashion Week Our organization has 11 leading area fashion professionals on our Board of Directors and Coordinators and 108 active volunteers (and counting) which are recruited and trained for their designated activities. Marketing and Media Campaign The thrust of every business is the amount of awareness it has in the market. We plan to provide maximum visibility for your company in the promotion of Columbia Fashion Week 2014. E-mails Sent to over 30,000 subscribers Press Conferences Held pre and post event. News Outlets THE STATE NEWSPAPER, WLTX, WISTV, WACH FOX and ABC COLUMBIA all had media coverage on live news broadcasts every night of Columbia Fashion Week 2013. (See videos on our website)
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
WHY SPONSOR?
CONTINUED
Online Media Event ads will be displayed on our online media partners’ websites. Print Media Event sponsors will be promoted via articles and/or ads in our media sponsors’ publications and websites. Internet The event website will be updated consistently with news and press releases
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Social Media Networking Promotion of the event through popular social networks like Twitter, Facebook, Instagram, and Pinterest
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
WHO CAN SPONSOR? Corporations Local Businesses Individuals Groups and Organizations Media Outlets
WHO HAS SPONSORED? Audi Columbia Columbia Metropolitan Magazine Fisher Films Columbia Fashion Alliance FFS Model and Talent Agency Paul Mitchell the School Columbia Wink Magazine Ruth’s House Marriott Columbia Push Asheville Fashion VAINE Beach Mint
Jewel Mint Leading in Stilettos Plitzs Fashion and Lifestyle Marketing IFSA Tim Goldman Circa PR Shear Xpectations Miss Fancy Threads The Daily Look TK PR Women in Philanthropy American Heart Association Midlands Chapter
columbiafashionweek.com
4 Wedding 101 Fashion Camp at USC SC Wedding Company WACH FOX 57 Fancy Girl Creative The Zeigler Agency Emerald King PR Bellaboop Events Audacrease Entertainment
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
EXCLUSIVE TITLE SPONSOR (AUDIO VISUAL, MARKETING AND PROMOTION, STAFF) As the official TITLE sponsor, you will receive: • Logo featured on bottom corner of all video segments played at Columbia Fashion Week 2014 • Logo placement on bottom corner of video of all official Columbia Fashion Week 2014 produced DVDs of events • Logo featured on all print marketing materials including, but not limited to, invitations, flyers, and tickets as the official sponsor of 2014 Columbia Fashion Week • Logo & company name listed as the title & main sponsor of 2014 Columbia Fashion Week • Logo placement on t-shirts worn by event staff and on press media passes • Audio mention as the official/main sponsor of 2014 Columbia Fashion Week (min 4x per evening)
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• 15 VIP front row seats • 20 general admission tickets for each night, which also includes VIP hour • Exclusive VIP admittance to all pre & post event parties/gatherings • Edited DVDs of all day and evening events within 90 days of the conclusion of Columbia Fashion Week 2014 • First right of refusal for sponsorship of next year’s annual Columbia Fashion Week • Inclusion of company name as title & main sponsor on the Thank You page of the 2014 Columbia Fashion Week Program Guide • Unlimited signage displayed at all day and night events (company must supply visual(s) and placement is at the discretion of the CFW 2014 event staff) • Commercial and/or logo inclusion for all on-site television monitors • Two vendor tables/company presence at event for all five nights to distribute literature, promotional items, information & product/sales to attendees of 2014 Columbia Fashion Week • Company listed as the exclusive title sponsor of 2014 Columbia Fashion Week • Company representative present on stage for pre show greeting and pre-intermission expressions (each night of Columbia Fashion Week 2014)
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
EXCLUSIVE TITLE SPONSOR CONTINUED (AUDIO VISUAL, MARKETING AND PROMOTION, STAFF) • Company logo displayed on the Press Wall / Red Carpet Back drop • Full page/full color advertisement in the 2014 Columbia Fashion Week Program Guide • Corporate logo & hyperlink included in website advertising for, but not limited to: magazines, press releases, pre and post event flyers and advertisements, media sponsors, television and/or radio announcements, etc. • Recognition in all described e-mail releases for the event distributed to over 30,000+ subscribers • Logo, hyperlink, and company profile included on the Columbia Fashion Alliance website leading up to, during & 3 months after event’s conclusion
6 INVESTMENT: $15,000
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
EXCLUSIVE PRESENTING SPONSOR (VENUE) As the official PRESENTING sponsor, you will receive: • Logo featured on all print marketing materials including, but not limited to, invitations, flyers and tickets as the official sponsor of 2014 Columbia Fashion Week • Logo & company name listed as a sponsor of 2014 Columbia Fashion Week • Logo placement on t-shirts worn by event staff and on press media passes • Company representative on stage for pre-show greeting each night of Columbia Fashion Week • 10 VIP front row tickets to each night • 10 general admission tickets to each night of Columbia Fashion Week
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• Exclusive VIP admittance to all pre & post event parties/gatherings. • Edited DVDs of all day and evening events within 90 days of the conclusion of Columbia Fashion Week • First right of refusal for sponsorship of next year’s annual Columbia Fashion Week • Inclusion of company name as a sponsor on the Thank You page of the 2014 Columbia Fashion Week Program Guide • Four signs displayed at all day and night events (company must supply visual(s) and placement is at the discretion of the CFW event staff) • Commercial and/or logo inclusion for all on-site television monitors • Vendor table/company presence at event for all five nights to distribute literature, promotional items, information & product/sales to attendees of 2014 Columbia Fashion Week • Company listed as a sponsor of 2014 Columbia Fashion Week • Company logo displayed on the Press Wall / Red Carpet Back drop • Full page color advertisement in the 2014 Columbia Fashion Week Program Guide • Corporate logo & hyperlink included in website advertising for, but not limited to: magazines, press releases, pre and post event flyers and advertisements, media sponsors, television and/or radio announcements, etc.
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
EXCLUSIVE PRESENTING SPONSOR CONTINUED (VENUE) • Recognition in all described e-mail releases for the event distributed to over 30,000+ subscribers • Logo, hyperlink, and company profile included on the Columbia Fashion Alliance website leading up to, during & 3 months after event’s conclusion • Logo, hyperlink and company profile included on the Wink Magazine website leading up to, during & 3 months after event’s conclusion
INVESTMENT: $10,000
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columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
PLATINUM SPONSOR (DECOR, FURNISHINGS, SIGNAGE) As the official PLATINUM sponsor, you will receive: • Logo featured on all print marketing materials including but not limited to invitations, flyers, and tickets as the official sponsor of 2014 Columbia Fashion Week • Logo & company name listed as a sponsor of 2014 Columbia Fashion Week • Logo placement on t-shirts worn by event staff and on press media passes • Audio mention as the official/main sponsor of 2014 Columbia Fashion Week (min 2x per evening) • Six VIP front row seats each night • Six general admission tickets for each night
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• Exclusive VIP admittance to all pre & post event parties/gatherings • Edited DVDs of all day and evening events within 90 days of the conclusion of Columbia Fashion Week • First right of refusal for sponsorship of next year’s annual Columbia Fashion Week • Inclusion of company name as a sponsor on the Thank You page of the 2014 Columbia Fashion Week Program Guide • Three signs displayed at all night events (company must supply visual(s) and placement is at the discretion of the CFW event staff) • Vendor table/company presence at event for all 5 nights to distribute literature, promotional items, information & product/sales to attendees of 2014 Columbia Fashion Week • Company listed as a sponsor of 2014 Columbia Fashion Week • Company logo displayed on the Press Wall / Red Carpet Back drop • Full page color advertisement in the 2014 Columbia Fashion Week Program Guide • Corporate logo & hyperlink included in website advertising for, but not limited to: magazines, press releases, pre and post event flyers and advertisements, media sponsors, television and/or radio announcements, etc.
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
PLATINUM SPONSOR CONTINUED (DECOR, FURNISHINGS, SIGNAGE) • Recognition in all described e-mail releases for the event distributed to over 30,000+ subscribers • Logo, hyperlink, and company profile included on the Columbia Fashion Alliance website leading up to, during & 3 months after event’s conclusion • Logo, hyperlink and company profile included on the Wink Magazine website leading up to, during & 3 months after event’s conclusion
INVESTMENT: $5,000
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columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
GOLD SPONSOR (ENTERTAINMENT, CELEBRITY GUESTS) As the official GOLD sponsor, you will receive: • Logo featured on all print marketing materials including but not limited to invitations, flyers, and tickets as the official sponsor of 2014 Columbia Fashion Week • Logo & company name listed as a sponsor of 2014 Columbia Fashion Week • Audio mention as the official/main sponsor of 2014 Columbia Fashion Week each night • Five VIP front row seats each night
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• Three general admission tickets for each night of Columbia Fashion Week • Inclusion of company name as a sponsor on the Thank You page of the 2014 Columbia Fashion Week Program Guide • Two signs displayed at all day and night events (company must supply visuals and placement is at the discretion of the Columbia Fashion Week event staff) • Vendor table/company presence at three nights (of your choice) to distribute literature, promotional items, information & product/sales to attendees of 2014 Columbia Fashion Week • Company listed as a sponsor of 2014 Columbia Fashion Week • 1/2 page color advertisement in the 2014 Columbia Fashion Week Program Guide • Recognition in all described e-mail releases for the event distributed to over 30,000+ subscribers
INVESTMENT: $3,000
columbiafashionweek.com
803 701 0172
@colafashionweek
2014 SPONSORSHIP JUNE 18 - 21, 2014
SILVER SPONSOR As the official SILVER sponsor, you will receive: • Logo & company name listed as a sponsor of 2014 Columbia Fashion Week • Four VIP front row seats each night • Inclusion of company name as a sponsor on the Thank You page of the 2014 Columbia Fashion Week Program Guide • Vendor table/company presence at two nights (of your choice) to distribute literature, promotional items, information & product/sales to attendees of 2014 Columbia Fashion Week • Company listed as a sponsor of 2014 Columbia Fashion Week • 1/4 page color advertisement in the 2014 Columbia Style Week Program Guide
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INVESTMENT: $1,500
BRONZE SPONSOR As the official BRONZE sponsor, you will receive: • Logo & company name listed as a sponsor of 2014 Columbia Fashion Week • Two VIP front row seats each night • Exclusive VIP admittance to all pre & post event parties/gatherings • Inclusion of company name as a sponsor on the Thank You page of the 2014 Columbia Fashion Week Program Guide • Vendor table/company presence at 1 night (of your choice) to distribute literature, promotional items, information & product/sales to attendees of 2014 Columbia Fashion Week • Company listed as a sponsor of 2014 Columbia Fashion Week • 1/8 page color advertisement in the 2014 Columbia Fashion Week Program Guide
INVESTMENT: $750 columbiafashionweek.com
803 701 0172
@colafashionweek