COLUMBIA STYLE WEEK SPONSORSHIP KIT
Columbia Style Week Sponsorship Kit
2013
Table of Contents 2-3: Why Sponsor? 4: Who Can Sponsor? 1
5-6: Title Sponsor 7-8: Presenting Sponsor 9-10: Platinum Sponsor 11: Gold Sponsor 12: Silver Sponsor 13: Bronze Sponsor
Other Ways to Get Involved •
designer/retailer, daytime shop hop locations, swag bag contributor
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vendor booth, host a pre-event, in kind sponsorships, staff wardrobe •
kit fees for makeup artists, t shirts for volunteers
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Why Sponsor? Business sponsorship is a major source of funding for many events as more and more companies have discovered this to be a powerful marketing tool. Building and strengthening your company brand through effective visibility is one of the key
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essentials in business strategy. To be effective, sponsorship of any event must serve the interest of four constituent groups:
1. It must serve the business interest of the sponsoring company 2. It must serve the best interests of the event and its participants 3. It must have a positive impact upon the sponsor’s direct consumers 4. It must benefit the consumers who use the products or services
Marketing and Media Campaign: The thrust of every business is the amount of awareness it has in the market. We plan to provide maximum visibility for your company in the promotion of Columbia Style Week 2012.
Workforce of Columbia Style Week: Our organization has 11 leading area fashion professionals on our Board of Directors and Coordinators and 108 active volunteers (and counting) which are recruited and trained for their designated activities. E-mails: will be sent to over 30,000 subscribers
Press conferences: will be held – pre and post event.
News Outlets: THE STATE NEWSPAPER, WLTX, WISTV, WACH FOX and ABC www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
COLUMBIA all had media coverage on live news broadcasts every night of CSW 2012. (See videos on our website)
Online Media: The event ads will be displayed on our online media partners.
Print Media: Event sponsors will be promoted via articles and/or ads in our media sponsors’ publications and websites.
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Internet: The event website will be updated constantly with news about the event & will be displaying the press releases that the event would be having. Social Media Networking: Promotion of the event through popular social networks like Twitter, Facebook, Instagram and Pintrest
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Who can sponsor? Corporations Local Businesses
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Individuals Groups and Organizations Media Outlets
Who Sponsored in 2012? Audi Columbia – Title Sponsorship Marriott Columbia – Hotel Sponsor Columbia Metropolitan Magazine- Media Sponsorship Paul Mitchel the School Columbia – Hair and Makeup Sponsor Fisher Films, Jewelmint/Beachmint, Wedding 101, SakiTumi, M2 Boutique, Shear Xpectations, Eclat Tailoring and Designs, 701 Whaley, Wink Magazine, FFS Model and Talent Agency, ACS Sound and Lighting , Ruth’s House.
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Exclusive Title Sponsor: (Audio Visual, Marketing and Promotion, Staff)
As the official TITLE sponsor you will receive: Logo featured on bottom corner of all video segments played at CSW 2013.
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Logo placement on bottom corner of video of all official CSW produced dvd’s of events Logo featured on all print marketing materials including but not limited to invitations, flyers & tickets as the official sponsor of the 2013 Columbia Style Week. Logo & company name listed as the title & main sponsor of the 2013 Columbia Style Week. Logo placement on t-shirts worn by event staff and on press media passes. Audio mention as the official/main sponsor of the 2013 Columbia Style Week. (Min 4 x per evening) 15 VIP front row seats. 20 general admission tickets for each night which will also include VIP hour. Exclusive VIP admittance to all pre & post event parties/gatherings. Edited DVD (s) of all day and evening events within 90 days of the conclusion of CSW 2013. First right of refusal for next year’s annual Columbia Style Week. Inclusion of company name as title & main sponsor on the Thank You page of the 2013 Columbia Style Week Program Guide. Unlimited Signage displayed at all day and night events - Company must supply visual(s)
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
and placement is at the discretion of the CSW event staff. Commercial and/or logo inclusion for all on-site television monitors 2 Vendor Tables/Company presence at event for all 5 nights to distribute literature, promotional items, information & product/sales to attendees at the 2013 Columbia Style Week
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Company listed as the exclusive title sponsor of the 2013 Columbia Style Week. Company representative present on stage for pre show greeting and pre-intermission expressions. (Each night of CSW 2013) Company logo displayed on the Press Wall / Red Carpet Back drop Full page/Full color advertisement in the 2013 Columbia Style Week program guide Full page color ad in 6 issues of Wink Magazine Corporate logo & hyperlink included in Website advertising for but not limited to: Magazines, Press Releases, Pre and Post event flyers and advertisements, media sponsors, Television and/or radio announcements, etc. Recognition in all said & described e-mail releases for the event distributed over 30,000+ subscribers Logo, hyper link, and company profile included on the Columbia Fashion Alliance website leading up to, during & 3 months after events conclusion Logo, hyper link and company profile included on the Wink Magazine website leading up to, during & 3 months after events conclusion
INVESTMENT: $15,000.00
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Exclusive Presenting Sponsor: (Venue) As the official PRESENTING sponsor, you will receive: Logo featured on all print marketing materials including but not limited to invitations,
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flyers & tickets as the official sponsor of the 2013 Columbia Style Week. Logo & company name listed as a sponsor of the 2013 Columbia Style Week. Logo placement on t-shirts worn by event staff and on press media passes. Company representative on stage for pre- show greeting each night of CSW 10 VIP front row tickets to each night 10 general admission tickets to each night of CSW Exclusive VIP admittance to all pre & post event parties/gatherings. Edited DVD (s) of all day and evening events within 90 days of the conclusion of CSW 2013. First right of refusal for next year’s annual Columbia Style Week. Inclusion of company name as a sponsor on the Thank You page of the 2013 Columbia Style Week Program Guide. 4 signs displayed at all day and night events - Company must supply visual(s) and placement is at the discretion of the CSW event staff. Commercial and/or logo inclusion for all on-site television monitors Vendor Table/Company presence at event for all 5 nights to distribute literature, promotional items, information & product/sales to attendees at the 2013 Columbia Style
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Week Company listed as a sponsor of the 2013 Columbia Style Week. Company logo displayed on the Press Wall / Red Carpet Back drop Full page color advertisement in the 2013 Columbia Style Week program guide Full page color ad in 4 issues of Wink Magazine
8
Corporate logo & hyperlink included in Website advertising for but not limited to: Magazines, Press Releases, Pre and Post event flyers and advertisements, media sponsors, Television and/or radio announcements, etc. Recognition in all said & described e-mail releases for the event distributed over 30,000+ subscribers Logo, hyper link, and company profile included on the Columbia Fashion Alliance website leading up to, during & 3 months after events conclusion Logo, hyper link and company profile included on the Wink Magazine website leading up to, during & 3 months after events conclusion
INVESTMENT: $10,000
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Platinum Sponsor: (DĂŠcor, Furnishings, Signage) As the official PLATINUM sponsor you will receive: Logo featured on all print marketing materials including but not limited to invitations,
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flyers & tickets as the official sponsor of the 2013 Columbia Style Week. Logo & company name listed as a sponsor of the 2013 Columbia Style Week. Logo placement on t-shirts worn by event staff and on press media passes. Audio mention as the official/main sponsor of the 2013 Columbia Style Week. (Min 2 x per evening) Six VIP front row seats each night 6 general admission tickets for each night. Exclusive VIP admittance to all pre & post event parties/gatherings. Edited DVD (s) of all day and evening events within 90 days of the conclusion of CSW 2013. First right of refusal for next year’s annual Columbia Style Week. Inclusion of company name as a sponsor on the Thank You page of the 2013 Columbia Style Week Program Guide. 3 signs displayed at all night events - Company must supply visual(s) and placement is at the discretion of the CSW event staff. Vendor Table/Company presence at event for all 5 nights to distribute literature, promotional items, information & product/sales to attendees at the 2013 Columbia Style
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Week Company listed as a sponsor of the 2013 Columbia Style Week. Company logo displayed on the Press Wall / Red Carpet Back drop 1/2 page color advertisement in the 2013 Columbia Style Week program guide Half page color ad in 3 issues of Wink Magazine
10
Corporate logo & hyperlink included in Website advertising for but not limited to: Magazines, Press Releases, Pre and Post event flyers and advertisements, media sponsors, Television and/or radio announcements, etc. Recognition in all said & described e-mail releases for the event distributed over 30,000+ subscribers Logo, hyper link, and company profile included on the Columbia Fashion Alliance website leading up to, during & 3 months after events conclusion Logo, hyper link and company profile included on the Wink Magazine website leading up to, during & 3 months after events conclusion
INVESTMENT: $5,000
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Gold Sponsor (Entertainment / Celebrity Guests) As the official GOLD sponsor you will receive:
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Logo featured on all print marketing materials including but not limited to invitations, flyers & tickets as the official sponsor of the 2013 Columbia Style Week. Logo & company name listed as a sponsor of the 2013 Columbia Style Week. Audio mention as the official/main sponsor of the 2013 Columbia Style Week each night. Five VIP front row seats each night. 3 general admission tickets for each night of CSW. Inclusion of company name as a sponsor on the Thank You page of the 2013 Columbia Style Week Program Guide. 2 signs displayed at all day and night events - Company must supply visual(s) and placement is at the discretion of the CSW event staff. Vendor Table/Company presence at 3 nights (of your choice) to distribute literature, promotional items, information & product/sales to attendees at the 2012 Columbia Style Week Company listed as a sponsor of the 2013 Columbia Style Week. 1/2 page color advertisement in the 2013 Columbia Style Week program guide Âź page color ad in 3 issues of Wink Magazine Recognition in all said & described e-mail releases for the event distributed over 30,000+ subscribers
INVESTMENT: $3000
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Silver Sponsor
12 As the official SILVER sponsor you will receive: Logo & company name listed as a sponsor of the 2013 Columbia Style Week. Four VIP front row seats each night Inclusion of company name as a sponsor on the Thank You page of the 2013 Columbia Style Week Program Guide. Vendor Table/Company presence at 2 nights (of your choice) to distribute literature, promotional items, information & product/sales to attendees at the 2013 Columbia Style Week Company listed as a sponsor of the 2013 Columbia Style Week. 1/4 page color advertisement in the 2013 Columbia Style Week program guide INVESTMENT: $1500
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013
Columbia Style Week Sponsorship Kit
2013
Bronze Sponsor
As the official BRONZE sponsor you will receive: Logo & company name listed as a sponsor of the 2013 Columbia Style Week. Two VIP front row seats each night. Exclusive VIP admittance to all pre & post event parties/gatherings.
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Inclusion of company name as a sponsor on the Thank You page of the 2013 Columbia Style Week Program Guide. Vendor Table/Company presence at 1 night (of your choice) to distribute literature, promotional items, information & product/sales to attendees at the 2013 Columbia Style Week Company listed as a sponsor of the 2013 Columbia Style Week. 1/8 page color advertisement in the 2013 Columbia Style Week program guide INVESTMENT: $750
www.ColumbiaStyleWeek.com P: 803-701-0172
@ColaStyleWeek
CSW 2013