CHOOSE YOUR CAREER FIELD , IT’S GROWING
DAN SCANLON ’98 DIRECTOR, MONSTERS UNIVERSITY
THERE ARE THE CREATIVE FIELDS , AND THEN THERE ARE THE FIELDS THAT RELY ON THE CREATIVE FIELDS There’s a revolution happening for creative careers, and Columbus College of Art & Design is at the center of it, transforming talented students into exceptional professionals, in fields that grow stronger and more diverse every year. Creativity is no longer just an element of commercial art or the muscle behind a media push. Whether it’s hospitality or aerospace, every industry now recognizes the role of creativity, and business leaders know that creativity matters. It’s the essential ingredient to insight, innovation, and thought leadership. It drives both our culture and our economy—taking us from sufficient to magnificent. This is how CCAD is generating what’s next in viable and flexible career options. These are the careers that matter.
SEONG MO KIM ’10 ASSISTANT PROJECT MANAGER AT SHINSEGAE ENGINEERING AND CONSTRUCTION CO. IN SEOUL, S. KOREA.
GENOVEVA CHRISTOFF ’09 DESIGNER, GENOVEVA CHRISTOFF
A.G. FORD ’07 ILLUSTRATOR, MY DADDY, DR. MARTIN LUTHER KING, JR.
FOLLOW THE STORY OF THE CREATIVE ECONOMY, AND YOU’LL HEAR GOOD NEWS AND SEE GROWTH THAT OUTPACES EVERYTHING AROUND IT.
When you start to track the creative economy more closely, you’ll see a trend that grows bolder and angles higher year over year. New technology and new media platforms play a role in this, but sales of things like movie tickets and children’s books keep climbing, too. It’s growth that’s dynamic, robust, and diverse.
“To fuel the 21st-century economic engine and sustain democratic values, we must unleash and nurture the creative impulse that exists within every one of us.” —Steven Tepper and George D. Kuh, “Let’s Get Serious About Cultivating Creativity”
For individuals who are considering a place in the creative fields, this means opportunities for satisfying, meaningful careers and more jobs to choose from. And as the creative economy rises, it lifts the economy around it.
MARK MNICH ’97 PRODUCT DESIGNER, PRIORITY DESIGNS
HERE, YOU’LL BRING CREATIVITY TO MARKET The CCAD MindMarket enhances students’ growth through real-world, hands-on experiences and unique curricular and co-curricular learning opportunities. The transformative project-based learning model prepares CCAD graduates to be leaders in art and design. There are four areas of focus: Partnerships
Student Design Agency
Students engage with captains of industry through a variety of corporate and non-corporate partnerships. The partnership projects offer real problems to solve, while working under real deadlines for real clients, but are run within the safe confines of the college under the expert guidance of CCAD faculty.
Students from all majors apply to work in the agency. Agency projects come from a variety of offices and departments at CCAD, as well as from external clients.
Social Enterprise Beyond commercial projects, CCAD works with its students to identify community and non-profit organizations that support or solve social problems. Students participate through projects that are a part of the curriculum or that are run through the Student Design Agency.
Programming A variety of curricular and cocurricular programming is offered to CCAD students, alumni, and the Columbus community, to enhance business literacy and to foster and promote entrepreneurship. Programming topics assist the creative community in their entrepreneurial efforts through business coaching, technical assistance, and business plan preparation.
92
%
OF ART GRADUATES HOLD JOBS THAT MATCH THEIR GOALS MOST FINDING EMPLOYMENT SOON AFTER GRADUATION
THE CREATIVE ECONOMY IS GROWING
5 TO 6
%
PER YEAR, WITH JOBS FOR ARTISTS AND DESIGNERS INCREASING 42% BY 2018
INNOVATION IS BY FAR THE MOST IMPORTANT DRIVER OF GROWTH AND PRODUCTIVITY
85% IT RESULTS IN AS MUCH AS
OF PRODUCTIVITY GROWTH IN MODERN, DEVELOPED ECONOMIES
97
%
OF U.S. EMPLOYERS SAY THEY EMPHASIZE CREATIVITY WHEN HIRING
85
%
SAY THEY HAVE A HARD TIME FINDING IT
INKA ESSENHIGH ’91 NEW YORK STUDIO ARTIST
JOHN URBANO ’96 DIRECTOR, ONE DIRECTION’S MUSIC VIDEO “WHAT MAKES YOU BEAUTIFUL”
ND
COLUMBUS IS THE UNITED NATIONS REPORTS ON THE CREATIVE ECONOMY HAVE HIGHLIGHTED A GLOBAL EXPORT MARKET OF
MORE THAN
$600 BILLION
AND GROWTH RATES OF MORE THAN
10%
#3
CITY IN THE U.S. FOR FASHION DESIGN EMPLOYMENT
OVERALL SALES OF
CHILDREN’S AND YOUNG ADULT BOOKS
117 % INCREASED
from
2012 2013 TO
WOMEN’S MID-MARKET AND LUXURY APPAREL SALES ARE ON THE RISE
AND ARE PREDICTED TO INCREASE
45% FROM 2010 TO 2025
REACHING
$469.1 MILLION WHILE
eBOOKS INCREASED BY
THE TOP-GROSSING FILMS OF THE LAST 10 YEARS ALL USED
COMPUTER ANIMATION EXTENSIVELY
44.2%
A TOP-NOTCH CREATIVE JOB STARTS WITH A FORWARD-THINKING CURRICULUM
FAWN VEERASUNTHORN ’05 STORY ARTIST, WALT DISNEY FEATURE ANIMATION
WHY CCAD GRADS GET HIRED “What keeps Interbrand Cincinnati coming back to recruit at CCAD every year is the broad range of skills the students have— their understanding of how to use color, and how to make educated and strategic choices, their outsideof-the-box thinking, and definitely their ability to talk about their work. There’s always a sense of relief and excitement that we feel when we leave a CCAD event, because the students we meet and the work they can produce makes us excited for the future as well.” ELISABETH BRENNAN, DIGITAL IMAGING SPECIALIST, INTERBRAND
“CCAD graduates have been through a rigorous program with a bias toward creativity. Consequently, they make the amateur-to-professional transition much faster than some of our other recruits.” NATHAN HENDRICKS, VICE PRESIDENT AND CCO, LPK
“At Resource/Ammirati, we hire CCAD graduates because of the critical thinking and stellar design skills they bring to the table, along with practical experience working collaboratively on real-world projects. CCAD consistently develops national caliber talent who have proven to quickly acclimate into our agency’s creative culture which requires hard work, fresh new ideas, innovation, and a strong team orientation. CCAD is a gem in our backyard.” KELLY MOONEY, CEO, RESOURCE/AMMIRATI
“CCAD graduates are extremely talented problem solvers with a tremendous work ethic. And those traits create great work.” BEV RYAN, FOUNDER, OLOGIE
“Our business is focused on enabling self-expression through exceptional design. We rely on CCAD as a pipeline of super-talented artists to allow us to fulfill our vision of worldclass content for our products.” TANISHA ROBINSON, CO-FOUNDER AND CEO, PRINT SYNDICATE
“American Greetings is very fortunate to have such a great design school in such close proximity. While our talent acquisition scope is nationwide and includes all of the very best institutions from coast to coast, I consider CCAD to be among the very top of that impressive list!” DAN WEISS, SENIOR RECRUITER, AMERICAN GREETINGS
CREATIVE CAREERS Every CCAD degree program points the way toward a job in the creative fields. Here are 61 of them. Some paths merge, and others run parallel, but all offer a clear shot at a satisfying career.
CHRISTOPHER COLE ’89 SENIOR VICE PRESIDENT AND CREATIVE DIRECTOR, LEO BURNETT CHICAGO CO-MANAGER OF ALLSTATE INSURANCE’S ADVERTISING CREATIVE, INCLUDING THE CHARACTER “MAYHEM.”
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” —Steve Jobs
ADVERTISING ART DIRECTORS
work in advertising agencies, collaborating with copywriters, designers, photographers, illustrators, film directors, and production companies to develop creative concepts for all types of advertising.
ANIMATORS
work alone or in teams to tell stories and bring ideas to life in feature films, opening titles for movies and TV shows, cartoons, web videos, educational films— anywhere that movement can tell the story better than words.
ART CRITICS come from a rich background of art scholarship and are in demand in academia and publishing, playing a vital role in the art industry and lending credibility and context to both emerging and established artists. ART HISTORIANS work with museums and higher learning institutions to conduct research, preserve ancient works, and teach classes.
ART THERAPISTS
use drawing, painting, sculpture, and other disciplines in combination with psychotherapy to treat people of all ages.
BOOK ILLUSTRATORS
bring an extra dimension to storytelling by creating artwork for books in an industry that has seen surprising growth in recent years, including ebooks and traditional books, and across all genres.
CERAMICISTS
work with clay, glazes, and kilns to create pottery and decorative elements that are used to make jewelry, clothing, and home furnishings, as well as art objects that can command top dollar in galleries around the world.
CHARACTER DESIGNERS
work in the field of film and video as part of a team of animators and concept artists, bringing form and personality to people, animals, or anything that helps tell the story.
CHILDREN’S BOOK ILLUSTRATORS
meet the challenge of bringing the visual element of a story to life for some of the toughest critics around (in one of the strongest segments of the publishing industry—sales rose 73 percent from 2011 to 2012).
COMIC BOOK ILLUSTRATORS
represent some of the best-selling authors today, creating graphic novels that are geared toward teens and adults, traditional publications for younger people, and a whole new genre of online and interactive comics.
COMMERCIAL PHOTOGRAPHERS
work in a wide variety of industries, including advertising, portraiture studios, industrial design, and public relations.
COPYWRITERS
partner with art directors and designers to generate concepts and copy for the clients of advertising, marketing, and branding firms.
CREATIVE DIRECTORS
call the shots in creative departments at advertising agencies and usually get their start as graphic designers, art directors, or copywriters.
DESIGN HISTORIANS
represent a relatively new academic approach to addressing the social, economic, technical, political, and cultural contexts for fashion, crafts, textiles, graphic design, industrial design, and product design.
DEVELOPERS
create software, applications, or websites that do everything, whether it’s running huge and complex computer systems or changing the way we use our mobile devices.
DOCUMENTARY PHOTOGRAPHERS
work for governments, wildlife agencies, journalists, and any cause-based organizations that are interested in capturing real life compellingly and honestly.
DIGITAL DESIGNERS
bring a traditional understanding of art and design to the purely electronic realm for web and video game developers, software firms, telecommunications, and film and video production companies.
EDITORIAL ILLUSTRATORS
work with news media outlets to create cartoons, spot illustrations, and information graphics, marrying artwork with written content to create a greater impact for readers.
ENGINEERING DESIGNERS
FASHION ILLUSTRATORS
are essential to the world of industrial design, bringing practical and inventive solutions to life—from conceptualization to research to planning production—for anything that is designed and manufactured.
play a vital role throughout the industry, helping designers visualize ideas, and giving manufacturers and consumers a solid sense of the designer’s vision.
ENVIRONMENTAL DESIGNERS
work with stage, film, and video productions to make wardrobe decisions for the performers, applying a detailed understanding of fashion design, broadcast media, stagecraft, and storytelling.
FASHION STYLISTS
find work with real estate developers and city planners designing people-centric spaces through a wide range of combined disciplines, including architecture, geography, urban planning, and landscape architecture.
EVENT DESIGNERS
go beyond simple party planning to stage immersive, sometimes spectacular, experiences by applying their sophisticated knowledge of fashion, interior design, and theatrical arts.
EXHIBITION DESIGNERS
are a key part of the trade show industry, using environmental design, logistics, and stagecraft to create engaging and memorable displays, booths, and interactive experiences.
FASHION DESIGNERS
drive the multibillion dollar U.S. fashion industry by bringing together highly developed design skills, a knowledge of textiles, a grasp of consumer trends, and a solid business sense.
FINE ARTISTS play a wide range of roles, such as curating exhibitions at museums and galleries, teaching art and art history, operating art studio spaces, serving on arts commissions, writing art criticism, and, of course, creating and selling original art. FILM AND VIDEO DIRECTORS
oversee all aspects of a production, ensuring that the finished product reflects both the creative vision and the desired bottom line for all types of projects, from big-budget feature films, music videos, and television ads to small-budget training videos, independent films, and web content.
FILM AND VIDEO EDITORS
play an essential role in the production of movies, videos, TV and web ads, and television shows, ensuring that the video and audio elements work together to form a cohesive narrative and push the right emotional buttons.
GAME VISUAL ARTISTS
are a key part of the fast-growing electronic entertainment industry. They bring form and life to every aspect of a game—from environments to objects to characters.
GLASSBLOWERS
create highly valued art objects through the mastery of sculpture, 3D design, color theory, and the daring manipulation of superheated glass.
GREETING CARD ILLUSTRATORS
are some of the busiest art professionals of all, creating designs for new categories that are aimed at growing and diverse audiences in the card aisle, online, and beyond.
INDUSTRIAL DESIGNERS
are employed across a broad range of industries—from transportation to tools to toys— and are tasked with bringing together form and function to design and create the objects we use every day.
INTERACTIVE DESIGNERS
work in the digital fields creating websites, software, and product interfaces focused on creating a productive, intuitive, and ultimately positive experience for people.
INTERIOR DESIGNERS
work with residential, corporate, theater, or film production clients to remodel, redecorate, or wholly reimagine indoor spaces, making them functional and attractive while emphasizing an effective use of space.
JEWELRY DESIGNERS
are craft artists who create or reproduce handmade objects for sale and exhibition using a variety of techniques, such as welding, weaving, pottery, and needlecraft.
MAKEUP ARTISTS
are the unsung heroes of the film and television industries, not only for making celebrities look their best, but for creating both dramatic special effects and subtle cosmetic treatments that are essential to the character and the story.
MEDICAL AND SCIENCE ILLUSTRATORS
show us a side of life that no camera or microscope can. Look for their work in textbooks, magazines, marketing materials, and documentaries.
MULTIMEDIA ARTISTS
PHOTO ARCHIVISTS
PRINTMAKERS
find work in a wide variety of fields and settings, creating interactive advertising experiences, public art, trade show exhibits, and any project that involves deep conceptual thinking and dynamic execution.
often work in museums to make their photographic collections more useful and available. They seek to preserve the physical image, capturing the meaning behind them so they remain relevant over time.
work with ink, paper, and a wide range of reproduction techniques to create limitededition art prints that can be highly prized by galleries and collectors.
MUSEUM CURATORS
PHOTOJOURNALISTS
can be found in service, software, and physical product design. Their role is to conceptualize and evaluate ideas, turning them into tangible products.
are responsible for every aspect of museum administration. They create workshops, write catalog essays, ensure security, verify authenticity, fundraise, and write grant proposals.
PACKAGE DESIGNERS
find work in commercial and industrial design settings, combining artistic talent with research on product use, marketing, and materials to design product containers that stand out.
PAINTERS
are found in a variety of settings—creating illustrations for books and magazines, teaching art programs at colleges and museums, painting portraits, or selling to private collectors, galleries, and museums.
PATTERN MAKERS
play the second most important role in the world of fashion, preceded only by designers. They take a sketch and turn it into a garment, making the designer’s vision come to life.
contribute to newspapers, magazines, and other media forms, combining the storytelling of a journalist with the work of a photographer to create a powerful medium for communication—frozen images.
PHOTO STYLISTS
work with photographers in a variety of settings—ranging from beaches to museums—to set the atmosphere and scene for photos that align with the artistic direction of the photographer.
PRINT DESIGNERS are key players in the graphic design industry, working with images, typography, and graphics to create work for printed media that is often, but not solely, used for advertising purposes. PRINTERS
operate printing presses for the publication of everything from labels to newspapers and magazines, working with computerized technology to ensure proper technique, efficiency, and accuracy.
SCULPTORS
PRODUCT DESIGNERS
work with many different types of media and are employed across a surprising range of industries, including animation and film production, fine arts, education, theater, and transportation and product design.
PRODUCTION DESIGNERS
use audio elements to create desired moods and effects in a wide range of fields, including film, television, web, theater, post-production, and video game software development.
work in film and television, selecting the setting and style to visually tell the story— essentially, taking responsibility for the overall look of a filmed event.
PUBLIC RELATIONS PHOTOGRAPHERS
are employed by private, commercial, or political organizations to capture and convey the images that touch upon and address key issues of public concern.
RETAIL DESIGNERS
are creative and commercial experts who bring together a broad base of retail knowledge and individual talents to design and construct intriguing spaces and engaging displays that stop shoppers and drive sales.
SOUND DESIGNERS
TECHNICAL ILLUSTRATORS
use drawing to communicate technical information to the general public—in the fields of science or engineering—and between experts through user/ operator documentation.
TELEVISION AND MOVIE STORYBOARD ARTISTS
create a visual representation of the action in a screenplay or script that guides the camera and production crew. They are an integral part of every movie, television commercial, and music video
TEXTILE DESIGNERS
create novel designs and structures for knitted, woven, and non-woven fabrics, or the embellishments of fabrics, and then oversee the processing of raw material into a finished product.
USABILITY EXPERIENCE (UX) SPECIALISTS design and develop compelling user interfaces that are simple, intuitive, and beautiful, creating solutions that better connect people to technology.
VISUAL DEVELOPMENT ILLUSTRATORS
perform many of the roles of a traditional illustrator, but without the traditional constraints—they work with computers and 3D design across a dynamic range of industries and teams.
VIDEOGRAPHERS
work in the field of digital media for advertising, film, and television industries—often in live or studio television settings—gathering and producing new stories.
“The future belongs to a very different kind of person with a very different kind of mind— creators and empathizers, pattern recognizers, and meaning makers. These people . . . will now reap society’s richest rewards and share its greatest joys.” —Daniel H. Pink, A Whole New Mind
WEB DESIGNERS
create and maintain websites, employing a broad range of disciplines including web graphic design, interface design, and user experience design, and work with standardized computer code to create proprietary software.
MANJARI SHARMA ’04 PHOTOGRAPHER, SEEN IN FORBES INDIA, VOGUE INDIA, GEO, THE NEW YORK TIMES, HUFFINGTON POST, AND LIFE
DANIEL MCKEWEN ’06 OWNER AND FOUNDER, SEAGULL BAGS
(
)
Columbus College of Art & Design Admissions 60 Cleveland Avenue Columbus, Ohio 43215 www.ccad.edu/apply www.ccad.edu/admissions admissions@ccad.edu @CCADedu facebook.com/CCADAdmissions youtube.com/CCADedu @CCADedu
Columbus College of Art & Design prepares tomorrow's creative leaders for professional careers. With a history of commitment to fundamentals and quality, CCAD advances a distinct, challenging, and inclusive learning culture that supports individual development in art, design, and the humanities. CCAD complies with all local, state, and federal laws concerning civil rights. Educational programs, admissions, housing, and employment practices are free of any discrimination based on race, gender, color, religion, national origin, disability, sexual orientation, veteran status, or age.