beauty style
My Big Fat CBD Wedding Fight wedding-day jitters with relaxing, CBD-infused products.
PHOTO: COURTESY SEVENTH SENSE
BY EMMA FRANKART HENTERLY Since Gov. Mike DeWine signed a bill decriminalizing hemp in July 2019, Ohio’s market for hemp-derived CBD has exploded. Short for cannabidiol, CBD can be used to treat a variety of ailments—most commonly anxiety and pain—and doesn’t produce the high that its cousin, THC (tetrahydrocannabinol, found in marijuana) does. Because there currently is no federal regulation of CBD products, it can be hard to know exactly what you’re getting. Two local brands, however, have joined forces to help Central Ohioans find high-quality, effective CBD products: Seventh Sense Botanical Therapy, a beauty and wellness line from Columbus-based Green Growth Brands, and PENZONE Salons + Spas. The local salon chain now sells Seventh Sense retail products and allows them to be incorporated into its services. Without federal standards, Seventh Sense takes responsibility for ensuring the quality of the CBD it uses through rigorous third-party testing and diligent sourcing. Debbie Penzone, owner of PENZONE Salons + Spas, says that CBD-infused products fit right in with her brand’s new focus on holistic beauty from the inside
out and the outside in. While she and her team were traveling to California for beauty conventions, she says, “we just kept seeing [CBD] come up.” From muscle balms to skin oils, it was clear that CBD was the hot new ingredient to incorporate into salon services. Penzone began talks with Maria Iannarino, a yoga instructor at Penzone’s LIT Life + Yoga studio and the content strategy director for Green Growth. “She was really excited about it and shared it with me, and it just seemed like such a perfect fit and partnership,” Penzone recalls. Seventh Sense products run the gamut from muscle balms, sleep aids and lotions to personal hygiene items like facial oils, body washes and bath bombs—even lip balm and perfume. Most products are available in a variety of scents, including orange bergamot or eucalyptus spearmint. For those looking to use CBD to combat pre-wedding anxiety, Melody Kuck, a senior esthetician at PENZONE Salon + Spa Dublin, has several recommendations. “We’re working on adding a deep relief cream to our pedicures and to our massage services,” she says. “So if that’s what a guest
is looking for—whether it’s pain relief, relaxation or both—they can add that in.” What really excites her, however, is Seventh Sense’s skincare line. “The beauty of Seventh Sense is that … they do not mess around when it comes to the actual efficacy of the product,” Kuck says. “They’re using a lot of really cool—I wouldn’t say new ingredients, but unique to CBD ingredients in the skincare preparation.” Components like vitamin E, safflower oil and the algae-derived oil absorber nylon 12 all can be found in Seventh Sense products, unlike many competitors on the market. “It’s really, really quality skin care—along with CBD,” she says. Kuck is especially enthusiastic about the line’s cleansing oil, which she says is perfect for removing airbrush, waterproof and other long-wearing makeup, and an under-eye cream that hydrates, tightens and is surprisingly affordable at $24.50 for half an ounce. Nervous about falling asleep at the altar after swiping on your CBD-infused lip balm? Don’t be, says Kuck. “What they’re using is 100 percent hemp,” she explains. “You couldn’t get high if you tried.” SPRING/SUMMER 2020 COLUMBUS WEDDINGS
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