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December 2016

Rundown

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Live And On Air

It Takes a Team After The Final Whistle The Myth of Photographic Truth Behind The Scenes 1

From

The News Director Welcome to The Rundown! Here, we want to bring you a new perspective on something that many of you interact with every day. Television news. It is a complicated, busy, and often overwhleming business, and that’s just what you see at home! Behind the camera and inside news stations all over the world, countless people work to bring you the stories that you care about. What we want to do is make the news business more accessible, more inspiring, more intriguing, and even more fun. We are storytellers by nature, and we have SO many aweosme stories to tell you about what we do. From breaking news, to the craziness of election day, to the glory of a high school team taking home a state title, we do it all, and it’s all in a day’s work. So join our newsroom here at The Rundown. We can’t wait to show you what just one day is like in our “news world”! Welcome!

-Shawn Gilgore

EDITORIAL ART AND PHOTOGRAPHY THE RUNDOWN ONLINE Editor-In-Chief: Graphic Design: Webmaster:

Shawn Gilgore Terrence Eisenhower Matt Bushey

Feature Editor: Photography: Editor:

Shawn Gilgore Shawn Gilgore Tom Kauffman Freelance Writer: Danielle Crone Content: Crystal Conzo Rebecca Knier Abby Shellenberger 2 Researchers: Videography: Jeff Jensenius Jason Schwartzman Zach Glenwright Ann Major Andrew Kelly Zane Shupp Dallas Lewis-Bryant

The

Running Order DEPARTMENT PAGE IT TAKES A TEAM: ALL IT TAKES TO MAKE THE NEWS

LIVE AND ON AIR: A DAY IN THE LIFE OF A NEWS ANCHOR

THE MYTH OF PHOTOGRAPHIC TRUTH: THE NUTS AND BOLTS OF NEWS PHOTGRAPHY

BEHIND THE SCENES:

5 7-8 11-14

A LOOK BEHIND THE CAMERA

AFTER THE FINAL WHISTLE:

17-18

SPORTS PHOTOGRAPHY

THE PRODUCTION TRUCK: MAKING THE NEWS COME TO LIFE

THE NEWS MARKET: THE INDUSTRY EXCHANGE

21-23 26-31

It Takes A Team

Live By: Crystal Conzo

And

Years after her time in el-

ementary school came to a close, Heather Gerber was still able to go on field trips every single day. But not in the way one would expect. Her field trips were packed with cameras, microphones, and a lot of preparation. Gerber always aspired to be a news anchor. She worked as a reporter for three years before she was promoted to the main anchor job at FOX43. She always loved telling stories and knowing what was going on. “Being in the news business kept me on top of all the day’s news and allowed me to share stories with the community.”

ON AIR

For Gerber, the average workday started late in the afternoon. She arrived at the station and headed straight to a meeting where she and her co-workers discussed the stories for the evening. “We are always looking for a way to present the story ‘different’ from the other news organizations. Finding a different character, a different hook, etc. is always the best way to go about telling a story,” she said.

To prepare for a career as an anchor, Gerber took every opportunity she could to gain practical experience. She anchored for her college news station and worked as many positions in the control room as possible.

She said, “Some of that experience was the best resume builder for my job.” Gerber also “made her internship count.” She grew up watching WGAL, so her role model was Kim Lemon. Later, Gerber had the opportunity to intern at WGAL, and she was able to work with Lemon and turn to her for advice and feedback. “I admired her for having a family and career and making it look so easy.” Because Gerber made such an impression, WGAL hired her back about a year later.

‘Even when you land your dream job, the schedule is challenging...” -Heather Warner

Through the years, reporting has presented Gerber with some interesting experiences. She said, “I’ve had someone run up beside me and kiss me while I was going live. I have had a major coffee spill/disaster happen right off the camera while I was anchoring, I’ve had Evan Forrester playing practical jokes on me while I was live.” 7 Photo Credit: Shawn Gilgore

Live By: Crystal Conzo

And

Gerber has also had to cover a story about a man who was arrested for riding his lawn mower to his local bar. She says, “He had received a DUI a week prior and his license was suspended. Needless to say--that wasn’t okay. Police arrested him and he made the local news. Proud moment in his life I’m sure.”

“I’ve had someone run up and try and kiss me...” -Heather Warner

ON AIR

Gerber said, “That is ultimately why I decided to get out of the business. The hours can be extremely challenging with a family.” Though she now works in new business development,she knows the ropes of broadcast journalism and has great advice for aspiring anchors. “Make your internship count. Most people who make an impression during their internship can land a job in a newsroom.

Though being an anchor can be an exciting time, there are, as with any job, sacrifices. “Anchoring is fantastic, but even when you land your dream job, the schedule is challenging.” Gerber worked from 2 PM until midnight and would have to be in the newsroom for both holidays and snow days. She even missed out on some of her daughter’s after-school activities. 8

A Typical News Script Photo: Shawn Gilgore

It might not be the desired position, but they can work their way up.” Gerber also encourages journalists to grab opportunities when they arise. “Jump in front of the camera every chance you have, put stories, together, do standups--whatever you can, to build your demo reel.” For Gerber, anchoring was “fantastic.” “The adrenaline rush of being live on set is tough to match in other careers.” One might wonder if anything can ever compare to a career in broadcasting. As for Gerber, she thinks, probably not.

“Jump in front of the camera every chance you have.” Control Room Monitors Photo: Shawn Gilgore

-Heather Warner

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of Photographic

The Myth Truth Many people watch tele-

vision newscasts from a variety of organizations. National and international news organizations stream, podcast and deliver their news to people all around the world through a complex network of websites, TV broadcasts and even through email. Yet, most TV viewers in the United States get their news from local stations tasked with a very difficult, but very important job: bringing them the most important information about their local communities and the events that affect their lives the most. There is one characteristic that makes television different from almost any other medium.

Video. It is the most memorable aspect of a well-produced news story, it tells more of the story than the written script, and the images used can often extend a story’s “lifetime” past that of the original broadcast.

Just think of how many videos spread all over social media. The newest “viral video” seems to spring to life multiple times in one day! To help break down some of the mysteries surrounding news photography and the techniques that professional videographers use in their daily work,

By: Shawn Gilgore was looking for a part-time job and saw that FOX43 was hiring for studio crew. I used the people I knew during my internship to get my foot in the door. Been here ever since. DC: I graduated from Arcadia University in 2010 and began my career in video production by taking freelance work wherever I could find it.

The Rundown sat down with two videographers; Danielle Crone, who works for PCN, the state-wide cable network in Harrisburg, Pennsylvania. And Rebecca Knier, who works for WPMT FOX43, also located in Harrisburg, PA. The Rundown: Take our readers through how you got to your current job, your career progression. RK: I got an internship in the summer of 2011 at FOX43 where I shadowed a director and a photographer. I knew instantly that being a director was not for me but I looked forward to Tuesdays with a “photog” named Bill. Toward the end of my college career, I

Photo: Danielle Crone

My first steady part time job was with the independent baseball team, the York Revolution. I spent two years as a part time camera operator and press box crew, before being promoted to a full time video director. I was hired for Fox43’s morning show studio crew after three seasons in baseball. I made the most of my opportunity and pushed for extra camera work wherever I could. Before I knew it, this led to a promotion to full-time photojournalist. And then from local news, I moved on to a videographer position for PCN. There I am a camera operator, editor, video director, and field producer for everything from state high school sports finals to presidential campaign rallies. The Rundown: What is a “normal day” like for you as a news photographer? RK: I love how “normal day” is in quotes. No day is ever normal. I guess in a way, that’s the best part about this job. I’ll never spend my days sitting down at a desk. I work out of our Harrisburg bureau, and 4 to 5 12 of the week, I know days what I’m shooting before I even get in to work. When I work with a reporter, it’s

their job to figure out what our story is for the day. We’ll discuss what we want out of the story and go shoot it. They’ll pick out a few soundbites (short clips) from the interview we did, write the script, record a voice track, and then it’s up to me to get it edited in time. This can be difficult when the script is done at 3PM and you go live at 4PM! DC: PCN is a unique mixture between news and production. My day varies depending on the type of event we cover. PCN airs entire events, press conferences, games and meetings. I check the schedule after arriving and head to the equipment room to make sure everything is prepared for the shoot.

Then after the event is done, all of the video shots need to be looked over and our on-screen graphics need to be created before the show goes on the air. The Rundown: How about the most memorable story you’ve ever worked on. What was that like? RK: At the beginning of October I got to fly in a WWII B-24 Bomber with a 94-year-old vet. How many people still living can say they’ve done that? He hadn’t been up in a plane since he flew them back in WWII.

A camera, mics, a tripod, and recording discs are just some items on the list that need to be checked and packed.

“I love how ’normal day’ is in quotes...” -Rebecca Knier

Photo: Rebecca Knier

It was pretty neat, a once in a lifetime experience. And about a year ago, I saw a 14-year-old and his 70-year-old grandfather see color for the first time. That was awesome. I love capturing first reactions like that. You can’t recreate them. Moments. Fleeting and pure.

DC: One of the most unique and memorable stories I did involved a lost pet emu. A family in southern York County owns a small farm with cows, chickens, pigs, dogs, and of course a few emu. One of them seemed to have gotten an adventure bug, and hopped the fence to see what was on the other side. Her owner told us about their emu’s personality and the impact her disappearance had on their family, and the other animals on the farm. We got their story out to our audience, and a few weeks later the pet emu was found and returned.

The Rundown: Some of our readers might be interested in working in television news, do you have any advice? RK: Find an outlet for yourself that has nothing to do with news. Fitness. Reading. Painting. Something that takes your mind off this job. It’s not easy. Some days you meet famous people, some days you sit in the back of a cop car in a bulletproof vest, filming officers arrest people. There are days that will solidify you are where you want to be. A storyteller is a great career.

It’s also very taxing. The pay isn’t worth the s*** you trudge through. When it snows? Guess what! You don’t get to have a snow day! You DEFINITELY have to go to work today. You are telling people not to be out in it. And when you’re soaked, sore and exhausted you have to remember why you do what you do. Because you want to tell stories.

“I’d say you’re one of a kind to want to do this for a living! It’s a tough job that many aren’t cut out for.” -Danielle Crone

Inside a “Live Truck” Photo: Rebecca Knier

DC: I’d say you’re one of a kind to want to do this for a living! It’s a tough job that many aren’t cut out for. You need to be on your toes for a story change at any time of day. You need to be quick with your shooting and editing, all while being creative and thinking of how you’ll sequence everything together. It’s a combination of art, technology, and an understanding of the importance of deadlines. The toughest thing to learn is when to take your story to heart and when to focus on the job. It’s no secret that the news business is filled with hard stories.

Balance is key when learning to be sensitive to those involved, while staying strong and ready to jump into the next day.

Braving The Elements

Photo: Danielle Crone

Photo: Shawn Gilgore

“... you have to remember why you do what you do. Because you want to tell stories.” -Rebecca Knier 14 Photo: Shawn Gilgore

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BEHIND THE SCENES: A LOOK BEHIND THE CAMERA

What a Director Sees Behind the Scenes

The Craziness of Election Night

After The Final Whistle By:Zane Shupp The York, Pennsylvania branch of Habitat for Humanity was incorporated in January of 1985, in order to provide affordable housing to the people of the city of York, and the surrounding communities (“Our History”, 2015). Throughout their 31-year history, York Habitat has built or refurbished over 110 homes, housing more than 400 people. And while the organization’s social media presence has grown to include a Facebook presence, a YouTube channel, a Twitter profile,

and a Flickr photo stream; a more coherent and focused social media presence could be beneficial to the organization’s continued efforts. The framework of these recommendations is taken from Social Media and Public Relations: Eight New Practices for the PR Professional (Breakenridge, 2012). Recommendation #1: Establish an Internal Social Media Conduct Policy Perhaps the most important step in engaging with the general public through social media is

A Typical Friday Night of Football Photo: Danielle Crone

responding to criticism and support. Our first recommendation therefore is to establish a shared code of conduct, outlining the level of engagement, and especially outlining what posts would be removed (i.e. racism, homophobic remarks, etc.); what would not be given a response (Perhaps criticism leveled at one particular individual); and what would constitute a response from an outside agency (i.e. threats to be handled by police). Where we welcome constructive feedback, we do not want the social media presence of York Habitat to foster anything other than positive relationships. Recommendation #2: Institute an “External Collaboration Generator” While Breakenridge recommends a specific officer within an organization become an “Internal Collaboration Generator” to more easily allow individuals across departments and differing facets of a company to work together; in a situation such as that of York Habitat, a recommendation better suited would be one of an “External Collaboration Generator.” 17

After The Final Whistle This is not to say that the inner-workings of York Habitat need to be shared with the general public, rather appointing one individual to manage collaboration helps lighten the load of other team members. Especially the separation she calls “Sharing Phase III: Enterprise 2.0 Sharing and Collaboration.” The sharing of project plans, and calendars; and especially reaching out to the followers of York Habitat’s social media accounts to solicit donations and support through volunteerism. Facebook is most effective platform for reaching the largest portion of the US, and therefore the local community with a “market share” of 42.4% of the United States’ total social media visits (“Social Media Statistics and Facts”, 2016). So, the External Collaboration Generator should focus on publicizing planned events and soliciting volunteers on Facebook, simply for the fact that it is the most widely used and widely-penetrated platform.

Twitter should be used to engage individuals looking to find ways to support York Habitat in “quick ways”, to help beautify an abandoned lot or to help restore an older Habitat property to a more modern exterior look. Basically, Twitter should be used to reach those publics interested in short-term and almost ‘last-minute’ support to their organization. And finally, Pinterest might be an avenue York Habitat would want to expand their reaches into. By creating and collaborating between members of the public and Habitat administration on Pin boards describing new design techniques,

or even running a “What Would YOU Love to See in Our Next Home?” promotion. It increases awareness of the organization, engaging interested parties in the cause, and generates new ideas to carry forward to the next physical construction project. In contrast to Recommendation #1, where one individual will be coordinating all external collaborations, it still leaves much to be done to cultivate the most successful relationship possible. In ‘democratizing’ the Communication Organizer position, we recommend that ALL members of York Habitat management and mid-level volunteers set the standard.

Todd Sadowski anchoring FOX43 Sports

The Production Truck

Making Live TV

By: Shawn Gilgore

York Habitat for Human-

ity has been committed to providing affordable housing to members of the community since August of 1985 (“Our History”). We strive to empower our homeowners, believing that a new Habitat home is not a “hand-out”, but a “handup.” Each Habitat home is constructed with volunteer labor, allowing us to provide them to their new owners at prices below the home’s market value. Each home is then financed with zero-interest, 30-year term mortgages; which allows payments on each house to be “recycled” into future funding for other building projects. We believe that providing these homes not only assist those living in each completed home, but also allows the community to come together to “place their stamp” on a new fixture, one that they know will help serve those that need it most. We are excited to announce a new program within our organization “BuildStart”, focused specifically on in-kind donations. We have had great success in the past in securing mon-

etary donations; yet with the rising costs of building materials, Habitat must be able to secure the vital components of every project we embark on, those that will literally bring our homes to life- the raw materials our volunteer crews use to build new homes for their community. BuildStart is designed to be a bridge between the mission of York Habitat for Humanity, the community at large and the resources necessary to provide our homeowners and build teams with the materials needed, and the expertise held by local authorities on best building practices. Our partner in this venture is Kinsley Construction. Kinsley has been a leader in the York and surrounding areas since the 1970’s. They have been consistently listed among the top 100 design and build firms; as well as in the top 400 contractor services in the nation, according to Engineering News-Record rankings (“About Us”). Given their expertise and experience in specialized multi-family housing, we could not ask for a better working relationship with a more capable partner than Kinsley.

A focus for Kinsley that we find absolutely necessary, is safety. We specialize in building with all-volunteer working crews, with a varied combination of skilled and unskilled labor. During this program, we will be adopting and using the Kinsley Construction Safety Program at each stage of the build process. We believe that having a nationally-recognized leader in workplace safety acting as our guides in training and equipping our volunteers will not only increase the level

“Sometimes it’s pretty crazy in here, you never know what’s happening.”

of professionalism and safety at each of our builds, it will allow Kinsley to use our identity as a community institution to branch out to other underserved or new markets in their industry relationships as well. 21

We are asking for $200,000 in grant funding to kickstart our program. Our financial balances for the last fiscal year left us at a shortage. To that end, we have collaborated with Kinsley Construction, located in York City to be our spearhead in the procurement of the resources our projects will need for the development of sustainably affordable housing for the people of York.

“Sometimes there is yelling... And sometimes crying too...

The Monitors of a Control Room Photo: Shawn Gilgore and lumber has increased 5.2% (Construction Materials Trends.) This is why we have devoted such a large portion of the grant budget, and our resulting focus on procurement of raw materials, the costs of raw building materials will most assuredly continue to rise as time continues and renewable resources become more precious. According to city-data. com, most of the designated areas

are at or below $44,000 (“York, Pennsylvania”), apart from the several blocks containing the York Central Market and the York County Courthouse, which have property values in excess of $150,000. This discrepancy, by ‘at least’ a factor of 3.4 leads us to believe that there need to be more opportunities for lower-income families in downtown York city. We find it necessary to change the structure of our Main Street.

The largest expense to any of our building projects is raw materials. Engineering News-Record has mapped the change in costs of various aspects of the building process, even across the span of 2015 thus far, construction material costs have risen 1.7%, 22 The Video Switcher of a Control Room Photo: Shawn Gilgore

A Teleprompter In Action Photo: Shawn Gilgore We will not allow the members of our community who need the most help to be pushed to the side while wealthy developers and business owners take up residency within our Main Streets. We will use this grant funding to begin purchasing the materials necessary for our immediate needs and current builds, but will also be using a portion to increase visibility and marketing. Our communities know of our mission, and have always been willing to assist us in donations of personal time and skills. What we require is a change in focus from our donating public; we want to make sure they know that donating physical materials is now just as important of their volunteering in-person. Developing new marketing tools, specifically updating our printed materials to reflect both the launch of the BuildStart program and our strategic partnership with Kinsley. Producing a video, highlighting former Habitat

stories of the members of build teams, allowing them to tell their experiences in working with Habitat. Ideally, we would like to include owners of homes and members of their specific build teams to correlate their stories, and to allow them to tell a complete story, one of their new homes from beginning to end.

through 2017 and beyond. Examining the charity “Children’s Miracle Network Hospitals” or ‘CMNH’ has been an interesting experience. I have had personal involvement with the organization since birth. I was born prematurely, and was taken to Penn State Hershey Medical Center for treatment by their specialists, and to use some of the new and prototype medical equipment available there. Personally, I credit CMNH for playing a vital role in my development.

We will be hiring an external evaluator to assess our rates of success at the end of the 2016 fiscal year. If the A Typical ‘Scrum’ of News Media Photo: Danielle Crone external evaluator sees a marginal increase in our selected criteria, 23 then a reassessment will take place internally, to consider if we continue the BuildStart program

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