A/E/C PORTFOLIO
NEW STRATEGY AND VISUAL BRAND FOR A DYNAMIC ARCHITECTURAL PRACTICE Comet Creative was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work. Our Brand Quest strategy process solidified their direction and purpose after which we devised an edgy design asthetic. Serious fun captures the essence of this brand, powered with lighthearted language, a bold green and gray palette, accompanied by playful LEGO® characters and graphics.
BRAND STRATEGY • VISUAL BRAND • MESSAGING • WEBSITE DESIGN AND DEVELOPMENT
“We needed to make sure that we were heading down the right path. They have been great in meeting our goals, by developing a better website and guiding us with the best language to get our message out.� Scott Griffith, AIA, Principal, Partner
DEFINING A FIRM’S VALUE TO RECLAIM ITS POSITION With over thirty years of civil engineering experience, Hunsaker & Associates was not communicating their value and culture with prospects. More that 85% of companies looking to hire professional engineering services, first visit their website to evaluate the firm. Their dated website did not represent their value. To rebrand the company, we needed to uncover the essence of the firm. We conducted interviews with the leadership, talked with project managers and staff, and attended social events. These actions gave us the backstory to formulate the Hunsaker story “they engineer places where people live, work and play.” This differentiation communicates that Hunsaker plans and engineers unique residential developments. They are true shapers of communities.
VISUAL BRANDING • POSITIONING • WEBSITE DESIGN AND DEVELOPMENT • PHOTOGRAPHY
“We were comfortable in the fact that Comet Creative had experience working with other AEC firms, and had a good understanding of what makes our discipline unique. Our new website has shaped our branding efforts and has created a fresh identity for H&A. We’ve already received several hits on our “contact us” page requesting our services.” Amy Kilefner, Marketing Director
CONTENT MARKETING BRINGS MEASURABLE RESULTS McCullough Defines Extraordinary Design We developed a content marketing strategy to grow McCullough’s influence throughout San Diego and their new presence in San Francisco. With monthly email campaigns driving prospects to their website and social media accounts, the firm has experienced 22% growth in business, they’ve hired five new designers and their business in San Francisco is gaining traction. We curate content that relates to their expertise in urban design, historical preservation, environmental planning and human-centered landscape design. Take a look at the results from our content/social media efforts.
STRATEGIC MARKETING CONSULTING • COPYWRITING • EMAIL CAMPAIGNS Subscribe to our email list
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A HUMAN-INSPIRED LANDSCAPE AT TAKEDA PHARMACEUTICALS Just before spring, a new project emerged in San Diego's Sorrento Valley, ready to bloom into a beautiful working environment.
GUEST BLOG: IT'S A TOWN CENTER REVOLUTION
Client: Alexandria Real Estate Equities
Architect: LPA As new residents move to San Diego every day, the region faces pressure to build Tenant: Takeda Pharmaceutical Company neighborhoods and communities that support the rapidly-increasing density. Shapers of the Sector: Biotech
built environment have the important task of redefining the suburban lifestyle—it’s Size: 339,960 s.f. clearly in
our hands to find and build solutions.
McCullough PM: Armando Silva, ASLA
NEW TEAM MEMBERS BRING LEADING-EDGE EXPERTISE TO MCCULLOUGH
Services Provided: Landscape Design, Environmental PlanningWe are thrilled to announce three new team members who share our creative passion and We are happy to present guest blogger Howard Blackson of AVRP Skyport Studio who worked bring new perspectives to our collaborative design projects.
collaboratively with David McCullough to co-author this article.
READ ABOUT TAKEDA'S NEW CAMPUS → Read the collaborative article →
GET WILD WITH THE SMPS ANIMALS OF SAN DIEGO The 2019 SMPS Golf Tournament is this month. Will we see you at the Vineyard on June 28th? We’re sponsors! Make a stop at our hole and grab a drink on us. See you there. Last day to register!
See more of San Diego's leading biotech campuses →
Meet the new staff →
CELEBRATING COMMERCIAL REAL ESTATE IN SAN DIEGO We are proud sponsors of the San Diego Business Journal's 2019 Commercial Real Estate Awards ceremony the evening of April 18th at Bali Hai Restaurant in San Diego.
Please contact Catherine McCullough for more information about our award-winning services or call us at 619-296-3150.
“Comet Creative has been able to show us that it’s very effective to have engaging social media and content marketing. Our website has shown an increase in visitors. We have doubled our numbers over the last few years, so we have been very, very pleased with the results.” Catherine McCullough, President/CEO
SOCIAL MEDIA
Instagram: Avg. of 43 new followers per month LinkedIn: 882 avg. post impressions per month Twitter: 10,331 avg. post impressions per month Website: Increased web traffic by 30% YOY Email: 31% avg. open rate; 11% avg. click rate
McCullough
McCullough
MOVING FORWARD TOGETHER Despite its thirty years in practice, Westberg White Architecture needed to redefine its position and take command of its strengths with long-standing clients and industry partners. Through interviews with leadership, key stakeholders and clients, the positioning strategy emphasized the firm’s years of success in programming and design for educational institutions. We brought to light their human-centered design and the value this philosophy brings to teachers and students. The visual brand lacked creativity, along with a weak digital presence. Comet Creative designed a mobile-friendly and highly interactive website experience guiding users to the firm’s five capabilities, featured projects and calls-to-action.
BRAND STRATEGY • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • MESSAGING/COPYWRITING
“Working with Comet Creative gave us great insight into formulating our brand position and strategy. The website design is fabulous and has helped us with business development. The Brand Book they developed gives our marketing department everything required for consistency.” Greg Beard, Principal, Director of Operations
COLLATERAL • BRANDING GUIDE • PHOTOGRAPHY
A REBRANDING THAT WILL STAND THE TEST OF TIME Formerly KNA Consulting Engineers, the twenty-year-old firm wanted to refocus its brand and marketing strategy by changing its name to better represent its core competency, structural engineering. In an industry where engineering services are difficult to differentiate, we uncovered KNA’s unique talents and approach to projects during the brand strategy. Their new tagline, “integrity built in,” emphasizes the fact that their design is critical to a building’s safety, aesthetics and longevity. The mid-century-influenced design for the logo and unique color palette for the brand represents the personality of the firm and its attitude toward the award-winning work they perform for architects, owners and general contractors.
BRAND STRATEGY • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • COPYWRITING • TRADESHOW GRAPHICS
integrity built in
“The Comet Creative team were instrumental in the rebranding of our firm, including creating our new website. We found them to be an extraordinarily hard-working and talented group of professionals who exceeded our expectations. Their team’s profound creativity and marketing expertise will keep us as a repeat client.” David Nelson, S.E., Principal
COLLATERAL • BRANDING GUIDE • PHOTOGRAPHY • MARKETING • SEO
STRUCTURAL ENGINEERING LEGACY EVOLVES WITH REBRANDING Hope-Amundson is San Diego’s leading structural engineering company. Their mission is to build strong relationships and provide cost-effective structural solutions. Building on over 80 years of family history, Hope-Amundson services include new building design, renovations and design/build delivery. After working with Hope Engineering on mail marketing campaigns for a number of years, we rebranded their company and built a fresh online presence with a new website. The newly formed corporation was named Hope-Amundson from the two principals. The Studio designed a new identity, corporate communication materials, branding guide and interior signage to reflect the foundational strength, values and integrity of the company.
BRANDING • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • COPYWRITING
The new website showcases the voice of their brand through compelling photos of their profiled projects and of the leadership team in their downtown San Diego office. The website has a robust custom content management system (CMS) that enables the staff to keep online content fresh with updated project profiles and blog entries. “2013 is our 20th anniversary. We wanted a dynamic, representative new brand image that appeals to our industry. Comet Creative’s creative, strategic and digital talent is exactly what we needed to successfully rebrand ourselves and pave the way for future growth. We are extremely pleased with their work and for the future of Hope-Amundson.” Chuck Hope, P.E. Principal
CORPORATE STATIONERY AND BRANDING GUIDE
ARCHITECTURAL METALS COMPANY REPOSITIONED FOR INTERNATIONAL GROWTH “Comet Creative’s collaboration with my company has opened up significant markets that otherwise were not available to us. From the client audits, e-marketing, web and branded collateral, the studio’s leadership, marketing and creative services shined a new light on our unique product and services.” Tom Valente, President and CEO
EMAIL MARKETING CAMPAIGNS
Exteriors
Interiors
Imagine
F.A.Q.s
Exteriors
Interiors
Imagine
F.A.Q.s
Dear Bill, We’re pleased that you have an interest in LuminOre’s products and services. Explore Dear Bill, more about our Composite Metals and Fabrication Services in the links above. See what our clients around imagined and what we have created for them.Explore We’re pleased that the youworld have have an interest in LuminOre’s products and services. more about our Composite Metals and Fabrication Services in the links above. See what Let us be a part of your next project by calling or e-mailing me. our clients around the world have imagined and what we have created for them. Sincerely yours, Let us be a part of your next project by calling or e-mailing me. R ick Cloonan Sincerely yours, Project Manager LuminOre Inc. R ick Cloonan Project Manager T: 760.431.7705 LuminOre Inc. ext. 106 E: rick@luminore.com T: 760.431.7705 ext. 106 E: rick@luminore.com
ARCHITECTURAL FIRM GROWS WITH NEW MOBILE WEBSITE Ferguson Pape Baldwin Architects is an architectural, interior design and planning firm engaged in a broad practice serving corporate, governmental and institutional clients. With the rise of mobile device use in the industry, their website needed to function properly on tablets and smart phones. Comet Creative built a new website and CMS (content management system); to help boost SEO and visitor engagement, and a dynamic news section was added. The firm now has total control of the website due to a custom-built, back-end CMS, built in Joomla. They can grow the website as needed and improve their search-engine marketing results. “Comet Creative’s A/E/C experience zeroed in on what was needed for our company. For FPBA, it is imperative to keep our projects and marketing content current on our website. Our proposals and website must correlate and showcase the same material. Our new CMS provides us the tools to update, stay current and enables us to grow and improve.“ Philip Pape, Vice President WEBSITE DESIGN AND DEVELOPMENT
REBRANDING AND WEBSITE FOR COMMERCIAL SIGN COMPANY Founded in 1956, Glanz Signing and Graphics has more than 50 years of experience in designing, building and installing custom signs. Known for their wide range of expertise, Glanz has become San Diego County’s first choice in providing commercial signs across corporate, biotech, hospitality, ADA and municipalities industries. Don Glanz chose Comet Creative to rebrand their operation with a re-imagined logo and a comprehensive renovation of its existing website. The rebranding was triggered by a vibrant, new logo – a delightful visual trick that grabs the eye by utilizing negative space. A new, user-friendly website was designed with a focus on simplified access and ease of
navigation. Stimulating content was generated that promoted the company’s longevity and their impact upon the community. The site features their wide-ranging presence across dozens of commercial applications, from The Scripps Research Institute to the USA Olympic Training Center.
“The creative work that Comet Creative developed for us has taken our image to the next level. Nanette guided us through the web development process…we’re thrilled with the results. The project came in on time and within our budget.” Don Glanz, Owner
REBRANDING • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • COPYWRITING
ELECTRIFYING NEW IDENTITY FOR WORLDWIDE ENERGY CONSULTANTS ZGlobal was founded in 2005 with a commitment to provide energy-sector clients with practical solutions based on an essential balance between sound engineering principles and financial realities. ZGlobal has a proven track record of integrating, managing and operating complex multi-million dollar energy facilities. Their robust experience and talents demanded expressive and dynamic branding. Comet Creative was chosen to rebrand ZGlobal. Through careful analysis of the company’s values, goals and ideals, competitive research and internet questionnaires, Comet interpreted their personality first through words, then imagery. From our research, the new brand was developed and implemented throughout their corporate collateral. After launching the new brand and materials, the firm attracted new clients, resulting in steady upward growth for their company. IDENTITY • WEBSITE DESIGN AND DEVELOPMENT
“Comet Creative was recommended to us as a graphic studio. They were more than helpful in working with us to develop a fresh logo, a new website and outstanding brochure.
We are completely pleased with the work they did and the relationship they maintained during the process. We couldn’t be happier with our results.“ Ziad Alaywan, P.E. President/CEO
CAPABILITIES BROCHURE
ENERGY CONSULTANTS GAIN NATIONAL RECOGNITION Brummitt Energy Associates are experts in whole building energy modeling. As Title 24 continues to put pressure on developers regarding building effectively, Brummitt’s message required a more consistent and direct approach. Comet Creative wrote a more vibrant, easy-to-digest story, along with simple and direct graphics to engage customer prospects on the benefits and ROI they would gain from getting Brummitt involved early in a building project’s cycle. These campaigns convinced the County of San Diego to hire Brummitt to do energy modeling studies on their 150+ buildings located throughout the county. Beth Brummitt, the company’s founder, was also asked to speak at conferences across the U.S. on Zero Net Energy and other topics related to energy savings for the A/E/C industry.
CONTENT MARKETING • EMAIL CAMPAIGNS
“Comet Creative has developed a successful content marketing program that has helped to better craft our message. With the use of well-designed email newsletters and case studies, our firm’s positioning has become more widely recognized
as a thought-leader in the A/E/C industry. We have greatly benefited from Comet’s creativity in taking our technical services and translating them into language that the public can more easily understand—and by providing graphics that make them more appealing.” Jamie Shirey, Administrative Manager
OCEAN DESIGN INSTITUTE WHITE PAPER
Our success is built upon a foundation of brand strategy, marketing and creative design that helps B2B companies reach their business goals. Located near the Pacific Ocean, we stand as a beacon of intelligent design, where creativity is right at home.
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