PORTFOLIO
Comet Creative
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WALLACH IP MANAGEMENT AND CONSULTING BRAND STRATEGY, COMPANY NAMING, IDENTITY, CONTENT DEVELOPMENT, WEBSITE After spending twenty years working at large IP firms, Dr. Wallach wanted to work directly with clients and be closer to the value of her work. She found her passion while working for a number of start-ups, and saw a tremendous need for these companies to have top-notch patent consulting at affordable prices. Comet Creative developed a solid brand strategy outlining industry pain-points and emphasizing her vast experience in biotech, biopharma and renewable biofuels. Since the launch of her brand, the firm has gained new clients along with the website providing qualified leads.
Comet Creative
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Comet Creative
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LUMINORE MARKETING STRATEGY, BRANDING, IDENTITY, WEB DESIGN + DEVELOPMENT, ONLINE MARKETING, COLLATERAL From the backlots of Hollywood to downtown Singapore, LuminOre is synonymous with creating astounding metal structures, sculptures and coverings. Comet Creative rebranded LuminOre with a new corporate identity, brand messaging and tagline, “visualize, realize, metalize.” A reimagined website was developed and utilized tactile, dimensional graphics to emulate the look and feel of LuminOre metal surfaces. Targeted email campaigns and public relations efforts positioned the company competitively and drew global attention to its prestigious projects.
Louis Vuitton
LuminOre
®
visualize | realize | metalize
Al | Cu+Zn | Cu+Sn | Cu | Fe | Zn + Ni | Cr |
Z3
PROJECT LOUIS VUITTON, SPIRAL STAIRCASE | SINGAPORE CLIENT FRONT DESIGN | NEW YORK DESIGNER/BUILDER ELENA BRESCIANI | FRONT DESIGN | PERMASTELLISA
PROJECT DESCRIPTION
LuminOre
A stunning free-standing spiral staircase for Louis Vuitton’s Singapore store was manufactured inGucci Thailand from cold-rolled steel. Once the staircase was installed, Luminore’s Flyaway Team experts applied the Luminore Composite Metal™, completing the application within the controlled environmental confines of the high-end retail location.
®
visualize | realize | metalize
Al | Cu+Zn | Cu+Sn | Cu | Fe | Zn + Ni | Cr |
PROJECT GUCCI BUILDING FACADE | SINGAPORE CLIENT GUCCI DESIGNER/BUILDER PERMASTEELISA GROUP, ITALY
Z3
PROJECT SCOPE • 2,400 square feet of LuminOre Composite Metal • Substrate: cold-rolled steel • A custom-built staging area built for metal application • Equipment procured for proper application • Established efficient workflow sequence • Consulted with personnel on application techniques, thus streamlining the process and reducing the production time • Ensured project safety • Project completed on a fast-track schedule — on time and on budget LUMINORE COMPOSITE METAL Bronze with custom patina
Changing the way the world works with metal™ 6060 Corte del Cedro • Carlsbad, CA 92011 | 760.431.7705 • fax 760.431.7706 | e-mail: sales@luminore.com | luminore.com
PROJECT DESCRIPTION LuminOre® was specified by Permasteelisa, a builder specializing in exterior skins and facades for large construction projects throughout the world. The exterior panels were fabricated by a South Chinese company and made from detailed extruded aluminum. The LuminOre Flyaway Team™ was sent to the site in South China and provided project management during the fabrication application of LuminOre Composite Metal™ to the panels. PROJECT SCOPE • 20,000 square feet of LuminOre Composite Metal • Substrate: aluminum • Designed custom machinery to increase production to meet deadline • Established efficient workflow sequence • Provided customized application techniques to streamline the production schedule • Our project management met all production and installation deadlines LUMINORE COMPOSITE METAL Bronze
Changing the way the world works with metal™ 6060 Corte del Cedro • Carlsbad, CA 92011 | 760.431.7705 • fax 760.431.7706 | e-mail: sales@luminore.com | luminore.com
LuminOre
Comet Creative
®
wearecomet.com
Comet Creative
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CLEARSIGHT LASER CENTER BRAND AND MARKETING STRATEGY, CORPORATE IDENTITY, BUSINESS MATERIALS, CONSUMER BROCHURE, B2B BROCHURE Following in-depth interviews with the client and consumers, our strategy was to emphasize the enormous benefits of LASIK surgery. Our research found that marketing to their top referral source, optometrists, required a strategic marketing campaign and literature. Comet Creative developed ClearSight’s “Five Clear Steps” for optometrists to refer clients through education-based selling. Website strategies and a user interface were developed to round out the campaign.
Comet Creative
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Comet Creative
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RESORT COMMUNICATIONS: VILLA LA ESTANCIA BRAND STRATEGY, INTERACTIVE DVD, PRESS KIT, ADVERTISING CAMPAIGN An extravagant shared-ownership property in Cabo San Lucas, Baja California, Villa La Estancia relied upon Comet Creative to replicate the vision of the project in branding, advertising and an interactive DVD. Comet Creative succeeded, all project phases are soldout, by depicting the Land’s End seascape and the exquisite nature of the property.
Comet Creative
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Comet Creative
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I.K. KIM — LPGA CHAMPION CELEBRITY SPORTS BRANDING, IDENTITY, WEBSITE, SOCIAL MEDIA After eight years on the LPGA tour, I.K. wanted to redefine her presence throughout the world and bring more attention to those causes she is passionate about. In-depth interviews structured around our BEV Quest™ process gave I.K. the clarity of vision she wished to communicate. A playful, energetic identity reflects her personality with motifs and colors of Indonesia that represent a spiritual trip she took last summer. Her purpose is to use her celebrity in golf to promote the values of self-empowerment and mutual respect for all peoples and cultures.
Comet Creative
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Comet Creative
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HOPE-AMUNDSON STRUCTURAL ENGINEERS REBRANDING, CORPORATE IDENTITY, STATIONERY PACKAGE, BRANDING GUIDE, WEBSITE, PHOTOGRAPHY, EMAIL CAMPAIGNS Hope-Amundson is a structural engineering firm with experience across a wide range of project sectors. To recognize the partnership between the two principals, we rebranded the company to reflect its values, mission and vision. Best practices and SEO increased site visits by 210% in 90 days. The branding and messaging was applied to company collateral, including Statement of Qualifications, proposals and stationery. A branding guide defines identity, color and typography use along with detailed collateral specifications.
richard@studio2055.com
Announcing Hope Engineering is now Hope-Amundson
Comet Creative
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Comet Creative
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GEMS AND GEMOLOGY: GEMOLOGICAL INSTITUTE OF AMERICA PUBLICATION DESIGN, ART DIRECTION, PHOTOGRAPHY, ILLUSTRATION The Gemological Institute (GIA) is the authority on gemology and the repository of some of the world’s most prestigious gems, with a world-renowned library and education institution that prepares students for careers in gemology and the jewelry industry. Gems & Gemology is a 100-page quarterly scientific publication distributed internationally. Comet Creative provided all aspects of the publication – from concept to completion including an online version. A custom app was developed for the iPad.
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Comet Creative
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wearecomet.com F igure 2
Comet Creative
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RENO CONTRACTING BRAND AND MARKETING STRATEGY, LOGO REDESIGN, COLLATERAL MATERIALS, WEB SITE DESIGN, ADVERTISING, PUBLIC RELATIONS As the general contractor on prestigious projects such as DiamondView Tower and Bridgepoint Education, Reno Contracting sought to rebrand their company to attract new developers, architects and corporate clients. Starting with an extensive customer survey, Comet Creative branded Reno as Southern California’s Premier General Contractor Since 1993™. We designed new collateral materials and initiated an ongoing public relations and advertising campaign for on- and off-line marketing.
Comet Creative
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Comet Creative
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EXCELLAGEN BRANDING, WEBSITE DESIGN + DEVELOPMENT, ILLUSTRATION Excellagen, a product of Cardium Therapeutics, is a formulated collagen topical gel designed to support favorable wound care management. With a clear understanding of the complex facets of branding and web development for the biopharmaceutical sector, Comet Creative created the website framework, design and user-interface. The website was positioned to inform potential investors, enhance public relations and provide product background and patient/doctor information.
Comet Creative
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Comet Creative
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FOX INTERACTIVE ORIGINAL SCRIPT FOR CD-ROM INTERACTIVE GAMES: X-FILES THE GAME AND UNRESTRICTED ACCESS We created the concept and massive 700-page script for X-Files the Game, the seven-CD interactive, live-action suspense game, that has sold millions of copies here and abroad. Unrestricted Access, a virtual encyclopedia of the hit X-Files TV series, was also written by Comet Creative‘s resident writer. Praise for the game has been universal: “Gorgeous visuals, above-par acting, creepy music and intelligent scripting.” XNBC Television
X-FILES: THE GAME X-FILES: UNRESTRICTED ACCESS
Comet Creative
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Comet Creative
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AVALON TEST EQUIPMENT BRANDING, E-COMMERCE DEVELOPMENT, IDENTITY, WEBSITE, TRADESHOW GRAPHICS With a profusion of companies repairing electronic test equipment and selling online, Avalon wanted to expand their business and differentiate the company from a crowded marketplace. We collaborated with Avalon to restructure their back office, moving their business to an e-commerce platform with a robust database to catalog their 20,000 products and designed an intelligent user experience. We strengthened their customer-centered brand with photography of their staff and developed a compelling and friendly voice. New visitors to their site have increased by 91% and sales continue to grow.
Comet Creative
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Comet Creative
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MILLER BROWN AND DANNIS LLP BRAND STRATEGY, CORPORATE LOGO DESIGN, CORPORATE COLLATERAL, WEB SITE DESIGN AND DEVELOPMENT, DIRECT-MAIL CAMPAIGN Advocacy. Experience. Leadership. These attributes are illustrated throughout all imagebuilding materials that brought this education law firm into its most profitable period in over thirty years.
Comet Creative
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Comet Creative
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CLEAR SKY LAW GROUP NAMING, BRANDING, IDENTITY, WEBSITE, COPYWRITING, PHOTOGRAPHY Businesses seeking legal advice are faced with finding just the right fit to meet their needs. The “old school” law firms that charge clients to walk a brief to a junior associate, just doesn’t cut it for small- to medium-sized businesses. Clear Sky Law Group is giving these businesses a home and a new approach to the practice of law. The firm are experts in business and IP law and provide clients project-based fees and access to attorneys quickly and easily. This new model provides small- to mid-size businesses expert services at affordable rates.
Comet Creative
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Comet Creative
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AERO GROUP MARKET RESEARCH, STRATEGY, WEBSITE DESIGN + DEVELOPMENT, LOGO REFINEMENT, CONTENT DEVELOPMENT Comet Creative conducted market research that guided the project to define AERO Group as the umbrella company to its two entities: AERO Systems Engineering and AERO BridgeWorks. The new website showcases the two companies as collaborators and describes the strengths, pointsof-difference and competitive edge of the individual firms. Interviews with key stakeholders brought insight to the content–a challenge we met with ease. A fully customized WordPress site provides a CMS to keep their content fresh and relevant.
Comet Creative
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Comet Creative
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Z BIOSCIENCE BRAND STRATEGY, IDENTITY, INTERACTIVE, COLLATERAL, ILLUSTRATION, COPYWRITING Z BioScience creates a safer and healthier world through the use of nature’s probiotics. As Z BioScience’s agency of record, we executed a comprehensive brand strategy. The challenge was how to clearly communicate the benefits of probiotics. It’s technology is complex and buyers want to easily understand the benefits of using their products. “You promised a lot but delivered so much more...thank you for the contribution you have made toward the growth of our company.” — Gary W. Holmes, President and CEO
Comet Creative
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CORPORATE IDENTITY / LOGO DESIGN 1. 2. 3. 4. 5. 6. 7. 8. 9.
Rock and Waterscape International: Construction and design services for rock and water features Museum of Encaustic Art: The first encaustic/wax museum in America Pacific Vista Estates: Residential developer Glanz Signing and Graphics: Commercial sign company Cahuilla Mountain Farms: Hot sauce label Ric Moore Designs: Radical golf club designer Ardent Building Group: General building contractor Salsa: Alfredo de la FĂŠ concert Artisan Herbs: Wholesale herb grower
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Comet Creative
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Parc Civil: Civil engineering company INTEGRIV: Computer hardware distributor Winsor Sport Fencing: Sport fencing products Reebok: Women’s running shoes San Diego American Marketing Assocation: Art of Marketing conference logo Mainly Mozart: Internationally renown classical music producer Cahuilla Mountain Farms: Wholesale organic farm American Cancer Society: Kickstart Classic benefit Queen Califia’s Magical Circle: Sculpture garden created by Niki de Saint Phalle
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Comet Creative
wearecomet.com
Our success is built upon a foundation of brand strategy, marketing and creative design that helps B2B companies reach their business goals. Located near the Pacific Ocean, we stand as a beacon of intelligent design, where creativity is right at home.
2 0 5 5 We s t w o o d D r i v e , C a r l s b a d , C A 9 2 0 0 8 76 0 . 7 2 9. 8 2 0 5 | h e l l o @w e a r e c o m e t . c o m wearecomet.com san diego
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