Comet Creative
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BIOTECH BIOPHARMA PORTFOLIO
After branding and new website targeting investors, Qrons secured research support and continues to reach potential investors and their stock has continued to rise.
Comet Creative
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QRONS INC. BRAND STRATEGY, NAMING, IDENTITY, COLLATERAL, INVESTORY RELATIONS, CONTENT DEVELOPMENT, WEBSITE DESIGN AND DEVELOPMENT Qrons, a preclinical biotech company is engaged in research to find treatment to combat neurological injuries. Already publicly traded, the start-up came to Comet to develop the brand’s story: to take the founder’s passion, intelligence and unique business perspective to attract investors and research partners.
Comet Creative
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Comet Creative
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MINDFLOW DESIGN BRAND STRATEGY, CLIENT INTERVIEWS, BRANDING STATEMENTS, MESSAGING, VISUAL BRANDING Through our Brand Quest™ process, we developed a solid positioning and reformulated their mission and vision along with new brand messaging. We held a company-wide discussion focusing on the firm’s values and how they are critical to the work they perform everyday. This is a “home run.” Comet brought life to the entire experience we want our clients to have with us. It’s working… business is brisk and we use the brand strategy everyday. Chris Ross, Principal, MindFlow Design MINDFLOW DESIGN BRAND POSITIONING INTERNAL
BRAND PROFILE GOALS DEFINE | CORE POSITIONING | KEY MESSAGES | SUMMARIZE CONCEPT
MINDFLOW DESIGN ARE TRAILBLAZERS
Building a foundation for brand, image and identity
MISSION WE EXIST TO DESIGN THE BEST MEDICAL DEVICES FOR BETTER HEALTH WHERE IT IS NEEDED IN THE HOME, IN THE HOSPITAL OR IN THE LABORATORY.
IDENTITY-PERSONALITY TRAITS DECISIVE | CREATIVE | CONFIDENT | INTELLIGENT | DEDICATED | CONSCIENTIOUS FOCUSED | PRINCIPLED | ANALYTICAL | PERCEPTIVE | PRACTICAL SKILLFUL | INTUITIVE
BRAND IDENTITY COMPONENTS
MINDFLOW’S STRATEGIC VISION: TO BE ADMIRED AND RESPECTED BY OUR CLIENTS AND RECOGNIZED AS LEADERS IN DESIGNING PRODUCTS FOR THE HOME HEALTHCARE MARKET
GUIDEWAY™ + DEVELOPMENT PROCESS | MINDFLOW LIVING LAB | REDUCED RISK | MEETS BUSINESS OUTCOMES | DEVELOPING THE “RIGHT” PRODUCT | QUALITY OUTCOMES | UNDERSTANDING CONVERGENCE | BETTER THAN SAFE | USER-EXPERIENCE FIRST | INNOVATION DRIVERS | UI/ FOREFRONT OF TECHNOLOGY | BIG DATA | FORESEE GAPS
CUSTOMER SEGMENTS/INFLUENCE VISION
MEDICAL DEVICE MANUFACTURERS | START-UP MEDICAL-DEVICE COMPANIES THAT ARE FUNDED | EXISTING CLIENTS | CONNECT | MEDICAL DEVICE TRADESHOWS | LINKEDIN GROUPS | DEVICE ALLIANCE | DESIGN LAB AND OTHER NETWORKING EVENTS
TO BE ADMIRED AND RESPECTED BY OUR CLIENTS AND RECOGNIZED AS LEADERS IN THE PATIENT-CENTERED MEDICAL DEVICE INDUSTRY
CORE VALUES: key beliefs QUALITY-MINDED | TENACIOUS | CUSTOMER-FOCUSED | COLLABORATIVE | INTEGRITY | GENEROUS | AGILE
A STATEMENT THAT DESCRIBES THE “PLACE” THAT A BRAND SHOULD OCCUPY IN THE MINDS OF TARGET CUSTOMERS. TARGET MARKET | MARKET YOU ARE IN | BRAND PROMISE REASON TO BELIEVE THE PROMISE
POINTS OF DIFFERENCE MINDFLOW DESIGN BRAND
SAGE: WISDOM | INTELLIGENCE | TRUTH SEEKERS | CLARITY OF THOUGHT | RATIONAL | PRUDENCE | RESEARCHER | PERFECTIONIST | ANALYTICAL DEFINING WORDS; EXPERTS | GUIDES | INFORMED DECISIONS | BEACONS | CLARITY
STRATEGIC VISION: where you’re going
EXTERNAL
BRAND POSITIONING STATEMENT
CORE ATTRIBUTES
CORE RATIONAL: key reasons to use platform
AUTHORITY
POWERFUL POSITION | MEANINGFUL/MEMORABLE | UNDERSTANDING OF CLIENTS’ NEEDS | STRONG FOUNDATION TO SPEAK TO CLIENTS | BUILDS TRUST ADDRESSES PAIN POINTS | GETS RESULTS | PROMOTES ACTION
EMPATHETIC
VISIONARY
MARKETS/SERVICES MEDICAL DEVICES MANUFACTURERS | START-UP MEDICAL-DEVICE CO. GUIDEWAY | LIVING LAB | DESIGN STRATEGY + PLANNING | UX | VISUAL BRAND | UI | INDUSTRIAL DESIGN | ENGINEERING | USABILITY | MANUFACTURING PACKING SPEC
CORE COMMUNICATION PLATFORM YOUR AUTHENTIC PROMISE OF THE BRAND: WE DESIGN PRODUCTS THAT PEOPLE WANT TO USE
CREATIVE CONFIDENT PROFESSIONAL
THEMES SUMMARY: essentials DEDICATED TEAM OF EXPERTS | VISIONARIES | EXPERIENCED | THOUGHT LEADERSHIP TRANSPARENCY | TRUE PARTNERSHIP
Comet Creative
ETHICAL INDUSTRIOUS
STYLE DEFINITION PROFESSIONAL | MODERN | EMPATHETIC | SOPHISTICATED | RATIONAL | PIONEERS | TECHNICAL | APPROACHABLE
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Comet Creative
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Z BIOSCIENCE BRAND STRATEGY, IDENTITY, WEBSITE DESIGN AND DEVELOPMENT, VIDEO, COLLATERAL, TRADE SHOW DESIGN, MESSAGING, CONTENT DEVELOPMENT Z BioScience creates a safer and healthier world through the use of nature’s probiotics. As Z BioScience’s agency of record, we executed a comprehensive brand strategy. The challenge was how to clearly communicate the benefits of probiotics. It’s technology is complex and buyers want to easily understand the benefits of using their products. “You promised a lot but delivered so much more...thank you for the contribution you have made toward the growth of our company.” Gary W. Holmes, President and CEO
Comet Creative
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Comet Creative
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WALLACH IP MANAGEMENT AND CONSULTING BRAND STRATEGY, WEBSITE DESIGN AND DEVELOPMENT , COMPANY NAMING, IDENTITY, CONTENT DEVELOPMENT After spending twenty years working at large IP firms, Dr. Wallach wanted to work directly with clients and be closer to the value of her work. She found her passion while working for a number of start-ups, and saw a tremendous need for these companies to have top-notch patent consulting at affordable prices. Comet Creative developed a solid brand strategy outlining industry pain-points and emphasizing her vast experience in biotech, biopharma and renewable biofuels. Since the launch of her brand, the firm has gained new clients along with the website providing qualified leads.
Comet Creative
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Comet Creative
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CLEARSIGHT LASER CENTER BRAND AND MARKETING STRATEGY, CORPORATE IDENTITY, BUSINESS MATERIALS, CONSUMER BROCHURE, B2B BROCHURE Following in-depth interviews with the client and consumers, our strategy was to emphasize the enormous benefits of LASIK surgery. Our research found that marketing to their top referral source, optometrists, required a strategic marketing campaign and literature. Comet Creative developed ClearSight’s “Five Clear Steps” for optometrists to refer clients through education-based selling. Website strategies and a user interface were developed to round out the campaign.
Comet Creative
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COLLATERAL THERAPEUTICS 1998 ANNUAL REPORT
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Comet Creative
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CARDIUM THERAPEUTICS BRAND STRATEGY, WEBSITE DESIGN AND DEVELOPMENT, INVESTOR RELATIONS, INTERACTIVE Comet Creative has had a relationship with Cardium for two decades providing design and strategy to support their marketing efforts. From a small start-up biotech research firm, Cardium has advanced its gene therapies for cardiac microvascular insufficiency for the international market.
Comet Creative
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Comet Creative
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EXCELLAGEN BRANDING, WEBSITE DESIGN AND DEVELOPMENT, CONTENT DEVELOPMENT, ILLUSTRATION Excellagen, a product of Cardium Therapeutics, is a formulated collagen topical gel designed to support favorable wound care management. With a clear understanding of the complex facets of branding and web development for the biopharmaceutical sector, Comet Creative created the website framework, design and user-interface. The website was positioned to inform potential investors, enhance public relations and provide product background and patient/doctor information.
Comet Creative
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Comet Creative
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MENTAL HEALTH SYSTEM BRANDING, LOGO DESIGN, ANNUAL REPORTS, CORPORATE COLLATERAL, ENVIRONMENTAL GRAPHICS, PROGRAM BROCHURES, PUBLIC ART, FUNDRAISING EVENTS The nonprofit’s goals were to expand their services, educate the public and increase government awareness. When they came to us they expected a logo, what they got was an entirely new way to talk about mental illness. “We are hope” encompassed their values, infusing the community with a way to help themselves and loved ones. We put human faces to these devastating illnesses and brought understanding and compassion rather than fear and judgment.
Comet Creative
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Comet Creative
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jCyte BRANDING, CONTENT DEVELOPMENT, WEBSITE DESIGN AND DEVELOPMENT “Seeing the Future Through Science” describes jCyte’s mission to research a drug to help with retinitis pigmentosa. This disease affects more that eight million individuals in the U.S. alone. The new website gave the company further credibility to raise capital for its 2b clinical trial. The straight-forward content easily translates the science for VCs and other investment companies to quickly grasp the complexity of the research. The customdesigned graphic images are abstractions on the eye’s anatomy. The research firm received 8.3 million to continue the company’s mission.
Comet Creative
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CLIENT LIST
Comet Creative
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Our success is built upon a foundation of brand strategy, marketing and creative design that helps B2B companies reach their business goals. Located near the Pacific Ocean, we stand as a beacon of intelligent design, where creativity is right at home.
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