Design Iand Melbourne

Page 1


Melbourne’s art scene is prominent within

on the character of the exhibitions as

the city streets and lane ways however,

space is carefully considered and used as a

many have forgotten the monumental

mechanism in its presentations. This

galleries peppered around the city. To

appropriation of space effectively

wander through the great arched entrance

influences the nature of contemporary

of the National Gallery of Victoria on St

display and has the ability to alter the

Kilda Road (which opened in 1861) invites

relationship between audiences and the

you into spaces of inspiration and

way ‘art is consumed’ (Dean, 2009).

enormity. It welcomes almost one million visitors annually to see its art collections and exhibitions for fashion and textiles, photography, furniture, sculpture, paintings, etc and prides itself in displaying art works for the enjoyment of the community.

Space is a main factor in the transmissibility of meaning in galleries such as the NGV. From ‘the era of glass cases’ (Edgar, 2009) to more engaging and immersive exhibitions, curators have assessed space and strategically transformed it to create complex mazes to

The building has undergone some

control the flow of people. This highlights

significant transformations namely, the

the need to create sense out of disorder

Water Wall at the entrance. The gentle

within galleries and the importance of

cascade of water acts as a natural filter,

organisation in their communications (see

creating a refuge from the dreaded city

Mumford, 1961). This is similar to the

buzz and allowing people to appreciate the

design of Melbourne which has been

calm, secluded ambiance of the gallery. Its

tactically manufactured to instil social

interior perpetually transforms depending

control and self surveillance.


As people meander past artworks in

and political. It’s an expression and

galleries, they perceive the art in varying

reflection of the culture and youth, which

ways, ultimately creating ‘an arena of

the public are starting to appreciate and

experiences, observations and narratives

regard as ‘unofficial art galleries’

to take place’ (Dean, 2009). The gallery

(Johnston, 2007). Here, the clash between

exhibitions can be subdued, flamboyant,

street art and galleries becomes evident

controversial and whimsical, however, due

however in some cities there has been a

to the exponentially popular street art

leap to unite them both. Commissions for

movement, galleries such as the NGV

street artists to move their art onto

have become somewhat socially irrelevant.

canvases and murals in galleries was

Attention is increasingly being paid to

predicted to solve gallery popularity and

famous street artists like Banksy and Blek

make street art ‘more professionalised’

le Rat, who challenge these conventions

(Kussin, 2009). This notion however,

raised by Mumford’s analysis of restraint

pinpoints the irony of bringing a

and order within the city.

movement which is so unconventional and

Street art is often not just about the aesthetics but is also candid, outspoken

rebellious into a space which is so controlled and ultimately compromises its integrity and mission’ (Kussin, 2009).

Dean, C 2009, ‘From Flash Art to Flash Mob’, in Chaplin, S & Stara, A Curating Architecture and the City, Routledge, London and New York, pp. 129 – 140. Edgar, R 2009, ‘Thinking Outside the Box’, The Age, 19 June, viewed 14 April 2010, Factiva Mumford, L 1961, The City in History: Its Origins, Its Transformations, and Its Prospects, Secker & Warburg, London. Soika, K 2006, Why Are People Interested in Art?, Kunst, viewed 25 May 2010, < http://www.soika.com/links/text/06e_wissenstransfer.htm > Johnston, C 2006, ‘Look Around You, It’s Just Street Art’, The Age, 16th May, 2007 Kussin, Z 2009, ‘Taking it from the Streets’, Newsweek, viewed 26 May 2010 < http://www.newsweek.com/2009/07/31/taking-it-from-the-streets.html >


Located on the corner of Swanston and Little Lonsdale Streets this aesthetic yet, functional sculpture titled ‘Resting Place’ is a double-seated/double-sided chair made of steel and Jar-rah wood. Designed and created by Bronwyn Snow and “commissioned through the City of Melbourne’s Percent for Art Program” (Melbourne City Council, 2009). It was installed in 1994 and features four sunflowers protruding from the chair connected by four serpents and a backrest comprised of an ivy vine, and at the centre of which lies a decorative three part ‘Celtic’ symbol. The chair, which stands approximately 10ft high, and can easily be seen by commuters travelling along any of Swanston Street’s trams, as the flowers rest at eye level. Snow describes her work as being “a stopping point, a resting place for the weary spiritual traveller” (citied Melbourne City Council, 2009), this notion of the work being a resting place is also echoed in the council’s description;

claiming that it offers the “urban flâneur a place to rest, take stock and take in the urban environment” (Melbourne City Council, 2009). As Jenks & Neves discuss in 'A walk on the wild side: Urban ethnography meets the Flâneur' “The flâneur is “one who walks without haste, at random, abandoning himself to the impressions and sights of the moment” (2000, p.1). The flâneur and the experience of the flâneur in the city is a crucial part of Melbourne’s identity and the imagined communities that the city wishes to imbue. These inferences to the artefact’s meaning and its role as a ‘place of rest’ goes much deeper than merely aesthetic perception, as there are many key design codes and symbols that lie deeply embedded within the object that are inherent to its meaning. The inference to the three part ‘Celtic’ symbol is one symbol alone that reinforces the notion of Snow’s work being a ‘resting place’ as ‘Celtic’ identity has often been invoked in the construction of what Benedict Anderson calls “imagined communities” (citied Dietler, 2009, p.1) and as many astrology sign interpreters have explored, the three part ‘Celtic’ symbol is often associated to “growing where you are planted” and a “flowing state of mind”. Meanwhile, simultaneous notions of the vine also source it as being a symbol to “seeing both sides of the story” and being aware of “the finer things of life like food, wine, music and art” (What’s Your Sign, 2009); which are all key characteristics of the flâneur.


In terms of the ‘effectiveness’ of this art work however, Snow’s work can be considered as a success in the sense that it acts as a neutralization to new developments and the “residual decay to the inhabitants of which the ‘benefits’ of development do not extend” (Miles, M, 1997). This neutralization to the city’s industrial developments created by Snow’s work also enable the work to contribute to the imagined spatial perception surrounding the chair, as the space is transformed into a ‘place of rest’

on a bustling city street. Whilst “There is no single point of view from which one can grasp the city as a whole’” (Raban, 1974) Snow’s work does reflect the desire for Melbourne to create places of escape and rest that embody the imagined identity and community of Melbourne.

1. Miles, M. (1997) ‘Art Space and the City: Public Art and Urban Futures’, Routledge, London, USA, New York, p. 104 - 131 2. Jenks, C. and Neves, T. (2000) 'A walk on the wild side: Urban ethnography meets the Flâneur', Journal for Cultural Research (Vol. 4TH: 1) p. 1 — 17 3. City of Melbourne (2009) Arts and Events Public Art, ‘Public Artworks; Out Door Artworks’ viewed 17 April 2010, http://www.melbourne.vic.gov.au/AboutMelbourne/ArtsandEvents/Pages/Publicart.aspx 3. What’s Your Sign (2009) viewed 17 April 2010, http://www.whats-your-sign.com/celtic-meaning-vine.html 4. Dietler, M American Anthropology, New Series, Vol.96, N0. 3 (Sep, 1994) pp. 584-6 (2009) viewed 17 April 2010, http://www.jstor.org/pss/682302 5. Jonathan Raban, Soft City (1974) viewed 17 April 2010, http://www.comm2411.net/


challenge the flow of people through the space. The marionette display is made up of native fauna dancing to the folk melody of Waltzing Matilda, a song described as ‘the story of nobody set nowhere,’ (Kelen, 2006, p. 555). The melody of the display is, for many however, an Australian anthem and interpellates the pathos of national pride. Centred within one of Melbourne’s busiest shopping and train hubs, Melbourne Central’s Marionette Fob Watch is considered to be a city landmark. The fob watch can be found within Shot Gun Tower Square, a meeting place for shoppers and tourists and is located on

A cultural trend echoed in Melbourne as arguably Australia’s ‘sporting capital’, home team loyalties are not far from the minds of city locals as Benedict Anderson explains, ‘the nation is always conceived as a deep, horizontal comrade ship’ (Anderson, 1991, p. 7).

the corner of bustling Swanston and La

The melody of Waltzing Matilda in

Trobe Streets. As a gift to the city from

conjunction with images of local fauna

watchmaker Seiko, the clock invites

stress Australian identity. For those who

shoppers to stop, think and take in the old

identify with the song, meaning can be

whilst living the new.

found within the lyrics. The song tells of a

Each day, thousands of commuters pass through the square en route to underground platforms. In contrast, the flaneur will wonder through the complex, diverted by the chimes of the clock that

battler willing to make sacrifices, a similar rhetoric drawn from the ANZAC legacy. This can be seen as an old view of nationalism with the melody holding on to ‘the preservation and propagation of the nation’s essential identity’ (Foster, 2007, p. 23).


Conversely, it can be argued that the

‘Australia is the nation that includes

marionette display does not reflect a

me…. it is also the nation that excludes

modern Australia. With an increasing

others even when by hazardous means

multicultural presence, particularly in

they come to those shores,’ (Kelen,2006, p.

Melbourne, it is difficult to find one true

555).

way of viewing the city’s identity. With much influence from European nations (city laneways, ‘Paris’ end of Collins Street) and Asian countries (Chinatown) the fob watch plays to a purely imagined idea of Australia and in turn Melbourne within a light, indifferent, robotic artefact.

Within the design of the artefact a soft approach has been taken in order to politically appeal to a gentrified Australian population. These include issues surrounding Australian identity, including modern and traditional ideals of citizenship. In doing this, a confused city

Furthermore, the song deflects from

presents a confused landmark, what does

reconciliation with Indigenous

it mean to be Australian? What is it to be

Australians and in turn displaces

a Melbournian? The artefact presents an

Aboriginals and citizens who have

example of ways in which design can

migrated or seek refuge. Kelen writes

shape meaning within the city.

Anderson, B (1991), ‘Introduction’ and ‘Cultural Roots’ in Imagined Communities, 2nd edn, Verso, London.’ Foster, K. (2007). ‘A sociable paradise’ [William Lane, New Australia and the maintenance of Australian identity.] Overland, no.189, pp. 22-27 Kelen, C. (Dec 2006) ‘Who am I? How is my soul stirred?’ Social Semiotics, v.16, no.3, pp. 553-571


what it symbolises, from a dark bullet making factory to a place of fun and fashion.

In a similar debate, comparisons can be made with the proposed redevelopment of Fitzroy “On the one hand, there is a densification strategy destined to alter the ‘character’ of numerous areas; on the other, is a design code to ‘respect’ and The Walter Coop Shot Tower was

‘protect’ existing ‘character’” (Dovey &

established in 1889 and manufactured lead

Woodcock, 2009). This concern was also

bullets until 1961, when it closed. It was

apparent in the redevelopment of the Shot

listed in the National Trust register as a

Tower as the residents’ concepts of ‘urban

historically significant building and in

character’

1983 commenced its refurbishment into

architectural views. The effects of socio-

what is now an RM William’s clothing

spacial restructuring in the demise and

store as well as a Museum. The Japanese

reshaping of vernacular landmarks is

company Daimaru opened the centre

exemplified in the Shot Tower (Bridge &

around the Shot Tower in 1991 and at the

Watson , 2002). The refurbishment can be

time, the refurbishment was the subject of

detailed as first finding a change in use of

much dispute between developers and

space and in people’s relation to that

preservationists. Lewis (1997) criticises

space. This can be seen as a way in which

the

view reforms the urban vernacular, into

modernist/postmodernist

which

the

building

was

way

in

reinvented;

arguing that the truth of the Tower’s history

has

been

lost

in

an

opposed

redeveloper’s

aesthetically

or

and

historically

homogenous landscape.

the

transformation and. The postmodern way

The Tower’s transformation continued in

of combining the old with the new, in a

2005.

way

old,

redevelopment, explaining that in the

changes the Shot Tower’s meaning and

original architecture and design of the

that

re-contextualises

the

Hutson

(2006)

describes

the


building there were problems. The Shot

there is too much that is pretty, clinicised

Tower was striking in the middle of the

and superficial; the cleaned bricks and

building, but did not “connect the shopper

mortar, the polished boards, the glass

to the city beyond.”

This statement

cabinets and electronic displays inevitably

implies the irrelevance of the object as a

disclose their own incompleteness, their

piece of history, and its reduction into

own deceit.” (Lewis 1997, pg 476)

merely a design object. This focus moving beyond the Shot Tower (causing it to becoming almost exempt

from

the

shopping

centres

aesthetic form) causes it to become prominent in the foyer of Melbourne Central yet, can be easily ignored by shoppers who have become accustomed to its presence. As Lewis stated “In all of it

The refurbishment of the Shot Tower has failed to maintain its urban character in its redesign as discussed by Bennett (1993), “This transformation of old spaces into new

architectural

forms

of

cultural

tourism and lifestyle landmarks does more than re-configure the past, it actually tells lies about it”.

Lewis, J, 1997, ‘Shot in the dark: considering Australia's industrial culture’, Cultural Studies (London, England), vol. 11, no.3, pp. 464-482 Hutson, A 2006, ‘Ideas above its station: Ashton Raggatt McDougall's playful redevelopment of Melbourne Central challenges retail conventions by bringing the urban pattern of the city into the shopping centre’, Architecture Australia, vol. 95, no. 1, pp. 54 Dovey, K, Woodcock, I, Wood, S, 2009 ‘A Test of Character: Regulating Placeidentity in Inner-city Melbourne’, Urban Studies, Downloaded from http://usj.sagepub.com at RMIT UNIVERSITY on April 4, 2010 Bennen, T, 1993, 'History on the Rocks' in John Frow and Meaghan Morris (eds) Australian Cultural Studies: A Reader, Sydney: Alien & Unwin. Bridge G, Watson S, 2002, The Blackwell City Reader, Wiley Blackwell, United Kingdom


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