Seller’s Guide
L A K E G R O U P | S e l l e r ’s G u i d e
ABOUT
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L A K E G R O U P | S e l l e r ’s G u i d e ABOUT
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ABOUT
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L A K E G R O U P | S e l l e r ’s G u i d e
Providing Concierge Level Real Estate Service
ABOUT
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2019 Sales Statistics
$41.9M Total Volume*
92 Units Sold*
29 Average Days List Time*
L A K E G R O U P | S e l l e r ’s G u i d e
98.5% Average Sales to List Price Ratio*
*MRED,LLC. Based on closed sales data, 1/1/2019 - 12/31/2019
ABOUT
5
About Lance Backed by more than 15 years’ experience,
Lance and his team believe in fostering
Lance Kirshner is an award-winning Chicago
meaningful relationships that last as clients’
real estate expert specializing in concierge-
needs evolve. That means acting as devoted
level service that makes every transaction
advisors and advocates and ensuring that
seamless and successful. He is the founder
customers feel empowered to make wise
and leader of the esteemed LAKE Group at
financial decisions. This people-centric
Compass, a dynamic team that embraces
approach has placed the group among the
his mission of superlative service, market
top 1 percent of Chicago Realtors. Lance has
knowledge and creative collaboration.
closed nearly $200 million in transactions over his career, and he was honored to
Real estate has been a lifelong passion for
receive the 2019 Industry MVP award from
Lance. He acquired his license while earning
Chicago Agent Magazine.
his bachelor’s degree in business from the University of Illinois. Lance is also a certified
Lance resides in Roscoe Village with his
residential appraiser, which gives his clients
wife Amanda and their two Goldendoodles.
a distinct advantage when pricing their
L A K E G R O U P | S e l l e r ’s G u i d e
property or assessing prospective purchases.
ABOUT
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Lance’s Designations A BR Buyer Representation ABR stands for the benchmark of excellence in buyer representation. This coveted designation is awarded by the Real Estate Buyer's Agent Council (REBAC), an affiliate of the National Association of RealtorsŽ. In order to receive this accreditation, agents must meet specified educational and practical experience criteria. Those agents with the ABR designation receive ongoing specialized information, programs, and updates that help the agent stay on top of issues and trends in representing homebuyers.
S F R Short Sales & Foreclosure Resource Certification The National Association of Realtors Short Sales and Foreclosure Resource certification provides the framework for understanding how to: direct distressed sellers, qualify sellers for short-sales, develop a shortsale package, negotiate with lenders, tap into buyer demand, limit risk, and protect buyers. The designation concentrates on three main areas of focus: creating an effective short-sale package, counseling both buyers and sellers, and working with foreclosed and REO properties. SFRs are continually educated through monthly eNewsletters and an online community that keeps members updated as new initiatives occur.
L A K E G R O U P | S e l l e r ’s G u i d e
C N E Certified Negtiation Expert One of the top designations in the real estate industry is the Certified Negotiation Expert; taught by the Real Estate Negotiation Institute. Training through the CNE includes: understanding the differences between hard bargaining and collaborative negotiations, the psychology of buying, as well as the persuasion principles and scientifically proven persuasion approaches. CNE agents have a higher skill level, which enables them to communicate more effectively to uncover desired information, help clients understand their options, work collaboratively with others, and resolve deadlocks. CNE agents have a thorough understanding of how to negotiate effectively to help achieve their client's goals.
ABOUT
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List with the LAKE Group E X PE R I E NC E C OUN T S Lance has been a licensed real estate broker for 15 years, and also maintains his appraisal license which he has held for the past 14 years. Notable, Nancy
when pricing a property. This gives our team a unique edge in both pricing listings and getting the best value possible for our clients who are purchasing. Our team average is consistently high, at 98.5% of list price.
Gordon is a licensed Architect and brings over a decade of experience in design to the team’s expertise. Collectively, the LAKE Group boasts over 40 years of real estate experience.
UN PA R A LLE LE D SU PP ORT Formed in 2012, the LAKE Group has the personnel to meticulously service all of our clients' constant needs, with all team members being licensed brokers.
R E SU LT S DR I V E N Approximately $265 million total team volume
F U LL S E RV IC E The LAKE Group believes that whether you are
M A R K ET LE A DE R Top producing agent from 2011-2019 and now in the top 1% of agents**
buying or selling real estate, the process should feel as stress-free as possible. It is our job as your broker and advocates to set the tone of the entire process, from proactively ensuring all property information is available before the first showing, to making sure final details
PE E R C OLLA B OR AT ION
are addressed for a smooth closing. The LAKE Group
Voted “Best Team Player” and “Industry MVP- City”
maintains a long list of trusted resources from general
by his colleagues, Lance’s professional reputation is
contractors, stagers, and attorneys to movers and
unparalleled. The LAKE Group maintains extensive and
everything else you could possibly need. If our clients
extremely collaborative with many agents across the
have a need, “we have a guy for that!”
various local brokerages.
S P OT- ON PR IC I NG
Although they are always on the go, the LAKE Group
Lance’s extensive experience in appraising means that
has the personnel to make sure that no text, call, or
he has an exceptional ability to determine the value of
email goes unanswered. We are always there to support
a property. Additionally, the LAKE Group always has at
our clients during these important life events.
least two team members perform independent CMA’s
*M RED, LLC, b a s e d o n c lo s e d s a le s d a t a, 1/1/2016-12/31/2018 **C h i c a g o A s s o ci a t i o n o f RE AL TO RS ®, To p 1%, 2016, 2017, 2018, 2019 ***M RED, LLC, b a s e d o n c lo s e d s a le s d a t a, 1/1/2018-1/31/2018
L A K E G R O U P | S e l l e r ’s G u i d e
C ONSTA N T C OM M UN ICAT ION
L A K E G R O U P | S e l l e r ’s G u i d e MEET THE TEAM
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Meet the Team
L A K E G R O U P | S e l l e r ’s G u i d e
MEET THE TEAM
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MEET THE TEAM
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Laura Lando Listing Specialist Broker
312.802.7436 laura.lando@compass.com
Laura Lando is an exceptional Chicago realtor
hands-on approach, a thorough grasp of the
known for delivering confident guidance and
market and a laser focus on value and ROI.
invaluable expertise. She understands that
She’s a whiz at pricing homes accurately, and
buying a selling a home is one of the largest
with a flair for interior design, her staging and
financial decisions her clients will ever
marketing make an impact for every listing.
make, and her primary goal is to provide the service and knowledge that will make them
Laura is a Certified Negotiation Expert, an
comfortable throughout the process. Laura
Accredited Buyer Representative and a proud
is highly adept at educating clients, and by
member of the top-producing LAKE Group,
treating each deal as if it were her own, she’s
which has grossed over $40 million annually
earned a long list of referrals and loyal repeat
for the past three years.
customers. Laura has honed her notable real estate skill over a 15-year career that began in the rental L A K E G R O U P | S e l l e r ’s G u i d e
sector, where she quickly became one of the city’s top leasing agents. As her renters became buyers, she turned her focus to the sales market. Today, Laura is sought-after by buyers, sellers and investors looking for a
MEET THE TEAM
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Nancy Gordon Buyers Specialist Broker
312.307.8360 nancy.gordon@compass.com
Nancy believes that everyone deserves to
Nancy has been a member of the LAKE Group
find their dream home and maximize their
for the past five years and believes deeply in
investment
brings
the group’s mission of providing concierge-
an extensive background in architecture,
level real estate services. “Real estate allows
interior design, and construction to her
me to work with clients at a crucial moment in
practice, offering the in-depth knowledge
their lives, I’m proud to help people transition
and expertise necessary to achieve both of
into a new space they are excited about while
those goals for her clients. Nancy diligently
navigating the entire process smoothly and
provides buyers with invaluable insights
successfully.”
simultaneously.
She
and challenges when searching for a new
In addition to being a licensed Realtor, Nancy
property.
her
is also a licensed Architect. She holds a BFA
expert
in Interior Design and a Master’s Degree in
recommendations for strategic improvements
Architecture. She lives in downtown Chicago
and staging, to ensure each property is
and when she isn’t working on her own
priced to sell as quickly as possible and for
renovations, she loves vintage shopping for
the maximum return and shows it’s absolute
great design pieces and enjoying the city with
best from the moment potential buyers see
her boyfriend Josh and their rescue Cavalier
photos and then step through the front door
Penny.
unique
For
listings,
background
in person.
to
she
utilizes
provide
L A K E G R O U P | S e l l e r ’s G u i d e
into the market’s potential opportunities
MEET THE TEAM
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Joanne Balbarin Director of Operations Broker
773.592.2336 joanne.balbarin@compass.com
As both an enthusiastic Chicago native
Joanne began her successful real estate career
and highly skilled real estate professional,
working in operations roles before becoming
Realtor Joanne Balbarin ushers buyers and
a full-time Realtor. She holds a bachelor’s
sellers to their Windy City goals with passion
degree in commerce from DePaul University
and dedication. She’s energetic and fun to
and honed her business acumen as a senior
be around, and she has a habit of turning
analyst at a Fortune 500 firm. A true believer
even the most challenging transactions into
in giving back to her beloved Chicago home,
success stories. Clients repeatedly praise her
Joanne is actively involved in the community,
hard work and willingness to go above and
including serving as a Chicago committee
beyond with patience and positivity.
member for The Global Fund for Women and as an associate board member for Dreams for
A born-and-bred Chicagoan, Joanne knows the city’s many enclaves inside and out and she thrives on matching clients to the perfect home in the ideal neighborhood. She is a L A K E G R O U P | S e l l e r ’s G u i d e
proud member of the top-producing LAKE Group at Compass, a client-centric team devoted to delivering concierge service to buyers and sellers at all price points.
Kids.
MEET THE TEAM
13
Cristina Tu Broker
773.536.9720 cristina.tu@compass.com
Talented Chicago real estate expert Cristina
and interior aesthetics found throughout
Tu knows that this industry is driven by
the Windy City, and she’s fluent in English,
exceptional client relationships. With her
Romanian and Spanish with a proficient
gregarious nature, diligent work ethic and an
knowledge of French. Prior to real estate,
insatiable drive to help clients exceed their
Cristina
real estate goals, she nurtures connections
and financial acumen as an auction house
that last long after the deal is done. Buying
accountant.
honed
her
organization
skills
or selling a property can be a daunting task, but with her savvy advice and extensive
Today, Cristina lives in Lincoln Park with
market knowledge, Cristina makes everyone
her husband and their beloved rescue dog.
she works with to feel like they have a close
In her spare time, she enjoys traveling to
friend and confidante in their corner, one
exotic locations, dining out, barre classes and
who has their best interests in mind and will
reading.
fight for their needs.
biochemical
engineering,
Cristina
has
resided in Chicago for more than a decade. Her European upbringing nurtured her deep admiration for the classic architecture
L A K E G R O U P | S e l l e r ’s G u i d e
Originally from Romania, where she studied
MEET THE TEAM
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Attorney Stuart M. Sheldon Stone Pogrund & Korey Llc
L A K E G R O U P | S e l l e r ’s G u i d e
312.782.3636 ssheldon@spklaw.com
Stuart M. Sheldon has practiced law since
Mr. Sheldon attended IIT Chicago-Kent
2005, and devotes much of his practice to
College of Law, where he received his
both residential and commercial real estate
Doctorate of Jurisprudence with honors.
transactions.
Mr. Sheldon represents both
While at Chicago-Kent College of Law, he
individuals and companies-from first time
was a recipient of Chicago-Kent academic
home buyers to experienced real estate
scholarships for all three years, was on the
investors, developers, and landlords.
He
Dean’s List, and received CALI Awards. He
also frequently represents both landlords
graduated from the University of Illinois at
and tenants in landlord-tenant disputes,
Urbana-Champaign, receiving a Bachelor of
and advises his clients how to navigate
Science Degree in finance, with a focus in real
the Chicago Residential Landlord Tenant
estate finance, from the College of Commerce
Ordinance.
and Business Administration.
Alternate Resources CJ Lamb The Gunderson Law Firm, LLC
Robert D. Connealy RDC Law
312.600.5000 mgunderson@gundersonfirm.com
773.270.5666 Rdconnealy@Rdcrelaw.com
MEET THE TEAM
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Lender Mike Nielsen Guarenteed Rate
773.435.7920 miken@guaranteedrate.com
Guaranteed Rate, one of the top 5 mortgage
volume annually, with $128 million in 2016
companies in the US in 2016, was founded
production. With figures like these, it is no
in 2000 in Chicago with the simple vision
wonder Michael is a top producing loan
of providing low-cost, low-rate mortgages to
officer, securely WITHIN THE TOP 1% IN THE
consumers, with exceptional personalized
COUNTRY, and a President’s and Chairman’s
services. As a leader in customer service,
Club member. Mike has been ranked #62
Guaranteed Rate has achieved a 98% customer
out of approximately 30,000 loan originators
satisfaction rating, and provides online pre-
operating in the United States!
approvals in one hour. With turnaround times in as little as two weeks, customized loans to
Utilizing his degree in Business from Purdue
fit almost every borrower, Guaranteed Rate
University, his Fifteen years of experience in
helped homeowners with funding more than
the mortgage industry, Mike has the expertise
$22 billion in loans in 2016 alone.
and resources to make your next home loan
While at Guaranteed Rate, Mike Nielsen
his wife Lori and two daughters, Sienna and
has consistently closed $85 million in
Scarlett.
President’s Club Member 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019
L A K E G R O U P | S e l l e r ’s G u i d e
stress free. Mike lives in Winnetka, IL with
MEET THE TEAM
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Lender Alex Margulis Crosscountry Mortgage, INC
847.529.8100 alex@myperlteam.com
Alex is more than a mortgage advisor, he’s
Having been featured and quoted in industry
a mortgage expert. His background in
as well as popular publications, such as
mortgage underwriting gives him significant
Real Simple magazine, Alex has earned the
insight into his clients’ financing options.
reputation of an industry expert. As a result,
As a Vice President of Residential Lending,
Alex is in top 1% of mortgage originators in
Alex offers honest advice on any home
the country based on Mortgage Executive
loan ranging from a 1st time home-buying
magazine’s annual survey.
experience, to purchasing a vacation home or investment property, to refinancing any type
Known best for the level of service he offers
of residential mortgage across the country.
his clients; Alex makes himself available at
L A K E G R O U P | S e l l e r ’s G u i d e
all times to guide people through the most At the age of 10, Alex and his family moved
important financial decision of their lives. To
from the Ukraine to put down new roots in
Alex, communication is the key to get a loan
Chicago. This city has woven itself into the
closed quicker than most competitors. He
fabric of his life. Alex graduated from Loyola
can be counted upon to answer questions,
University and cheers on the Bulls at every
to pick up the phone, and to promptly return
home game. His origins, however, are not
calls and emails. Call TODAY!
forgotten as he remains fluent in his native language and Alex is proud to provide topnotch service in either English or Russian.
MEET THE TEAM
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Inspector Jim Kolke Pinnacle Property Inspection Services
847.251.1186 jimkolke@pinnaclepropertyinspection.com pinnaclepropertyinspection.com
Pinnacle Property Inspection Services, Inc.
–by the hour), building consulting, legal
is a full time, full service, quality property
representation, plan surveying and much
inspection company that inspects condos,
much more.
single family homes, commercial buildings, industrial buildings, and townhouses.
“I am the owner of Pinnacle Property
We work with first time buyers, bank
construction. I have been in the construction
inspections,
sales,
business for 25 years. One common comment
REO, standard, insurance 4 point, system
you will hear from my past clients is that
inspections. All inspections are supplied
I am different. My knowledge and passion
with thermal imaging and complete picture
for construction is second to none. My
report via email. We offer 100 day inspection
fees are competitive, but my service is
warranties ( 3 flat properties to condos only).
outstanding. I am always available to consult
In addition, we offer: radon measurement,
my clients, realtors, and mortgage brokers on
mold sampling, lead paint measurement,
questions and concerns that could come up.“
asbestos testing, thermal imaging (a la carte
–Jim Kolke
foreclosure,
short
Alternate Resources Inspectrum
On Point Inspections
773.929.9889 inspectrum.com
708.935.0284 onpointinspections.com
L A K E G R O U P | S e l l e r ’s G u i d e
Inspection Services, Inc. and I really love
I find great satisfaction in helping guide clients through these important financial decisions, which sometimes can be very stressful. It is my goal to make my clients feel as confident as possible in their decisions through market education and sound advice. Having both licenses (sales and appraisal) has allowed me to develop in-depth knowledge beyond your typical real estate sales person. In addition, by providing superior service, the Lake Group strives to build client relationships that last for life.
R ECEN T LI ST I NG SA LE S
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L A K E G R O U P | S e l l e r ’s G u i d e
Recent Listing Sales 5136 W Altgeld St
550 W Harrison St 152
400 N Lasalle St 801
2060 N Stave St 3
514 N Armour St 2f
2453 W Thomas St 2
960 S River Rd 411
2626 N Lakeview Ave 1707
400 N Lasalle St 3409
4950 N Marine Dr 1407
835 W Barry Ave 1a
2324 W Bloomingdale Ave B
4650 N Karlov Ave G
331 Shelbourne Rd
5444 N Winthrop Ave 2s
400 N Lasalle St 3709
4440 N Damen Ave 2w
1735 N Paulina St 202
2539 Prairie Ave 1n
4452 N Malden St 1
400 N Lasalle St 3112
300 N State St 2125
514 N Armour St 3f
514 N Armour St 1f
626 W Waveland Ave 3b
5929 W Byron St
630 N Franklin St 912
2840 N Harding Ave 102
849 N Franklin St 1406
1238 W Ohio St 2
470 W Mahogany Ct 603
1250 W Cornelia Ave 1n
400 N Lasalle St 3309
400 N Lasalle St 3209
1532 N Paulina St M
4515 N Springfield Ave
3600 N Lake Shore Dr 818
400 N Lasalle St 812
1735 N Paulina St 201
3150 N Sheffield Ave 504
125 S Jefferson St 1110
3110 N Greenview Ave 2e
4210 N Kenmore Ave 2d
514 N Armour St 2r
400 N Lasalle Dr 4209
2619 W Agatite Ave 2h
3143 W Palmer Blvd 1
901 W Madison St 912
655 W Irving Park Rd 1116
4518 N Ashland Ave 3e
1504 N Western Ave 2n
5415 N Sheridan Rd 2711
862 N Mozart St 1f
1040 W Adams St 236
400 N Lasalle St 3612
400 N Lasalle St 2509
400 N Lasalle St 3511
3422 N Wolcott Ave 1
1020 W Roscoe St 2w
7043 N Willow Spring Rd
7510 N Greenview Ave 1
3626 N Francisco Ave
5753 N Melvina Ave
400 N Lasalle St 4406
545 N Dearborn St 1009
2225 W Wabansia Ave 402
7510 N Greenview Ave 2
545 N Dearborn St 1009
400 N Lasalle St 3411
2103 W Lawrence Ave 3
5061 N Kenmore Ave 3
425 Darrow Ave
2619 W Agatite Ave 3d
400 N Lasalle St 3909
758 N Larrabee St 327
350 W Belden Ave 410
4325 N Troy St 2
852 N Ashland Ave 3
1743 N Cleveland Ave 2f
725 N Aberdeen St 303
400 N Lasalle St 3210
924 N Hoyne Ave 3w
1 E Schiller St 12c
4655 N Campbell Ave 2
R ECEN T LI ST I NG SA LE S
400 N Lasalle St 1105
2111 W Berteau Ave
4714 N Rockwell St
1816 W Belmont Ave 1
1823 N Sheffield Ave 2
11345 S Forrestville Ave
3021 W Armitage Ave 305
400 N Lasalle St 902
400 N Lasalle St 3712
400 N Lasalle St 1405
400 N Lasalle St 802
4920 N Marine Dr S204
1113 W Lill Ave 1w
1080 Andean Pl
6417 N Greenview Ave 3e
400 N Lasalle Dr 3311
2919 W Giddings St
400 N Lasalle Dr 3609
1056 N Paulina St 2
3326 N Ashland Ave 2
11448 S Saint Lawrence Ave
325 S Clifton Ave
400 N Lasalle St 1802
201 E Chestnut St 7d
400 N Lasalle St 907
1642 W Edgewater Ave
7512 N Greenview Ave 2
2257 W Belmont Ave 2w
1843 N Sheffield Ave A
1517 N Paulina St 2f
400 N Lasalle St 2005
4525 N Western Ave 2c
400 N Lasalle St 1104
1890 N Milwaukee Ave 2b
4010 N Clark St M
4436 N Winchester Ave 3s
400 N Lasalle Dr 3607
2046 W Rice St
1355 N Sandburg Ter 505
5334 W Cullom Ave
400 N Lasalle St 3510
400 N Lasalle St 3809
2419 N Clybourn Ave 1
3755 N Kedvale Ave
1743 N Cleveland Ave 1r
6421 N Claremont Ave
3156 N Paulina St 2s
734 W Barry Ave 1s
2317 W Armitage Ave 2w
60 E Monroe St 5305
1670 N Claremont Ave 108
400 N Lasalle St 4109
400 N Lasalle St 3410
4707 N Magnolia Ave Gs
4039 N Harding Ave
1722 W Le Moyne St 1
2352 W Wilson Ave 2e
933 N Winchester Ave 3
1447 N Cleveland Ave E
4531 N Magnolia Ave 3s
400 N Lasalle St 3307
400 N Lasalle St 3310
1816 W Belmont Ave 2
4509 N Kildare Ave
6318 N Nokomis Ave
3348 N Lakewood Ave 2
2303 N Bosworth Ave 2a
110 W Superior St 901
1735 N Paulina St 611
400 N Lasalle St 2705
400 N Lasalle St 1304
2631 N Ashland Ave 2
2826 N Francisco Ave
3156 N Paulina St 4s
2028 W Augusta Blvd 3e
1515 N Claremont Ave 1
2325 W Dickens Ave
345 N La Salle St 3907
1040 W Adams St 119
400 N Lasalle St 1804
908 N Hermitage Ave 2
400 N Lasalle St 3707
1700 N Whipple St
1414 W Irving Park Rd 3e
1652 N Fairfield Ave 1
6330 N Karlov Ave
4835 N Damen Ave 2e
400 N Lasalle St 3807
3116 N Leavitt St
2039 W Crystal St 1
1308 N Cleaver St 3
3946 N Hoyne Ave 3n
1051 N Wolcott Ave 1
1919 W Crystal St 205
6301 N Kedvale Ave
123 S Green St 708b
400 N Lasalle St 3907
1711 N Whipple St
3348 N Lakewood Ave 3
1113 W Lill Ave 3e
400 N Lasalle St 3412
3124 N Seminary Ave 1
125 E 13th St 1213
1243 N Damen Ave
1235 W George St 111
394 E Marseilles St
1435 W Flournoy St
1742 W Ohio St 1
1475 W Irving Park Rd 2w
400 N Lasalle St 3812
2625 N Halsted St 3
L A K E G R O U P | S e l l e r ’s G u i d e
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RECENT BUYER SALES
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L A K E G R O U P | S e l l e r ’s G u i d e
Recent Buyer Sales 1918 W Cullom Ave 203
4440 N Damen Ave 2e
1801 W Addison St 3w
30 E Huron St 3105
4509 N Kildare Ave
2050 W Augusta Blvd 1
3600 N Lake Shore Dr 2617
2545 S Dearborn St 309
3110 N Greenview Ave 2w
3457 N Hamlin Ave
1560 N Sandburg Ter 1111
1800 W Grace St 523
3262 W Armitage Ave 2
364 Foxborough Trl
5539 W Sunnyside Ave
1832 W Rice St 2
1122 W Newport Ave 3a
2402 W Mclean Ave 203
2615 N Francisco Ave
3201 W Leland Ave 205
852 N Ashland Ave 3
3900 N Lake Shore Dr 10f
2620 N Ashland Ave 2s
1111 S Wabash Ave 801
1969 N Burling St
1800 Trillium Ln
5109 N Tripp Ave
4540 N Linder Ave 3c
1080 Andean Pl
3107 W Armitage Ave 3
400 Morgan Ln
1636 N Wells St 1803
3130 W Fullerton Ave 2w
3600 N Lake Shore Dr 1718
1818 W Wellington Ave 2f
720 N Larrabee St 1102
523 S Chestnut Ave
1934 N Washtenaw Ave 412
2431 W Belmont Ave 3w
2310 W Estes Ave
1107 Oakton St
1823 N Sheffield Ave 2
2800 N Pine Grove Ave 6i
525 W Superior St 633
4625 N Kenneth Ave
7128 N Bell Ave 2
1906 W Byron St 2e
820 N Hermitage Ave 2
3660 N Lake Shore Dr 414
5112 N Wolcott Ave 3s
4727 N Clark St 2n
3846 N Lamon Ave 1
4118 N Kenmore Ave 3n
850 N Milwaukee Ave 105
4128 N Leamington Ave
7307 W Palatine Ave
2420 N Campbell Ave
1602 N Spaulding Ave 3
4950 N Western Ave 2d
3911 N Kilbourn Ave
732 S Financial Pl 205
3021 W Armitage Ave 305
1234 N Milwaukee Ave 4
3803 N Ravenswood Ave 1
14 Elmwood Ave
6356 N Merrimac Ave
3153 W Fulton St
1735 N Paulina St 610
2049 W Belmont Ave 2
718 W Gordon Ter 1f
1903 N Stanton Ct
106 N Aberdeen St Ph5
2209 N Drake Ave 1
6318 N Nokomis Ave
2864 W Lyndale St 2w
RECENT BUYER SALES
2437 W Haddon Ave A
618 Melrose Ave
3133 N Lakewood Ave 2h
1631 N Milwaukee Ave 1
822 N Marshfield Ave 1s
729 W Roscoe St 2
4131 W Addison St
456 W Briar Pl 3
1724 W Grace St 3w
5044 N Western Ave
3542 N Whipple St
1056 N Paulina St 2
1409 W Chicago Ave 2
2459 W Cortland St
3951 N Hermitage Ave B
1038 N Paulina St 2
1005 N Euclid Ave
1214 W Barry Ave 2
3326 N Ashland Ave 2
3907 W Barry Ave
4925 Oakwood Ave
1546 N Orleans St 901
1827 S Laflin St
3312 N Damen Ave 1
1428 W Cortez St 5
2245 W Charleston St
4430 N Whipple St
1742 N Winchester Ave 203
1833 N Talman Ave
4223 N Avers Ave
5202 N Oakley Ave 3n
3243 W Belle Plaine Ave
3514 N Fremont St 2
2222 W Belmont Ave 503
1018 N Wood St 1
3430 N Elaine Pl Ch
1203 W Lonnquist Blvd
1740 Wesley Ave
110 W Superior St 901
1846 W Pratt Blvd
2330 N Leavitt St 1s
1744 W Julian St
2133 N Campbell Ave 1c
1478 S Prairie Ave L
1555 N Astor St 16ne
400 W Ontario St 504
687 S Prospect Ave
2821 N Racine Ave
4830 N Ashland Ave
1708 N Whipple St
1756 N Larrabee St
4332 N Kostner Ave
4953 N Seeley Ave
2227 W Armitage Ave 2
426 Lauder Ln
2145 N Clark St C
1120 W Wellington Ave
5005 N Lincoln Ave 5
1025 W Monroe St 1w
4846 N Oakley Ave
839 W 14th Pl
3301 N Seeley Ave
4031 N Oakley Ave
4525 N Western Ave 2c
39 N Aberdeen St 4s
3817 W West End Ave
2222 W Belmont Ave 204
3651 N Oakley Ave
6906 N Ashland Blvd Gs
646 W Wellington Ave 4
747 William St
2609 W Argyle St 3w
3532 N Kolmar Ave
1936 N Hermitage Ave
5561 W Ardmore Ave
6537 N Minnetonka Ave
261 E Vallette St
1601 W School St 507
25w711 White Birch Ct
1819 N Halsted St 1
736 S Humphrey Ave
1321 N Bosworth Ave Ph
420 W Aldine Ave 401
5619 Hillcrest Rd
2428 Prospect Ave
633 S Plymouth Ct 506
333 W Hubbard St 4d
3234 N Clifton Ave 2
1355 N Sandburg Ter 405d
5645 W Wilson Ave
27520 E Savannah Trl
3951 W Waveland Ave 2
30 E Huron St 1804
622 W Schubert Ave 4e
2300 N Commonwealth Ave 4d
7142 N Keeler Ave
855 N May St H
3503 N Lakewood Ave 2
3000 S Loomis St
4736 Florence Ave
2239 1/2 N Lincoln Ave 3a
3530 N Lincoln Ave 303
3718 N Kenmore Ave 101
1140 W Wellington Ave 2
4021 N Francisco Ave
789 Hill Ave
3903 N Seeley Ave 3
2730 W Armitage Ave 1e
4208 N Albany Ave 1f
L A K E G R O U P | S e l l e r ’s G u i d e
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L A K E G R O U P | S e l l e r ’s G u i d e ABOUT
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CLIENT REMARKS
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L A K E G R O U P | S e l l e r ’s G u i d e
Why Work with the LAKE Group? Our Clients say it best...
CLIENT REMARKS
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L A K E G R O U P | S e l l e r ’s G u i d e
Client Testimonials “Lance has been a great help to me over the past few years. He’s a phenomenal broker that sets himself apart from the rest for a variety of reasons. My experiences and interactions with Lance and his team are highlighted below: Property 1: Lance was the listing agent for a property that I was interested in seeing in Old Town. My mother and her colleague were representing me on the buyer’s side, but they were not all that familiar with the Chicago market and the nuances of Chicago real estate. Lance responded to all my questions and even helped me find a lender and insurance to purchase the property. This was my first time through the buying process and I was grateful to have met a listing agent willing to work w/ me. May 2018 I needed to find a new place, so Lance was obviously the first person I called. Property 2: I used Lance as my buyer’s agent. Lance met with me to get an idea of exactly what I was looking for as my next home. His local knowledge of the Chicago market and negotiation skills helped me purchase a property in the exact area I was looking. Once I got settled in my new place Lance provided me with professional advice on how I should handle the renovation process (helping ensure that I don’t get in over my head from a budget perspective). I will definitely be using Lance in the future, and I’ve even told a few of my friends when they are ready to buy I have a great broker for them to use.” – Garrett K.
“I’ve bought two condos with Lance and sold one. Lance is extremely knowledgeable, responsive, and has a great referral for EVERYTHING (painters, furniture stores, dog walkers, etc). He’s an invaluable asset if you’re looking to buy in the Chicago area. I plan on using Lance and his team the next time I’m selling/buying and I highly recommend him to friends doing the same.” – Rachel F. “Cristina was a tremendous help to us. We moved from NYC to Chicago unsure whether to buy or rent. We happened upon Cristina during our initial rental search, and we found her honesty and knowledge absolutely superb. We ultimately decided to buy a home, and we couldn’t be happier with it! We know we wouldn’t have been able to find a home and get through this process so easily if not for Cristina and all her hard work.” – Kyle W. “My husband and I have sold over 10 properties in our 40 years together. We never worked with a team as well as Lance’s. From the first day we met until the day of closing Lance, Nancy and Joanne were more than on top of things. They were friendly, felt our needs and made the entire transaction smooth as can be for my husband and I.” – Matt & Brenda P.
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“Buying a home for the first-time as a family of 3, with another on the way, and having a deadline is stressful and not easy. Lance and his team at LAKE (shout out to Nancy Gordon) from the very beginning of our search through our close and even afterwards have been nothing short of tremendous. Lance and Nancy were professional, available, helpful, knowledgeable, flexible and most of all, patient. We definitely had some specific needs and must-haves, and there were a couple times in our search where we were sure we would never find the right home for our growing family, but both Lance and Nancy assured us that we would, and we finally did with plenty of time to move in before baby #2 showed up. What is really an asset in working with Lance’s team is their experience: Lance knows the Chicago market so well, which helped us narrow down and really target our search area based on our price range, and he also has a wide network of people that were able to guide us in all aspects of the home-buying process. And Nancy, based on her experience in architecture, has a great eye and really knows about design and construction which was super helpful. Seriously, if you need someone to help you buy a home, look no further
“Nancy was a dream realtor! M y husband and I were moving across the country and had one weekend to meet with Nancy to view several properties. She put together the most comprehensive booklet with the 15 properties we requested to see--and WOW! Her scheduling, attention to detail, strong listening skills, and professional (yet FUN) personality made our visit as seamless as possible. Nancy was quick to respond to all emails and communicated well with us, despite our different locations. Her knowledge of the city was helpful and the care she shows her clients is incredible. She successfully negotiated the best deal for us and we couldn’t be happier in our new home! We would recommend Nancy to anyone!” – Robin & Alejandro P.
“Cristina is awesome! She was extremely attentive and worked every day for weeks until I found the place I wanted. She always responded to emails immediately and adjusted her schedule to meet my needs. She is both professional and laid back, making the house hunting experience very comfortable. Highly recommended!” – Alec N.
“I would highly recommend Lance to anyone purchasing a home. Lance’s expertise with property values, building construction, current housing trends, and more make him a true professional in this business. Lance is extremely efficient and always quick to respond, which was key in my purchase, as we were the first to put in our offer on a short sale. Lance was very professional and respectful with everyone we worked with. I look forward to doing business with Lance again in the near future.” – Cory S.
“Lance and his entire team at the LAKE Group are the real deal: the best real estate expert you could possibly ask for. This is the second time I’ve worked with Lance and I look forward to our next time working together. Lance is patient, thoughtful, honest, extremely knowledgeable, hardworking and will always be with you during the home buying or home selling process - he has never been anything but a professional of the highest caliber. All people who are looking to buy or sell their home would be fortunate to work with Lance. I cannot recommend his services highly enough.” – Nik V.
L A K E G R O U P | S e l l e r ’s G u i d e
than the LAKE team.” – Elizabeth B.
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“Laura was a valuable advocate during the purchase of our Bucktown condo. She personally resolved all matters that came up with the seller’s agent to keep the entire process stress free, plus had a number of great recommendations for a lawyer, inspector, and moving companies. Laura is very engaged in the process. She took detailed notes at every meeting and regularly advocated for us. Laura’s knowledge of the market is extraordinary and we relied on her heavily to advise us when preparing our offer. We really enjoyed working with Laura and hope to again in the future!” – Melissa and John B. “I’ve now used Lance twice for two very different properties, both which he handled with utmost professionalism. The first was a multi-unit in Humboldt which my family owned. He helped us to both purchase this property and then sell it (for a respectable profit) a few years later. He also most recently helped my boyfriend and I sell our 2-bedroom condo in Des Plaines. Despite the fact the properties were at vastly different price points and in completely different locations, Lance treated both as if I were his only client. I’m not sure if Lance sleeps as he is the most responsive agent I have ever dealt with. Not only did he make us money in both properties, he also did so in an
L A K E G R O U P | S e l l e r ’s G u i d e
impressive amount of time.” – Diana R. “Laura was fantastic to work with and I would recommend her to all friends and family looking to buy or sell. Her years of experience are evidenced in her vast knowledge of the Chicago market and neighborhoods. She was very responsive and on top of everything from start to finish. Laura took the time to walk me through the process and provided great insight in order to help me make informed decisions. Not to mention a tough negotiator!” – Anne C.
“I know that these days many people will give five stars to someone without any real reason. Here, however, Lance has truly earned this five star rating. He is, in a single word, awesome. Lance has displayed a patience, kindness, and depth of knowledge that has been absolutely invaluable to us. He was so good, so thoughtful, and so knowledgeable that we have continued to come back to him regularly in the years since our purchase. In these interactions he has been just as thoughtful, helpful, and supportive as he was during the home buying process. This is something I never in my wildest dreams expected and am incredibly grateful to have. Lance knows Chicago, he loves his job, and he will be a tremendous advocate on your behalf. How great is Lance you may ask? Well, if we ever sell our house, we will be calling him again in two seconds flat to help us through our sale and next home buying process.” – Brian W.
“We used Lance and his team to find a Chicago condo, and couldn’t be happier with the experience and results. Friends of ours recommended Lance and his team, and after our introductory meeting with him, we knew we had chosen right - Lance is THE most responsive person you’ll ever work with, as well as the team. I really appreciated this, because we were on a very tight timeline, and quick responses are what you really want in that situation to feel secure! In the end, we did find a wonderful place that we’re beyond happy with. We feel like we’ve gained a friend in this process, and are STILL seeking assistance with minor questions now that we’ve closed and are moved in. He continues to care, respond quickly and of course be helpful. I’ve recommended him to friends already, but had to add another great review to his slate!” – Julie L.
CLIENT REMARKS
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“Lance Kirshner and his team worked tirelessly to get my Logan Square property sold quickly. Lance was incredibly valuable in properly pricing, staging, preparing and marketing the property to drive more than 65+ showings in a very short period. The final sales price was the highest per square foot ever recorded for like properties at the same address. I have and will continue to tell anyone that wants to quickly sell their property for the highest market price that Lance and his team are the best choice.” – Rick B. “Joanne was extremely professional friendly. She was always on time and arrived with a great attitude. She walked us through every step of buying our first home and left us extremely satisfied. Even after closing, she continues to contact us periodically to make sure we are completely happy. She also hooked us up with some great recommendations for professionals to help us complete our house. We will definitely go back to her with any future real estate needs.”
“With being referred to Lance by a trusted friend, I expected he would be a good real estate agent. My expectations were continuously surpassed. In particular, I really appreciated his keen awareness on when to be patient and when to be aggressive. Once we found the place I wanted, he had the knowledge and contacts to swiftly execute all the needed steps to successfully close the deal properly and on time. I recommend Lance to anyone looking for a realtor with expertise in the business that will stand by you through the entire process and serve as an outstanding sounding board for helping determine which property best suits your needs.” – Brad F.
“Joanne helped us get from Old Irving to Arlington Heights. She was great to work with knowledgeable, energetic, and really fun. She was on top of everything we needed and bent over backwards to accommodate us on lastminute requests. We ended up with an incredible home at a great price.” – Tom M.
“Lance helped us purchase our first home 5 years ago and then expertly helped us sell this year. He knew how to prep our house, capture beautiful pictures, and hold open houses to maximize sale price and minimize time on the market. This was especially important to us as we had a deadline and 2 little kids which made showing the house more difficult. His experience and connections in the Chicago area helped us decide which offer was best, and we were under contract in about a week at over list price. Everyone else we worked with in this group was wonderful as well. Lance truly understands the Chicago market and we were so grateful for his leadership in this process!”
“After Nancy successfully sold our condo, we entrusted her to find our family home. From start to finish, we were impressed by her recommendations surrounding financing, home inspection, and vendors once we found our new home. Nancy’s expertise extends past her knowledge of real estate into the potential for new homes due to her architect and design background. She provided a very insightful comp report, adding to it her personal thoughts on the house we wanted. Once again, Nancy delivered white-glove service to a potentially stressful process. We would trust her again and again with our real estate needs.”
– Michelle A.
– Hanna A. & Eric S.
L A K E G R O U P | S e l l e r ’s G u i d e
– Steve B.
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“Working with Lance was a great experience; as he did an excellent job of walking us through the home-buying process. Because of the time Lance spent working with us before we went out to look at properties in person, our search was about as painless as possible. Lance was friendly, personable, knowledgeable, and helpful. We would recommend Lance to any of our friends interested in purchasing or selling real estate. We will definitely use him as our Realtor for all our future real estate needs.” – Brent & Erin M.
“We just completed our second home purchase with Lance as our realtor and he was able to a) sell our current place for full price on the first showing and b) find us a new fantastic place well under budget, with more features than we could imagine. The main things I would expect in a realtor are: someone who maniacally knows the market, someone who treats your home search with the respect it deserves, someone who won’t waste your time, and someone who you can trust to look out for your best interest. Lance exceeds those expectations on all accounts.” – Ethan S.
“We had a nearly effortless experience finding a home with Lance as our realtor. As a former Realtor myself, and having met and worked with several along the way, I was especially impressed with Lance’s level of professionalism. After just one day of looking at places, he knew us so well and could predict which property we liked and which we would not. His referrals (attorney, inspector, lender) were all exceptional, and he even suggested “contractors” for other services after our closing, which have all worked out remarkably as well. Lance makes a commitment to helping you find the home of your dreams, and works tirelessly and endlessly to make this happen.” – Arthi R.
“Unlike many brokers, Lance took the time to sit down and understand exactly what we wanted in our new home and found several properties that fit our needs. Lance is also extremely knowledgeable about the housing market and explained each aspect of the buying process, so that there were no surprises. The most important thing about Lance is that he was able to get the deal done effectively and help us find our new home which we absolutely love.”
L A K E G R O U P | S e l l e r ’s G u i d e
– Michelle H. “Lance was completely engaged in my home search from our initial meeting through the closing. He paid extreme attention to detail, made sure all parties (attorney, mortgage broker, seller’s agent and attorney, etc.) were working together, and reminded me of what I needed to do. He was very proactive and was very responsive to email and voicemail. I felt like Lance always had my best interest in mind. I would not think twice in selecting Lance as an agent in the future.” – Stephanie B.
“There was never a reason to follow up or check in on his team as they were on top of every last detail including guidance on staging, pricing, and showing procedures, coordinating showings and contractors with tenants and providing referrals to vendors and contractors. The deal was done in 30 days with minimal effort and headaches on our end. This was a stress-free deal, even with tenants in the unit..” – Randy J.
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“Lance is the consummate professional experienced, thoroughly prepared, thoughtful, and highly responsive. My wife and I were fortunate to have worked with Lance on both the sale of our condo, as well as the purchase of our new home. Lance brought a wealth of experience and insight into the selling and buying process. We particularly appreciated that he had a thoughtful and consultative approach, as he pointed out important considerations along the way, which ultimately helped us find our ideal home. All-in-all, it was a fantastic experience working with Lance;
“I have known Lance professionally since 2005, when he found my wife and I our first Chicago apartment while working at Chicago Apartment Finders. Three years later he helped us find a condo on the city’s northwest side. I found his professional manner to be attentive and thorough. He was incredibly helpful navigating the sea of lawyers and lenders. His knowledge of the city’s neighborhoods is superlative and I’ve always gotten the impression that Lance really enjoys what he does.” – Ben B.
“We chose Lance as our real estate agent for his professionalism, and knowledge of the Chicago market. Lance truly listened to our wants and needs, and gave us sound advice which helped us to feel extremely comfortable. When Lance called to say a great property came on the market, we dropped everything to view it. We made an offer that night, as it was exactly what we envisioned. In addition to his vast knowledge, Lance never failed to take the time to answer our many questions. We will happily recommend Lance to anyone considering buying or selling a home.” – Reid & Leslie B. “My husband and I definitely recommend Lance and his eam! At our initial meeting, he explained his process in a way that definitely showed his expertise in real estate. Throughout the entire home buying process, he never left any questions unanswered and always responded promptly. His team was great for leading us through all the details including navigating financing given that we were first time home buyers. And thanks to Lance and Nancy, we bought our first home! We are grateful to have him as our realtor!” – Maria B.
“Lance is an outstanding realtor. Period. Lance and his team helped us over the course of a year to prepare to sell our home, including walk-thrus to help determine what updates we should make to help our house sell quickly, connecting us with contractors, and even providing a ton of interior design and staging help over the year leading up to our sale. Huge shout out to Mary Cash and Laura Lando who are super helpful, especially in that area! Lance used market analysis and knowledge of the neighborhood and sales trends to price our house perfectly - about 5% higher than what I would have listed it for! Lance and his team took amazing photos that showcased the home and prepared excellent online, social media, and print marketing materials and used his personal network to get a ton of qualified prospective buyers in the flawlessly executed open house. Lance sold our house in less than 48 hours (yay to not having to clear our two toddlers out for evening showings!) for full asking price with a quick and easy close with no hassle. Our house sold for nearly 25% more than a nearly identical house across the street, which was on the market for over a year. We couldn’t be happier! Thanks Lance!” – Brittany B.
L A K E G R O U P | S e l l e r ’s G u i d e
we highly recommend Lance!” – Nick B.
L A K E G R O U P | S e l l e r ’s G u i d e CLIENT REMARKS
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Unbiased Reviews
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L A K E G R O U P | S e l l e r ’s G u i d e
Don’t just rely on the previously listed testimonials, see for yourself online. Find plenty of other unfiltered reviews on both Zillow and Yelp. The LAKE Group always strives to deliver the best, and only 5-star reviews will do.
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L A K E G R O U P | S e l l e r ’s G u i d e
Our mission is to help everyone find their place in the world.
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A message from our founder.
Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of programs and services over the years to help these world-class entrepreneurs ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.
Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely,
Robert Reffkin Founder & CEO
L A K E G R O U P | S e l l e r ’s G u i d e
My earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served.
L A K E G R O U P | S e l l e r ’s G u i d e SELLI NG
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Custom Selling Strategy
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Your Timeline
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2
Initial Preperation
Property Staging
Today, every home that is listed for sale, should be staged to some
For those properties that are completely
degree. Your home must show like a model in order to stand out against
vacant, the LAKE Group has teamed up
the competition. The LAKE Group will do an initial walk-through in order
with two high-end staging companies,
to advise on furniture placement, recommended repairs/updates, and
Haven Home Staging and O Designs.
decluttering. Often times, sellers have a laundry list of small repairs
The LAKE Group will coordinate a
that have been put off until it is time to sell the property. The LAKE
prelisting walk-through. Our stagers
Group maintains close relationships with dependable and reasonable
maintain warehouses of massive inventory,
contractors that can assist, thus minimizing the sellers’ time and effort to
thus allowing for furniture that is of high
prepare the property for sale.
quality and appropriate size, in order to accentuate and highlight a property’s features.
3 Pricing
4
Assist In Paperwork
The surest way to get the highest selling price for your home is to set
Once you decide to list your property,
the listing price, correctly, right out of the gate. The greatest amount
there is a slew of paperwork that is
of showing activity for a home occurs within the first few weeks of
involved. In addition, real estate has
market time, and this early activity tends to be from serious buyers with
its own language. The LAKE Group will
a great sense of urgency. The longer a property sits on the market,
help you navigate through the “sea of
interest wanes, and longer than average market times tend to fuel the
paperwork”. Necessary documentation
perception that the home itself is flawed. Therefore, longer market
includes, but is not limited to, listing/
times can actually drive value down. Time is money, and the best way
marketing agreement, energy disclosure,
to optimize both is to set an accurate initial list price. Lance, along
real property disclosure, radon disclosure,
with being a licensed real estate broker, holds a license as a certified
and lead based paint hazards disclosure.
residential appraiser. As an appraiser with over 14 years of experience, Lance proves to be a crucial asset to assisting his clients in analyzing appropriate pricing. Lance’s approach to pricing examines a variety of market data including various area statistics along with the allimportant “comparables”, both active and sold properties. The LAKE CMA’s when pricing a property. This gives our team a unique edge in both pricing listings and getting the best value possible for our clients who are purchasing. Our team average is consistently high, at 98.5% of the list price.
L A K E G R O U P | S e l l e r ’s G u i d e
Group always has at least two team members perform independent
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5
6
Brochures & Custom Pieces
Adwerx
Employing the use of high-quality photos, the Compass marketing
Retargeting is a sophisticated digital marketing tactic
& design professionals will create a draft, which will be honed by our team, in order to
in which your ad for your property is placed in front of
create a marketing piece that will capture the buyer’s attention. These brochures are
prospective homebuyers as they surf the web and your
provided to all prospective buyers. In today’s market, buyers are sometimes viewing
ad will “follow” the buyer across websites. Adwerx uses
8-10 properties a day, and providing a take-home brochure will aid in engraining your
geo-targeting to display your listing to people in certain
property in their memory. Often times, the situation may call for a custom marketing
locations, and based on internet browsing behavior such
piece. Many properties may have a unique locale or feature that requires it to be
as those perusing real estate related websites. Adwerx’s
showcased in a unique way. Compass’ in-house marketing team assists the LAKE
platform stretches across a vast network including
Group with the creation of creative marketing that will make your property stand out
hundreds of top websites ranging from Forbes.com to
from the competition.
ESPN.com to cater specifically to the clients we serve.
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10
11
Showings
Solicit Feedback
Weekly Communication
The highest percentage of sales comes from
All showings are followed up by a
Each week you will get a listing update.
showings stemming from the MLS. Agents request
phone call and/or e-mail within 24-48
As a valued client, you should never go
showings at all times of the day, including evening
hours after the viewing. The feedback
uninformed regarding progress in selling
and weekends. The LAKE Group will coordinate
provided by potential buyers and
your home. Lance will communicate each
all showings, and relay the requests to you, the
agents assists in giving a clear picture
week with a summary of events. You pick
owner, via your preferred communication method.
of how your home compares to your
the mode of communication; e-mail or a
A property may be shown many times before a
competitors. Feedback can be a crucial
phone call. You will receive a breakdown
contract is submitted. Often times in the industry
part of the decision process on items
of each of the weeks showing, feedback
you will see properties that are placed on “lockbox”,
such as potential price, décor, or staging
from the buyers/agents, and an update in
and the listing agent never shows up. It is part of
changes.
regard to market developments.
The LAKE Group selling philosophy that a selling agent should be present to highlight the features of the property. One of the many advantages to working with the LAKE Group, with multiple licensed brokers is the flexibility to accommodate any and all
L A K E G R O U P | S e l l e r ’s G u i d e
reasonable showing requests.
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16
17
Inspections
Repairs
Real Estate Appraisal
Most often, a buyer will require a property inspection
With the LAKE Group’s established
As the mortgage industry tightened
during the attorney inspection period. A member
contractor relationships, many
lending restrictions, the appraisal
of the team ALWAYS attends property inspections,
inspection items can quickly, easily,
has become a larger issue in today’s
in order to answer any additional questions for the
and cheaply be addressed. The LAKE
real estate market. As a trained and
buyers, buyer’s agent, or the property inspector.
Group’s concierge-level service will
practicing real estate appraiser, Lance
Sellers are requested to not be present; as such we
include coordination of said repairs
will work to ensure that the appraisal is
act as the seller’s advocate during the inspection.
at the sellers’ request.
a smooth process. An appraisal packet
Furthermore, any requested repairs/modifications will
will be completed with market statistics,
be negotiated by the team, in conjunction with the
comparable property data (closed, active,
seller’s attorney.
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7
8
Top Agent Network (TAN)
Collaboration Tools
TAN is a sophisticated online application where top agents
Compass and the LAKE Group utilize the most up to date
can see Pre/Non-MLS listing reports, and share, discuss
technology in order to make team collaboration as seamless
and retrieve Pre/Non-MLS information in industry-relevant
as possible. Evernote allows the team members to have all
categories. Not all agents have access to this exclusive
pertinent notes on the property at one touch, especially
network; as only the top 10% of the agents in the market are
helpful for on-the-fly showing activity. Trello, another trusted
granted membership to the group. Typically the top 10% of
tool gives each team member an instant access to the
agents represent either the buyer or seller in 3 out of 4 homes
transaction at every step of the way. Lastly, Showing Time
sold. As Lance is a member of this elite group; it will help
provides instant scheduling with notifications being sent to
garner significant interest/exposure for your home before it
both showing agents, owners, and/or tenants.
even hits the open market.
12
13
Monitor The Competition
Negotiation
When you receive your weekly
The best strategy for negotiations is
Once the property enters attorney
update, The LAKE Group will keep
to have solid facts/data to back up
inspection/review, prospective buyers
you abreast of any new listings, price
an argument. As a certified residential
will require a plethora of documents. We
changes for the competition, or those
appraiser, Lance spends hours analyzing
will assist in obtaining, organizing, and
competing properties that have gone
and reviewing market data; which is
delivering all necessary documentation to
under contract. Keeping track of the
utilized in supporting offers and inevitably
the buyer’s agent, and attorney. Documents
competition is a vital part of creating a
counter-offers. In addition, Lance has
required during attorney review may
marketing strategy for your property.
acquired the CNE (Certified Negotiation
include, but is not limited to disclosures, plat
Expert) designation to further prepare for
of survey, association rules & regulations,
tough negotiations. These combinations
association budget, condominium
have proved effective time and again for
declaration, association meeting minutes,
his sellers, as the LAKE Group boasts a 98%
or CC&R’s.
14
Document Organization
sales to list price ratio.
Final Walk-Through
19 Continuity of Service
and pending listings), as well as other
The buyers normally require a final walk-
Communication does not end with the
necessary information for the appraiser to
through 24-48 hours prior to the closing.
closing of the property; the LAKE Group
complete the appraisal report. Too many
The LAKE Group will coordinate and
is here to serve you well beyond the
agents just show up for the appraisal
attend the final walk-through, and work to
transaction. If you are ever in need of
inspection and “hope for the best”. This
ensure this last step goes smoothly headed
recommendations for service providers,
strategy is not adequate for the current
into the closing. Sellers are not required to
input on renovations, tax questions, or
market conditions, and you want an agent
attend the closing and a member of the
anything and everything real estate
that will be proactive in the appraisal
LAKE Group will be present as the seller’s
related, we invite you to reach out to us
process.
advocate.
for assistance. We look forward to being your real estate partners for life.
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L A K E G R O U P | S e l l e r ’s G u i d e M A R K ET I NG
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Marketing Your Property
M A R K ET I NG
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Easily increase your property’s market value with home improvement services. Exclusive to Compass, our Concierge program fronts the cost of services that can increase the value of your home. From staging, to painting, to cosmetic renovations, there will be no payment collected until your home sells.
BEFORE
AFTER
deep-cleaning cosmetic renovations decluttering landscaping
inspections + evaluations moving + storage roofing repair water heating
interior + exterior painting staging pest control custom closet work fencing
electrical work HVAC plumbing repair sewer lateral inspections + remediation
L A K E G R O U P | S e l l e r ’s G u i d e
Services May Include
M A R K ET I NG
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Photography & Staging
L A K E G R O U P | S e l l e r ’s G u i d e
Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry’s most respected photographers to capture your home’s finest selling points. When prospective buyers evaluate a home, they seek a space that they can make their own. Staging your home with a few simple shifts can dramatically impact your listing’s perceived appeal.
M A R K ET I NG
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Pre-Marketing Your Home
Sell your home faster
Get twice the exposure
Get feedback, fast
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.
Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public.You’ll gain invaluable insights on pricing, photos, and positioning.
L A K E G R O U P | S e l l e r ’s G u i d e
Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
M A R K ET I NG
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Open House Events There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.
L A K E G R O U P | S e l l e r ’s G u i d e
45% The percentage of buyers who attend open houses over the course of their search process
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Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates. it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds
L A K E G R O U P | S e l l e r ’s G u i d e
Gate-folds
M A R K ET I NG
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Digital Presence & Networking Capabilities At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property. Aided by state-of-the-art Compass technology, I’m strategically connected to the market’s entire brokerage community.
Unprecedented Reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective
L A K E G R O U P | S e l l e r ’s G u i d e
buyers through a series of email campaigns and targeted outreach.
1.9M
15K
800+
Average monthly page views on Compass.com, where your property’s critical selling points are presented via an
Luxury agents worldwide who receive our monthly Compass Connect newsletter featuring our highest-end exclusives
Partner websites to which your listing is automatically syndicated for maximum digital coverage
intuitive, searchable platform
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Email Marketing Communication plays a critical role in the swift and successful sale of your home. Compass pairs welldesigned email design with data-driven targeting to ensure your listing arrives in precisely the right hands.
On the Market Eye-catching design Our crisp, clean aesthetic beautifully frames your images and listing details.
Intelligent targeting View Listing 2548 W Cortland St
A variety of layouts lends itself to both consumer-facing and broker-facing messaging.
4 Bed | 3.1 Bath | $875,000 Welcome home to this expansive 4BR/3.1BA West Bucktown home, in truly turn-key condition. Fabulous main floor floor-plan, freshly painted, and gorgeous upgraded wainscoting installed. Well-appointed transitional styled kitchen furnished with brand new Quartz countertops, oversized kitchen island, replaced stainless steel appliance package, and designer lighting. The open concept kitchen flows into the sizable family room with soaring ceilings,
Mobile optimization
and corner wood burning fireplace (gas starter). Pristine hardwood floors floor bedrooms. Spacious master suite including en suite master bathroom, and walk-in closet fully outfitted with custom organizers. Massive lower level recreation room a wonderful wet bar including wine refrigerator. Storage abounds. Two car detached garage. Walk-to-everything West Bucktown location including the Western blue line stop, the 606 trail, and tons of bars and restaurants abound.
View Listing
With so many buyers viewing email on their phone, our scrolls are designed for both platforms.
L A K E G R O U P | S e l l e r ’s G u i d e
run throughout the main and second floor, with vaulted ceilings in all upper
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Social Presence
L A K E G R O U P | S e l l e r ’s G u i d e
In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following — all the better to broadcast your listing.
Lance Kirshner of the LAKE Group @brokerlance
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Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Optimized performance
In-Depth Analytics
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters • • • • • •
We perform continuous testing to deliver the most successful ads.
Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
L A K E G R O U P | S e l l e r ’s G u i d e
Precise targeting
We find the most likely buyers for your property using exclusive data.
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Global Presence
L A K E G R O U P | S e l l e r ’s G u i d e
Owing to a considered geo-targeting strategy, Compass listings have a digital presence in over 50 nations around the world.
3.8B
51
1.7M
Our international impressions per year
Countries to which Compass syndicates listings
Unique international users on compass.com per year
78
1.8M
International real estate syndication portals
Potential international social impressions each year
M A R K ET I NG
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How will I monitor the market? Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
L A K E G R O U P | S e l l e r ’s G u i d e
Collections
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How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
L A K E G R O U P | S e l l e r ’s G u i d e
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I’m able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
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Bridge Loan Services Tap into to an exciting new pool of buyers when you work with me. Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. That means I can help access buyers who are ready and able to move quickly when they see a house like yours on the market.
How Does It Work? who can use Compass Bridge Loan Services to put a down payment on your home, prior to selling their existing one. With more prospective buyers, we can position your home to sell faster and for more money.
L A K E G R O U P | S e l l e r ’s G u i d e
I share your listing with prospective buyers,
D I S C O V E R I N G C O M PA S S
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L A K E G R O U P | S e l l e r ’s G u i d e
Discovering Compass
D I S C O V E R I N G C O M PA S S
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The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
#1
1.9M+
Our rank as the nation’s largest independent brokerage
Average monthly page views on Compass.com
$6.4B
$1B+
Our company valuation, with $1.5B in financing raised
Our total revenue to date
L A K E G R O U P | S e l l e r ’s G u i d e
Our leaders hail from the world's most innovative companies:
D I S C O V E R I N G C O M PA S S
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Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 250+ offices extending from coast to coast.
Boulder Boston
Denver
Seattle Aspen
Chicago
Greenwich, CT
Hamptons Westchester NYC Philadelphia San Francisco Washington DC Santa Barbara/ Montecito Los Angeles
Northeast Florida
Orange County
Nashville
San Diego
Houston
Atlanta
Dallas
Florida Gulf Coast
L A K E G R O U P | S e l l e r ’s G u i d e
Austin
South Florida
12K+
120+
300+
$54B+
Number of Compass agents nationwide
Number of Compass markets
Number of Compass offices
Total sales volume to date
*Compass 2018 sales volume is reflective of partnership with Pacific Union and Alain Pinel. Source: REAL Trends 2019
D I S C O V E R I N G C O M PA S S
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National Rank In just six years, Compass has swiftly ascended to become the nation’s #3 brokerage by volume and the #1 largest independently owned brokerage.*
Company
Sales Volume
01
NRT LLC
$176B+
02
HomeServices of America, Inc.
$135B+
03
Compass
$45B+
04
Douglas Elliman Real Estate
$28B+
05
eXp Realty
$19B+
06
Hanna Holdings
$16B+
07
HomeSmart
$12B+
08
William Raveis Real Estate, Mortgage, and Insurance
$12B+
09
Keller Williams Realty, GO Management Offices
$9B+
10
@properties
$9B+
*Compass 2018 sales volume is reflective of partnership with Pacific Union and Alain Pinel. Source: REAL Trends 2019
#1 Largest Independent real estate brokerage*
#3 Real estate brokerage in the nation
L A K E G R O U P | S e l l e r ’s G u i d e
Rank
ABOUT
L A K E G R O U P | S e l l e r ’s G u i d e
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The LAKE Group is a team of Real Estate agents affiliated with Compass. Compass is a licensed Real Estate broker with a principal office in Chicago, IL and abides by all applicable Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only, is compiled from sources deemed reliable but is subject to errors, omissions, and changes without notice. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of Real Estate brokerage.