Marketing and Selling Your Home
Presented by Stephany Oliveros and the CHI Group at Compass
Our mission is to help everyone ďŹ nd their place in the world.
About How my expertise will optimize your seller experience
A message from our founder My earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.
Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely,
Robert Reffkin Founder & CEO
Stephany Oliveros Licensed Real Estate Broker CHI Group info@chiproperties.com 773 904 2007
Growing up in a family of real estate investors, Stephany Oliveros saw early on the power of real estate in building and preserving wealth. A homeowner, investor and developer herself, it's no surprise that she has become a highly regarded resource for Chicago buyers, sellers, renters and investors. With a solid background in finance, she's adept at communicating complicated data, and she finds great satisfaction in educating clients on creating wealth through investment properties. Throughout her more than 700 successful transactions, Stephany is consistently ranked among the top 1 percent of Chicago realtors. Devoted to giving back to the real estate industry, she's a leader in the Chicago chapter of the Asian Real Estate Assoc. of America and dedicated her time with the Chicago Assoc. of Realtors.
Stats
98%
23
15
Average List to Sale Price Ratio
Average Days on the Market
Collective years in real estate
About
My Team
CHI Group When you work with our team, you're working with a team of specialists. Each team member contributes their strengths to make your home selling process as simple and seamless as possible.Â
Our Stats
15 Total years in Real Estate
98%
97%
Our Average List to Sale Price Ratio
MLS Average List to Sales Price Ratio
23
77
Average Days in the Market
MLS Avg. Days in the Market
About
Testimonials I can say unequivocally, that Stephany and her team are the best agents in Chicago! They successfully advised, listed, negotiated and secured the absolute best asking price for the sale of my childhood home. Ivan Kutlesa, Kutlesa/Hernandez Architects, Inc.
Stephany was hands-on in getting my house prepared for sale. Her attention to detail was impressive, like nothing I've seen before. No doubt in my mind that we got top dollar and a quick sale because of the work she put in prior to putting up the "for sale sign." Tom Lizzo, Chicago home seller
Stephany made both the process and experience a memorable event for our family. From her flexible availability and proficient knowledge of the housing market we were able to both find and purchase not just a house but a home for our family. Michelle and Joseph Scherwinski, Barrington home buyer
About
Testimonials Highly, highly recommend using CHI Properties and Stephany’s team! Stephany is a very knowledgeable real estate professional, who is also very personable and a joy to work with. She is attentive to your needs, and also promptly responds and is readily available when you need her. She is by far the best agent I’ve used in Chicago! Shawn Swift, Seller
Stephany knew the market, was straight forward as to what needed to be done to make my unit competitive and wasted no time in putting a plan in place. Had a creative and economic solution to the fixing up that needed to be done.She communicated on a timely basis and was a great listener to my concerns and objectives. She was able to communicate well with the potential buyer and buyer’s broker, all the time being honest, forthright and practical...a solution oriented approach. Cheery, efficient, a with a sense of urgency. Tom Mauro, Seller
Stephany has been my realtor for five years. She and her incredible team have helped me look for a rental, my second home, and we are currently in the process of closing in on my third home and selling my first home. There are so many steps in the process of a successful transaction, and her expertise is at such a high level that she is able to respond very quickly and provide me with all the information and analysis I need to make the smartest investments. Consider yourself lucky to be doing business with Chicago's top realtor. I can't recommend Stephany enough! Roni Rivera, Seller
About
Featured Listings Sold
Sold
4 Days On Market
Wicker Park 99.5% Sold to Original List Price Ratio
21 Days On Market
Sold
24 Days on Market
Lincoln Park
About
Hyde Park
Representing Your Home How I'll seamlessly manage every facet of your sale
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.
1
2 Compass Coming Soon Pre-market exposure Test pricing
5
3
4
Staging
Imagery
Floorplan
Appliance upgrades Furnishings Virtual staging
Daytime photography Virtual Tour Aerial footage Lifestyle video
Traditional floorplan Virtual walkthrough
6
7
8
Listing Launch
Signage
Email Campaign
Print Campaign
Compass.com MLS Syndication
Sign of the future Fence/Post sign Open house sign
Property announcement Open house invitations Company email inclusions
Postcards Brochures Advertising Public relations
9
10 Digital Campaign
Network Outreach
Paid social media promotion Feature on Compass channels Advertising
Emails to agents Listing update announcements
Representing Your Home | Marketing Your Property
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.
before
after
Representing Your Home | Marketing Your Property
Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's ďŹ nest selling points.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Innovative Signage Illuminating and interactive, our reimagined real estate sign engages prospective buyers and surfaces the most resonant information regarding your listing.
Communicate critical selling points with strategically-curated content. Access live data on consumer engagement.
Stephany O. 773-904-2007
Know how many people requested more detail via QR code.
Representing Your Home | Marketing Your Property
Pre-Marketing Your Home How we’re building the first modern real estate platform
Create Early Demand
Drive Buyer and Seller Excitement.
Get More Exposure
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a Compass Coming Soon listing.
Build momentum by launching your home twice: first on compass.com; then to the rest of the market, taking advantage of a strategic promotional phase of marketing.
Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.
Representing Your Home | Marketing Your Property
Maximize the value of your home with Compass Concierge Compass Concierge is the hassle-free way to sell your home faster and for a higher price. By fronting the cost of home improvement services like painting, flooring, and staging, our exclusive Concierge program transforms your home with no upfront costs or interest - ever. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
↓ AF TER / BEFORE ↑
Key services include: Fresh paint Strategic staging Updated HVAC Updated plumbing Cosmetic renovations Decluttering Landscaping improvements Custom closets Moving support Storage support Roofing repair Upgraded electric Structural fencing
Representing Your Home | Marketing Your Property
“Compass Concierge was a true gift. Suddenly I had the finances to get my home of 18 years ready to sell, with no upfront cost to me. It ought to be called the ‘Concierge stress relief program.’ It exceeded all my expectations of the home-selling process.” Jo Ann, Seller | San Francisco Bay Area
$200k
4
above list price
days on the market ↑ BEFORE / AF TER ↓
How it Works 01
02
We will work together to decide which home improvement services can increase your home’s value the most and set an estimated budget for the work.
Once approved, I will be by your side as you engage vendors and commission work.
03
04
Once the transformation is complete, your home will go on the market.
You’ll begin repayment for the services rendered when your home sells, your listing agreement terminates, or 12 months pass from your Concierge date.
Learn more at compass.com/concierge (terms and conditions apply) Representing Your Home | Marketing Your Property
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method Source: National Asssociation of Realtors, 2018
Representing Your Home | Marketing Your Property
Bridge Loan Services Creating new buyers for your home.
How does it work? I share your listing with prospective buyers, who can use Compass Bridge Loan Services to put a down payment on your home, prior to selling their existing one. With more prospective buyers, we can position your home to sell faster and for more money.
Representing Your Home | Marketing Your Property
This exclusive offering for Compass clients is a loan provided by Notable Finance, LLC, NMLS# 1824748 and is available to all eligible Compass clients working with the Bridge Loan lender of their choice. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable Finance. Loans made or arranged pursuant to a California Finance Lenders Law license. Compass is not a lender and is not providing loans as part of the Compass Bridge Loan Services.
Tap into to an exciting new pool of buyers when you work with me. Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. That means I can help access buyers who are ready and able to move quickly when they see a house like yours on the market.
Networking Capabilities Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire brokerage community.
Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
Representing Your Home | Marketing Your Property
Open House Events There's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.
45% The percentage of buyers who attend open houses over the course of their search process
Representing Your Home | Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates. it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
15M Our total audience on social media
2.1M Total views on Compass YouTube channel
133K Our following across all social media platforms
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, I'm able to stay on the leading edge of social media strategy.
I have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, , listing videos, and client features.
Representing Your Home | Marketing Your Property
Your Customized Media Plan Your property deserves an advertising strategy as unique as it is. Employing digital and social channels, here’s how I've determined your property will sell most effectively and reach your prospective buyer base.
Type
Description
Notes
Digital
Crain's Chicago Business
This site is the top source of news, analysis and information on business in metropolitan Chicago for decision-makers in the private and public sectors. 1,000,000+ unique visitors per month 30,000 paid digital subscribers 12,000,000+ newsletters sent 47% are millionaires $386,000 annual household income
Digital
Email Marketing
We will reach out to our email network of 12,000 notifying them of your new listing and open house events.
Digital
Top Agent Network
The only members-only online network built exclusively for verified top agents to share listings before they hit the market.
Social
Instagram and Facebook
As a primarily visual platform, Instagram will allow me to show off your home’s most compelling features. We can also run Facebook Ads with targeted audiences which have been proven to be highly effective in bringing in leads.
Representing Your Home | Marketing Your Property
Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We ďŹ nd the most likely buyers for your property using exclusive data.
Optimized performance
In-Depth Analytics
We perform continuous testing to deliver the most successful ads.
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
Representing Your Home | Marketing Your Property
Representing Your Home
Supporting Your Sale
How will I monitor the market? Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Collections Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Representing Your Home | Seller Communication
How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
Representing Your Home | Seller Communication
Representing Your Home
Analyzing the Market
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
80%
7 Days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
Representing Your Home | Analyzing the Market
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
1-2 Days
3-5 Days
1-2 Days
Daily
1
2
3
4
Position
Prepare
Launch
Market
Evaluate comparable homes Analyze market trends Competitively price Recommend lawyer Discuss closing costs
Marketing strategy Listing preparation (staging, oorplan, photography) Inspections Surveys Client questionnaires
MLS and syndication Networking Signage
Print and digital advertising Print collateral Targeted mailers and email campaigns
Daily/Per Appointment
Weekly
1-2 Days
5-7 Days
5
6
7
8
Show
Update
Negotiate
A/I Period
Broker events Open houses Lead follow-up Gather prospective buyer feedback
Client progress reports Listing statistics Price assessment
Acceptance Contingency removal
Inspections Title Disclosures
15-45 Days
1-2 Days
9
10
Clear to Close
Close
Appraisal Mortgage Contingency
Final Walkthrough Celebrate!
Representing Your Home
Discovering Compass How we’re building the ďŹ rst modern real estate platform
Our Regional Success A look back at how we've transformed the market.
2012
2014
2017
2018
October
July
November
February
Ori Allon and Robert Reffkin found Compass
Close $42M Series B round of financing
Rachael Rohn joins as GM
November
2015
Raise $100M in Series E round with participation from Fidelity Investments, IVP, and Wellington
Close on $8M seed round
February
2013
Rebrand from Urban Compass to Compass
Launches in Chicago in a temporary workspace with 22 agents and staff
May
September
December
Publicly launch as Urban Compass
Close $60M Series C
Raise $450M as part of Series E round with participation of SoftBank Vision Fund
September Close $25M Series A round of financing
2016 August Close $90M Series D with a reported valuation of more than $1 billion
At year’s end, Compass team approaches 2018 with 57 agents
Discovering Compass
April Reaches 100 agents Merger with CONLON triples number of agents and expands reach into the Western and Northern suburbs
May Flagship office opens on Kinzie in River North Bucktown office opens Heather Gustafson joins as Managing Director, New Development
June Merger with The Hudson Company further deepens Compass’ presence in the North Shore
July Reaches 400 agents
National Rank In just six years, Compass has swiftly ascended to become the nation's #3 brokerage by volume and the #1 largest independently owned brokerage.*
#1 Largest Independent real estate brokerage*
#3 Real estate brokerage in the nation
*Compass 2019 sales volume is reective of partnership with PaciďŹ c Union and Alain Pinel. Source: REAL Trends 2019
Discovering Compass
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
Our leaders hail from the world's most innovative companies:
#1
1.9M+
Our rank as the nation’s largest independent brokerage
Average monthly page views on Compass.com
$6.4B
100K+
Our company valuation, with $1.5B in ďŹ nancing raised
Transactions closed across the country in 2019
Discovering Compass
Compass Cares As we work to help everyone find their place in the world, Compass Cares empowers agents and l lik t
Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it. Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Cares
connects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.
Discovering Compass
A Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 300 offices extending from coast to coast.
15k+
130+
Compass agents nationwide
Compass cities
300+
$88B+
Compass offices
Total sales volume in 2019
Discovering Compass