TABLE OF CONTENTS: 1. THE ‘EL TALLER’ CONCEPT 2. PRODUCT 3. WHAT DOES ENTAIL?
BECOMING
AN
'EL TALLER'
FRANCHISEE
4. ADVANTAGES FOR ‘EL TALLER’ FRANCHISEES. 5. WHAT KIND OF INVESTMENT DOES 'EL TALLER' REQUIRE? 6. STEPS TO FOLLOW 7. THE WORKSHOP 8. PLANNED INVESTMENT
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
THE ‘EL TALLER’ CONCEPT El Taller (‘The Workshop’) was founded in 2003, the concept behind it being to come up with a totally novel way of selling jewellery. The creativity of our customers is an important part of our business. At El Taller, we provide them with beads and the most innovative and exclusive metal findings so that they can design their own accessories, from necklaces to bracelets, earrings, key-rings… This concept allows us to target and meets the needs of a large consumer group. The jewellery industry is currently experiencing strong growth, positioning itself as one of the most innovative of all highprofitability sectors. El Taller is a leader in the sale of beadwork in Spain, with 35 sales outlets, all of them in prime locations across the country.
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
THE PRODUCT The products sold in our stores are the key to El Taller’s success. What sets us apart from the rest is the quality and variety of our beads and metal accessories, which allow the creation of even the most sophisticated designs. We provide the finest beads made from: • • • • •
Semi-precious stones Glass (Murano, Czech, Swarovski…) Wood Metal Resin
These can be complemented with Findings of any kind: • • • •
Metal and silver closures, bands, wires… Leather Chains Silk, linen, suede and silicon threads…
All of the above is made possible by our wonderful design and sales team, whose efforts and hard work have won us a total of 200 suppliers all over the world.
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
WHAT DOES FRANCHISEE?
IT
TAKE
TO
BECOME
AN
'EL
TALLER'
Stores can be located either in shopping centres or at street level. The surface required to allow the activities to be carried out in the premises is of about 25 m2 for smaller shops and 40 m2 for larger ones. It is essential to attend the training course taught in some of our shops. Our initial training plan consists of two parts: •
A theoretical part: about our products, how it all works, the sector, the customer base.
•
A practical part: on sales, how to place orders, introduce products, close tills, carry out inventories and sales techniques.
At El Taller, what we are looking for are people with an entrepreneurial spirit, creative, dynamic, with the necessary skill and motivation to manage a differential retail business. This is why we need our franchisees to have sound business skills in terms of dealing with customers and a minimum amount of experience in sales or customer care.
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
ADVANTAGES FOR ‘EL TALLER’ FRANCHISEES. El Taller provides its franchisees with everything they need to be able to fully dedicate themselves to what truly interests them: sales and achieving customer loyalty:
•
Providing an innovative business with the best brand image. Access to a very wide range of products using just one supplier to facilitate the management of the business. Franchise Know-How. Tried and tested business model
•
Little stock in store, high product turnover.
•
Speedy product replacement.
•
Advice on how to create new items.
•
Window-dressing advice.
•
Exclusivity in the area.
•
Franchisees can create their own collections using our pieces and put them on sale in their store.
•
Ongoing training: resolution of issues, help with business organisation and the presentation of new products.
•
El Taller magazine currently has a print-run of over 15,000
• •
copies, distributed in El Taller shops and newsagents all over Spain. Franchisees benefit from the image the magazine gives us.
For EL TALLER, the main goal is the success of the chain. This is why for anyone wishing to open a trinket, bead and jewellery shop, EL TALLER is definitely the best option.
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
WHAT INVESTMENTS DOES 'EL TALLER' REQUIRE? The budget required to open an EL TALLER shop ranges between €50,000 and €70,000 (which includes civil works, furniture, IT and communication equipment and merchandise stocks).
STEPS TO FOLLOW TO FORM PART OF EL TALLER •
Contact the Expansion department
•
Arrange an interview: have a meeting and visit the facilities to gain an objective perspective.
•
Find a suitable location for the premises (if you haven’t already done so).
•
Sign the preliminary franchise agreement: this allows you to reserve the area until all of the contract signature requirements are met.
•
Decide which legal form to adopt: SA, SL, Independent…
•
Sign the EL TALLER franchise agreement.
•
Open your EL TALLER franchise.
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
THE WORKSHOP El Taller is a different store concept with a fresh and innovative image. A team of professionals is at hand to guide our customers in their choice of purchase and design, not to mention during practical workshops where they can show them anything, from how to fit a closure on their item to how to design the most original, sophisticated piece or create an exclusive design. Our collections are designed to be intercombined and worn in various situations of everyday life.
EL TALLER currently has a network of 38 outlets spread across Spain and Italy. Our goal is to continue to grow. EL TALLER BARCELONA: • • • •
Muntaner 341. (O) Paseo de Gracia 53 (Boulevard Rosa). (O) Las Glorias Shopping Centre. (O) Mallorca 247. (O) Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
• •
Mayor de Sarria 5. (F) Urgell 14. (F)
• • • • • • •
Gran de Gracia 164. (F) L’Illa Diagonal Shopping Centre. (O) Gran Vía 2. Shopping Centre (O) Santiago Rusiñol 29 (Sant Cugat Del Vallés). (F) Font Vella 36 (Terrassa). (F) Sant Quirze 31 (Sabadell). (F) Nou 17. (Manresa). (F)
EL TALLER GIRONA: • •
Ample 14 (Blanes).(F) Ronda Sant Antoni Maria Claret, 47 (Girona) (F)
EL TALLER TARRAGONA: • • •
Sant Sebastiá 25 (Vilanova i la Geltrú). (F) Prat de la Riba 14 (Reus).(F) Avda. Ramón y Cajal, 39 (Tarragona) (F)
EL TALLER MADRID: • • • • • • •
La Vaguada Shopping Centre. (O) Plenilunio Shopping Centre. (O) Príncipe Pío Shopping Centre. (O) Carrefour El Pinar Shopping Centre, Las Rozas. (F) Centro Oeste Shopping Centre Majadahonda. (F) Alcalá 145. (F) Alcobendas Shopping Centre (F)
EL TALLER PALMA DE MALLORCA: •
Porto Pi Shopping Centre (P)
EL TALLER LAS PALMAS DE GRAN CANARIA: • •
León Tolstoi 26.(O) Las Arenas Shopping Centre (F)
EL TALLER TENERIFE •
La Villa Shopping Centre. (F) Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
EL TALLER ANDORRA •
Avinguda Meritxell 73, Local 2. (F)
EL TALLER OVIEDO •
Armando Ojanguren, 5
EL TALLER ANDALUCÍA • • •
Gran Plaza Shopping Centre (Almeria) (F) Nueva,28 (Malaga) (O) Tetuán, 29 (Seville) (O)
EL TALLER ITALY: • •
Vía Cola di Rienzo 5 (Rome). (F) Via Colombo, 26 (Caserta). (F)
Legend (O) own, (F) franchise.
Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255
PLANNED INVESTMENT These figures are estimated by EL TALLER for premises of about 35m2, based in a prime location, and based on our know-how, (main store experience since the start of its activities). The actual investment will be calculated based on the choice of premises. The baseline amounts quoted do not include VAT. FITTING OUT THE PREMISES Interior design project Business legalisation project Civil works (depending on the condition of the premises) FURNITURE AND DECOR. Full set of store furniture Lighting Signs and displays FRANCHISE FEE CASH REGISTER, IT AND COMMUNICATION EQUIPMENT MERCHANDISE STOCK SALES AND MARKETING MATERIALS STOCK CORPORATE STATIONARY AND MATERIALS STOCK BACK-UP TOTAL INVESTMENT
€2,800 €800 €12,300 €11,000 €4,500 €1,200 €4,000 €6,000 €20,000 €400 €1,800 €64,800
*IMPORTANT: It is also necessary to take into account other potential expenses, such as real estate commissions, rental deposits…
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Oscar García oscar@complementoseltaller.com T. 93 467 50 69 M. 661 399 255