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We were beyond happy with the website portal redesign and increase in user engagement. A 70%
new user increase is remarkable and definitely helped sales.
Overview National Geographic is one of the best-recognized brands in the modern media landscape. Commercial Progression created a unified advertising sales portal resulting in increased sales to media buyers.
Challenge In 2013, Nat Geo Ad Sales had a separate advertiser website from the main Nat Geo portal. This situation caused a lot of confusion for potential advertisers, and missed cross sales opportunities for the National Geographic sales team. All issues combined resulted in fewer visits, lower conversion rates, and reduced global ad sales.
Solutions Commercial Progression worked with the Nat Geo Advertising sales team to develop a strategic plan focused on consolidating the existing sales portals into a unified Drupal CMS solution. The Compro crew bolstered the Drupal CMS build with a new custom theme design focused squarely on improving user experience. Commercial Progression delivered a gamified, UX-focused platform that drove sales.
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RESULTS • 70% increase in new users • Increased overall site traffic • Increased advertising sales • 43% user engagment increase