FOCUS ON AGOSTO 2005 (ING)

FOCUS ON NUMBER 7 / AUGUST 2005

Concha y Toro, best selling brand in the UK market

Exhibiting a 43% growth rate in the off-trade channel, Concha y Toro jumped ahead two places and ranked number 16 among the bestselling brands in the UK, according to AC Nielsen. Meanwhile, Decanter Magazine included Eduardo Guilisasti, Concha y Toro CEO, among the 50 most influential personalities in the world wine industry today.

SUCCESSFUL LATIN AMERICA SUMMIT IN COSTA RICA

CACHAPOAL CELLAR DUPLICATES ITS CAPACITY

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CONCHA Y TORO EXPANDS TO THE LIMARI VALLEY

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Don Melchor celebrates a history of 15 vintages DON MELCHOR, Concha y Toro’s icon wine and the highest ranking Chilean Cabernet Sauvignon worldwide has now completed a total of 15 vintages with the Don Melchor 2001 vintage.

To celebrate this important milestone in Don Melchor’s history, Concha y Toro has presented consumers a special selection by winemaker Enrique Tirado, who has combined eight specific vintages in six different presentations. Each set is an invitation to learn more about Don Melchor’s evolution over time, to discover its winemaking consistency and the particular characteristics of the Puente Alto terroir. In addition, the public may also buy boxes with six Don Melchor bottles belonging to the same vintage (available for vintages 1987 to 1998).

“The 2001 vintage launching is the precise moment to pay tribute to Don Melchor’s history”, explains Tirado. “This vintage obtained the highest score ever awarded a Chilean wine, and this result reflects Concha y Toro’s meticulous work throughout this 15-vintage period. Each year has allowed us to better understand the Puente Alto terroir and how to care for it in order to extract the essence of Cabernet Sauvignon, and every vintage has helped us progress in winemaking quality and consistency”.

Special Winemakerʼs Selection Vintage Collection Box with 6 bottles, vintages 1987, 1988, 1989, 1995, 1997 and 1998

This collection allows one to fully appreciate Don Melchor ́s history and to enjoy the extraordinary quality and complexity this wine has developed over time. The 19871989 vintages are complex, very agreeable wines with attractive aromas and excellent balance. The 1995 and 1998 vintages strongly express the Puente Alto Cabernet Sauvignon fruit, with notably gentle tannins and very good balance in mouth. The 1997 vintage is characterized by high tannin concentration, a full-bodied, wellstructured wine with persistent mouth that maintains the ripe tannins characteristic of the Don Melchor style.

Vintage Collection

Two-Vintage Don Melchor Box

Two-vintage Don Melchor Box

These selections allow the consumer to make an interesting comparison of two specific years.

• 1987-1988. The first two vintages of Don Melchor demonstrate the Puente Alto terroir showed potential right from the start. The 1987 vintage was an excellent year as absence of rainfall in autumn led to an ideal harvest at the precise moment.

Don Melchor 1998 was exposed to increased rains as a result of the El Niño climatic phenomenon, an obstacle which this wine successfully surmounted and showed that even a complicated season in terms of climate can yield a great wine if vineyard and harvest are managed carefully.

• 1987-1997. Although these vintages are separated by a decade, they were subject to similar climatic conditions of ideal ripening period for the fruit in Puente Alto.

• 1988-1998. Two great wines both affected by El Niño. Today the 1988 vintage shows a reddish-orange color, a developed bouquet still retaining fruit notes and very agreeable tannins. The 1998 vintage instead has pleasant chocolate, red fruit and ripe plum notes with hints of menthol, as well as fine, ripe tannins.

Don Melchor 3-bottle Kit

Three 375 cc bottles allow consumers to thoroughly appreciate three wonderful successive Don Melchor vintages: 1999, 2000 and 2001. All these vintages have obtained top rankings and scores when launched.

Large format sets Don Melchor 1.5 L . The 1997, 1998 ,1999, 2000 and newly launched 2002 Don

Don Melchor 6 L.

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Melchor vintages are presented in 1.5 liter bottles in a wooden box.

Don Melchor 6 L . A six-liter Don Melchor bottle for celebration of a special event.

It is available for the 1998, 1999, 2000 and 2001 vintages. This bottling is excellent for aging.

Don Melchor 9 L (in wooden box). A 9-liter bottle that ensures excellent conservation of three great vintages: 1998, 1999 and 2002.

Concha y Toro: Outstanding performance in the British market FOLLOWING A 43% increase in sales in the off-trade channel, Concha y Toro was ranked number 16 among the highest-selling brands in the UK market, in a ranking elaborated by AC Nielsen for the last 12 months ending on May 14, 2005.

For Cristián López, Concha y Toro UK Managing Director, the Company’s solid position is mainly the result of a successful multi-channel distribution strategy which leads to presence of the Company’s products in all subcategories of the off-trade channel, such as supermarkets, wine shops, convenience stores and department stores. “Casillero del Diablo has been the spearhead brand of this strategy, with extensive sales-point presence”, states López.

In the wine shops channel, Concha y Toro has an even better position,

and was ranked the sixth bestselling brand with a sales growth rate of 31%.

This ranking was published in Off License News, a weekly where winewriter Tim Atkin praised Chile’s performance in the UK market as few countries have changed their image so dramatically in so little time.

“Chile has gone from predictability based on four biggest varieties (Cabernet, Merlot, Chardonnay and Sauvignon) to a source of real diversity. With the development of new, cool climate areas, Chile’s focus may shift in the next decade. Carmenere is the grape that everyone regards as the country’s USP, but it is the Syrah, Pinot Noir and Sauvignon Blanc that may prove more exciting in the medium term”, he wrote.

Decanter Magazine puts the spotlight on Eduardo Guilisasti CONCHA Y TORO CEO Eduardo Guilisasti Gana was chosen amongst the 50 most influential people in the world of wine in a ranking published in the July 2005 issue of British wine magazine Decanter. This list included persons who have directly influenced the style of wines consumers are drinking today. Guilisasti was ranked number 24, as Concha y Toro winery has expanded significantly and increased in market value under his management in the last decade. According to Decanter, an important milestone in Guilisasti’s administration was the issue of Concha y Toro shares in the

New York Stock Exchange 1994, the first winery ever to do so. This stock issue raised funds for US$53 million, which allowed the winery to invest in new vineyards, state-of-the-art technology, and to develop new lines of wines.

London International Wine Fair: Fresh impetus for Concha y Toro CONCHA Y TORO RENOVATED its stand at the 2005 version of the London International Wine & Spirits Trade Fair (LIWSF) – it had two additional floors over 4 meters high and an imposing photo mural with Casillero del Diablo advertising.

The “Carmenere Corner” of the stand was highly visited as there clients and press members could taste and comment with winemakers Ignacio Recabarren and Marcelo Papa Concha y Toro’s complete Carmenere portfolio of wines: Terrunyo, Casillero del Diablo, Sunrise and Frontera. Videos, presentations, photographs and other graphic material were also available to learn further about this wine grape variety and the secrets of the Peumo vineyard, one of the best terroirs for growing Carmenere in Chile.

The busy first day of the LIWSF ended with the traditional “Concha y Toro Boat Party”, in which buyers, wine press members, distributors and clients enjoyed an entertaining boat ride on the Thames River between Docklands and the Tower of London. The party’s leit motif this year “Ay, caramba, Carmenere!”, celebrates this variety’s warmth and friendliness.

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Terrunyo Sauvignon Blanc 2004 among the worldʼs top wines TERRUNYO SAUVIGNON Blanc’s new vintage has again classified at the very top of world wine rankings.

The 2004 vintage won a notable 90-point score and eleventh place in a ranking of 150 Sauvignon Blanc wines from all over the world, published in the July 2005 edition of specialized wine maga zine Wine Enthusiast. This score adds to the excellent reviews obtained by the 2003 vintage, which also won over 90 points in the most important US wine magazines (Wine Spectator, Wine & Spirits and Wine Enthusiast).

Terrunyo Sauvignon Blanc 2004

was described as “Clean, fresh and fruit-forward, with aromas of passion fruit, lemon-lime and peach. It’s all about the fruit here, but along the way there’s good body and per fectly balanced acidity. Grapefruit and a tiny hint of mineral grace the long finish. A persistent, cheerful white; probably the best Sauvignon Blanc from Chile”.

Terrunyo Sauvignon Blanc originates from the El Triángulo vineyard, specifically from Lot 28, a terroir reuniting a series of unique elements that make Terrunyo a world-class wine.

Stylish and concentrated: 90 points for Terrunyo Cabernet Sauvignon 2002 TERRUNYO CABERNET Sauvignon 2002’s special style has been awarded a 90-point score in Wine Spectator Online and was recommended a “Daily Wine Pick” on July 1, 2005.

Wine critic James Molesworth tasted this wine and praised its elegance and concentration, as well as its ripe blackcurrant and raspberry fruit offset by toast and mineral notes that emerge on the finish. “Sweet and fleshy, yet defined and focused throughout”, read his review.

The Wine Advocate awards Almaviva a 93-point score THE 2002 VINTAGE of Puente Alto vineyard continues to win applause.

This time Almaviva 2002, created from 85 hectares of grapes originating in this vineyard, was the praise-winning wine. Almaviva, a wine born of the joint venture between Concha y Toro and Baron Philippe de Rothschild has been catalogued amongst the best wines in the world, and now Robert Parker’s magazine The Wine Advocate has awarded it 93 points. This is one of the highest scores given to a Chilean wine by this publication.

The wine was reviewed by critic Pierre-Antoni Rovani, who wrote, “This Cabernet Sauvignon-based wine has a saturated, opaque, black ruby color as well as nose of sweet dark fruits, spices, and vanilla-laced smoky new oak. On the palate, this medium to full-bodied effort is broad, lush, and velvety-textured, blackberries, cassis liqueur, and black cherries make up this deep, seamless wine’s flavor profile. It is concentrated, has outstanding balance, and long, suave, ripe tannin filled finish”.

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91 points for Marques de Casa Concha Cabernet Sauvignon 2003

MARCELO PAPA, Marques de Casa Concha winemaker, believes the 2003 Cabernet Sauvignon vintage is the best one yet in the past dozen years. Excellent reviews for Marques de Casa Concha, such as the 91 points scored in Wine Spectator Magazine recently, are confirming this opinion. This is the highest score ever awarded by this magazine to a Cabernet Sauvignon in this line of wines and thus is an acknowledgement of this outstanding wine’s noble character.

stays fresh and focused through the finish. This has a great track record of value. Drink now through 2007”. The wine was classified a “Smart Buy” in the September 30, 2005, issue of Wine Spectator.

Wine critic James Molesworth reviewed the wine and wrote: “Very solid, with ripe cassis, blackberry and boysenberry fruit offset by vanilla, mineral and cocoa notes. Shows a loamy undertow, but

Marques de Casa Concha Cabernet Sauvignon 2003 was also awarded a Gold Medal in the 2nd Wines of Chile Awards, a competition held in Chile in January 2005 with a panel of nine British wine critics including Oz Clarke, Steven Spurrier and Rose Mary George, among others.

Marcelo Papa states that everything came together to make 2003 an exceptional vintage. Absence of rains allowed the fruit enough time to fully ripen and it was harvested at the ideal moment. This vintage has a greater percentage of Carmenere to increase the wine’s smoothness and a small amount of Petit Verdot to deliver more color and fruit.

Amelia 2003, exceptionally elegant AMELIA’S ELEGANT and sophisticated style obtained marvelous reviews in Wine Spectator’s June 2005 issue. The wine scored 90 points and classified as a “Smart Buy”. The review emphasizes Amelia’s elegance: “Starts slowly, with mineral and floral notes, but shows deep pear and fig fruit as it moves along. Fine acidity really stretches it out, too. Long and elegant, this should age nicely in the short term. Drink now through 2006.”

Amelia originates in El Triángulo vineyard in the Casablanca Valley, an area which has proven growing conditions for white wine grape varieties, particularly Chardonnay. This vineyard produces a small selection of fine, barrel-aged wines that strive to demonstrate the substance and complexity of this valley’s fruit.

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Carmenere captivates Japan CONCHA Y TORO Carm e n e re w i n e s h ave received new impetus in Japan, where the complete portfolio of this variety is available: Terrunyo, Casillero del Diablo and Sunrise.

Sunrise is the best-selling brand and with highest brand recognition of the three. To further the diffusion and educate the consumer regarding Carmenere’s special attractions, Concha y Toro organized Educational Seminars for the full sales force of Mercian, the Company’s distributor in Japan.

The seminars were held in Tokyo, Nagoya, Osaka and Fukuoka. Over 180 Mercian executives attended, as well as key clients in each city. At the end of each seminar, attendees were treated to a food & wine pairing which combined Carmeneres from each of these wine lines with local cuisine, and thus were able to experience firsthand great versatility of this exclusively Chilean wine.

Fronteraʼs breaking news Acclaim in Canada • In Canada, influential wine critic Anthony Gismondi awarded 85 points to the 2004 vintages of Frontera Chardonnay and Sauvignon in his website www.gismondionwine.com.

The Frontera Sauvignon Blanc was considered a fresh wine with mineral aromas mixed with green apple and grassy notes. “Fairly dry on the palate with big grapefruit rind, mineral, grassy flavours and a light bell pepper, asparagus finish”. Frontera Chardonnay 2004 was described as “Soft, round, fresh and slightly sweet with baked apple, mineral, peach and grapefruit rind flavours.

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Simple, easy, attractive style chardonnay at a very fair price”.

Awards in Hong Kong • Frontera was given new impulse in Asia, where it won two medals in the 16th version of Winpac competition held in Hong Kong. This competition is focused on promoting New World wines in the emerging Asian wine market. Frontera obtained a silver medal for its Cabernet Sauvignon 2003 while the Sauvignon Blanc 2003 won a bronze medal. Both wines were distinguished as a “best value” wine.

TRIO:

Forging ahead in 2005 A YEAR FROM its release, Concha y Toro’s innovative line of TRIO blends has become one of the Company’s most successful launchings.

As in every one of the Company’s brands, TRIO’s success is based on its quality. The TRIO winemaking team, headed by Ignacio Recabarren, worked over two years searching for unique combinations of wines for the two red wines and one white wine assemblages.

Innovative winemaking in TRIO has gone hand in hand with an effective marketing campaign, based on education and on delivering strong incentives to consumers, sommeliers and connoisseurs to taste the wines. On these lines, TRIO winemakers and Concha y Toro executives have traveled extensively to different markets to

Launching in Colombia.

carry out specialized wine tastings designed to diffuse the concept of three-variety blends.

In Latin America, the TRIO team visited Costa Rica, Ecuador, Colombia and Brazil; at the London International Wine Fair and at Vinexpo TRIO was a special attraction for visitors; in Peru and Dominican Republic over 100 waiters and restaurant personnel were trained to serve TRIO wine.

The TRIO phenomenon promises to forge ahead during the rest of 2005. “We will continue with our program of educating the different publics”, explains Francisca Solé, TRIO Brand Manager. “Training and getting people to try the new blends is our best visiting card, given these wines’ unbeatable quality in their price segment”, she says.

TRIO dinner in Costa Rica.

Concha y Toro present at Vinexpoʼs “Club des Marques” IN 2005 VINEXPO, the largest international wine show, had again record assistance with over 48,000 visitors. Concha y Toro was present in one of the most select spots of the show: the Club de Marques (or “Brands Club”). In this area of the wine fair the world’s most prestigious wine brands are reunited and entrance to this club is restricted to those companies with solid worldwide fame. At the Club de Marques each winery is assigned a large private space with several meeting rooms, necessary for the numerous business meetings, tastings and lunches scheduled every day. This year, Concha y Toro efforts at Vinexpo were centered on promoting its global brands portfolio, focusing on each brand’s winemaking style and marketing strategies.

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Casillero del Diablo Carmenere:

Best Global Value in Wine Spectator CASILLERO DEL DIABLO’S Carmenere continues to prove this grape variety, grown only in Chile, can produce a wine of outstanding quality at a very convenient price.

First, Casillero del Diablo Carmenere 2003 was included in the “Best Global Values” list of wines in the May 2005 issue of Wine Spectator Magazine, with a score of 86 points. The review read, “The Casillero del Diablo brand from Concha y Toro, the largest winery in Chile, offers a solid range of value-priced wines. This one is a good introduction to Carmenere, offering plenty of fleshy plum

and black cherry fruit flavors, with pretty notes of vanilla, tobacco and lavender”.

Secondly, the new 2004 vintage of Casillero del Diablo Carmenere won 87 points and was ranked amongst the “Best Values” wines in the June 2005 edition of the same magazine. The tasting note highlights its “Pretty plum and cassis fruit, with lush tannins and a round, smoky finish that lets the fruit linger nicely”.

A toast to Frida Kahlo in the UK Concha y Toro and tour operators Journey Latin America jointly hosted a private visit, for winewriters and travel editors, of the first Frida Kahlo retrospective at the Tate Modern Museum in London. In a beautiful room overlooking St Paulʼs Cathedral, the guests drank Casillero del Diablo Sauvignon Blanc and Carmenere before viewing the famed Mexican artistʼs paintings.

More wine varieties for Panama Winemaker Max Weinlaub, member of the winemaking team headed by Marcelo Papa, led an entertaining tasting to celebrate the launching of three new Casillero del Diablo wine varieties in Panama. Carmenere, Pinot Noir and Shiraz have been added to the traditional Cabernet Sauvignon, Merlot, Sauvignon Blanc and Chardonnay varieties to complete a total of seven Casillero del Diablo varieties available in Panama.

In the traditional Miramar Hotel in Panama City, wine writers, sommeliers, owners of the cityʼs most exclusive restaurants and major clients of distributors Felipe Motta e Hijo S.A. enjoyed a Casino specially set up for the event and take home several spectacular Casillero del Diablo prizes.

Awards at the Toronto Wine & Cheese Show 2005 Casillero del Diablo did extremely well at the wine competition held in one of the most important shows in Canada -the Toronto Wine & Cheese Show, held in the International Centre in Toronto on April 8-10, 2005. In the wine competition, Concha y Toro won three medals: two silver medals for Casillero del Diablo Shiraz 2003 and Casillero del Diablo Sauvignon Blanc 2004, and a bronze medal for Casillero del Diablo Cabernet Sauvignon 2003.

Over 200 exhibitors offered visitors to the 22nd version of the show a selection of the best wines, beers, malt whiskey, diverse gastronomic delicatessen and fines cheeses.

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Twelve varieties enchant the global consumer

CASILLERO DEL DIABLO has now a completed a portfolio with twelve varieties of wines, an uncommon accomplishment for a range of premium wines.

The complete range comprises the following grape varieties: Sauvignon Blanc, Riesling, Viognier, Chardonnay, Gewürztraminer, Shiraz Rose for whites and Cabernet Sauvignon, Merlot, Shiraz, Pinot Noir, Malbec and Carmenere for reds.

The first tasting of all twelve Casillero del Diablo varieties was held in Chile and led

by Casillero winemaker Marcelo Papa, who presented the winemaking concept underlying this range of wines. Papa explained how for each wine he first proceeds to choose the specific areas from different valleys in Chile, where each grape variety has grown best and presents its most distinctive notes. Therefore, every bottle labeled as Casillero del Diablo is a blend of different wines that combined express the variety’s potential and make an outstanding quality wine.

This feat has only been possible due to ex-

haustive research work by the agroeonological team of Concha y Toro, led by Papa, who have found new production areas within each of Chile’s winegrowing valleys and contributed to the increase in the quality of the wines.

In each variety of Casillero del Diablo wines, of both classic and more innovative wine grape varieties, the consumer can enjoy a world-class quality wine at a reasonable price, making Casillero del Diablo a best value wine all over the world.

Estonia dances to the rhythm of Casillero del Diablo THE CASILLERO del Diablo party held in Tallinn, Estonia in February 2005, was a tremendous success and filled to overflowing with over 200 wine industry executives, restaurant owners and wine lovers. The evening began with a tasting of Casillero del Diablo’s main varieties, presented by Concha y Toro executive Michael Brogle. Later, a brief play transported guests to the mysterious cellar in Pirque, home to the Casillero del Diablo legend for over a century. Later, well-known DJs set the pace for the rest of the evening, an event that made news in the country’s most important press media.

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II Concha y Toro Latin American Distributor Summit:

Promoting stronger ties in the continent

CONCHA Y TORO AND its distributors continue to secure the winery’s solid positioning in the region, and proof of this was the first-rate assistance and superb work spirit shown at the second Concha y Toro Latin American Distributors Summit, held in San José de Costa Rica in March 2005.

The host was Holtermann Internacional S.A., chosen as Latin American Best Distributor of 2003 in the first Summit held last year. The meeting was headed by Concha y Toro Chairman of the Board, Mr Alfonso Larraín, and by the Southern Zone Export Director, Mr Cristián Ceppi.

The main objective of the convention was to effectively communicate to Concha y Toro’s distributors the Company’s principal goals, both as a corporation as well as regarding specific projects for each wine brand, with emphasis on the new TRIO blends, plans for Sunrise and Casillero del Diablo strategy for 2005.

Another important objective was to help all Concha y Toro distributors get acquainted with each other and Costa Rica, with its exuberant landscapes, provided the perfect setting. On the last day all participants were transported to Turubari Park and organized into teams for competitions.

Among the competitions were: a canopy tour, finding your way out of a maze, extracting juice from sugar cane, taking the most original photograph and riding the “Sensational Cable”, a 1 km-long cable where speeds over 90 km/hour can be reached.

This second convention closed with a gala dinner where distributors received performance awards for 2004, both regarding specific brands as well as overall performance during the year. In this last category, the prize went to Expand Group Brazil for its outstanding performance, including strong sales growth, correct brand positioning and a good product mix. As a result, Expand Group Brazil will host the next Latin American Distributor Summit in 2006.

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Awards for Best Distributors in Latin America Best Distributor of 2004

Expand Group, Brazil.

Don Melchor Category

Holtermann Internacional, Costa Rica.

Trio Category

Agencia y Representaciones Cordovez, Ecuador.

Casillero del Diablo Category

Exclusivas Benet, Mexico.

TRIO, the art of wine blending

Casillero del Diablo, a magical and challenging evening

THE convention’s opening dinner was dedicated to TRIO, a powerful, innovative and modern brand. The brand’s distinctive seal this time was art – to begin with, the dinner was held in San José de Costa Rica’s Museum of Contemporary Art. While each guest was enjoying dinner, Costa Rican artist Motta created a painting for each one of the TRIO blends, which formed a

ASSISTANTS to this second Distributor Summit were treated to an evening full of surprises with Casillero del Diablo at Quinta del Sol. Dancers, jugglers, acrobats, singer Sasha Campbell and a fireworks show, set to a combination of ethnic and electronic music, succeeded each other while representatives from 25 countries enjoyed a buffet dinner combining various dishes

single bottle when put together.

The paintings were later given to winners of the award “Best TRIO Distributor 2004”. The first place went to Agencias y Representaciones Cordovez S.A. from Ecuador, while the second and third places were given to Ballester Hermanos Inc. from Puerto Rico and Holtermann Internacional S.A. from Costa Rica, respectively.

with Casillero del Diablo wines.

At the end, each distributor was asked to print their goal for Casillero del Diablo on a huge wall, symbol of Casillero’s new global advertising campaign, and thus symbolically sealing their commitment to achieving a new sales target for the brand.

Cachapoal Cellar duplicates its capacity

THE CACHAPOAL CELLAR, the largest one in Concha y Toro dedicated to Carmenere winemaking, has duplicated its capacity this year. This enlargement will enable the Company to process more efficiently the greater fruit production resulting from larger plantings in the Rapel Valley. The cellar has incorporated 234 additional stainless steel tanks adding up to a total processing capacity of 25.5 million kilograms of fruit. The cellar is located in the traditional Peumo estate, Concha y Toro’s second oldest property. The original construction dates from 1900 and the new cellar’s design has a similar style, marked by the use of wood from ancient vats.

SARA MATTHEWS

Harvest season attracts visitors

Executives from Bernard Massard, Germany, following their incorporation to the Casillero del Diablo Brotherhood.

Visitors to Allied Domecq Spirits & Wine pose in front of Chileʼs Government Palace.

EXECUTIVES FROM Germany’s Bernard-Massard and Norway’s Allied Domecq Spirits & Wine were able to fully experience Concha y Toro’s spirit and the charms of Chile when they visited our country last March.

Both delegations toured the Casablanca Valley and later learnt the history of Concha y Toro during a visit to the Pirque Casona and its cellars.

A high point was the visit to the Peumo estate, where they were able to appreciate how the best Carmenere grapes in Chile were slowly ripening before harvest. Their visit to the winery ended with a tour to the attractive lake region in the south of Chile. Executives from Bernard-Massard visited Puerto Montt while those from Norway enjoyed the attractions of Villarrica Lake and Pucón.

Tribute to Don Melchor 2001 in Dominican Republic ALFONSO LARRAIN, Chairman of Concha y Toro and executives from El Catador, Concha y Toro’s distributor in Dominican Republic, hosted a Gala Dinner at the Hotel Embajador to celebrate the outstanding 95-point score awarded to Don Melchor in Wine Spectator magazine. This is the highest score ever won by a Chilean Cabernet Sauvignon.

During the dinner, Alfonso Larraín described the spirit of Concha y Toro’s wine to guests and explained the reasons why it has become a world-class wine and a veritable ambassador of the Chilean wine industry.

El Catador Vice President, Giuseppe Bonarelli, also addressed the guests, expressing his satisfaction with the fact that Don Melchor “has been able to increase in quality, year after year, and fully deserves this very special distinction”.

Mr. Alfonso Larraín dedicated Don Melchor vintages to attendees.

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Concha y Toro expands to the Limari Valley

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THIS YEAR Concha y Toro has made an important investment in the Limarí Valley, located in northern Chile (IV Region), to increase the range of origins available for its wines. Concha y Toro acquired the estates Los Acacios and Nueva Aurora with a combined total of 320 hectares of planted vineyards. These areas’ special characteristics will soon be reflected in new styles of Concha y Toro wines.

This acquisition is part of Concha y Toro’s investment program of increasing own-grape production in order to ensure supply of fruit as the company expands and faces growing global demand. In this context, Concha y Toro CEO Eduardo Guilisasti stated, “These investments in the Limarí Valley will have a considerable impact on the Company, as the valley has an enormous potential for growing high quality grapes, and at the same time will allow the Company to diversify its agricultural risk”.

Although the Limarí Valley has traditionally been destined to table grapes and grapes for pisco (a type of liquor), production of wine grapes has been increasing since 1990. Winemaker Marcelo Papa indicates the valley’s climate and soils favor grapes leading to wines with great structure, plenty of aromas, good quality tannins and mineral notes. “It is an area with great climatic stability and luminosity, little rain and cool but never extremely cold weather. In summer, temperatures are not too high, an ideal condition for a slow and constant ripening process and therefore excellent quality fruit”, says Papa. The valley has already proven it has some outstanding areas for Chardonnay and Syrah, and Concha y Toro winemakers are studying its potential for other varieties.

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Nueva Aurora Estate in the Limari Valley.

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