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EXPLAINED THE IMPORTANCE OF BEING IN THE 4OP OF RANKING $URING THAT YEAR OVER WINES FROM MANY WINERIES THROUGHOUT THE WORLD WERE TASTED BY THE MAGAZINE AND ONLY WINES OBTAINED SCORES OVER POINTS !T THE PRESENTATION OF #ONCHA Y 4ORO S SUCCESSFUL ICON WINE )SABEL 'UILISASTI TALKED TO THE PUBLIC ABOUT THE CHARACTERISTICS OF THE FAMOUS 0UENTE !LTO VINEYARD $ON -ELCHOR S ORIGIN

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!LTHOUGH OF THE TASTED WINES WERE CATALOGUED AS EITHER EXCELLENT OR HIGHLY RECOMMEND ED THE DISTINCTIONS CONlRM THE CONSISTENCE AND COMPLEXITY OF $ON -ELCHOR )T IS A WINE THAT CONTINUES TO ACCUMULATE AWARDS NOT ONLY IN THE #HILEAN WINE INDUSTRY BUT ALSO FROM THE MOST IMPORTANT INTERNATIONAL SPECIALIZED MEDIA

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SCORE THAT A #HILEAN 7INE HAS EVER RECEIVED IN 7INE 3PECTATOR !LFONSO ,ARRAÓN #HAIRMAN 6RXUFH :LQH 6SHFWDWRU OF #ONCHA Y 4ORO EMPHASIZED THE MAGNITUDE AND SIGNIlCANCE OF THIS ACCOLADE h4HIS IS AN HISTORIC MOMENT NOT ONLY FOR OUR COMPANY BUT FOR WHAT IS REFERRED TO AS AN 8 FACTOR MOSTLY DElNED AS A MEASURE OF HOW THE ENTIRE #HILEAN WINE INDUSTRY 7E FEEL HONORED AND PROUD TO RECEIVE INTERESTING OR EXCITING A PARTICULAR WINE IS A DISTINCTION RECOGNIZING OUR MOST IMPORTANT QUALITY CENTERED PROJECT

h$ON -ELCHOR S ENOLOGICAL CONSISTENCY THE HARD VITICULTURAL AND WINEMAK AN ENDEAVOR THAT S BEEN ONGOING FOR MORE THAN YEARS "EYOND BEING ING WORK BEHIND THIS WINE LATEST INVESTMENTS THE EXTRAORDINARY TERROIR A CONSPICUOUS ACHIEVEMENT FOR #ONCHA Y 4ORO THIS SCORE ALSO RAISES WHERE THIS WINE COMES FROM AND THE THOROUGHNESS AND SPIRIT EXHIBITED THE STATUS OF #HILEAN WINE IN THE INTERNATIONAL SCENE TO THE LEVEL OF TOP BY %NRIQUE 4IRADO S TEAM ALL WERE CRITICAL TO THE FULlLMENT OF THIS GRAND WORLDWIDE EXPONENTSv DREAM v SAID )SABEL 'UILISASTI #ONCHA Y 4ORO 7INES OF /RIGIN -ARKETING -ANAGER 4OUGH SELECTION 4HIS ACKNOWLEDGMENT RATIlES $ON -ELCHOR AS THE MAXIMUM PARADIGM OF 4HROUGHOUT THE YEAR 7INE 3PECTATOR TASTES AND RATES HUNDREDS OF WINES #HILEAN #ABERNET 3AUVIGNON AND A WORLD CLASS WINE WHILE ALSO REINFORC HEADING FROM PRACTICALLY EVERY WINEGROWING REGION IN THE WORLD THEY ARE ING #HILE AS A SIGNATURE #ABERNET 3AUVIGNON ORIGIN EVALUATED WITH SCORES AND REVIEWS ,ATER ON FOUR ASPECTS ARE TAKEN INTO $ON -ELCHOR IS BORN AT 0UENTE !LTO A VINEYARD LOCATED IN THE !LTO -AIPO CONSIDERATION TO THE EFFECT OF BUILDING THE ANNUAL RANKING THE SCORES 6ALLEY M ABOVE SEA LEVEL A TERROIR RECOGNIZED AS ONE OF WORLD S EACH WINE HAS RECEIVED DURING THE PAST MONTHS PRICE AVAILABILITY AND lNEST FOR #ABERNET 3AUVIGNON

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RECEIVED THE PRIZE THAT PLACES #ASILLERO DEL $IABLO AS THE BEST WORLDWIDE EXPONENT IN ITS CATEGORY 4HE SELECTION WAS CARRIED OUT BY A PANEL OF WINE EXPERTS WHO RIGOROUSLY SELECTED EACH ONE OF THE SAMPLES THAT REACHED THE COMPETITION S lNAL STAGE /VER

WINES FROM ALL OVER THE WORLD PARTICIPATED IN THIS COMPETITION n AMONG THE MOST PRESTIGIOUS WINE COMPETITIONS IN THE 5NITED +INGDOM n AND WHERE ONLY )NTERNATIONAL 4ROPHIES WERE AWARDED IN THE DIFFERENT CATEGORIES

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4()3 9%!2 THE SEVENTH EDITION OF THE 7ORLD 'OURMET &ESTIVAL TRAVELED TO "ANGKOK 4HAILAND WHERE TWENTY RENOWNED INTERNATIONAL CHEFS MADE THEIR WAY TO THE &OUR 3EASONS (OTEL 4HE CULINARY SUMMIT LASTED SEVEN DAYS WHICH AFFORDED EACH PARTICIPANT AMPLE OPPORTUNITY TO DEMONSTRATE AN ARRAY OF DIFFERENT STYLES AND ALSO TO HEAD BRIEF FOOD AND WINE PAIRING SEMINARS FOR THE PUBLIC 2UTH 6AN 7AEREBEEK #ONCHA Y 4ORO HOUSE CHEF PRESENTED A SELECTION OF #HILEAN DISHES COUPLED WITH #ONCHA Y 4ORO WINES (ER OFFERINGS INCLUDED CEBICHE EMPANADAS AND SEAFOOD WHICH SHE COMBINED WITH #ASILLERO DEL $IABLO 4RIO AND -ARQUÏS DE #ASA #ONCHA LABELS (ER CREATIONS SHONE AMID OTHER PARTICIPANTS !SIAN !MERICAN -EDITERRANEAN %UROPEAN AND !FRICAN RECIPES 4RAINING SESSIONS AND WORKSHOPS WERE ALSO PART OF THE PROGRAM IN THIS CONTEXT ATTENDEES ENJOYED AN EXCITING APPROACH TO #ONCHA Y 4ORO AND ITS WINES 4HIS CELEBRATION OF HIGH COOKING ENDED WITH A GALA FOR MORE THAN THOUSAND GUESTS WHO WERE TREATED TO A BANQUET WHERE EACH CONTINENT S CUISINE WAS REPRESENTED BY ONE OR MORE OF THE CHEFS INVOLVED IN THE FESTIVAL

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THE #ONCHA Y 4ORO FAMILY S PRIVATE RESIDENCE AS WELL AS TO TASTE THE WINERY S PREMIUM AND VINTAGE WINES 4HE 0IRQUE TOUR IS A UNIQUE EXPERIENCE ALLOWING THE VISITOR TO ENJOY NATURE WHILE LEARNING ABOUT THE WINEMAKING PRACTICES OF THE WINERY )RU PRUH LQIRUPDWLRQ SOHDVH YLVLW ZZZ FRQFKD\WRUR FRP 7HO

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THE MAGNIlCENCE OF THE SOUTHERN GLACIERS OR OUR GIFTED WINE VALLEYS /THER THAN SERVING AS AN ELECTRONIC GUIDE TO THE WORLD OF &RONTERA THE MULTIMEDIA INTERFACE WILL ALSO RELATE TO CONSUMERS BY SUGGESTING #HILEAN INSPIRED FOOD PAIRING OPTIONS 4HE LANGUAGE AND TONE OF THE SITE WILL BE LITERARY BUT APPROACHABLE A PERFECT COMBINATION FOR CYBER NAVIGATORS TO FEEL CLOSE AND WELCOME TO THIS NEW &RONTERA DIMENSION

1HZ 6XQULVH &DPSDLJQ 35.2)3% ,!5.#(%$ A NEW ADVERTISING CAMPAIGN TO EXPAND 3UNRISE CONSUMPTION

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7KH DUW RI EOHQGLQJ UHDFKHV $VLD 4(% #(!2- OF BLENDED WINES SPREAD RAPIDLY THROUGH OUT THE !SIAN CONTINENT WITH MULTIPLE LAUNCHINGS THAT BROUGHT TOGETHER CONSUMERS JOURNALISTS AND RESTAURANT OWNERS #HEF 2UTH 6AN 7AEREBEEK TRAVELLED TO !SIA WITH TWO MAIN OBJECTIVES TO PRESENT 42)/ AS THE lRST 0REMIUM BLEND IN !SIA AND TO INCORPORATE #ONCHA Y 4ORO WINES TO THE 3TARWOOD HOTELS WINES OF THE WORLD

PROGRAM 4RIO AND OUR #HEF S ELABORATE CUISINE CAP TURED THE GUESTS ATTENTION AND ESPECIALLY THE MEDIA S INTEREST 4RIO S PRESENTATION EXPLAINING ITS SIGNIlCANCE AND THE CONCEPTS UNDERLYING ITS IMAGE TOOK PLACE IN THE &OUR 3EASONS (OTEL IN "ANGKOK 4HAILAND AT 'EORGE S 'RILL AND &OOTBALL #LUB 3HERATON IN (ONG +ONG IN 4OKYO S 9OKOHAMA AND 3HERATON 4OKYO "AY (OTEL AND AT THE 3HERATON 3AIGON (OTEL IN (O #HI -INH !T EACH EVENT THE #HEF PREPARED A SIMPLE EASY TO READ SPECIAL 75,2 LV IXOÓ¾OOLQJ LWV SURPLVHV RI LW KDV EHFRPH DQ MENU IN WHICH EACH DISH LQQRYDWLYH ZLQHPDNLQJ SURSRVDO 7KH SUHVHQWDWLRQV WAS PAIRED WITH A SPECIlC DQG MRE WUDLQLQJV FDUULHG RXW SHUPDQHQWO\ E\ RXU 42)/ BLEND %ACH MENU DPEDVVDGRUV DOO RYHU WKH ZRUOG GR KDYH GHPRQVWUDWHG WAS ALSO ACCOMPANIED BY A LW 7KLV WLPH WKH IDYRUHG GHVWLQDWLRQ ZDV 0H[LFR LIST SUGGESTED PAIRINGS WITH )HGHUDO 'LVWULFW 7KDQNV WR WKH LQYLWDWLRQ IURP 'LJUDQV OTHER #ONCHA Y 4ORO WINES LWV ORFDO GLVWULEXWRU DQG 3URFKLOH 75,2 KDG WKH FKDQFH $ON -ELCHOR !MELIA 4RIO

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#ONCHA Y 4ORO AND 6IVA 0RODUCTLINE LOCAL DISTRIB UTING COMPANY DEVELOPED A BRANDING PROJECT IN COORDINATION WITH .AKUMATT A LEADING SUPER MARKET CHAIN NUMBERING BRANCHES THROUGHOUT +ENYA ! SIGNIlCANT PART OF THE INVESTMENT WENT TO CREATING A FRIENDLY ENVIRONMENT AT THE POINT OF SALE A FRAME THAT SUPPORTED WHAT TURNED OUT TO BE A VERY SUCCESSFUL LAUNCHING OF #ASILLERO DEL $IABLO IN SUPERMARKETS h7E NOTICED THAT +ENYA HAD NEVER SEEN A CAM PAIGN GEARED TOWARDS BUILDING A WINE BRAND .O OTHER WINE IMPORTER HAD EVER INVESTED IN AN EFFORT &ROM LEFT TO RIGHT 7YCLIFFE /GUTU 3ALES -ARKETING -ANAGER

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-ANAGER OF 6IVA 0RODUCTLINE ,TD 4HE CAMPAIGN #HEIF %XECUTIVE /FlCER OF 6IVA 0RODUCTLINE ,TD WAS A BIG HIT IT CREATED STRONG BRAND RECOGNITION AND DROVE SALES ON A NATIONWIDE SCOPE 4HREE .AKUMATT BRANCHES EXPERIENCED A SIGNIlCANT BOOST IN SALES DURING THE SECOND SEMESTER OF

AS COMPARED TO THE SAME PERIOD IN /VERALL THERE WAS A INCREASE IN #ASILLERO DEL $IABLO +ENYAN SALES OVER THAT SAME PERIOD !N EXAMPLE WAITING TO BE FOLLOWED

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NOW IN ITS TH RENDERING 4HIS GUIDE OF #HILEAN WINES IS ONE OF THE MOST PROMINENT THEMATIC PUBLICATIONS AND ITS PAGES ARE CONSIDERED A REmECTION OF THE CURRENT STATE OF AFFAIRS OF THE LOCAL WINE INDUSTRY #ONCHA Y 4ORO 4ERRUNYO RANGE WON TWO RECOGNITIONS POINTS

AND A SILVER MEDAL FOR ITS 3AUVI GNON "LANC AND POINT AND A BRONZE MEDAL FOR 3YRAH

4HIS GUIDE WAS COMPILED WITH THE CONTRIBUTION OF JUDGES

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