)2&86 21 180%(5 (1(52
&$6,//(52 '(/ ',$%/2 6HWV D QHZ VDOHV UHFRUG /DXQFKHV 3ULYDWH 5HVHUYH
&$50Ê1 '( 3(802 &+,/(·6 ),567 ,&21 &$50(1(5(
SRLQWV :LQH 6SHFWDWRU
+LJKHVW VFRUH HYHU DZDUGHG D &KLOHDQ :LQH
)2&86 21
&DOLIRUQLD :LQH ([SHULHQFH
'RQ 0HOFKRU SUHVHQW DPRQJ WKH :RUOG·V 7RS 7HQ :LQHV RI !4 4(% #!,)&/2.)! 7).% %80%2)%.#% HELD ON /CTOBER IN 3AN &RANCISCO THE 4OP 7INES FROM A RANKING OF THE BEST WINES OF THE WORLD IN WERE PRESENTED TO OVER A THOUSAND CONSUMERS AND WINE LOVERS $ON -ELCHOR #ONCHA Y 4ORO S ICON WINE WAS RANKED NUMBER FOUR IN THE WORLD AND AWARDED A POINT SCORE BY 7INE 3PECTATOR -AGAZINE AND WAS PRESENTED BY )SABEL 'UILISASTI #ONCHA Y 4ORO /RIGIN 7INES -ARKETING $IRECTOR AND BY %NRIQUE 4IRADO $ON -ELCHOR WINEMAKER IN A TASTING FOR PARTICIPANTS !T THE TASTING WERE THE REPRESENTATIVES FROM #HÊTEAU D 9QUEM 0IERRE ,URTON #LOS DE 0APES 0AUL 6INCENT !VRIL #ASTELLO "ANl *AMES -A RIANO AND 4ENUTA 3ETTE 0ONTI !NTONIO -ORETTI AMONG OTHERS TO PRESENT THEIR RESPECTIVE WINES *AMES -OLESWORTH WINE CRITIC FOR 7INE 3PECTATOR EXPLAINED THE IMPORTANCE OF BEING IN THE 4OP OF RANKING $URING THAT YEAR OVER WINES FROM MANY WINERIES THROUGHOUT THE WORLD WERE TASTED BY THE MAGAZINE AND ONLY WINES OBTAINED SCORES OVER POINTS !T THE PRESENTATION OF #ONCHA Y 4ORO S SUCCESSFUL ICON WINE )SABEL 'UILISASTI TALKED TO THE PUBLIC ABOUT THE CHARACTERISTICS OF THE FAMOUS 0UENTE !LTO VINEYARD $ON -ELCHOR S ORIGIN
&KLOHDQ :LQH *XLGH
'RQ 0HOFKRU FKRVHQ %HVW :LQH RI WKH <HDU 4(% #(),%!. 7).% '5)$% AWARDED $ON -ELCHOR A DOUBLE RECOGNITION 4HE TH VERSION OF THE 7INE 'UIDE ONE OF #HILE S MOST IM PORTANT WINE PUBLICATIONS CHOSE $ON -ELCHOR AS THE h"EST 0REMIUM 7INE OF THE 9EAR v AND ALSO THE h@"EST 7INE OF THE 9EARv ! 'OLD -EDAL AND POINTS THE HIGHEST SCORE EVER AWARDED IN THE HISTORY OF THE 'UIDE MADE $ON -ELCHOR THE TOP AWARD WINNING WINE OF THIS YEAR S EDITION
!LTHOUGH OF THE TASTED WINES WERE CATALOGUED AS EITHER EXCELLENT OR HIGHLY RECOMMEND ED THE DISTINCTIONS CONlRM THE CONSISTENCE AND COMPLEXITY OF $ON -ELCHOR )T IS A WINE THAT CONTINUES TO ACCUMULATE AWARDS NOT ONLY IN THE #HILEAN WINE INDUSTRY BUT ALSO FROM THE MOST IMPORTANT INTERNATIONAL SPECIALIZED MEDIA
:LQH 6SHFWDWRU
6HFRQG FRQVHFXWLYH \HDU 'RQ 0HOFKRU
1 LQ LQWHUQDWLRQDO 7RS UDQNLQJ &/2 ! 3%#/.$ STRAIGHT YEAR $ON -ELCHOR 0OSITION ,ABEL #OUNTRY 6INTAGE 0RICE 0OINTS IN 53 SCORE WAS LISTED IN THE FOURTH POSITION OF 7INE #ASANOVA $I .ERI 4ENUTA .UOVA 4OSCANA )TALY 3PECTATOR S 4OP 4EN 7INES OF RANK ING ON THIS OCCASION WITH ITS VINTAGE 1UILCEDA #REEK #ABERNET 3AUVIGNON 53 4HIS ACKNOWLEDGEMENT FOLLOWS THE POINT #HÊTEAU ,ÏOVILLE "ARTON 3T *ULIEN "ORDEAUX &RANCE RATING AND h(IGHLY 2ECOMMENDEDv CITATION #ONCHA Y 4ORO $ON -ELCHOR # 3AUVIGNON #HILE PUBLISHED IN THE 3EPTEMBER ISSUE OF THIS $OMAINE DU 0ÏGAà 2HÙNE &RANCE MAGAZINE ONE OF THE MOST RELEVANT PUBLICA #HÊTEAU ,AFAURIE 0EYRAGUEY "ORDEAUX &RANCE TIONS OF THE INTERNATIONAL WINE WORLD +OSTA "ROWNE 0INOT .OIR #ALIFORNIA 53 #ONCHA Y 4ORO S mAGSHIP WINE WAS HIGHLIGHT +ONGSGAARG .APA 6ALLEY #HARDONNAY 53 ED ALONGSIDE RENOWNED 53 &RENCH )TALIAN "RANCAIA 4OSCANA ), "LU )TALY AND !USTRALIAN BRANDS FEATURING THE HIGHEST 4WO (ANDS 3HIRAZ "AROSSA 6ALLEY !USTRALIA SCORE THAT A #HILEAN 7INE HAS EVER RECEIVED IN 7INE 3PECTATOR !LFONSO ,ARRAÓN #HAIRMAN 6RXUFH :LQH 6SHFWDWRU OF #ONCHA Y 4ORO EMPHASIZED THE MAGNITUDE AND SIGNIlCANCE OF THIS ACCOLADE h4HIS IS AN HISTORIC MOMENT NOT ONLY FOR OUR COMPANY BUT FOR WHAT IS REFERRED TO AS AN 8 FACTOR MOSTLY DElNED AS A MEASURE OF HOW THE ENTIRE #HILEAN WINE INDUSTRY 7E FEEL HONORED AND PROUD TO RECEIVE INTERESTING OR EXCITING A PARTICULAR WINE IS A DISTINCTION RECOGNIZING OUR MOST IMPORTANT QUALITY CENTERED PROJECT h$ON -ELCHOR S ENOLOGICAL CONSISTENCY THE HARD VITICULTURAL AND WINEMAK AN ENDEAVOR THAT S BEEN ONGOING FOR MORE THAN YEARS "EYOND BEING ING WORK BEHIND THIS WINE LATEST INVESTMENTS THE EXTRAORDINARY TERROIR A CONSPICUOUS ACHIEVEMENT FOR #ONCHA Y 4ORO THIS SCORE ALSO RAISES WHERE THIS WINE COMES FROM AND THE THOROUGHNESS AND SPIRIT EXHIBITED THE STATUS OF #HILEAN WINE IN THE INTERNATIONAL SCENE TO THE LEVEL OF TOP BY %NRIQUE 4IRADO S TEAM ALL WERE CRITICAL TO THE FULlLMENT OF THIS GRAND WORLDWIDE EXPONENTSv DREAM v SAID )SABEL 'UILISASTI #ONCHA Y 4ORO 7INES OF /RIGIN -ARKETING -ANAGER 4OUGH SELECTION 4HIS ACKNOWLEDGMENT RATIlES $ON -ELCHOR AS THE MAXIMUM PARADIGM OF 4HROUGHOUT THE YEAR 7INE 3PECTATOR TASTES AND RATES HUNDREDS OF WINES #HILEAN #ABERNET 3AUVIGNON AND A WORLD CLASS WINE WHILE ALSO REINFORC HEADING FROM PRACTICALLY EVERY WINEGROWING REGION IN THE WORLD THEY ARE ING #HILE AS A SIGNATURE #ABERNET 3AUVIGNON ORIGIN EVALUATED WITH SCORES AND REVIEWS ,ATER ON FOUR ASPECTS ARE TAKEN INTO $ON -ELCHOR IS BORN AT 0UENTE !LTO A VINEYARD LOCATED IN THE !LTO -AIPO CONSIDERATION TO THE EFFECT OF BUILDING THE ANNUAL RANKING THE SCORES 6ALLEY M ABOVE SEA LEVEL A TERROIR RECOGNIZED AS ONE OF WORLD S EACH WINE HAS RECEIVED DURING THE PAST MONTHS PRICE AVAILABILITY AND lNEST FOR #ABERNET 3AUVIGNON
&RQFKD \ 7RUR
$ SURGXFHU RI JUHDW &DEHUQHW 6DXYLJQRQV 4/ 05",)#):% THE OUTSTANDING AWARDS ITS #ABERNET 3AUVIGNON WINES WON IN #ONCHA Y 4ORO DEVELOPED A NEW ADVERTISEMENT HIGHLIGHTING THE EXTRAORDINARY PROGRESS OF SOME ITS BRANDS AND PARTICULARLY THAT OF $ON -ELCHOR &OCUSING ON THE #ABERNET 3AUVIGNONS RED COLOR THE AD WAS CREATED TO COMMUNICATE A HISTORIC RECOGNITION RECEIVED BY THE VINTAGE OF $ON -ELCHOR TH PLACE IN PRESTIGIOUS 7INE 3PECTATOR MAGAZINE S RANKING OF THE BEST WINES OF WITH A SCORE OF POINTS 4HE AD ALSO SHOWS THE @"EST 6ALUE AWARD GIVEN TO #ASILLERO DEL $IABLO #ABERNET 3AU VIGNON BY 5+ WINE MAGAZINE $ECANTER )N ADDITION THE SCORES AWARDED BY 7INE 3PECTATOR MAGAZINE TO OTHER #ABERNETS ARE ALSO MENTIONED POINTS FOR 4ERRUNYO AND POINTS FOR -ARQUES DE #ASA #ONCHA 4HIS ADVERTISING CAMPAIGN WAS TRANSMITTED IN THE PRINCIPAL NATIONAL AND INTERNATIONAL COMMUNICATIONS MEDIA
)2&86 21
&DVLOOHUR GHO 'LDEOR
5HFRUG VDOHV RI PLOOLRQ FDVHV #/.4).5).' ITS SUCCESSFUL PERFORMANCE OF THE PAST FEW YEARS #ASILLERO DEL $IABLO SCORED YET ANOTHER RECORD IN WHEN ITS GLOBAL SALES REACHED MILLION CASES SHOWING A STRONG GROWTH WITH RESPECT TO #ASILLERO DEL $IABLO S SUCCESS IS BASED ON THE QUALITY AND CONSISTENCE THE BRAND HAS DEVEL OPED IN EACH OF ITS PRODUCTS OVER THE YEARS 4HIS ACHIEVEMENT HAS BEEN ACKNOWLEDGED BY VARIOUS PRIZES AND RECOGNITIONS IN COMPETITIONS AND SPECIALIZED WINE MAGAZINES !NOTHER IMPORTANT FACTOR IS #ASILLERO S WORLDWIDE AVAIL ABILITY AS THE BRAND IS SOLD IN OVER COUNTRIES THROUGHOUT THE lVE CONTINENTS )N ADDITION THE #ASILLERO DEL $IABLO WINE RANGE PRESENTS THE WIDEST OFFERING OF WINE VARIETIES SUITABLE FOR DIFFERENT CONSUMPTION OCCASIONS h4HIS NEW SALES RECORD IS A LANDMARK FOR THE #HILEAN WINE INDUSTRY AS IT CONlRMS THE QUALITY AND CONSISTENCY OF #ASILLERO DEL $IABLO OVER THE YEARS )T ALSO CORROBORATES THE IMPORTANCE OF HAVING A GLOBAL DISTRIBUTION NETWORK AND SHOWS THAT #ASILLERO DEL $IABLO HAS BECOME A GLOBAL BRAND v SAID 'IANCARLO "IANCHETTI #ONCHA Y 4ORO 'LOBAL "RANDS -ARKETING $IRECTOR
'HFDQWHU :RUOG :LQH $ZDUGV
%HVW 5HG %OHQG XQGHU #!3),,%2/ $%, $)!",/ -ERLOT WAS AWARDED THE )NTERNATIONAL 4ROPHY FOR h"EST 2ED "LEND UNDER v 4HE $ECANTER 7ORLD 7INE !WARDS ANNUAL CEREMONY WAS CARRIED OUT IN THE IMPRESSIVE HALLS OF THE ,ONDON -USEUM OF .ATIONAL (ISTORY (ERE WIN EMAKERS AND WINE PRODUCERS FORM ALL OVER THE WORLD CONGREGATED TO CELEBRATE THE VARIOUS DISTINCTIONS AWARDED BY SPECIALIZED WINE MAGAZINE $ECANTER -ARCELO 0APA WINEMAKER OF THE AWARD WINNING WINE RECEIVED THE PRIZE THAT PLACES #ASILLERO DEL $IABLO AS THE BEST WORLDWIDE EXPONENT IN ITS CATEGORY 4HE SELECTION WAS CARRIED OUT BY A PANEL OF WINE EXPERTS WHO RIGOROUSLY SELECTED EACH ONE OF THE SAMPLES THAT REACHED THE COMPETITION S lNAL STAGE /VER WINES FROM ALL OVER THE WORLD PARTICIPATED IN THIS COMPETITION n AMONG THE MOST PRESTIGIOUS WINE COMPETITIONS IN THE 5NITED +INGDOM n AND WHERE ONLY )NTERNATIONAL 4ROPHIES WERE AWARDED IN THE DIFFERENT CATEGORIES
$ 1HZ 3URSRVDO
&DVLOOHUR GHO 'LDEOR 3ULYDWH 5HVHUYH #!3),,%2/ $%, $)!",/ HAS LAUNCHED A NEW PRODUCT n AIMED AT INCREAS INGLY SPECIALIZED AND DEMANDING CONSUMERS n AND GIVEN BIRTH TO 0RIVATE 2ESERVE AN INNOVATIVE WINE WITH GREATER COMPLEXITY 4HE NEW BLEND IS COMPOSED OF OF #ABERNET 3AUVIGNON FROM THE 0IRQUE VINEYARD IN THE -AIPO 6ALLEY AND OF 3YRAH FROM THE HILLSIDE PLANTATIONS IN THE 0EUMO SLOPES OF THE 2APEL 6ALLEY #ASILLERO DEL $IABLO HEAD WINEMAKER -ARCELO 0APA TOGETHER WITH #ONCHA Y 4ORO S AGRICULTURAL TEAM HAVE WORKED HARD TO ELABORATE THIS GREAT NEW WINE !S THE HARVEST HAS BEEN ONE OF #HILE S BEST IN THE PAST FEW DECADES THIS YEAR WAS CHOSEN TO CREATE #ASILLERO DEL $IABLO 0RIVATE 2ESERVE 4HE WINE IS AGED FOR MONTHS IN &RENCH OAK BARRELS AND THUS ACHIEVES GREATER COMPLEXITY FROM CONTACT WITH WOOD 4HE GOAL IS TO INTRODUCE THE BRAND TO A HIGHER PRICE CATEGORY SATISFYING DIFFERENT TARGET GROUPS AND THUS WIDENING THE UNIVERSE OF #ASILLERO DEL $IABLO CONSUMERS AND CONSUMPTION OCCASIONS h0RIVATE 2ESERVE IS BEING LAUNCHED AT AN EXCELLENT TIME THE BRAND SHOWS SOLID GROWTH AND GROWING ACCEPTANCE BOTH IN THE NATIONAL AND INTERNATIONAL MARKETS )T WAS THE TIME TO TAKE IT ONE STEP FURTHER BY OF FERING THE CONSUMER A SPECIAL PRODUCT AN ICON WINE IN THE #ASILLERO DEL $IABLO WINE LINEv SAID #RISTOBAL 'OYCOOLEA #ONCHA Y 4ORO S !SSISTANT -ARKETING -ANAGER
&DVLOOHUR GHO 'LDEOR :RUOG 7RXU ). -!9 5+ WINE MAGAZINE $ECANTER QUALI lED #ASILLERO DEL $IABLO #ABERNET 3AUVIGNON AS h4HE "EST 6ALUE #ABERNET 3AUVIGNON IN THE 0LANETv 4HE AWARD CONlRMED THE OPINION PREVIOUSLY EXPRESSED BY OUR WINEMAKERS ABOUT THIS VINTAGE BEING THE BEST IN #ASILLERO S HISTORY -OTIVATED BY THIS IMPORTANT RECOGNITION #ASILLERO DEL $IABLO CARRIED OUT AN EXCITING TOUR IN COUNTRIES ACROSS THE WORLD n "ELGIUM )RELAND 53! 3WEDEN &INLAND #ANADA -EXICO 6ENEZUELA "RASIL #OLOM BIA %CUADOR 0ERU #OSTA 2ICA #UBA 0UERTO 2ICO 5RUGUAY 0ANAMA 'UATEMALA .ICARAGUA %STONIA AND #HILE n WITH THE GOAL OF SHOWING CONSUMERS THE DIFFERENT WINE VARIETIES THAT COMPRISE THE #ASILLERO DEL $IABLO WINE RANGE 4HE TOUR WAS HEADED BY THE BRAND S WINEMAKERS -ARCELO 0APA -ARCIO 2AMÃ&#x201C;REZ AND -AX 7EINLAUB )T INCLUDED WINE TASTINGS INTERVIEWS PARTIES FOOD WINE PAIRINGS AND TRAINING IN EACH OF THE COUNTRIES ACTIVITIES WHICH WERE COORDINATED BY THE LOCAL DISTRIBUTORS
)2&86 21
&RQFKD \ 7RUR DW WKH :RUOG *RXUPHW )HVWLYDO
4()3 9%!2 THE SEVENTH EDITION OF THE 7ORLD 'OURMET &ESTIVAL TRAVELED TO "ANGKOK 4HAILAND WHERE TWENTY RENOWNED INTERNATIONAL CHEFS MADE THEIR WAY TO THE &OUR 3EASONS (OTEL 4HE CULINARY SUMMIT LASTED SEVEN DAYS WHICH AFFORDED EACH PARTICIPANT AMPLE OPPORTUNITY TO DEMONSTRATE AN ARRAY OF DIFFERENT STYLES AND ALSO TO HEAD BRIEF FOOD AND WINE PAIRING SEMINARS FOR THE PUBLIC 2UTH 6AN 7AEREBEEK #ONCHA Y 4ORO HOUSE CHEF PRESENTED A SELECTION OF #HILEAN DISHES COUPLED WITH #ONCHA Y 4ORO WINES (ER OFFERINGS INCLUDED CEBICHE EMPANADAS AND SEAFOOD WHICH SHE COMBINED WITH #ASILLERO DEL $IABLO 4RIO AND -ARQUÏS DE #ASA #ONCHA LABELS (ER CREATIONS SHONE AMID OTHER PARTICIPANTS !SIAN !MERICAN -EDITERRANEAN %UROPEAN AND !FRICAN RECIPES 4RAINING SESSIONS AND WORKSHOPS WERE ALSO PART OF THE PROGRAM IN THIS CONTEXT ATTENDEES ENJOYED AN EXCITING APPROACH TO #ONCHA Y 4ORO AND ITS WINES 4HIS CELEBRATION OF HIGH COOKING ENDED WITH A GALA FOR MORE THAN THOUSAND GUESTS WHO WERE TREATED TO A BANQUET WHERE EACH CONTINENT S CUISINE WAS REPRESENTED BY ONE OR MORE OF THE CHEFS INVOLVED IN THE FESTIVAL
'RQ 0HOFKRU LQ 9HQH]XHOD 2XWVWDQGLQJ SDUWLFLSDWLRQ LQ
,QWHUQDWLRQDO *DVWURQRP\ )DLU
4(% 3)' BY ITS NAME IN 3PANISH 3ALØN )NTERNACIONAL DE 'ASTRONOMÓA IS ONE OF THE HIGHPOINTS OF THE GASTRONOMY CALENDAR IN 6ENEZUELA 4HIS YEAR MORE THAN A HUNDRED VINEYARDS FROM AROUND THE WORLD GATHERED IN #ARACAS TO TAKE PART IN THE SHOW #ONCHA Y 4ORO WAS NO EXCEPTION AND COORDINATED ITS PARTICIPATION WITH 2ON 3ANTA 4ERESA ITS DISTRIBUTING COMPANY IN 6ENEZUELA 7INEMAKERS %NRIQUE 4IRADO 6IVIANA .AVARRETE AND ,ORETO 2UIZ INTRODUCED AN EAGER AUDIENCE TO $ON -ELCHOR 4RIO AND #ASILLERO DEL $IABLO WITH AN EMPHASIS ON HIGHLIGHTING THE COMPLEXITY AND EXCEPTIONAL QUALITY OF $ON -ELCHOR %NRIQUE 4IRADO WINEMAKER IN CHARGE OF #ONCHA Y 4ORO S mAGSHIP WINE LED A VERTICAL TASTING OF $ON -ELCHOR AND DELIVERED AN INFORMATIVE PRESENTATION ON THE WINE S ORIGIN AND TERROIR -ORE THAN SELECTED GUESTS WERE INVITED TO SHARE IN THIS AMAZING EXPERIENCE 4RIO AND THE BLEND CONCEPT BEHIND THIS RANGE CONSTITUTED ANOTHER FOCAL POINT /N THIS ACCOUNT WINEMAKER 6IVIANA .AVARRETE AND LOCAL CELEBRITY CHEF 3UMITO %STÏVEZ WORKED ON CONVEYING THE SIGNIlCANCE OF A TRI VARIETY BLEND THE VAST AROMATIC AND mAVOR PALETTE THAT THIS ENOLOGICAL STYLE OPENS UP AND THE EQUALLY RICH FOOD PAIRING POSSIBILITIES ,ORETO 2UIZ IN TURN WAS ENTRUSTED WITH PRESENTING THE #ASILLERO DEL $IABLO RANGE AND ITS VARIETIES OTHER #ONCHA Y 4ORO WHITE WINES AND DIRECTING A HORIZONTAL #ARMENERE TASTING
&RQFKD \ 7RUR 3LUTXH
´2QH RI WKH EHVW YLQH\DUGV WR YLVLW LQ &KLOHµ 7).% 30%#4!4/2 /.,).% SELECTED #ONCHA Y 4ORO AS ONE OF THE BEST VINE YARDS TO VISIT IN THE -AIPO AND #OLCHAGUA VALLEYS )T WAS *AMES -OLESWORTH CRITIC AND EDITOR OF THE PRESTIGIOUS PUBLICATION WHO RECOMMENDED #ONCHA Y 4ORO AS THE BEST OPTION FOR ANYONE INTEND ING TO VISIT #HILE S VINEYARDS 4HE FAMOUS VISIT TO 0IRQUE IN CLUDES A TOUR THROUGH #ONCHA Y 4ORO S CELLARS #ASONA AND VINEYARDS )N APPROXIMATELY ONE HOUR THE VISITORS WILL BE ABLE TO ENJOY AND APPRECIATE #HILE S LARGEST VINEYARD WALK THROUGH
THE PARK OF THE #ASONA DE 0IRQUE THE #ONCHA Y 4ORO FAMILY S PRIVATE RESIDENCE AS WELL AS TO TASTE THE WINERY S PREMIUM AND VINTAGE WINES 4HE 0IRQUE TOUR IS A UNIQUE EXPERIENCE ALLOWING THE VISITOR TO ENJOY NATURE WHILE LEARNING ABOUT THE WINEMAKING PRACTICES OF THE WINERY )RU PRUH LQIRUPDWLRQ SOHDVH YLVLW ZZZ FRQFKD\WRUR FRP 7HO )D[ $GGUHVV 9LUJLQLD 6XEHUFDVHDX[ 3LUTXH 6DQWLDJR &KLOH
WK :LQHU\ RI WKH <HDU WLWOH &RQFKD \ 7RUR HQWHUV :LQH 6SLULWV +DOO RI )DPH h#ONCHA Y 4ORO OWES ITS SUCCESS TO TWO ASPECTS 4HE lRST IS ITS SELECTION OF VINEYARDS STRETCHING OVER MOST OF #HILE S VALLEYS FROM NORTHERN ,IMARÃ&#x201C; TO "Ã&#x201C;O "Ã&#x201C;O IN SOUTHERN #HILE 4HIS SCOPE GRANTS THE COMPANY AN ENORMOUS DIVERSITY OF WINES FROM THE FRIENDLY AND CONVENIENTLY PRICED &RONTERA 2ANGE TO SOPHISTICATED REDS ALONG THE LINES OF 4ERRUNYO OR -ELCHOR 4HE OTHER DETERMINING ELEMENT IS THE OENOLOGICAL TEAM WHICH BRINGS TOGETHER THREE OF #HILE S MOST TALENTED WINEMAKERS %NRIQUE 4IRADO )GNACIO 2ECABARREN AND -ARCELO 0APAv 7INE 3PIRITS "UYING 'UIDE n 7INTER
4()3 )3 4(% 4( 4)-% 4(!4 #/.#(! 9 4/2/ HAS BEEN INCLUDED IN 7INE 3PIRITS 7INERIES OF THE 9EAR DIRECTORY "EYOND ITS EVIDENT OWN MERIT THIS ACKNOWLEDGMENT LED #ONCHA 4ORO INTO THE PUBLICATION S (ALL OF &AME WHERE ONLY SIX OTHER WINE COMPANIES HAD ENTERED BEFORE "ACK IN 7INE 3PIRITS ONE OF THE MOST PROMINENT SPECIALTY PUBLICATIONS IN THE 53 BEGAN COMPILING AN ANNUAL RANKING OF THE 4OP WINERIES AND WINES OF THE YEAR 3OME OF THE ISSUES TAKEN INTO CONSIDERATION TO MAKE THE CUT ARE PRODUCT PERFORMANCE AND CONSISTENCY AS WELL AS SCORES ACHIEVED THROUGHOUT THE YEAR !FTER TASTING AND APPRAISING THOUSANDS OF WINES FROM ALL OVER THE WORLD AND FROM EVERY WINEGROWING REGION #ONCHA Y 4ORO TURNED OUT TO BE ONE OF THE WINERIES WITH THE HIGH EST SCORES AND A MORE SIZEABLE RATIO OF LABELS RECOMMENDED IN THE MAGAZINE S 3HOPPER S 'UIDE h4HIS IS A HUGE RECOGNITION OF OUR WINERY AND ITS CONTINUED PERFORM ANCE EVEN MORE SO IF CONSIDERED AGAINST SUCH A CHALLENGING MARKET AS THE 53 VERY COMPETITIVE BUT ALWAYS OPEN TO TRYING NEW WINES A PERMANENT SOURCE OF OPPORTUNITIES v AS 'IANCARLO "IANCHETTI 'LOBAL "RANDS -ARKETING -ANAGER POINTED OUT
)2&86 21
)URQWHUD 1HZV 1HZ JUDSKLF DQG 79 DGYHUWLVLQJ FDPSDLJQ &2/.4%2! DEVELOPED A NEW ADVERTISING CAMPAIGN GEARED TOWARDS PRESENTING #HILE AND ITS LANDSCAPES TO WORLDWIDE CONSUMERS 4HE CONCEPT REVOLVES AROUND SHOWCASING THE DIVERSITY AND BEAUTY OF OUR COUNTRY S NATURAL BORDERS FRONTERAS IN 3PANISH BY MAKING IT THE CENTRAL THEME OF POSTERS CALENDARS BILLBOARDS SHELF TALKERS ETC &RONTERA WILL ALSO COME TO LIFE BOTH IN OPEN AND CABLE TELEVISION CHAN NELS 4HE BRAND S lRST 46 EFFORT AND ITS ASSOCIATED CLAIM h#HILE IN A GLASSv WILL SOON GO ON THE AIR (ERE EMPHASIS IS PLACED ON THE FACT THAT OUR WINEGROWING REGION LIES SURROUNDED AND PROTECTED BY NATURAL BARRIERS !TACAMA THE DRIEST DESERT IN THE WORLD TO THE .ORTH MILLENARY GLACIERS TO THE 3OUTH THE IMPOSING !NDES -OUNTAINS TO THE %AST AND THE IMMENSENESS OF THE 0ACIlC /CEAN TO THE 7EST 4HIS IS HOW THE INTERNATIONAL BEST SELLER #HILEAN WINE DISTRIBUTED IN OVER COUNTRIES WILL BOOST ITS BRAND IMAGE AND SALES THROUGH A NEW GRAPHIC AND AUDIOVISUAL CAMPAIGN
ZZZ IURQWHUD FO $%4%2-).%$ TO MAKE THE MOST OF ITS GLOBAL NATURE AND OF THE POSSIBILITY OF REACHING MILLIONS OF CONSUMERS &RONTERA IS GIVING ITS lRST STEPS IN THE 7ORLD 7IDE 7EB 4HE NEW &RONTERA )NTERNET SITE WILL PROVIDE A FASTER AND MORE EXPEDIENT WAY OF COMMUNICATING DIRECTLY WITH END CONSUMERS WHO WILL ENJOY THE CHANCE OF VIRTUALLY DISCOVERING #HILE AND ITS WINE VALLEYS 6ISITORS WILL lND IT HARD TO DECIDE WHAT TO SEE lRST THE AMAZING !NDEAN 2ANGE THE ABSOLUTE DRYNESS OF THE !TACAMA $ESERT THE 0ACIlC /CEAN THE MAGNIlCENCE OF THE SOUTHERN GLACIERS OR OUR GIFTED WINE VALLEYS /THER THAN SERVING AS AN ELECTRONIC GUIDE TO THE WORLD OF &RONTERA THE MULTIMEDIA INTERFACE WILL ALSO RELATE TO CONSUMERS BY SUGGESTING #HILEAN INSPIRED FOOD PAIRING OPTIONS 4HE LANGUAGE AND TONE OF THE SITE WILL BE LITERARY BUT APPROACHABLE A PERFECT COMBINATION FOR CYBER NAVIGATORS TO FEEL CLOSE AND WELCOME TO THIS NEW &RONTERA DIMENSION
1HZ 6XQULVH &DPSDLJQ 35.2)3% ,!5.#(%$ A NEW ADVERTISING CAMPAIGN TO EXPAND 3UNRISE CONSUMPTION BY INCREASING SALES VOLUME IN 3WEDEN AND 'ERMANY AND STRENGTHENING BRAND RECOGNITION BY THE LOCAL CONSUMER 3WEDEN )N THE 46 AND 46 CHANNELS OF 3WEDISH TELEVISION AN ADVERTISEMENT STARRING #HEF 0ER :ETTERMAN OF THE +RÚGARE 5LLNA 'OLF 2ESTAURANT SHOWS HIM PRESENTING THE 3UNRISE WINES TO THIS 3CANDINAVIAN COUNTRY 'ERMANY 3UNRISE DEVELOPED A PUBLICITY CAMPAIGN FOR THE BRAND BY A CONTEST THAT OFFERS CONSUMERS THE POSSIBILITY OF TRAVELLING TO #HILE TO LEARN ABOUT THE ORIGIN OF 3UNRISE AND ENJOY ITS COUNTRY %ACH 3UNRISE BOTTLE COMES WITH A $6$ CONTAINING INFORMATION ABOUT #HILE #ONCHA Y 4ORO AND 3UNRISE 4O PARTICIPATE CONTESTANTS THEN HAVE TO ANSWER A QUESTION THROUGH #ONCHA Y 4ORO S WEBSITE WWW CONCHAYTORO COM 3UNRISE
75,2 DURXQG WKH ZRUOG
7KH DUW RI EOHQGLQJ UHDFKHV $VLD 4(% #(!2- OF BLENDED WINES SPREAD RAPIDLY THROUGH OUT THE !SIAN CONTINENT WITH MULTIPLE LAUNCHINGS THAT BROUGHT TOGETHER CONSUMERS JOURNALISTS AND RESTAURANT OWNERS #HEF 2UTH 6AN 7AEREBEEK TRAVELLED TO !SIA WITH TWO MAIN OBJECTIVES TO PRESENT 42)/ AS THE lRST 0REMIUM BLEND IN !SIA AND TO INCORPORATE #ONCHA Y 4ORO WINES TO THE 3TARWOOD HOTELS WINES OF THE WORLD
PROGRAM 4RIO AND OUR #HEF S ELABORATE CUISINE CAP TURED THE GUESTS ATTENTION AND ESPECIALLY THE MEDIA S INTEREST 4RIO S PRESENTATION EXPLAINING ITS SIGNIlCANCE AND THE CONCEPTS UNDERLYING ITS IMAGE TOOK PLACE IN THE &OUR 3EASONS (OTEL IN "ANGKOK 4HAILAND AT 'EORGE S 'RILL AND &OOTBALL #LUB 3HERATON IN (ONG +ONG IN 4OKYO S 9OKOHAMA AND 3HERATON 4OKYO "AY (OTEL AND AT THE 3HERATON 3AIGON (OTEL IN (O #HI -INH !T EACH EVENT THE #HEF PREPARED A SIMPLE EASY TO READ SPECIAL 75,2 LV IXOӾOOLQJ LWV SURPLVHV RI LW KDV EHFRPH DQ MENU IN WHICH EACH DISH LQQRYDWLYH ZLQHPDNLQJ SURSRVDO 7KH SUHVHQWDWLRQV WAS PAIRED WITH A SPECIlC DQG MRE WUDLQLQJV FDUULHG RXW SHUPDQHQWO\ E\ RXU 42)/ BLEND %ACH MENU DPEDVVDGRUV DOO RYHU WKH ZRUOG GR KDYH GHPRQVWUDWHG WAS ALSO ACCOMPANIED BY A LW 7KLV WLPH WKH IDYRUHG GHVWLQDWLRQ ZDV 0H[LFR LIST SUGGESTED PAIRINGS WITH )HGHUDO 'LVWULFW 7KDQNV WR WKH LQYLWDWLRQ IURP 'LJUDQV OTHER #ONCHA Y 4ORO WINES LWV ORFDO GLVWULEXWRU DQG 3URFKLOH 75,2 KDG WKH FKDQFH $ON -ELCHOR !MELIA 4RIO WR VKLQH EHIRUH LPSRUWDQW RSLQLRQ OHDGHUV LQ WKH ´)HULD #ASILLERO DEL $IABLO AND GH 0XHVWUD \ &DWDµ ´6DPSOH DQG 7DVWH 6KRZµ WKDW ,ATE (ARVEST !LL ASSIST EURXJKW WRJHWKHU YDULRXV RWKHU &KLOHDQ ZLQHV $ JUHDW ANTS ENJOYED THE EVENT AND DPRXQW RI SXEOLF ZDV DEOH WR HQMR\ WKH 75,2 EOHQGV WERE GRACIOUSLY ATTENDED BY ZKLFK QRW RQO\ FDSWLYDWHG WKH PRUH VSHFLDOL]HG GULQNHUV THE LOCAL PERSONNEL WHICH EXW DOVR WKRVH ZKR DUH MXVW HQWHULQJ WKH ZRUOG RI ZLQH WAS ESPECIALLY TRAINED FOR THE OCCASION )N ADDITION GUESTS HAD THE OPPORTUNITY TO LEARN ABOUT THE #ONCHA Y 4ORO #HEF S SPECIAL FUSION 75,2·V SUHVHQWDWLRQ DW WKH WK YHUVLRQ RI )HOLSH 0RWWD·V ´*UHDW :LQH )DLUµ CUISINE n HOW SHE COMBINES LQ 3DQDPD ZDV D WRWDO VXFFHVV 7KH PRVW DZDLWHG DQQXDO HQFRXQWHU E\ INGREDIENTS FROM #HILEAN ORYHUV RI JRRG ZLQH LQ WKDW FRXQWU\ KDG RYHU FHOODUV IURP GLӽHUHQW AND 3OUTH !MERICAN DISHES ZLQHJURZLQJ UHJLRQV RI WKH ZRUOG DV SDUWLFLSDQWV 75,2 DQG &DVLOOHUR GHO WITH TRADITIONAL %UROPEAN 'LDEOR VWRRG RXW DPRQJ PRUH WKH PRUH WKDQ ZLQHV WDVWHG LQ WKH )HOLSH PREPARATIONS
75,2 LQ 0p[LFR
75,2 LQ 3DQDPi
0RWWD :LQH VWRUH LQ 0DUEHOOD 9LYLDQD 1DYDUUHWH 75,2 ZLQHPDNHU H[SODLQHG KRZ WKH VXFFHVV RI 75,2·V GHVLJQ SURSRVDO DQG &RQFKD \ 7RUR·V LQWHUQDWLRQDO UHNQRZQ KDYH FRQVROLGDWHG FRQVXPHU FRQӾGHQFH LQ WKH SURGXFW ´,W LV LQFUHGLEOH KRZ QRW RQO\ WKH PRUH H[SHULHQFHG EXW DOVR WKH QHZHU FRQVXPHUV DUH DEOH WR JUDVS WKH PRGHUQ HOHJDQW DQG VRSKLVWLFDWHG FKDUDFWHU RI WKLV EUDQGµ VWDWHG 1DYDUUHWH
)2&86 21
6WUHQJWKHQLQJ WKH &RQFKD \ 7RUR EUDQG LQ .HQ\D $IULFD ). -)$ AND AIMING TO BRING THE #ONCHA Y 4ORO FAMILY OF WINES CLOSER TO POTENTIAL CONSUMERS #ONCHA Y 4ORO AND 6IVA 0RODUCTLINE LOCAL DISTRIB UTING COMPANY DEVELOPED A BRANDING PROJECT IN COORDINATION WITH .AKUMATT A LEADING SUPER MARKET CHAIN NUMBERING BRANCHES THROUGHOUT +ENYA ! SIGNIlCANT PART OF THE INVESTMENT WENT TO CREATING A FRIENDLY ENVIRONMENT AT THE POINT OF SALE A FRAME THAT SUPPORTED WHAT TURNED OUT TO BE A VERY SUCCESSFUL LAUNCHING OF #ASILLERO DEL $IABLO IN SUPERMARKETS h7E NOTICED THAT +ENYA HAD NEVER SEEN A CAM PAIGN GEARED TOWARDS BUILDING A WINE BRAND .O OTHER WINE IMPORTER HAD EVER INVESTED IN AN EFFORT &ROM LEFT TO RIGHT 7YCLIFFE /GUTU 3ALES -ARKETING -ANAGER COMPARABLE TO THIS v SAID 2UPEN 3AMANI 'ENERAL -EERE +ARIA -ANAGER "USINESS $EVELOPMENT AND 2UPEN 3AMANI -ANAGER OF 6IVA 0RODUCTLINE ,TD 4HE CAMPAIGN #HEIF %XECUTIVE /FlCER OF 6IVA 0RODUCTLINE ,TD WAS A BIG HIT IT CREATED STRONG BRAND RECOGNITION AND DROVE SALES ON A NATIONWIDE SCOPE 4HREE .AKUMATT BRANCHES EXPERIENCED A SIGNIlCANT BOOST IN SALES DURING THE SECOND SEMESTER OF AS COMPARED TO THE SAME PERIOD IN /VERALL THERE WAS A INCREASE IN #ASILLERO DEL $IABLO +ENYAN SALES OVER THAT SAME PERIOD !N EXAMPLE WAITING TO BE FOLLOWED
7HUUXQ\R 5DQJH REWDLQV NH\ UHFRJQLWLRQV LQ *XtD GH 9LQRV GH &KLOH /.#% !'!). #ONCHA Y 4ORO IS AMONG THE AWARDED NAMES OF THE 'UÃ&#x201C;A DE 6INOS DE #HILE NOW IN ITS TH RENDERING 4HIS GUIDE OF #HILEAN WINES IS ONE OF THE MOST PROMINENT THEMATIC PUBLICATIONS AND ITS PAGES ARE CONSIDERED A REmECTION OF THE CURRENT STATE OF AFFAIRS OF THE LOCAL WINE INDUSTRY #ONCHA Y 4ORO 4ERRUNYO RANGE WON TWO RECOGNITIONS POINTS
AND A SILVER MEDAL FOR ITS 3AUVI GNON "LANC AND POINT AND A BRONZE MEDAL FOR 3YRAH 4HIS GUIDE WAS COMPILED WITH THE CONTRIBUTION OF JUDGES RANGING FROM WINEMAKERS SOM MELIERS AND JOURNALISTS TO EDU CATED CONSUMERS WHO TASTED AND APPRAISED PARTICIPAT ING WINES
7KH YLQWDJH RI 0DUTXpV GH &DVD &RQFKD h 7),, "% 2%-%-"%2%$ AS ONE THE BEST VINTAGES IN THE HISTORY OF WINE IN #HILE 4HIS GREAT VINTAGE IS REmECTED IN ALL OF THE -ARQUES DE #ASA #ONCHA REDS n WINES THAT PERFECTLY COMBINE ELEGANCE POTENCY AND VIVACITYv STATED THE -ARQUES DE #ASA #ONCHA WINEMAKER -ARCELO 0APA WHEN REFERRING TO THE VINTAGE OF THIS WINE RANGE -ARQUES DE #ASA #ONCHA WINES FULLY EXPRESS THE CHARACTERISTICS AND NOBILITY OF TRADITIONAL #HILEAN GRAPE VARIETIES 4HE WINES OF EXCEP TIONALLY HIGH QUALITY HAVE A MARKED PERSONALITY AND AN MARKED ABILITY TO SHOWCASE THE FRUIT WHICH ORIGINATES IN THE #OMPANY S OLDEST VINEYARDS %ACH VARIETY OF THE -ARQUÏS DE #ASA #ONCHA RANGE n #ABERNET 3AUVIGNON -ERLOT #HAR DONNAY AND 3YRAH n IS GROWN IN A SPECIlC VINEYARD -ARQUES DE #ASA #ONCHA S CLASSIC
STYLE SEEKS HIGH CONCENTRATION AND PLENTY OF CHARACTER FROM THE GRAPES GROWN IN TRADITIONAL VINEYARDS 4HE OUTSTANDING INTERNATIONAL REVIEWS WON BY THESE WINES HAVE DEMONSTRATED ITS EXCELLENT QUALITY AND EVIDENT OVER DELIVERY OF THE BRAND h7E ARE VERY HAPPY WITH THE CONSISTENCY OF THE -ARQUES WINES IN THE PAST YEARS 7E HAVE WORKED HARD TO EXPRESS IN THE BOTTLE THE FRUIT S FULL RIPENESS ACHIEVED IN THE VINEYARD %ACH YEAR THE WINES TURN OUT BETTERv SAID -ARCELO 0APA 4HE SUCCESS OF THIS WINE RANGE AND ITS OUT STANDING QUALITY IN THE PAST FEW YEARS HAS BEEN ENDORSED BY THE HIGH SCORES AND POSITIVE REVIEWS AWARDED BY SPECIALIZED MAGAZINES TO THE DIFFERENT VINTAGES OF THE -ARQUES DE #ASA #ONCHA
0$548e6 '( &$6$ &21&+$ $:$5'6 9,17$*( %HVW 0HUORW DQG *ROG 0HGDO 0HUORW $QQXDO :LQHV RI &KLOH $ZDUGV -DQXDU\ *ROG 0HGDO 6\UDK $QQXDO :LQHV RI &KLOH $ZDUGV -DQXDU\ 6LOYHU 0HGDO &DEHUQHW 6DXYLJQRQ $QQXDO :LQHV RI &KLOH $ZDUGV -DQXDU\
9,17$*(
9,17$*(
SRLQWV &DEHUQHW 6DXYLJQRQ
SRLQWV &DEHUQHW 6DXYLJQRQ :LQH 6SHFWDWRU )DOO
:LQH 6SHFWDWRU -DQXDU\
'HFDQWHU $ZDUG 6\UDK 'HFDQWHU 'HFHPEHU
SRLQWV DQG 6PDUW %X\V 6\UDK :LQH 6SHFWDWRU -XO\ ² 6HSWHPEHU SRLQWV DQG (GLWRU·V &KRLFH 0HUORW :LQH (QWKXVLDVW 2FWXEUH
%HVW 9DOXHV &DEHUQHW 6DXYLJQRQ :LQH 6SLULWV )DOO
SRLQWV &DEHUQHW 6DXYLJQRQ :LQH 6SLULWV )HEUXDU\ SRLQWV 0HUORW :LQH 6SHFWDWRU 6HSWHPEHU
SRLQWV &KDUGRQQD\ :LQH 6SHFWDWRU )HEUXDU\
SRLQWV 6\UDK :LQH 6SHFWDWRU -XQH
)2&86 21
&RQFKD \ 7RUR ODXQFKHV &DUPtQ GH 3HXPR
&KLOH·V Ó¾UVW LFRQ &DUPHQHUH &OLLOWING THROUGH WITH ITS COMMITMENT TO EXCELLENCE AND TO ITS PERMANENT SEARCH FOR INNOVATION #ONCHA Y 4ORO PRESENTED #ARMIN DE 0EUMO THE lRST #ARMENERE IN #HILE IN THE ICON WINE CATEGORY 4HE LAUNCHING WAS HELD IN ONE OF THE MAIN SALONS OF THE #ASONA DE 0IRQUE AND WAS ATTENDED BY IMPORTANT GUESTS AND THE SPECIALIZED PRESS #ARMÃ&#x201C;N DE 0EUMO OPENS UP A NEW PRODUCT CATEGORY AND WILL DRIVE THE DEVELOPMENT OF THE #ARMENERE GRAPE VARIETY WORLDWIDE )T WILL ALSO POSITION THE 0EUMO AREA AS THE BEST ORIGIN IN #HILE FOR GROWING ORIGINALLY &RENCH GRAPE VARIETY h!T #ONCHA Y 4ORO WE FEEL VERY PASSIONATELY ABOUT #ARMENERE AND ARE COMPLETELY COMMIT TED TO IT n #ARMENERE IS A UNIQUE VARIETY WHICH WAS UNKNOWN UNTIL RECENTLY AND IT IS QUITE UNLIKE ANY VARIETY FROM OTHER WINEGROWING REGIONSv SAID )SABEL 'UILISASTI /RIGIN 7INES -ARKETING $IRECTOR AT #ONCHA Y 4ORO 0EUMO ORIGIN OF #ARMENERE #ARMÃ&#x201C;N DE 0EUMO IS A WINE THAT FAITHFULLY REmECTS ITS ORIGIN THE 0EUMO TERROIR AND BIRTHPLACE OF THE VARIETY IN #HILE 4HE AREA S MODERATE TEMPERA TURES WITH THE HOTTEST DAYS AND COOLEST NIGHTS IN 0EUMO HAVE MADE IT ONE OF THE BEST ZONES FOR GROWING #ARMENERE AND TODAY 0EUMO IS KNOWN AS #HILE S #ARMENERE VALLEY #ONCHA Y 4ORO S CONSTANT RESEARCH AND DEDICATION TO THE VARIETY ACROSS ITS MANY BRANDS HAS CONTRIBUTED TO THE DEVELOPMENT OF #ARMENERE IN #HILE $EBUT AND AWARDS #ARMÃ&#x201C;N DE 0EUMO WAS PRAISED BY THE NATIONAL AND INTERNATIONAL SPECIALIZED PRESS AND CHO SEN BEST WINE OF THE YEAR BY SEVERAL EXPERTS !CCORDING TO )GNACIO 2ECABARREN #ARMIN DE 0EUMO WINEMAKER THE KEY HAS BEEN TO ACHIEVE A CONSTANT OXYGENATION AND A CORRECT SELECTION OF BARRELS h)N THIS WINE THE FRUIT AND WOOD ARE ALL IN THE BOTTLE IT IS ELEGANT AND CALMv HE STATED 4HE OUTSTANDING POINT SCORE AWARDED TO #ARMIN DE 0EUMO BY 53 MAGAZINE 7INE 3PECTATOR CONlRMED THE WINE S POTENTIAL )N 7INE 3PIRITS MAGAZINE #ARMIN DE 0EUMO SCORED POINTS AND WAS RANKED AMONG THE BEST WINES OF &INALLY #ARMIN WAS CHOSEN THE BEST #ARMENER IN #HILE BY THE h$ESCORCHADOSv h5NCORKEDv GUIDE WRITTEN BY WINE CRITIC 0ATRICIO 4APIA
SRLQWV 7INE 3PECTATOR .OVEMBER
SRLQWV #HOSEN AMONG THE BEST WINES OF THE YEAR 7INE 3PIRITS /CTOBER
)RFXV 2Q &RQFKD \ 7RUR LV SXEOLVKHG E\ WKH &RPPXQLFDWLRQV 'HSDUWPHQW RI 9LxD &RQFKD \ 7RUR 8VH PD\ EH PDGH RI WKH PDWHULDO DV ORQJ DV WKH VRXUFH LV FLWHG $YGD 1XHYD 7DMDPDU 7RUUH 1RUWH SLVR 6DQWLDJR &KLOH 7HOHSKRQH )D[ ZHEPDVWHU#FRQFKD\WRUR FO