FOCUS ON JULIO 2010 (ING)

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2010 earthquake solidarity campaign

Concha y Toro employees build houses in Pumanque To date a total of 20 emergency houses have been delivered to families left homeless by the February 2010 earthquake in Pumanque, VI region. Concha y Toro employees’ enthusiasm and commitment of was instrumental in this initiative.

Concha y Toro’s solidarity commitment with earthquake-hit communities was materialized in the village of Pumanque, located in the VI region, Colchagua province. Around 140 volunteers, mostly company employees, traveled with great willingness and enthusiasm to Pumanque to build the first 20 emergency shelters on May 28-29 and June 4-5.

“We are very happy with the support received and the contribution we are making to Pumanque, as we believe we have reached families that really needed homes,” said the company. Concha y Toro has been in permanent contact with government authorities tohelp determine where the biggest housing deficits are in the areas hit by the earthquake.

The houses given to families were designed by Fundación Casa Básica.

These are higher quality emergency shelters with 43 sq meters, insulation, weather resistant panels, glass windows with PVC frames and room

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divisions which help improve the family’s living standards. The company has stated very clearly that the main objective is to provide needy families with good quality, decent homes and thus these houses are larger than the basic emergency shelters, with separate, well insulated rooms.

Much remains to be done, but the goodwill of all those who have contributed to this initiative and the enthusiasm with which Concha y Toro has faced this challenge ensure the goal of rebuilding Chile will be met, and support for other earthquake-hit locations will continue. We sincerely thank all those who with their generous contributions have helped make this project possible, particularly our distributors, as well as everyone who has enthusiastically and generously contributed to this cause.

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Don Melchor presents 2007 vintage and kicks off 20th anniversary worldwide celebration A presentation of the new 2007 vintage, including a vertical tasting led by winemaker Enrique Tirado marked the start of the twentieth anniversary of Concha y Toro’s flagship wine Don Melchor.

The tasting held in Brown’s Hotel in London was for the specialized press, who had the opportunity of tasting ten Don Melchor vintages and the newly released 2007 vintage. The second presentation of this icon wine’s 2007 vintage has held in Chile during the World Sommelier 2010 competition last April.

For the 2007 vintage seasonal weather favored grape quality. In the first stage, temperatures slightly above normal and dry weather led to very small berries with high color and tannin concentration. Towards the end

of the ripening period and during harvest, hot days followed by cold nights put no pressure on grape cutting and the fruit was harvested with perfect ripeness. Another significant point of the 2007 vintage were the low yields – only 2.5 tons per hectare or practically half a normal year, which also contributed to the wine’s concentration.

The Pirque Casona Park was the majestic setting for the tasting of this new vintage of the company’s icon wine from Puente Alto vineyard. It was attended by over 200 wine experts including sommeliers and wine writers from 51 countries.

In 2010 there will be Don Melchor 2007 presentations in different countries such as Brazil, Switzerland and Sweden, including vertical tastings and presentations for clients and trade press.

VERTICAL TASTING LED BY ENRIQUE TIRADO IN LONDON

DON MELCHOR 2007 VINTAGE TASTING

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VINTAGE PUBLICATION DATE Robert Parker’s 2006 April 2009 Wine Advocate

SCORE

95pts

2006

Wine Spectator

March 2009

94pts

2005

Wine Spectator

June 2008

96pts

2004

Robert Parker’s Wine Advocate

June 2007

94pts

2003

Wine Spectator

September 2006

96pts

2002

Wine & Spirits

February 2006

93pts

2001

Wine Spectator

February 2005

95pts

2000

Wine Spectator

April 2004

94pts

1999

Robert Parker’s Wine Advocate

April 2002

93pts

1998

Wine Spectator

March 2002

89pts

1997

Robert Parker’s Wine Advocate

June 2007

94pts

1996

Wine & Spirits

December 1996

93pts

1995

Robert Parker’s Wine Advocate

April 2002

92pts

1994

Wine Spectator

March 2001

90pts

1993

Wine & Spirits

December 1996

93pts

1992

Wine Spectator

March 2001

89pts

1991

Robert Parker’s Wine Advocate

April 2002

91pts

1990

Wine Spectator

March 2001

88pts

1989

Wine Spectator

March 2001

86pts

1988

Wine & Spirits

February 1992

91pts

1987

Wine & Spirits

December 2000

92pts

ERIC BOISSENOT, DON MELCHOR CONSULTANT “One must let the terroir speak out” French wine consultant Eric Boissenot visited Chile for a few days to help Enrique Tirado taste the wines and decide on the blends for the 2010 vintage. This famous consultant’s work philosophy is based on respect for the terroir and its expression. “Working for Don Melchor I’ve learned that Cabernet Sauvignon – this wine’s principal variety – has many different expressions. It expresses itself well precisely because it respects its origin, its character. The goal is to achieve identity of the place we have chosen and where we will make the wine. This identity is unique – it cannot be repeated anywhere else if we respect it. In Don Melchor we seek to express the elegance and delicacy this terroir gives us,” concludes Boissenot.

Eric Boissenot is son of Jacques, consultant to Don Melchor from the wine’s first vintage. Father and son have an enology lab in the Médoc, Bordeaux, and are consultants in France to the most important Médoc Grand Crus Classés, such as Latour, Château Margaux and Château Lafite-Rothschild among others.

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Viña Concha y Toro sponsors 2010 World’s Best Sommelier Competition From April 10-16 the 13th edition of this prestigious competition was held for the second time in South America The event, organized by the Association de la Sommellerie Internationale (ASI), reunited 51 candidates. The official delegation included the President of each country’s sommelier association, the candidates and renowned wine writers.

After a week of intensive tests, the World’s Best Sommelier Competition named Gerard Basset as winner. He represented the United Kingdom and was chosen over the other two finalists, Paolo Basso from Switzerland and David Biraud from France.

During the competition, which takes place every three years and now the second time in South America, there were several other activities such as the Annual ASI Assembly, specific seminars (e.g. the Carmenere seminar, presented by Concha y Toro winemaker, Ignacio Recabarren) and various tastings.

Basset, French-born but nationalized British and living in England for more than ten years, is a Master Sommelier, Master of Wine and also holds a Wine MBA. Basset, who has participated six times in this competition and four times became finalist, is now considered a legend and an example of perseverance.

Memorable icon wine tasting As official sponsor of the 2010 World’s Best Sommelier Competition, Concha y Toro invited participants to a historic tasting of the group’s icon wines. The tasting reunited for the first time the most important exponents of Chilean winemaking and demonstrated the quality and consistency achieved by this category of Concha y Toro group wines.

The tasting took place in the Pirque Casona Park and was attended by the 51 contestants (sommeliers and specialized press). The winemakers of each wine were in charge of choosing which vintage of their wine to present and all received widespread applause from the audience of experts.

The wines tasted were Quebrada Seca 2008 from Maycas del Limarí, Ocio 2008 from Cono Sur (a Concha y Toro subsidiary created in 1993), Carmin de Peumo 2005, Concha y Toro’s icon Carmenere, Ge 2006 from Viñedos Emiliana (winery linked to Concha y Toro), Almaviva 2007, a wine born from the Concha y Toro and Baron Phillippe de Rothschild joint-venture and finally Don Melchor 2007, Concha y Toro’s flagship wine. The wines chosen make a journey across Chile’s different winegrowing valleys and demonstrate our country’s enormous potential as a world-class producer of fine wines.

The tasting was attended by important wine world personalities, such as the President of the International Association of Sommeliers (ASI), Kazuyoshi Kogai, the President of Chile’s Association of Sommeliers, Hector Vergara and Concha y Toro’s top executives and directors.

Images of Carmenere After the icon wine tasting and lunch prepared by famous Chef Guillermo Rodríguez, Isabel Guilisasti, Origin Wines Marketing Manager presented the book “Red grapes, a hidden treasure – Carmenere wines from Chile”. Guilisasti and renowned American photographer Sara Matthews traveled together twice in 2007 to the sunny Cachapoal Valley, origin of Carmenere wines. Those trips gave birth to the book which seeks to portray the soul of Carmenere: the landscape and roads of Peumo, the surrounding area, and the valley’s people, homes and vineyards.

The selection of photographs, the book’s design and layout and photo editing took two years of joint work. Then came work on the texts – the prologue written by Isabel Guilisasti on the book’s origin; “The voyage to Chile”, by specialized wine writer Mariana Martínez on the arrival of Carmenere in this country; “Its history” by Rafael Guilisasti, Concha y Toro Vice President, who makes a parallel between Chile’s wine history and the development of Carmenere; and also “A look at Carmenere”, by Sarah Mathews recounting her own experiences of this flagship Chilean variety.

The book’s presentation was planned especially for this historic tasting, and guests were given a copy as a gift. This 88-page book will be available in both English and Spanish, in Concha y Toro shops (Vinos C y T and the Wine Shop in Pirque). For distributors, the book will be available through the merchandising section in the company’s website.

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Intangible Business reports:

Concha y Toro is the second most powerful wine brand in the world

The company moved a significant step forward from third to second place in the 2010 ranking of the largest, most prestigious and competitive global wineries.

Concha y Toro has moved up to second place – after being ranked third for four consecutive years – in the ranking of the world’s most powerful wine brands, according to according to the ranking of “The Most Powerful Spirits & Wine Brands 2010” by British consultancy Intangible Business.

The list is headed by Gallo, the American company of the same name.

Now Concha y Toro has displaced Hardy’s from second place. Concha y Toro is followed by prestigious wine companies Robert Mondavi from the US and Yellowtail from Australia.

Concha y Toro CEO, Eduardo Guilisasti, stated. “This distinction for our company is the result of the export-oriented vision we have always had: the goal of conquering global markets with our products.”

In the general beverages ranking which includes other wines and alcoholic beverages, Concha y Toro climbed to number 17 in 2010 from number 22 in 2009, and is now among the Top 20 most powerful wine & spirits brands in the world.

BRAND

COUNTRY

WINE RANKING

GENERAL RANKING

GALLO

EEUU

1

14

CONCHA Y TORO

CHILE

2

17

ROBERT MONDAVI

EEUU

3

31

YELLOWTAIL

AUSTRALIA

4

34

HARDY’S

AUSTRALIA

5

37

BERINGER

USA

6

42

JACOB’S CREEK

AUSTRALIA

7

47

SUTTER HOME

USA

8

51

LINDEMANS

AUSTRALIA

9

55

BLOSSOM HILL

USA

10

65

Over 10,000 global brands are analyzed by this study. To be considered “powerful”, a brand must generate value to its owners. A series of “hard” variables are measured, such as market share, brand growth, price positioning and market scope. Other “soft” measures are brand awareness, brand relevancy, brand heritage and brand perception and strength.

www.conchaytorofans.com

Concha y Toro launches new 2.0 website This up-to-date website seeks to bring the world of Concha y Toro even closer to wine lovers by using interactive tools such as YouTube, Flickr and Twitter.

Concha y Toro makes a big move toward the latest technologies by launching its new website www.conchaytorofans.com, whose slogan “Connecting wine fans” seeks to bring fans together in a single virtual space with news and current events videos, photo coverage of events, consumer reviews and more.

A novel feature of the site is that all sections offer the possibility to post comments, which enhances interconnectivity between users of this virtual

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space. The site’s contents are indexable and can be shared through social networks like Facebook and Twitter. In addition, this website has RSS which allows visitors to see the most recently published information.

We invite you to visit and discover this new interactive site you can share experiences with other fans and be even closer to Concha y Toro and its many novelties: www.conchaytorofans.com.

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Marketing Alliance:

Concha y Toro is now Manchester United’s official wine brand Concha y Toro, South America’s leading producer and exporter of premium branded wines, is to become the official wine partner of Manchester United Football Club. The agreement aims to raise awareness of Concha y Toro and its brands worldwide, with particular focus on the key markets of Asia, Latin America, Eastern and Northern Europe.

The partnership presents Concha y Toro with an unprecedented opportunity to align itself globally with a football club which inspires admiration all over the world.

Amongst the many benefits for Concha y Toro will be digital board advertising at Old Trafford stadium during home games that are televised around the world, advertising space in the Club’s own communications media and co-branded marketing communications. The alliance also allows Concha y Toro to have presence with its wines in the stadium’s lounges, boxes, bars as well as the possibility to invite its VIP customers to team games.

Sir Alex Ferguson, Manager of Manchester United, was delighted to work with Concha y Toro. He stated, “Like United, it’s a company with a lot of history that, while never afraid to change, has always kept hold of its roots. This is a partnership that unites the two great passions in Latin America: football and wine. I’m looking forward to it.”

Giancarlo Bianchetti, Concha y Toro Marketing Director of Global Brands, says, “We wanted to find a partner who shared our commitment to excellence and Manchester United Football Club has developed an immensely powerful global brand.”

The official announcement of the partnership will take place in September 2010 at a press conference at Old Trafford at which the top executives from Concha y Toro will be joined by the Manager of Manchester United and members of the team.

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Marques de Casa Concha, consistent top quality

After ten years this wine range continues to strengthen its positioning as a brand with solid over 90-point scores.

The Marques de Casa Concha wine line was launched in the mid1970s as a noble and traditional wine brand. From the beginning, the wines were distinguished by the most important specialized media worldwide.

The 1999 Marques de Casa Concha vintage set a milestone: from that year on and continuously for the following vintages, the wines have stood out for their consistent quality across all varieties and achieved outstanding scores, all higher than 90 points.

The reason for these results are the use of more modern agricultural and winemaking techniques introduced during the 1990s, which led to a significant increase in Marques de Casa Concha quality and transformed it into a highly-demanded wine globally.

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The 1999 vintage was also the first one to be produced by Marcelo Papa, head winemaker for these wines since then. The changes have made Marques de Casa Concha a remarkable wine in each of its vintages, independent of climatic conditions of any year in particular. “The quality and consistency of Marques de Casa Concha for over a decade is mainly due to the company’s willingness and desire to produce this type of quality wine. Obviously, the origin and selection of grapes, plus a powerful technical team including winegrowers and winemakers, have made this goal a reality,� states Marcelo Papa.

TRIO strengthens premium blend image TRIO, Concha y Toro premium wine range, moves to strengthen the blended wine concept of these wines through a change in packaging.

The idea behind this innovation is to increase awareness of the brand’s value using higher quality graphic resources while maintaining the brand’s distinctive elements.

In addition, grape varieties used in the blend should have increased visibility for consumers, emphasizing these blends’ three-variety character.

“The ‘Art of Assemblage’ is now graphically present in the label with an image of dynamic non-geometrical elements that seem to be constantly on the move. These graphics elevated to an artistic expression seek to portray the creative moment experienced by a winemaker when he blends the different wines to produce a new wine in which the sum is much more than the parts,” says Isabel Gulisasti, Origin Wines Marketing Director at Concha y Toro.

Don Melchor – Marques de Casa Concha – Gran Reserva Serie Riberas

New websites for Concha y Toro wines

Modern, user-friendly sites with attractive graphics and innovative proposals are the characteristics of the new Don Melchor, Marques de Casa Concha and Gran Reserva Serie Riberas websites to be released in the second half of 2010.

information of the different wine varieties, as well as the brand’s solid award track record. A novel aspect of this website will be the “Campaign” section, where it will be possible to see the actual making of the new Marques de Casa Concha publicity campaign to be launched next year.

The Don Melchor website will be divided into two main sections, one exclusively designed to celebrate the 20th of Chile’s foremost icon wine, while the second will be devoted solely to issues concerning the wine, including topics such as awards, vintages, winemakers and so on.

The look of Gran Reserva Serie Riberas’s website reinforces the adventurous explorer character of these wines – and uses elements such as leather, handwriting typography, drawings and sketches.

The main video will have a prominent place in this site as it explains in audiovisual form the concept behind the Gran Serie Riberas wines. The other sections, the wine series, winemakers, news and awards are presented with user-friendly tools.

Marques de Casa Concha is not far behind and will launch a web proposal with six sections incorporating striking images and interesting 13

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Flawless Concha y Toro presence in Vinexpo Asia Pacific An impressive tower with giant images of its major brands marked Concha y Toro’s presence in Vinexpo Asia-Pacific 2010, considered the most important wine trade show in Asia. Around 13,000 people attended the show, where the novelty was the release of Don Melchor 2007 vintage, marking this icon wine’s 20th anniversary. During the show Concha y Toro President Alfonso Larrain, the Asia Corporate Export Director, Cristián López and the whole sales team personally led the tastings for clients and distributors.

During Vinexpo Concha y Toro made a special invitation for its clients – a yacht tour of Hong Kong Bay and also a very agreeable setting for tastings of Don Melchor and Marques de Casa Concha. The invitation ended with an enjoyable dinner at a seafood restaurant with an imposing view of Hong Kong.

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Casillero del Diablo launches new white wine campaign

The freshness of sea breezes blowing in from Chile’s coasts is the focus of this new publicity campaign, designed to reveal the merits of Casillero del Diablo whites such as Sauvignon Blanc and Chardonnay.

Frontera: Growing preference in the United States Frontera experienced strong growth worldwide in 2009 and its leading position has been recognized by the “Top 30 Momentum Table Wine Brands 2009� ranking in the United States.

This market research study ranked Frontera as the only international (from outside the U.S.) brand among the 30 most outstanding table wine brands of the year.

The ranking was published by IRI (Information Resources, Inc.), the leading market research firm in beverage alcohol research in the United States. The study calculated the Momentum leaders by analyzing 98 brands present in U.S. retail sales, compiling their performance and awarding points in 10 different categories, such sales volume and growth. The high quality delivered by Frontera wines has led consumers to consider Concha y Toro Frontera wine an excellent option when choosing a good table wine.

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Riviera Maya, Mexico:

VI Concha y Toro Latin American Convention Between May 10 and 13, 2010 the VI Concha y Toro Latin American Convention was held in Riviera Maya, Mexico. The meeting brought together 80 distributors and Company executives from 30 countries.

Activities began with an opening dinner at the Royal Hideaway Hotel, where most of the meetings and group activities involving Concha y Toro executives and its distributors were held.

Over the next few days everyone worked together to define a control model for Concha y Toro in the region. In addition to an analysis of the business structure needed to implement the projected strategy, each marketing area and its major projects was examined.

Guests from other sectors were invited to this convention, such as Jesus Samper, a director from clothing company Zara, who shared his business experience focused on building powerful brands.

Another outstanding visit was that of Philip Townsend, Communications Director of British football club Manchester United, who proceeded to unveil a marketing agreement signed between Concha y Toro and Manchester United.

Guests enjoyed a full Wine Dinner, an instance where Company executives were the ones serving the clients and inviting them to sample various wines from the Concha y Toro brands portfolio.

Finally Digrans, Concha y Toro’s distributor in Mexico, organized an amazing closing dinner at Xcaret Eco Park with performances of Mexican folklore, which created a pleasant and entertaining atmosphere for all those attending the convention.

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The VI Latin American Concha y Toro Convention helped the company promote its products, share strategies and strengthen ties with its Latin American distributors.

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Concha y Toro presence worldwide Win a Trip to Chile The contest “Win a Trip to Chile” was held for the second consecutive year in Africa.

This time the turn was for Reunion Island, where two lucky participants will be able to travel to Chile and visit Concha y Toro in October 2010.

Photo: Damien Couillaud, Casino Group Operations Manager; Diego Baeza, Concha y Toro Africa Export Director; M. Module Jumbo Savanah Wine & Spirits Manager; Harry Claude Blackbird, Chatel Sales Representative; Paul Konar, Concha y Toro North Zone Export Director.

Coop Danmark visits Chile Various activities, including dinners and tastings to name just a few, marked the visit of Coop Danmark, Concha y Toro’s distributor in Denmark, to Santiago and Viña del Mar in March 2010.

The visit was designed to raise awareness of Chile and the winery through visits to vineyards, wine tastings and varied presentations of Concha y Toro’s wine portfolio.

On the last day of the visit the 36 store managers, headed by Erick Larsen, Coop Danmark Head Buyer, enjoyed a delicious dinner at Mar Cini restaurant in Santiago.

After dinner the Casillero del Diablo Brotherhood was held with the presence of Concha y Toro President, Alfonso Larraín. The dinner closed with “Casillero Casino” in which guests had fun playing and betting “Casillero Dollars”.

Concha y Toro presence in Portfolio Vinhos show in Portugal Concha y Toro was an important participant in the Portfolio Vinhos wine tasting event organized by its distributor in Oporto, Portugal, Portfolio Vinhos Lda. More than 800 people attended the event, which included the presence of important clients, Portuguese authorities such as Chile’s consul in Portugal, Jorge Figueiredo as well as the specialized press.

The event took place on May 21, 2010 with the notable presence of Don Melchor, Marques de Casa Concha and Casillero del Diablo wines.

Successful wine fair in Iceland The Concha y Toro Wine Fair held in Iceland proved an absolute success. Around 200 guests, including clients such as Duty Free, the state monopoly, restaurants as well as the specialized press, had the opportunity of tasting the entire Concha y Toro portfolio.

The event, which took place last February, was exclusively for Concha y Toro brands with special presence of Marques de Casa Concha, TRIO and Casillero del Diablo.

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Notable awards for Concha y Toro in LIWF 2010

Concha y Toro presence at the 30th edition of the London International Wine Fair was outstanding. The show was visited by nearly 14 thousand people and there were over 1,000 exhibitors, including the world’s most important and prestigious wineries from France, Italy and Chile among others.

Man of the Year 2010

Supply Chain Partner Award

During the show several very important awards were given: Cristián López, Director of Concha y Toro UK for ten years, was winner of the 2010 “Man of the Year” award in the UK magazine The Drinks Business Awards. This award represents not only praise for Lopez’s business skills but also distinguishes Concha y Toro and Chile’s growing success in the global wine market.

Also during the LIWF, Concha y Toro was distinguished with the “Supply Chain Partner” award for its efficiency and cost-effectiveness in delivering products to its UK and other European customers by JF Hillebrand, the leading distribution and logistics company in the UK wine & spirits industry.

Without doubt the Supply Chain Partner award was also an outstanding distinction for Concha y Toro’s Client Service area, headed by Lía Vera.

The “Man of the Year” award is special because the nominee cannot be presented by his own company. This category is the most important award and the winner is chosen by a jury panel including leading wine industry personalities. At the end of 2009 Cristián López left his position in Concha y Toro UK to become the company’s Asia Corporate Export Director.

One of the more noticeable improvements from working within the JF Hillebrand Supply Chain Management model has been delivery service levels of 100% over the last 12 months for client Albert Heijn, improved from a previous performance which was less than 90%.

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Concha y Toro, first winery in the world to measure its water footprint The initiative will calculate the total volume of water used by the company in its productive processes.

In a pioneering initiative for the wine industry, Concha y Toro has taken an additional step in its sustainable development strategy. In partnership with Fundación Chile and the Water Footprint Network (WFN), an international organization whose mission is to promote the transition to sustainable water use by production systems, the company will being to measure its Corporate Water Footprint in 2010.

“We could not be left out of this global commitment to efficient water use initiative which the major productive industries have already joined.

We are confident that with the support of WFN and FCH we will obtain a very good estimate of our water footprint, which will help us achieve significant water savings and increase efficient water use, leading to a positive impact on the environment and our planet’s resources,” said

Sustainable Development Website

Giancarlo Bianchetti, Concha y Toro Director of Sustainable Development.

This tool will help determine the total volume of water used in the the company’s different production processes and help formulate better strategies to mitigate their impact on the environment.

What is a Water Footprint?

It is an indicator of freshwater use that looks at both direct and indirect water use of a consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business.

Ecoglass: Eco-friendly bottles Concha y Toro has released its wines packaged in the new Ecoglass bottles, which weigh 7% to 14% less than traditional ones. As less glass is used to manufacture bottles, less energy is consumed during production and shipment to the company’s various markets.

Concha y Toro launched its new Sustainable Development website which aims at creating eco-friendly awareness across all the company’s production and operational processes. The site includes Concha y Toro’s vision and the major projects and news concerning this subject, to which the company is dedicating its utmost effort and a substantial investment.

The vision is to understand sustainability not as a goal, but as a different way of doing things, with an environmentally friendly attitude that reaches out to people including company employees, consumers and shareholders.

Although this area was created in Chile only a short while ago, it has already produced significant achievements, for example, Concha y Toro has become the first winery in the world to measure its water footprint.

In addition, Concha y Toro has won important awards in this area both in Chile and in its UK offices and this has encouraged the company to pursue new projects that benefit the environment.

In 2009, Frontera abd Sunrise brands launched Ecoglass bottles in the UK and soon Casillero del Diablo will do so also. In August this initiative will be introduced in other countries such as Sweden, Finland and Norway.

This initiative protects the environment and at the same time is expected to influence consumers positively as they will have the option of choosing a product with a smaller carbon footprint and thus contribute to the reduction of their own environmental impact.