Focus On N°19 (english)

FOCUS ON number 19 / october 2012

2

Guilisasti family receives important business world award

From left to right: Jon Martínez, ESE Business School professor; Josefina and Rafael Guilisasti; Mauricio Larraín, ESE Business School General Director; Isabel Gana de Guilisasti; Eduardo, Isabel, Pablo, Sara and José Guilisasti.

The Guilisasti Family received the Entrepreneur Family ESE 2012 award, given by the University of Los Andes School of Business together with La Tercera newspaper and Credit Suisse.

The Guilisasti family in Concha y Toro

The Guilisasti family was distinguished with this award for its leadership as the main shareholder of Concha y Toro, wholly fulfilling a wide set of criteria: good financial performance; a leading position in markets; at least a second generation continuing in the ownership or management of the business; a family respected by the local business community, for their success in business as much as for their guiding principles and values; and for having established and maintained an effective corporate governance.

In 1957, Eduardo Guilisasti Tagle joined Concha y Toro Board of Directors. From then on the winery began a period of strong growth and development of export markets, undergoing a modernization process that laid the groundwork for the company’s later expansion and leading position as a producer of high quality wines.

This year, a jury composed by renowned entrepreneurs, business and academic leaders, unanimously decided to award this prize to the Guilisasti family for their outstanding great business career in Chile. The family is principally linked to the wine business Concha y Toro and Emiliana wineries, although it is also has a business in the fruit industry through its company Greenvic. The family has strong interest in social responsibility issues and promoting education through the Eduardo Guilisasti Tagle Foundation.

Emiliana, an organic winery, is firmly committed to the community with its sustainable and organic agricultural practices.

The awards ceremony, held on August 28, 2012, was attended by the entire Guilisasti family, University of Los Andes authorities and well-known Chilean businessmen and executives.

In 1998 Eduardo Guilisasti Gana, named CEO of Concha y Toro, continued with the work philosophy that inspired his father marking the beginning of another period of strong growth and the company’s globalization.

In order to manifest the spirit driving Don Eduardo and his closeness to the company’s workers, the Guilisasti family created the Eduardo Guilisasti Tagle Foundation whose goal is to give full education grants to children of Concha y Toro employees.

3

Eduardo Guilisasti was honoured with the Wine Intelligence Business Award The prestigious British consultancy Wine Intelligence has distinguished Eduardo Guilisasti, Concha y Toro CEO, with the “Wine Intelligence 10 for 10 Business Award”.

To celebrate its tenth anniversary, Wine Intelligence created the “Wine Intelligence 10 for 10 Business Awards” to distinguish the ten executives across the world that have significantly contributed to the wine industry in the past decade.

Eduardo Guilisasti was ranked seventh among the ten award-winners, following Su Birch, Wines of South Africa CEO; Tim Atkin MW and Wine Journalist; Chester Osborn, chief winemaker and owner of d’Arenberg; Sir George Fistonich from Villa Maria Estate; Etienne Hugel from Hugel & Fils and Li Demei from the Beijing Agricultural College. The awards have been given out throughout the year in various events held in different countries, reinforcing the global nature of the nominees.

As one of the judges of the award stated, “Mr. Guilisasti has managed the company during a period of incredible growth, showing great leadership in the wine industry and maintaining a globally recognized standard of quality”.

Concha y Toro receives the “Free Trade Award”

At a breakfast chaired by the Chilean Economy Minister Pablo Longueira, the Chilean-American Chamber of Commerce (AmCham) presented the “Free Trade Award” to Concha y Toro winery. The 7th version of this award highlighted the company’s work in the areas of free trade promotion and free enterprise between Chile and the United States, focusing on good practices.

“One feels very proud to be Chilean when you travel and everywhere you go you see bottles of Chilean wine and Concha y Toro known as a world-class brand. The most important thing however, is that this company has a strong sense of Corporate Social Responsibility and excellent ties to the community to which it belongs”, said the Minister.

Great leap forward in Chile’s “Most Respected Businesses” ranking

Concha y Toro has achieved a meteoric rise to number 4 in the “Most Respected Businesses” ranking produced annually by La Segunda newspaper and Adimark GfK. The company was surprised by this progress, as in 2004 it was not even mentioned in the list. In 2005 Concha y Toro was ranked number 46, last year it advanced to number 8 and in 2012 four more places to number 4.

Concha y Toro has thus become the first winery to achieve this excellent position, with outstanding performance in globalization, probity and transparency and consumer demand satisfaction. This ranking is published by one of the most important studies available in Chile and is considered one of the most prestigious indicators of corporate reputation.

4

In Vinexpo 2012:

Keynote seminar on Concha y Toro icon wines

The group of experts (left to right): Fongyee Walker, cofounder of Dragon Phoenix Fine Wine Consulting; Edwin Chan, Vice Chairman of the Hong Kong Sommeliers Association; Ian Ford, Summergate Fine Wines partner and General Director; Demei Li, Professor at the Beijing Agricultural College; Ned Goodwin, Japan Master of Wine; Andrés Ballesteros, General Manager VCT Asia; Isabel Guilisasti, Marketing Director Origin Wines and Ch’ng Poh Tiong, The Wine Review Editor.

With its best wines, a stand exhibiting the Pirque Casona´s architectural features and an icon wines seminar led by Asia´s most prominent wine experts, the company delivered a unique experience in Vinexpo Asia 2012.

In Vinexpo, Concha y Toro was able to unite tradition and modernity in a symbolic stand which represented the Pirque Casona and where it received its clients and specialized press during the event, held on May 29-31, 2012 in Hong Kong.

There were tastings of its “Icon Collection” (Don Melchor, Carmín de Peumo and Gravas del Maipo); a presentation of the Amelia 2010 vintage and of the always acclaimed Terrunyo and Marques de Casa Concha lines. Casillero del Diablo also offered tastings of its entire range of wines as well as presenting it new global packaging.

The Icon Wines Seminar One of the most anticipated events at the show was the seminar organized by Concha y Toro, “China wine experts uncover Chile's finest reds”, in which eight of the most prominent figures in the Asian wine industry presented the

distinguishing characteristics of Chilean top quality wines, focusing on the Concha y Toro portfolio, to an audience of more than 80 people.

An essential part of this seminar was the keynote tasting of Don Melchor and other Concha y Toro icon wines. The tasting included a mini vertical tasting of the 1993, 2001, 2005 and 2007 Don Melchor vintages, Carmín de Peumo 2007 and Gravas del Maipo 2008.

Some of the Asian press representatives present at the seminar were: Monique Lee, Wine China Editor; Ali Nicol, from Wine Times Hong Kong; Cho Man Wai, Esquire Head Editor; and Miu Lau, from the Hong Kong Economic Journal.

“This seminar was an excellent experience for our company.

Each one of the prestigious experts invited made meaningful comments on our icon wines, demonstrating once again their undisputed quality and great reach far beyond Chile's borders”, said Isabel Guilisasti, adding that “We even received suggestions of dishes from Hong Kong and China to pair with our wines which were greatly appreciated by the audience”.

5

Curved windows, beveled glass and French and Italian style moldings were part of the Concha y Toro stand in Vinexpo.

Cristián López, Concha y Toro Corporate Export Manager Asia Zone, Ch’ng Poh Tiong, seminar moderator and one of the most respected wine writers in Asia and Andrés Ballesteros, General Manager VCT Asia.

Isabel Guilisasti, Concha y Toro Marketing Director Origin Wines.

Viña Maipo stand in Vinexpo.

Asia wine industry experts analyze the company’s icon wines.

6

Casillero del Diablo winemaker tours Japan, China and Australia A 10-day tour and tightly-scheduled calendar of activities helps Marcelo Papa achieve goal of raising awareness of Casillero del Diablo brand in the world and to bring the legend of Chilean wine closer to hundreds of international consumers.

Tokyo was the first destination for Marcelo Papa in his Casillero del Diablo promotional tour. From July 3-5, 2012 the winemaker attended various activities, including interviews with three major Japanese magazines –one of them The Wine Kingdom– where he presented the development of Casillero del Diablo since his last visit to Japan (12 years previously), highlighting the new origins for wines in this range, such as the Limarí and Rapel river shores, located in the 4th and 6th regions in Chile.

Marcelo Papa also led a training course for Mercian Corporation sales force, the company’s importer in that country, which included a tasting of Casillero del Diablo wines compared to other New and Old World wine competitors. The tasting demonstrated once again this wine line’s exceptional quality and best value, with more votes than wines three times more expensive.

During his stay in Japan, the winemaker enjoyed Japanese cuisine and noted that “Casillero del Diablo Pinot Grigio makes a perfect pairing with these dishes”.

After Japan there were five days in China, were Marcelo Papa visited the cities of Qingdao, Chengdu, Xiamen and Shanghai, were the goal was to promote not only Casillero del Diablo but also the super premium line Marques de Casa Concha.

In these cities Marcelo Papa lunched with key clients, wine writers and bloggers; gave press interviews; hosted the winemakers dinner for more than 150 guests and led training courses for the Chines importer’s Summergate Fine Wines sales force. This was the winemaker’s second visit to China, following a successful tour last year.

To end this grand tour, on July 12-13 Papa visited Melbourne and Sidney in Australia, where he led a Limarí Valley wine tasting with wines from the Casillero del Diablo and Maycas del Limarí ranges, as well as training courses for the Coles sales force.

7

Concha y Toro at the Grand Tasting & Master Class in Shanghai As one of the three wineries present at the event and with its most exclusive wines, Concha y Toro was part of the first Grand Tasting & Master Class organized by Wines of Chile in China.

The event was held at the Hotel Grand Hyatt in Shanghai on May 24, attracting more than 300 guests including specialized press, trade partners, distributors, importers and sommeliers. There were two simultaneous presentations: a Grand Tasting in which 21 wineries presented their best wines and a Master Class led by four Chilean wine experts.

The seminar focused on the achievements of the Chilean wine industry over the past decades, centering on the legacy, quality and unique style of our wines. One of the presenters was Andrés Ballesteros, General Manager VCT Asia, representing Chile and the company, who spoke of Concha y Toro’s heritage and its contribution to Chilean winemaking.

“This was an excellent opportunity to promote the presence of Chilean wines in China and specifically to transmit the high quality of the company’s products. In Concha y Toro we have made big efforts to strengthen our presence in this market and have set up our own distribution office in Singapore since 2010”, said the company’s Asian representative.

More than 100 people attended the Master Class, where they also took part in a technical tasting to learn about the top wines of each participating winery, such as the company’s icon wine Don Melchor 2007. In the Grand Tasting, the Concha y Toro offered tastings of its wines Casillero del Diablo, Marques de Casa Concha and the ultra premium Terrunyo.

The aim of this Grand Tasting & Master Class was to contribute to the positioning of Chilean wines in China as products of proven quality, presenting our various origins and varieties, and transmitting their unique and differentiating winemaking attributes.

Master Class presenters (from left to right): Carlos Serrano, Montes winery; Claudia Gómez, Altair winery; Claudio Cilveti, Wines of Chile and Andrés Ballesteros, Concha y Toro.

8

Complete presence of the company at the South Zone Distributors Convention Along with more than a hundred members of its distribution network in Latin America and the Caribbean, Concha y Toro holding presented its plans for 2012 for all of the group’s brands, an unprecedented event in the history of the company.

Representatives from South America, Central America and the Caribbean came to the first Corporate South Zone Distributors Convention, which took place in Chile between April 30 and May 4, 2012.

Over a hundred people from the company’s distributor network in these countries participated in the event together with winery executives, to learn of the company’s most recent plans and the future challenges facing Concha y Toro’s many lines of wines. Gala dinners, special lunches, a wine show, new product launches, winery tours and even a trip to the mountains were part of this great convention.

present to our distributors the wide range of origins and wine grape varieties that make up these many wineries’ portfolios.

“This show gives us the chance to taste everything the group produces, an in a fabulous environment”, said our representative from Ecuador, Felipe Cordovez, who added: “I’m proud to be a Concha y Toro distributor, I feel this company is like family”.

One of the most awaited activities was the wine show, where the entire ranges of brands belonging to Concha y Toro holding were presented. The fair was held in the Santiago Grand Hyatt hotel on the evening of May 1.

During the dinner held in Pirque those distributors who have worked for over 35 years with the company were distinguished. Awards were given to Agencias y Representaciones Cordovez (Ecuador), Ballester Hermanos (Puerto Rico), Diprisa (El Salvador), Distribuidora Marte (Guatemala), Felipe Motta e Hijo (Panama), G.W. Yichang (Peru), Hi Cuvee (Costa Rica), Marpico (Colombia) and Motta Internacional (Panama).

Cono Sur, Viña Maipo, Palo Alto, Canepa, Maycas del Limarí, Finca La Chamiza, Trivento Bodegas y Viñedos, Fetzer Vineyards and all the rest of Concha y Toro brands were brought together in a single place, in order to

Alfonso Larraín Santa María, Chairman of Concha y Toro, gave each distributor a copy of the first invoices, as a symbolic memento of the strong sales relationship with each of these companies.

South Zone distributors had the opportunity of visiting Portillo, a ski center located 164 km from Santiago.

9

Felipe Rossel, Quinta de Maipo Marketing Manager; Felipe Cordovez, representative of Cordovez (Ecuador); Alfonso Larraín, Chairman of the winery; Everod Wilson and Tom Tyler, both from CPJ (Jamaica).

Raúl Motta, of Global Brands (Panama); Juan Pablo Eljuri, Almacenes Juan Eljuri (Ecuador); Fernando Motta, Felipe Motta e Hijo (Panama); Cristián Ceppi, Corporate Export Manager Southern Zone; Antonio Maccera and Fausto Cornejo, both of Almacenes Juan Eljuri, from Peru and Ecuador, respectively.

Isabel Guilisasti, Marketing Director Origin Wines; Antonio Maccera, Almacenes Juan Eljuri (Peru); Luis Alberto Wu, of G.W.Yichang (Peru); Felipe Cordovez, of Cordovez (Ecuador); Karen de Wu and Eliana Wu.

Awards ceremony for the Company’s oldest distributors.

Visitors to the wine fair could taste all brands belonging to Concha y Toro holding.

10

Excellent score for a unique Cabernet Sauvignon Don Melchor, Concha y Toro’s icon Cabernet Sauvignon –headed by winemaker Enrique Tirado– confirms once again its outstanding quality with a 94-point score in prestigious US specialized magazine Wine Spectator.

The most recent edition of US magazine Wine Spectator awarded 94 points to Don Melchor 2008, as well as selecting it a “Daily Wine Pick”.

Don Melchor is the first world-class Cabernet Sauvignon from Chile and the only wine with 25 vintages to its name, all of which have been widely praised by international wine critics. The 2008 vintage is a blend of 97% Cabernet Sauvignon and 3% Cabernet Franc, both originating in the Puente Alto vineyard.

This award confirms Don Melchor as the foremost exponent of Chilean Cabernet Sauvignon, and the Puente Alto terroir as one of the best to produce this flagship variety in Chile.

Enrique Tirado, the winemaker in charge of this wine states, “Don Melchor’s character and consistency reflects the careful and meticulous work put into both the vineyard and cellar. No step of this complex process can be overlooked; this is the only way the Puente Alto fruit can express its full potential”.

94 pts / “Daily Wine Picks” Wine Spectator

“This ripe, dense red delivers base notes of humus, mocha and toasty oak supporting the rich cassis, black cherry and dark plum fruit character. There're fine tannins for support, but this is all rich fruit on the spicy finish. Drink now through 2018”.

- Nathan Wesley

Don Melchor 1999 among the world’s best Cabernet wines Don Melchor once again highlights the quality of Chilean winemaking, as it was ranked the best wine in a blind tasting attended by expert wine critics, including a representative of renowned US Wine Spectator magazine.

The tasting was held in Solera, a Spanish restaurant located in downtown Manhattan, and included seven great 1999 vintage red wines from several parts of the world. The wines were blind tasted and paired with dishes from the restaurant. Some of the critics were Pablo Alvarez, in charge of Spanish winery Vega Sicilia; Jean-Louis Carbonnier, representative of Château Palmer in Bordeaux and Thomas Matthews, Wine Spectator Senior Editor.

Don Melchor turned out to be the tasters’ favorite wine, and especially so for Thomas Matthews who rated it with 95 points. “My first choice was Don Melchor 1999, a top-of-the-line Cabernet bottled by Chilean leading winery Concha y Toro. It is a delicious, adventurous wine, with plenty of fruit to balance out its cedar and tar notes. It still has a lot of life left,” says the Wine Spectator editor who also points out, “Chile has earned its place in the wine world”.

93 pts Don Melchor 2008 Wine & Spirits - June 2012

93 pts / Editors' Choice Don Melchor 2008 Wine Enthusiast - June 2012

11

Gravas del Maipo

New horizons for Gran Reserva Serie Riberas

Syrah 2008 93 pts

Wine Spectator October 2012

93 pts / Editor’s Choice Wine Enthusiast June 2012

Carmín de Peumo Carmenere 2008 91 pts

Wine Spectator October 2012

94 pts

Wine & Spirits June 2012

Terrunyo 91 pts

Cabernet Sauvignon 2008 Wine Spectator October 2012

93 pts

Cabernet Sauvignon 2008 Wine & Spirits June 2012

91 pts

Cabernet Sauvignon 2008 Wine Enthusiast June 2012

91 pts

Carmenere 2008 Wine Spectator October 2012

91 pts

Carmenere 2008 Wine Enthusiast June 2012

To expand distribution of this super premium wine line to new markets and sales channels has been the main goal for 2012.

The Concha y Toro team behind Gran Reserva Serie Riberas has been very successful.

Since its release in 2009 in Chile, Brazil and South Korea, Gran Reserva Serie Riberas has arrived in several markets, however, 2012 has been the year of greatest expansion for the brand. An active plan focused on expanding brand distribution to new markets and sales channels has meant these wines have reached countries such as the United States, Aruba, Belgium, Malta, Nicaragua, Spain and Thailand and achieved a remarkable increase in sales.

To do this, says Carla Errázuriz, Marketing Manager Origin Wines, “We have carried out many activities, including product launchings, client and press tastings, written media ad campaigns. In addition, on certain important dates we strengthen our point-of-sale presence”.

Introducing this wine range in the United States has led to a noticeable increase in demand: “Today you can find all varieties of Gran Reserva Serie Riberas in the US (except for the Syrah). They have been very well received by consumers”.

Carla Errázuriz explains the idea is to continue extending this brand’s global reach: “At Concha y Toro we are convinced that with this wine line we can carry out any number of activities, as we trust the quality delivered to our clients and consumers”.

Gran Reserva Serie Riberas is a special selection of wines originating from vineyards planted on the slopes and terraces of riverbanks. These vineyards benefit from the effects of river water flows which shape the land and bring down temperatures. Grapes planted in these lands ripen slowly and produce wines with greater concentration and freshness.

90 pts

Carmenere 2009 The Globe and Mail August 2012

12

Marcelo Papa presents the new Marques de Casa Concha varieties

The head Marques de Casa Concha winemaker reveals the characteristics of the two new super premium wines, Pinot Noir and Sauvignon Blanc, recently launched in Chile.

July 26, 2012 was a special day for Marques de Casa Concha. In the exclusive Club de la Union of Santiago and with the presence of the press, sommeliers, restaurant owners and brand representatives, the new Pinot Noir and Sauvignon Blanc varieties of this super premium line were launched. The event consisted of a seven-course food & wine dinner, created by renowned Chilean Chef Guillermo Rodriguez, while the tasting of the seven Marques de Casa Concha wine varieties was led by their winemaker, Marcelo Papa.

The wines, according to the winemaker The Pinot Noir of this line –in fact, the first Limarí Valley Pinot Noir in Concha y Toro's portfolio– was born of the winemaker’s interest in incorporating this variety to the Marques de Casa Concha range. “I had been looking for a long time for a Pinot Noir for Marques, until we came to the Limarí Valley. I began researching this valley because of Chardonnay, which grows very well there, so I thought it might be the same case for the Pinot as they are very similar varieties”, says Marcelo Papa.

Marcelo Papa, Marques de Casa Concha winemaker, and Chef Guillermo Rodríguez, at the new varieties’ launching.

“The Marques de Casa Concha Sauvignon Blanc is fresher than others, as it comes from a valley that receives the cooling influence of the sea and early morning mists”, says the winemaker.

According to Marcelo Papa, his greatest achievement in the case of these two wines was to imprint a strong sense of origin. For this, the selection of the vineyard was essential: “The Limarí-style Pinot Noir identifies me. There aren’t many Pinot Noir from this valley, which have proven to have unique characteristics, elegance and quality not found in other places”.

The Pinot Noir is made from grapes grown in the San Julián vineyard, located 30 km from the Pacific Ocean on the south bank of the Limarí River. “The Limarí Valley has very good conditions for producing Pinot Noir in the Burgundy style, that is, with cold maceration, in open tanks and without pumps, and pumpovers with manual cap submersion. It is more traditional winemaking than that used for other wines”, says.

On the other hand, the Sauvignon Blanc is a wine made with grapes grown in the Leyda Valley, located 14 km from the Pacific Ocean.

ENJOY THE EXPERIENCE OF BECOMING A WINE EXPERT

Newly Recognized

91

“Daily Wine Picks” Syrah 2009

90

“Daily Wine Picks” Cabernet Sauvignon 2009

91

Cabernet Sauvignon 2009

90

Chardonnay 2010

pts pts

WITH THE NEW CONCHA Y TORO APP FOR MOBILE PHONES Download the Wine Expert App from App Store, Google Play or BlackBerry App World and learn all about the world of wine while competing with consumers from around the world.

pts pts

Wine Spectator - October 2012

Wine Spectator - October 2012

Wine & Spirits - June 2012

Wine Spectator - Sept. 2012

13

TRIO launches new 375 ml bottle format To promote greater consumption of this wine and allow more consumers to experience its varieties are some of the new miniature Trio bottles’ objectives.

An entertaining webshow transmitted direct to all Latin America marked the launching of the new 375 ml bottle with screw cap of the premium Concha y Toro Trio line. The launching took place in Casamar restaurant in Santiago belonging to Chef Tomás Olivera. It was hosted by the brand’s ambassadors themselves, actress Blanca Lewin, TV presenter Veronica Calabi and actor Hector Morales.

“We hope this new format will lead more consumers to taste this excellent quality, affordably-priced wine. Also, these bottles are very easy to use and can be enjoyed in varied consumption occasions, such as weekday lunches, where traditional bottles are too large”, said Andrea Garcia, Trio Senior Brand Manager.

So far, the varieties chosen for this format are Merlot and Sauvignon Blanc. The first is a blend of Merlot (70%), Carmenere (15%) and Cabernet Sauvignon (15%), an expressive wine with great structure.

The Sauvignon Blanc is a fresh, mineral and elegant blend of grapes grown in three valleys. These mini-bottles are already in stores in Chile and available for global distribution.

Frontera launches new Moscato

AWARDS

Frontera line presents its new Moscato variety, a sweet, fresh wine from the Itata Valley and a perfect pairing with desserts.

The wine has a brilliant yellow color, ripe fruit, flowers and honey aromas and is fresh and fruity in mouth.

“We decided to incorporate this new variety to the eleven the brand already has, due to the great demand in certain markets –such as the United States– for sweeter, easy-to-drink wines. In view of the success of Moscato in that country, there was no doubt it had to be introduced to

Silver Medals

Sauvignon Blanc 2011 Citadelles du Vin May 2012

Chardonnay 2010

other destinations”, says Ignacio Donoso, Frontera Senior Brand Manager. This

Merlot 2011

International Wine Challenge, UK May 2012

wine is available for distribution in the United States, Latin America and Europe, and in Asia in late 2012.

14

Casillero del Diablo strengthens presence in

Man Utd Legend Bryan Robson in Sam’s Club store, Shanghai.

As part of the Premier League preseason, in July and August the English team toured various cities around the world. Casillero del Diablo took part of this tour to strengthen its global image in various international markets, where exciting events were held, mainly in Asia.

Shanghai, China was the place where Casillero del Diablo –with the support of Summergate, Concha y Toro distributor in that country– concentrated its energies. The first activity began on July 23, 2012, with the visit of Manchester United Legend Bryan Robson to Sam's Club, a store where guests were able to visit the brand’s stand, buy the wines and get their bottles autographed by Robson.

Casillero del Diablo invited its major clients to see a team training session at the Shanghai Stadium.

On the same date and for the third year in a row, Concha y Toro hosted an exclusive dinner in Morton’s Club with important Man Utd representatives, including Sir Alex Ferguson, Manager, Legends such as Bryan Robson, Andy Cole and Quinton Fortune, technical staff and marketing executives. Also present were Concha y Toro and Summergate executives, who presented the company’s best wines: Casillero del Diablo, Terrunyo, Marques de Casa Concha and Don Melchor.

The so-named Red Devils played against Shanghai Shezhua, coming out on top 1-0 with a goal by Japanese Man Utd player Shinji Kagawa. During the match, Casillero del Diablo was visible on the stadium’s digital boards, while the latest brand advertisement was showcased on giant screens or jumbotrons.

The next day, at the Pudong Shangri-La Hotel, players Paul Scholes, Antonio Valencia and espoir players Marnick Vermijl and Scott Wootton, attended a meet & greet with the press, the company's major clients and team fans. There were question and photograph sessions and autograph signings. After the event,

On match day, July 25, and before the game started, select Concha y Toro clients in China had the unique opportunity of going down to the football field and receive signings from the entire Manchester United team. A rare privilege!

These brand activation activities helped Casillero del Diablo reinforce its global image in Asia, a market with an excellent Outlook for this consolidated quality wine line. The other cities where Casillero del Diablo was present with Manchester United were: Durban and Cape Town (South Africa), Oslo (Norway), Gothenburg (Sweden) and Hannover (Germany).

15

n Asia hand in hand with Manchester United

Distributors’ children entered the Shanghai Stadium playing field hand in hand with players for a training session.

New Casillero del Diablo Food & Wine mini website

Player Antonio Valencia (Ecuador) in a meet & greet, Pudong Shangri-La Hotel.

New brand implementation activities in China This year, Casillero del Diablo has carried out a powerful campaign to give new zest to its presence in the Chinese market. Some of these brand activations were: modern point of sale stands with LED displays, activities with Manchester United players, Marcelo Papa’s winemaker tours to various Chinese cities, giftboxes and special stationery in display shelves, among others.

One of the most novel brand implementations was its publicity campaign in Shanghai, Beijing, Guangzhou, Shenzhen and Hangzhou in May and September 2012. Around 17,000 taxis in these cities made their rounds with a touch screen attached to the back of the copilot’s seat, which transmitted the brand’s latest TV commercial and information on promotions and of the many varieties of this line of wines.

Over 15 million people sitting in the back of taxis were able to interact with the touch screen. An excellent idea!

Discover original recipes for dishes that will make a perfect pairing with the many Casillero del Diablo wine varieties.

Learn useful tips to correctly serve and store these premium quality wines.

TOP 50 best wines to drink during the summer “Best red wine for barbecues” Carmenere Jane McQuitty, The Times August 2012

Gold Medal

Gold Medal

Silver Medal

Shiraz 2011 Japan Wine Challenge September 2012

Reserva Privada Cabernet Sauvignon 2010 Concours Mondial de Bruxelles May 2012

Merlot 2011 & Malbec 2011 Concours Mondial de Bruxelles May 2012

16

J

CONCHA Y TORO AROUND THE WORLD

J

Concha y Toro at the London Wine Fair The company’s entire range of brands –Frontera, Casillero del Diablo, Trio, Marques de Casa Concha, Terrunyo, Don Melchor, Carmín de Peumo y Gravas del Maipo, as well as those of all its subsidiary wineries– marked Concha y Toro’s participation in the 32nd edition of the London International Wine Fair (LIWF), held in London from May 22-24, 2012. In the show, Specific Origin Wines had an exclusive tasting room.

This year LIWF received nearly 15,000 visitors and over 2,000 exhibitor companies from Old and New Worlds 35 countries.

“We had the opportunity to meet with representatives of major supermarket chains in the UK such as Tesco, Waitrose and Sainsburys, as well as with members of the liquor boards in Sweden, Norway and representatives of other European markets. We were able to show all our wine lines in a single place”, said Rodrigo Castro, Foreign Offices Marketing Manager.

The awards ceremony “The Drinks Business Awards 2012” took place during the LIWF. Concha y Toro was second runner up in the “Best Drinks Company” category.

Presence in Expovinos Colombia

ExpoVinis Brasil

Over 32,000 people visited Expovinos 2012, the most important trade fair in Colombia, held last June. Concha y Toro gave presentations and tastings of its major brands to the press, major clients, sommeliers and wine experts from around the world.

The company participated in the 16th edition of ExpoVinis Brazil with its entire range of wines. The wine show took place in Sao Paulo in late April.

One of the novelties presented by the company was a Trio brand activation associated with the world of fashion. During the afternoons, the Concha y Toro stand was transformed into a photographic studio, “replicating” the making of the Trio wine campaign. In addition, Expovinos awarded Casillero del Diablo gold medals in the following categories: Chilean quality Cabernet Sauvignon wines; young white everyday wines and quality Syrah wines.

Among the activities carried out were tastings of the Casillero del Diablo, super premium Marques de Casa Concha and ultra premium Terrunyo lines. Major clients were also invited to enjoy tastings of icon wines Don Melchor, Carmín de Peumo and Gravas del Maipo in the VIP salons.

17

J

CONCHA Y TORO AROUND THE WORLD Casillero del Diablo golf tournament in Spain

On March 31, 2012 at the Valdecañas Island Golf Club in Extremadura, Spain, the 1st Casillero del Diablo Golf Tournament was held, to which 24 players were invited to participate. The event was organized by Mariano Fontecilla Lira, Honorary Consul of Chile in Spain and the Marquis of Montepío, who presented the prizes to the winners in the categories Scratch Medal Play and Stableford Handicap.

The tournament was opened the previous evening with a tasting for the players. The tasting was led by Spanish wine expert Rafael Cabrero Abascal who presented the wines Casillero del Diablo Reserva Privada Cabernet Sauvignon, Terrunyo Carmenere and Amelia Chardonnay.

J

The winery presents its cool Chardonnay wines in Canada

Concha y Toro participated with its freshest Chardonnay wines along with wineries from France, New Zealand, Australia, United States, Canada, Chile and Argentina in the second edition of the International Cool Climate Chardonnay Celebration, held in Niagara, Ontario on July 20-22, 2012.

The company, one of three Chilean wineries invited to this event, offering tastings of its Chardonnay wines from the super premium lines Gran Reserva Serie Riberas and Marques de Casa Concha.

The show was visited by consumers, wine lovers, wine writers and industry experts such as Anthony Gismondi, one of the most influential wine critics in North America.

Concha y Toro wines on board luxury cruises

Gran Reserva Serie Riberas arrives in Mexico

From June to August 2012, our wines by travelled by sea to Estonia, Finland and Sweden, as part of the menu of the gourmet restaurants on board the most exclusive cruise ships of the Tallink Silja Line. Trio, Marques de Casa Concha, Don Melchor and Concha y Toro Late Harvest were in perfect harmony with the refined cuisine.

The Gran Reserva Serie Riberas line was presented in two exclusive events in the cities of Merida and Cancun, on May 31 and June 6, respectively. The launching in Merida was held in the Yucatan Country Club and attended by wine writers, journalists, opinion leaders, customers, restaurant owners and sommeliers.

These restaurants’ menus consisted of a five-course food & wine dinner, whose author, chef and sommelier Anti Lepik, made sure food and wine were paired to perfection. Interbrands, in charge of distributing our wines in the Nordic countries’ travel retail channel, is responsible for this alliance, an excellent opportunity to promote Concha y Toro brand in these distant markets.

In Cancun, the event was held at The Ritz-Carlton and was attended by sommeliers, distinguished guests, restaurant managers, and managers of A & B hotels in Cancun and Playa del Carmen. In both occasions the wines tasted were the Chardonnay, Merlot, Malbec and Syrah varieties of this wine range.

18

J

CONCHA Y TORO AROUND THE WORLD

J

Concha y Toro takes new steps in Africa On August 16, in Lusaka, Zambia, a wine tasting of Concha y Toro’s top wines was conducted at the opening of “The Wine Shop”, the city’s first wine store belonging to the company’s local distributor, Kazuma Enterprises. The event was attended by journalists and company clients.

The wines tasted were Casillero del Diablo Pinot Noir and Malbec, Marques de Casa Concha Chardonnay and Merlot, Terrunyo Sauvignon Blanc and Carmenere, as well as the icon wine Don Melchor.

---------------------------------------On July 26, in the exclusive Aurelia's Restaurant of the Peermont D'oreale Grande Hotel at Emperors Palace, Johannesburg, South Africa a tasting was held for 70 people to present the company's most exclusive wines.

Among the attendees were Andrew Barrett, representative for WinesNixan, Concha y Toro’s distributor in South Africa, the press, preferred clients of the Peermont Hotel group, and authorities such as the Chilean ambassador to South Africa, Francisco Marambio, and Chilean Consul Patricio Williams. The activity was a food & wine evening with tastings of Casillero del Diablo Sparkling, Terrunyo Sauvignon Blanc, Marques de Casa Concha Chardonnay and the Carmenere wines from each of these three wine lines.

--------------------------------------In mid-April, at the Cape Hotel in Monrovia, Liberia the Concha y Toro distributor in that country, AZ Corporation, hosted a tasting of some of the company’s best wines for senior executives from different companies.

The event was attended by over 30 people, including the Director of A-Z Corporation, Janak Vaswaney, who tasted Marques de Casa Concha Merlot and Cabernet Sauvignon, and the company’s flagship wine, Don Melchor 2008.

Concha y Toro's Day in Lituania On June 9-10 in Kaunas, Lithuania, about 80 people from sales area of the Concha y Toro distributor in that country, UAB Bennet, attended presentations and training courses to inform of company events and news in the past four years.

The company's focus on premium wines, the partnership with Manchester United, the acquisition of Fetzer Vineyards and launching of new products were some of the news presented at the event. In addition, attendees enjoyed a tasting of Casillero del Diablo varieties Viognier, Pinot Noir and Late Harvest, Trio Cabernet Sauvignon, Marques de Casa Concha Syrah and Carmenere Terrunyo.

19

Concha y Toro wins “The Mark of Positive Living” award Brands such as H&M, Yves St. Laurent and Burberry have won this distinction, awarded to environmentally friendly companies. In the case of Concha y Toro, its lightweight bottles, drip irrigation and responsible energy use initiatives were considered especially valuable.

Positive Luxury, the UK’S first online Consumer Guide to Living Positively, gives awards distinction to brands around the world committed to sustainable development in their production and business activities. Once a participating company’s sustainable development strategy is researched and qualified by its advisory board, the company is given a Blue Butterfly Trust Mark.

With its Blue Butterfly mark Positive Luxury distinguishes brands and companies that have a positive impact on the environment, people and the community. Considering the global importance of Concha y Toro winery, its sustainability efforts across the board are especially noteworthy.

In alliance with Fundación Chile and the Water Footprint Network (WFN), Concha y Toro was the first winery in the world to measure its water footprint. Employee well-being and quality of life are also priority concerns and employees can access an extensive services platform.

Concha y Toro offices are now Carbon Neutral spaces As from April 2012 the distribution subsidiaries of Concha y Toro in Sweden, Norway, Finland and Brazil have achieved a special status: Carbon Neutral certification. During 2011 an internal survey recorded all greenhouse gas emissions generated by energy and fuel consumption and other activities of their offices.

After conducting an external verification, the company was able to offset its 2011 CO2 emissions in the Santiago Climate Exchange (SCX), with the association to the BEASA renewable energy project, located in Brazil. For the company this meant reducing 762 tons of CO2, equivalent to the activity during 2011 of the offices mentioned above. These carbon credits are certified under the VCS standard, which guarantees they have generated the environmental and social benefits as a result of the implementation of this project.

“For us, as importers in Sweden, Norway and Finland, it is important to make an effort to improve our practices and create awareness in the people who work with us to be more responsible in the use of resources”, says Niclas Blomstrom, Commercial Director of Concha y Toro Nordics.

Supporting Sustainability at the UN Río+20 Conference Thanks to its commitment to sustainability, Concha y Toro was able to participate in the 3rd United Nations Río+20 Conference on sustainable development, held in Río de Janeiro last June.

International companies such as Volvo, General Electric, BMW and Volkswagen participated in the meeting, as well as local authorities, the specialized press and United Nations representatives.

The winery was a member of the panel “Examples of Innovative Company Actions”, where it presented the projects in which the company has been involved: carbon and water footprint measurements, the carbon neutral project for Sunrise wine line and some of the subsidiary distribution offices, among others.

The summit’s main activities centered on presentations of representatives of the various United Nations Conventions, followed by a celebration cocktail of the Conference’s 20th anniversary where Marques de Casa Concha wines were served.

20

Once again Concha y Toro has been voted the “World’s Most Admired Wine Brand” in the study published in the May issue of British magazine Drinks International. The winery won the highest number of nominations as the most admired wine brand, overtaking historically famous brands such as Torres, Antinori, Penfolds, Jacob's Creek and Kendall Jackson, among others.

“To receive this important distinction for a second consecutive time is tangible proof of the great image our company and brand have built up in the local and global wine industry. This honor reinforces our commitment to bring high quality wines that reflect the diversity and unique characteristics of Chile, a world-class wine producer, to millions of consumers”, said Eduardo Guilisasti, Concha y Toro CEO.

TOP TEN Most Admired Brands: 1. Concha y Toro

Chile

3. Antinori

Italy

2. Torres

4. Penfolds

5. Jacob’s Creek

Spain

Australia Australia

6. Kendall Jackson

USA

8. Guigal

France

7. Michel Chapoutier

France

9. Vega Sicilia

Spain

10. Château Margaux

France