FOCUS ON number 20 / july 2013
WORKING TO MAKE KNOWN
CHILEAN WINE
WORLDWIDE
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The winery receives Certificate of Excellence 2013 from TripAdvisor FOR SECOND CONSECUTIVE YEAR, CONCHA Y TORO’S WINE TOURIST CENTER, LOCATED IN PIRQUE –45 MINUTES FROM SANTIAGO– RECEIVED THE CERTIFICATE OF EXCELLENCE 2013 AWARDED BY TRIPADVISOR, THE LARGEST ONLINE COMMUNITY OF WORLD TRAVELERS.
This certification is given to the world’s most recommended hotels, restaurants and tourist attractions, based on the good reviews of their visitors. Also, it takes into account the volume of comments in the last 12 months. The “Certificate of Excellence” program does not substitute the Traveler’s Choice Awards given by TripAdvisor to hotels, but it is an extension to include tourist attractions and restaurants besides accommodations. Concha y Toro is one of the main wine tourist destinations in Latin America, with over 150,000 visitors a year.
Recognized by Wine Enthusiast:
HIGHLIGHTS
Maipo Valley, cradle of great Cabernet Sauvignon
CHILE UND ERS TAN DIN G
WIN E REGI ONS
from the Pacific to the From north to south, and y boasts a collection Andes, this sliver of a countr wines to match. of distinct terroirs—and
F
ACHNER BY MICHAEL SCH
wines in their aced by an array of Chilean most consum neighborhood wine shop, on price ers base their buying decisions a little learning and grape variety. But you toward steer to way long a go will Knowing which of the best wines on the shelf. best for certain variChile’s wine regions are pick winners, time eties or styles will help you after time. terroir, noAnd when it comes to Chilean where specific grapes body knows more about Chile’s preParra, Pedro grow best than n and the imeminent expert in soil compositio the wines his country pact that climate has on produces. Hunter,” Par Nicknamed the “Terroir agronomy and winera, who holds a Ph.D. in Institut National specific terroir from the on, has conductAgronomique de Paris-Grign studies, the majoried more than 20,000 soil holds that Chile is ty in his native Chile. Parra that strongly inblessed with diverse terroirs its top wines. fluence the characters of entirely unique Yet, these terroirs are not He suggests that to Chile, according to Parra. are similar to some of Chile’s best terroirs most lauded wine those in some of the world’s regions. and granite from “Take Chilean granite, are about rocks he Hermitage in France…t and have the same the same age, same color the [Syrahs] from fractures,” says Parra. “But are very differ Chile and the northern Rhône this is true, same, the not is ent. The climate s. But without and there are other difference
granite, you an understanding of Hermitage similar it is to Apalmight not understand how ta in Colchagua.” the soils and Likewise, “Without knowing Sonoma Coast, you climate along California’s like the exactly almost it’s that wouldn’t know Parra. Leyda Valley in Chile,” says
, published anding Chile’s Wine Regions” e. from the article “Underst magazin This text is an extract North American wine by Wine Enthusiast, the in the March 2013 issue
In its March issue and in an article entitled “Understanding Chile’s Wine Regions”, the renowned American magazine Wine Enthusiast distinguished Maipo Valley as the origin of the most recognized Cabernet Sauvignon from Chile and Don Melchor as one of the wines that embodies the maximum virtues of this generous terroir. In the text, the magazine’s editor Michael Schachner specifically noted the Alto Maipo (or Maipo Andes) as “the king when it comes to producing world-class wines, and Cabernet Sauvignon in particular”. Don Melchor’s oenologist Enrique Tirado talked with Schachner about the fundamental role of Maipo Valley in the Chilean wine industry: “Maipo is the region that has allowed us to produce Cabernet Sauvignon of high quality and global prestige. Don Melchor is the pure reflection of the Puente Alto vineyard, whose location, near the Andes, provides unique soils and a perfect climate for the vines”.
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The Winery and Its Subsidiaries Distinguished
Among the Most Admired by Drinks International FOR THIRD CONSECUTIVE YEAR, CONCHA Y TORO KEPT ITS PLACE AS THE MOST ADMIRED WINE BRAND IN THE WORLD, WHILE BRANDS SUCH AS FETZER AND CONO SUR WERE AWARDED INDEPENDENTLY.
Beating prestigious brands such as Torres, Penfolds, Cloudy Bay, Château Margaux, Château Mouton-Rothschild, Vega Sicilia and Kendall Jackson, among others, Concha y Toro won the
most nominations as the most admired wine brand
in an anonymous voting where experts from the wine industry participated with a broad representation.
This year, for the first time, the subsidiary Cono Sur Winery
entered the ranking independently –in 18th place– and Fetzer Vineyards, the Californian vineyard acquired by the group in 2011, was ranked in 36th place. The jury of experts was asked to vote on the six most admired wine brands –with which they have no association– on the basis of criteria such as: the wines should be of consistent and growing quality, should reflect their region or country of origin, and respond to the needs and tastes of their target audience, among others. “That today Concha y Toro is recognized globally as the most admired wine brand is mainly due to the quality we have achieved in our wines and having attained a leading position in key markets. This commits us to continue moving in this direction, which seeks to strengthen our position in the premium segment and higher-value categories”, said Alfonso Larraín, president of the winery.
#1 #18 #36
Concha y Toro Cono Sur Fetzer Vineyards
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AT VINEXPO, BORDEAUX:
Don Melchor reveals its history
UNDER THE DIRECTION OF WINEMAKER ENRIQUE TIRADO AND RENOWNED FRENCH ADVISOR ERIC BOISSENOT, THE WINERY CARRIED OUT THE FIRST MASTER CLASS ON ITS ICONIC CABERNET. OVER 80 PEOPLE ATTENDED THE TASTING OF SIX VINTAGES OF DON MELCHOR.
At the 2013 version of Vinexpo, the most important international wine fair, which took place between the 16th and 20th of June in Bordeaux, France, and within the context of its 130th anniversary,
Concha y Toro carried out an exclusive tasting of six vintages of Don Melchor, representative of the three-decade history of this icon.
Eric Boissenot, Don Melchor French advisor.
The Master Class “Don Melchor: Three decades revealing the beauty of the terroir of Puente Alto” was led by oenologist Enrique Tirado, renowned French advisor Eric Boissenot, who has participated in the development of Don Melchor from its first vintage in 1987, and Isabel Guilisasti, Marketing Director Origin Wines. The seminar was held on June 18 and was attended by over 80 people, among them international specialized media, important clients, distributors and sommeliers from all over the world. During the event three decades of Don Melchor were presented through a tasting of six of its vintages: 1988, 1993, 1999, 2001, 2005 and 2007. Thus, the attendees were able to savor the history of this Cabernet Sauvignon and its consistent evolution from its beginnings.
Enrique Tirado, Don Melchor’s winemaker.
“I’m part of Don Melchor’s winemaking team since 1992, and since then I have had the privilege of working with Eric in the making of this iconic Cabernet Sauvignon, an example that expresses the identity of the terroir of Puente Alto. The numerous and renowned vintages of this wine are proof of its strong consistency over time”, said Enrique Tirado during the Master Class.
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“The potential of the terroir of Puente Alto was confirmed since the beginning of this wine. When I tried the samples of this vineyard of Maipo Valley, I knew immediately that Puente Alto had the virtues necessary to shape an international quality wine, and with clear reminiscences to well structured red wines from the Bordeaux region”, said Eric Boissenot. In addition to holding numerous meetings with customers from around the world and offering tastings from all the portfolio of premium and superior lines, the company conducted a tasting of Marques de Casa Concha in its booth for 36 sommeliers from Norway, which was led by Marcelo Papa, and in which they tasted the Syrah and Chardonnay of this super premium line. (From left to right): Omar Van der Dijs, President at Licores Maduro B.V. (Netherlands Antilles); and Gilberto García, Brand Manager at Licores Maduro B.V. (Netherlands Antilles).
(From left to right): Albert Neumark, General Manager Chacalli Fine Wines Belgium; Werner Schoenberger, Chairman of the Board Select Wines & Spirits Canada; Thomas Domeyko, Corporate Export Manager Northern Zone; and Pierre Doise, President Select Wines & Spirits Canada.
(From left to right): Mr. Kiyoshi Yokoyama, Corporate Executive Officer Mercian Corp; José González, Comercial Manager Asia; Mr. Takeuchi Makoto, Executive Officer General Manager Marketing Division Mercian Corp; Cristián López, Corporate Export Manager Asia Zone; and Hiroki Takanashi, QC AND SCM Corporate Senior Executive Vice President.
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THE WINES OF THIS
2013 HARVEST
THE EMERGENCE OF SPRING RAINS AND A COLDER JANUARY ALONG MOST OF CHILE’S WINE-GROWING AREA FAVORED A SLOWER RIPENING OF THE GRAPES IN THE VALLEY, RESULTING IN FRUIT OF GOOD MATURITY AND CONCENTRATION, AND FRESHER AND MORE ELEGANT WINES.
Concha y Toro has vineyards from Limarí Valley, in northern Chile, to Maule Valley in the south. Throughout this growing zone of over a thousand kilometers there are specific distinctive features, but there are certain phenomena that have been widely observed during the 2012 and 2013 season. Spring rains, more coolness during the harvest season and a slower ripening of the grapes resulted in more balanced berries between acidity and potential alcohol, with intense color and concentrated flavor, less sugar and, therefore, a lower alcohol content. Thus, throughout the country the 2013 harvest resulted in fresher white wines, rich in acidity, and balanced, fresh red wines with elegant tannins.
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In Limarí Valley weather conditions caused a slower germination than other years, favoring a later maturity and a delay of two weeks in the harvest. “Overall, the berries were smaller than last year and the clusters lighter, but there was more concentration and freshness”, said Marcelo Papa, winemaker of Marques de Casa Concha. In the valleys of Casablanca and Leyda –two of the most coastal and cold valleys of Chile– a cooler and cloudier summer intensified the work in the vineyard in order to prevent diseases and sanitary problems. The winemaker of Terrunyo and Amelia Ignacio Recabarren said: “With the low temperatures the Sauvignon Blanc behaved very well, and so did the Chardonnay and Pinot Noir”. Colder afternoons and the more pronounced temperature differences during the day and night in summer helped achieving adequate maturity and the development of fruit flavors in the wines of Maipo Valley. Enrique Tirado, oenologist of Don Melchor and Gravas del Maipo particularly liked how fresh the season was.
Maule Valley is a very diverse one. From the Andes to the Pacific Ocean there are different soil and climatic conditions. The Villa Alegre estate is a reflection of this diversity. “It has a variety of reliefs and exposures, showing a mix of warmer and colder sectors that result in important differences in the character of the wines, even within the same variety”, explains Hector Urzúa, winemaker of Gran Reserva Serie Riberas. Being this a cooler year than normal, the oenologist comments that they have been very much in line with what they’re looking for the Syrah Gran Reserva Serie Riberas, whose fruit is obtained from Villa Alegre. “The fruity expression, freshness, acidity and sweetness of the wines that have resulted from this harvest goes very hand in hand with this slow ripening. I think we are facing a very good year”, he points out.
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DON MELCHOR
A world-class Cabernet Sauvignon WITH 23 VINTAGES ALREADY IN ITS RICH HISTORY, DON MELCHOR HAS ESTABLISHED ITSELF AS A WORLD-CLASS WINE.
Recently presenting its 2009 vintage, the 23rd of its collection, and having been awarded important accolades for each of its vintages, the iconic Chilean Cabernet shows its undisputed quality consistency. Also, Don Melchor is notable
for its genuineness, finesse and complexity, distinctive
characteristics of the Puente Alto vineyard in the Maipo Valley. This vineyard stands out for its microclimate and stony soil, producing grapes of great concentration and expressiveness that along with a
meticulous oenological work result in this exceptional wine. In recent months, Don Melchor has again demonstrated its undeniable oenological consistency, with distinctions and events that reveal the deep admiration that this wine awakens among its consumers worldwide.
94
pts.
2008 and 2009 Wine Spectator September 2012 and March 2013
Traveling through the U.S with outstanding vintages As part of the launch of the 2009 vintage of Don Melchor in the U.S., oenologist Enrique Tirado led a series of tastings in the cities of New York, Miami and Palm Beach between April 2 and 4. Prominent members of specialized media and the trade attended the tasting and, besides the 2009 vintage, were able to taste the 1995, 2001 and 2005 vintages of Concha y Toro’s iconic Cabernet Sauvignon.
Attendees praised the finesse and elegance of the wine, along with its great potential and structure. The unique vertical tasting allowed them to appreciate the history and
consistency of Don Melchor, in addition to its longevity and depth. For many it was a revelation that a wine of this elegance came from the New World and not the Old World. According to Enrique Tirado, the 2009 vintage is extraordinary. “It shows a good expression of fresh fruit, nice acidity and really good tannins that help it unfold on the palate. On the mouth is deep, dense, elegant and with good maturity. The wine has a really optimal balance between its expressive fruit and ripe tannins, showing Puente Alto’s great character”.
Enrique Tirado, Don Melchor’s winemaker.
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OUR ICONIC CABERNET:
A WINE THAT STIRS PASSIONS
REPRESENTATIVES OF THE BROTHERHOOD OF DON MELCHOR IN BRAZIL HAVE TRAVELED ABOUT THREE THOUSAND KILOMETERS DRIVEN SOLELY BY THE PASSION THAT CONCHA Y TORO’S ICONIC WINE AWAKENS.
(From left to right): Jose Grimberg, President of the Brotherhood of Rio de Janeiro; and Sergio Souza, member of the brotherhood of Rio de Janeiro.
Sidnei Brandao, President of the Brotherhood of Sao Paulo.
The passion for Don Melchor, and for the dedicated oenological and winemaking work behind this flagship wine, has led members of the brotherhood of Don Melchor in Brazil to be encouraged to travel twice to Chile for the sole purpose of taking a closer look at the details behind this wine. Between May 2nd and 3rd, a group of 13 members of the brotherhood from Porto Alegre visited the vineyard to participate in a series of activities planned especially for them: A tasting of the seven parcels of the Puente Alto vineyard, a tour around the vineyard in Pirque, wine-pairing lunches, and even harvesting work in that vineyard; all this in the company of Don Melchor’s winemaker Enrique Tirado. “It was an honor for us to harvest the grapes for this iconic Cabernet and have the privilege of getting to know the careful treatment given to this wine in the vineyard”, said Rogerio Concli, President of the Brotherhood of Porto Alegre.
This visit adds to the one in October last year, when 31 representatives of the brotherhoods of Don Melchor from Rio de Janeiro, Sao Paulo and Porto Alegre came to Chile and were part of an unforgettable experience around this iconic wine. In addition to the abovementioned activities, and instead of harvesting, visitors had to dig their hands into the soil and plant a vine in the vineyard in Puente Alto. “This was a very nice experience and we will cherish it in our memory”, said Homero Sodre, a member of the brotherhood of Rio de Janeiro. Both visits prove the power of Don Melchor to call and attract consumers to the world of a World Class wine, allowing them to fulfill their dream of visiting Chile and knowing the details behind the scenes of this iconic Cabernet Sauvignon.
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CARMÍN
DE PEUMO
The World’s Best Carmenere THE ICONIC CARMENERE OF CONCHA Y TORO HAS BEEN RECOGNIZED IN ALL ITS VINTAGES AS THE BEST CHILEAN CARMENERE BY WINE & SPIRITS MAGAZINE AND THE CHILEAN GUIDE DESCORCHADOS. THIS DISTINCTION ALLOWS IT TO ESTABLISH ITSELF AS THE BEST CARMENERE IN CHILE AND THE WORLD.
Ignacio Recabarren, oenologist of Carmín de Peumo.
The 2010 vintage of Carmín de Peumo was elected the Best Carmenere of Chile and one of the 100 Best Wines of the Year in the February issue of the American magazine Wine & Spirits. This is the fifth time this iconic Carmenere made by winemaker Ignacio Recabarren receives this distinction, which it has been awarded for all its vintages: 2003, 2005, 2007 and 2008.
Since its launch, Carmín de Peumo has obtained the highest honors. Along with Wine & Spirits, the Descorchados wine guide of renowned journalist Patricio Tapia has also chosen it in all its vintages –2003, 2005, 2007, 2008 and 2010– as the Best Chilean Carmenere, confirming the quality and oenological consistency of the country’s first iconic Carmenere.
Previously, in the autumn edition of the prestigious magazine, Carmín de Peumo 2008 was selected as one of the Top 100 Wines of Terroir of the World in a ranking conducted for the first time and in which this wine was the only Carmenere included in the list.
This puts Carmín de Peumo in a place of honor in the wine industry, establishing the Carmenere variety and turning Carmín into one of the world’s top wines.
“I recommend Carmín because it is a wine that combines complexity, elegance and power, which nobody imagined ever before that could happen with a Carmenere. Concha y Toro has the ability to produce a Carmenere of this stature, and I don’t see that any other winery has it”. “Carmín de Peumo was born on solid ground, we had traveled a long way with Terrunyo Carmenere and 2003 was an extraordinary year for this vine in the vineyard. What remains now is for Carmín to consolidate itself, not so much in terms of scores –as it has already achieved historical scores–, which of course must be maintained, but in achieving consistency over time with numerous renowned vintages”, says Ignacio Recabarren.
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Marques de Casa Concha
CHARDONNAY 2011 A top quality Chilean White In its March issue, Wine Spectator magazine awarded 90 points to Marques de Casa Concha Chardonnay 2011, becoming the best ranked Chilean Chardonnay to date from this vintage. It was also elected as one of the “Daily Wine Picks”, the day’s featured wines, selected by the editors of this publication.
The previous vintage, Marques de Casa Concha Chardonnay 2010, was a milestone:
It was the first Chilean Chardonnay included in the influential ranking of the Top 100 Wines of the Year 2012 by Wine Spectator.
The magazine has steadily recognized Marques de Casa Concha Chardonnay –a wine from the Limarí Valley and developed by oenologist Marcelo Papa– as one of the best Chilean Chardonnay, and it has obtained over 90 points in ten vintages, which confirms it as one of the most consistent and solid brands in its segment worldwide.
90 pts.
Chardonnay 2011 This smoky white opens with dense pineapple, Pink Lady apple and zesty citrus notes, that are tightly wound on a bright, medium-bodied frame. Drink it now. Nathan Wesley
Marcelo Papa, oenologist of Marques de Casa Concha.
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Marques’ new wine pairing section:
Successful launch at food and wine event in the U.S. THE NEW MINI SITE ON MARQUES DE CASA CONCHA’S WEB PAGE, FOOD&WINE, SEEKS TO BRING WINE PAIRING CLOSER TO ALL WINE LOVERS AND CONSUMERS.
The wine and food festival “Food & Wine Classic” –which takes place in Aspen, Colorado– is without doubt one of the most prestigious of its kind in the United States, and was therefore the ideal setting to launch the
new wine pairing section of Marques de Casa Concha’s web page, “Food&Wine”.
This new tool brings together recipes provided by select chefs from around the world, each carefully created to match with different varieties of wines from the renowned Marques de Casa Concha line. Food&Wine debuted with recipes provided by Richard Sandoval, a prestigious chefowner of multiple restaurants –among them “Maya”, “Zócalo”, “Pampano”, “Ambar” and “La Sandía”, in different cities of the world like New York, Las Vegas, Washington DC, Dubai and Qatar–, and with whom Marques de Casa Concha established an alliance to present preparations created by him and to be combine with its wines. This renowned chef traveled to Aspen to be part of the launch along with Concha y Toro’s winemaker Sebastián Rodríguez. The new section was presented to the guests, who enjoyed the food and wine pairings posted in the mini website. The event was a great success and was attended by personalities such as Leslie Sbrocco, TV host and founder of community website ThirstyGirl.com, and David Vogels, editor and director of Sommelier Journal.
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With a trailer-type spot:
Casillero del Diablo
launches campaign in pure film style ACTION, SUSPENSE AND INTRIGUE, IS WHAT THE NEW TV SPOT OF CASILLERO DEL DIABLO PROVIDES. THIS INNOVATIVE ADVERTISING TAKES THE FAMOUS WINE LEGEND TO THE BIG SCREEN AND MAKES CASILLERO DEL DIABLO THE FIRST WINE BRAND IN THE WORLD TO HAVE A TV SPOT IN CINEMA FORMAT.
This newly created advertising is another example of the innovative ability of the brand, which hopes to continue making its world famous legend widely known, but this time in a different way: With a striking script, a modern format of high impact and a great production. “With this new TV spot –www. winelegendmovie.com– we hope to surprise our fans around the world, telling an ancient legend that is part of Casillero del Diablo’s DNA, but in a modern, audacious and very impressive way to the viewer, also referring to the great internationalization that this
brand has achieved in recent years. It is exactly this combination that makes this an attractive audiovisual creation, which revolutionizes what has been done so far in the industry”, says Sebastián Aguirre, Marketing Manager Premium Wines. The campaign is being spread globally in major cable television channels such as Sony, Warner, Discovery Channel, CNN International, as well as cinemas and other media. This way, the renewed wine legend has managed to surprise fans of the brand in Latin America, Asia, America, Africa and Europe.
New global online contest Challenge the players from Manchester United and even face the Devil himself in Casillero del Diablo’s new online game (www. casillerodeldiablo.com/thegame): “Devil’s Goalkeeper”. Participants will have the opportunity to win two all-inclusive tickets to go see the Red Devils at Old Trafford in England.
Gold Medal
Reserva Privada Cabernet Sauvignon - Syrah 2011 Annual Wines of Chile Awards (AWOCA) January 2013
“Best Value Silver Medal” Shiraz 2011
Decanter Asia Wine Awards November 2012
“TOP 25 Value Wines” Cabernet Sauvignon
Snooth Buyer’s Guide, EEUU October 2012
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Opinion leaders of Mexico
get to know our wines
Between April 22 and 25, print media and TV, editors and directors from Mexico came to Chile and visited several locations of Concha y Toro, with the sole purpose of getting to know Chilean wine. An influential group of opinion leaders visited Concha y Toro’s estate house, vineyards and cellars in Pirque – among which is the world famous cellar of Casillero del Diablo–, to have a total experience around wine. After the tour through the facilities, the guests met with Don Melchor’s winemaker Enrique Tirado, who told them a little more about the virtues that surround the Puente Alto vineyard, where this iconic Cabernet Sauvignon is produced, which imprint unique and distinctive characteristics into it.
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Another surprise prepared for this group of influtial people was a visit to the Puente Alto vineyard, where they were part of the harvest of this iconic wine with their own hands. After listening to Enrique, visitors participated in the tasting of the seven parcels of the Puente Alto vineyard, in order to develop the “final mix of Don Melchor 2012”. Ricardo García, editor of Esquire magazine, of Editorial Televisa, said that “the tasting was very interesting because taking you to make a wine is to participate a little of the difficult decision of how to give a wine a face, with scent and taste; is to get closer to the decisions made by oenologists”.
Patricia Eversbusch, host of TV channel Grupo Imagen, said: “We have had a wonderful day here in Concha y Toro. We had the opportunity to get to know part of the process of developing an iconic wine such as Don Melchor, and we also learned about the harvest of the grape directly in the vineyard”.
Asian wine experts visit Concha y Toro BETWEEN JANUARY 3RD AND 15TH, AND IN THE CONTEXT OF THE TENTH VERSION OF THE ANNUAL WINES OF CHILE AWARDS, THE JUDGES OF THE CONTEST VISITED THE VINEYARD IN PIRQUE TO TASTE THE ULTRA PREMIUM WINES OF THE COMPANY GUIDED BY THEIR OWN WINEMAKER.
Concha y Toro welcomed three of the best wine experts in Asia: Fongyee Walker from China, Young-Jin You from Korea, and Tersina Shieh from Hong Kong. Among the wines they tasted were Don Melchor, Carmín de Peumo and Terrunyo, accompanied by oenologists Tamara Baeremaecker and Ignacio Recabarren. In every lunch these experts enjoyed preparations by Chilean chef Guillermo Rodríguez, harmonized with wines from the Marques de Casa Concha line.
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CONCHA Y TORO IN THE WORLD Present at the London International Wine Fair
ProWein 2013 With its own stand and most important wine lines, Concha y Toro was present at the wine fair ProWein 2013, held between March 24 and 26 in Düsseldorf, Germany.
Once again Concha y Toro was part of the London International Wine Fair (LIWF), one of the most important wine fairs in the world, which took place between May 20 and 22 at the ExCel London Exhibition Centre. At its thirty-third edition, the LIWF received nearly 14,000 visitors and more than 2,000 wineries from the Old and the New World. The company was present with all its wines: Casillero del Diablo, Trio, Gran Reserva Serie Riberas, Marques de Casa Concha, Terrunyo, Amelia, Gravas del Maipo, Carmín de Peumo and Don Melchor, along with its subsidiaries Viña Almaviva, Cono Sur and Fetzer Vineyards.
Each year ProWein gathers together the main wine producing companies in the world, and this time over 4,500 exhibitors from 50 countries participated, and it had about 40 thousand visitors. Attendees were able to taste the company’s icons: Don Melchor, Carmín de Peumo and Gravas del Maipo, as well as Amelia, Terrunyo, Marques de Casa Concha and Gran Reserva Serie Riberas. Also, during the event executives from the winery held fruitful meetings with European clients and distributors.
In the context of this fair, Thomas Domeyko, Corporate Export Manager Northern Zone, was interviewed by Gabriel Savage, Chief Editor of the renowned British magazine Drinks International, with whom he spoke about the experience and expectations of Concha y Toro in the English market, and the latest developments of its brands Casillero del Diablo, Trivento and Fetzer, among other topics.
“Best Supplier” in Finland
Wine Fair in Sweden Concha y Toro was present with its best wines in the largest consumer fair in the Nordic markets, “Mitt Kök”, held between November 8 and 11, 2012 in Stockholm. This time the event was attended by around 40,000 visitors, and in it the winery offered tastings of all its brands present in Sweden, such as Casillero del Diablo, Trio and Sunrise, and its subsidiary vineyards Viña Maipo, Trivento Bodegas, Fetzer Vineyards and Bonterra.
In October 2012 Concha y Toro Finland received an important recognition for its commercial and logistics management when it was honored as “Best Supplier to Alko”, the largest buyer of wine in Finland. This distinction considers the highest standards in product delivery, logistics, updated product information, among others. This award corroborates the commercial and logistic management achieved by Concha y Toro Finland, after three years of operations in that market. Also noteworthy is the strategic partnership with the distributor Interbrands for achieving these goals.
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CONCHA Y TORO IN THE WORLD First place to Marques Cabernet in Slovenia In version N°15 of the Slovenian Wine Festival, held in November 2012 in Ljubljana, Marques de Casa Concha Cabernet Sauvignon 2010 was elected as the best red wine of the event. “2012 was the year we launched Marques in because it proves the rapid and consistent unknown in that country. Besides, this is producer, and the second place went to a Manager Northern Zone.
Slovenia, so for us this distinction is important recognition achieved by this wine, which was commendable considering that Slovenia is a local wine”, explains Matías Lustig, Export
Lili Vodusek, Prestige Wine & Development Manager at Pernod Ricard Southern Central Europe (SCE).
Sales Force from Japan participate in educational tour
Casillero del Diablo Shines at International Women’s Golf The international golf tournament HSBC Women’s Champions 2013 was present once again in Singapore in early March, where 63 of the world’s TOP golfers showed up to compete for the prize of 1.4 million dollars. Casillero del Diablo was right there for all the action. As the official wine of the tournament since 2008, Casillero del Diablo had the privilege of presenting this year’s winner, American golfer Stacy Lewis –recently named #1 in the world ranking of women’s golf–, with a 5-liter bottle of Casillero Cabernet Sauvignon, which had promotional visibility both on and off the field, and was the official wine served in all the tournaments and the official welcome reception from HSBC.
A group of 13 members from the regional sales force of distributor Mercian in Japan visited Chile in February to learn about Concha y Toro and its leading brands in that market, which are Casillero del Diablo, Frontera and Sunrise. Among the activities in which they participated was a tour around the estate house, the vineyards and cellars of Pirque, a visit to the vineyards of Puente Alto (Maipo Valley) and El Triángulo (Casablanca Valley) as well as a Casino night with Casillero del Diablo and tastings of the best wines of the company.
Icons Seminar in Taiwan
A seminar of iconic wines from Concha y Toro was held on January 22 at the Hyatt Hotel in Taipei, attended by over 40 people linked to hotels, luxury and wellness magazines, restaurants and the wine industry in general. This event was led by Andrés Ballesteros, General Manager VCT Asia, and Mario Aguado, Commercial Executive Fine Wines. Also, renowned Taiwanese writer specializing in wines Yusen Li participated as interpreter. The seminar aimed to present the story behind these wines and taste various vintages, such as Don Melchor vintages 2001, 2005 and 2008, Carmín de Peumo 2003 and 2007, and Gravas del Maipo 2008.
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CONCHA Y TORO IN THE WORLD New global packaging of Sunrise
Casillero launches new campaign in Mexico Concha y Toro’s distribution subsidiary in Mexico, VCT & DG Mexico, was present at EXPO ANTAD 2013, held between the 13th and 15th of March in Guadalajara, bringing together buyers and managers of various supermarket chains, convenience stores and department stores.
The new presentation of the brand seeks to unify Sunrise’s packaging around a more contemporary and sophisticated image, where the sun icon holds a prominent place next to the brand’s new claim: Rise to the Sun. The new packaging for the Sunrise line, which unifies the image of this wine on a label with new elements of value such as the global claim “Rise to the Sun”, is now available for its distribution at a global level. This seeks to strengthen the product’s quality and give an innovative twist to the brand.
The event was attended by more than 2,000 exhibitors and had nearly 40,000 visitors, and the company was present in it with a stand offering tastings of its premium and super premium lines. At the fair the winery focused on the presentation of Gran Reserva Serie Riberas and the launch of Casillero del Diablo’s new campaign “Wine Legend”, installing a booth at the stand to present the new TV spot of the brand.
“This new presentation of Sunrise seeks to draw the attention of our consumers around the world through a contemporary and attractive graphical approach that reveals the quality behind this wine. Also, on the back label of the wine we included our ‘Sustainability Index’, which reports the amount of C02 emitted per bottle and the water footprint of each unit, among other things. Some of the brand values conveyed by this packaging are being an innovative and honest wine concerned about the environment”, explains Andrea García, Marketing Manager Varietals Brands. The new label keeps the icon of the sun as the center of interest and the color yellow as brand differentiator. This new presentation is available at points of sale in almost all those markets where Sunrise is sold.
@sunrise_wine
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Online Tasting of Marques Carmenere Influential bloggers from the U.S. and Asia participated on Chilean online wine tastings, in which Concha y Toro was also present. The first of these activities –aimed at the American public–, was held on October 24 at a hotel in Santiago, and was attended by Chilean oenologists along with Fred Dexheimer, American Master Sommelier who led the tasting. In the same hotel but in another space, five major American bloggers followed the tasting, while another 45 participated in it from the U.S. Concha y Toro participated with Marques de Casa Concha Carmenere 2010, presented by winemaker Sebastián Rodriguez. The second tasting –aimed at the Asian public– took place on October 25, but this time only the oenologists and Fred Dexheimer, who was one of the hosts, were in Chile. Bloggers and the other host, Master of Wine Debra Meiburg, were participating live from Asia. In this blogger tasting only Carmenere wines were tasted, one of them was Marques de Casa Concha Carmenere 2010, presented by winemaker Marcelo Papa.
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Concha y Toro
Receives sustainability certification THE TRADE ASSOCIATION VINOS DE CHILE GRANTED THE WINERY WITH THE CERTIFICATION FROM THE NATIONAL SUSTAINABILITY CODE, DEMONSTRATING THE COMPANY’S COMMITMENT TO SUSTAINABLE WINE PRODUCTION.
This certification is granted by Vinos de Chile through Consorcios Tecnológicos del Vino and Tecnovid and certifies that Concha y Toro meets a national standard of the industry that promotes best practices throughout the production chain (vineyard, cellar and bottling process). The audit consisted of the analysis of processes concerning land use, pesticide use, recycling, and environmentally friendly
procedures in the vineyard. This certification is extended to the subsidiaries of Concha y Toro (Palo Alto, Maycas del Limarí, Viña Maipo and Canepa), which may also, like the winery, exhibit the eco label on their bottles. External grape producers also participated, accompanying the winery in a very committed manner throughout the process, ensuring that the sustainability criteria are applied not only internally, but extended to the producers.
Promoting native forest conservation
Through the presence of a sphere equivalent to one ton of CO2, which was deployed in the Peumo estate, Concha y Toro tried to show the amount of carbon dioxide that a tree captures in its lifetime.
This certification corresponds to the first stage that includes all the vineyards of the company, and with it begins a process that directs the winery to continue into the following phases of the initiative.
Committed to recycling In accordance with its philosophy of care and respect for the environment and based on a responsible business model with sustainable development the company has thoughtfully handle, recycle or reuse 100% of its main industrial pre-consumer waste. WASTE GENERATED AT CONCHA Y TORO NON-HAZARDOUS SOLIDS
ORGANIC SOLIDS
Consists primarily of packaging materials such as paper, cardboard, glass and plastics.
Composed of waste from the vinification process such as pomace, stems and sediments.
100% of non-hazardous waste is recycled by external companies.
100% of organic waste is treated and valued.
62% is recycled for tartaric acid. 38% is reused as compost.
Concha y Toro, through the Programa de Conservación del Bosque Nativo (Native Forest Conservation Program), registered with CONAF (National Forestry Corporation of Chile) 3,272 hectares of native forest, which coexists with its vines in estates and vineyards. Thus, the winery is committed to preserving this green lung that is the sclerophyllous forest.
HAZARDOUS SOLIDS
LIQUIDS
Composed primarily of oils, empty chemical drums, batteries, personal protection items, among others.
Composed primarily of remaining liquids from the operation with fine organic matter.
100% of this waste is handled directly
100% of the total ILW generated is treated.
at each facility. Later it is properly managed by an external company in accordance with current legislation.
60% is treated at the 5 liquid waste treatment plants of the company, and the remaining 40% by external companies.