6. 6 Marketing Strategy

6 Marketing Strategy

Value Proposition

Eco Oils is an end-to-end biodiesel fuel company that has aggregated key players, IP and technologies to bring the most advanced biodiesel systems to people everywhere.

We solve the problem of generating biodiesels from renewables Our Products are Superior to the Competition Satisfaction Our Clients feel they got good value

Until now, biodiesels have to be produced using separate processes

6.1 Corporate Positioning

We deliver the highest quality product with the greatest production systems Our systems are able to produce superior quality with less production costs

Develop Tag Lines to underline the corporate positioning. Examples below: • Enter the Renewables era

• Be a part of Greening our World • Be part of the climate solution

6.2 Sales and Distribution Channel Strategy

The overall selling strategy will be a combination of: • Actively engaging with major and minor industry players • Actively support industry events, programs and trade shows • Actively developing new services • Actively compete with and attack strong holds of any visible competitors

6.3 Advertising and Promotional Strategy

The following is the current advertising and promotional strategy, and includes: • Leverage relationships with existing high profile clients • Social media development • News features

• Industry events

6.4 Brand Development Targets

Continue research and development of the primary products • Develop promotional materials for all products including print materials and website • Engage marketing and sales expertise • Continue ongoing sales and marketing efforts • Maintain quality performance • Continual development of sales team and strategy • Development of new product/service offerings

Eco Oils will undertake the following assignments in order to fulfill its operational targets: • Engage expertise to handle marketing for major product releases. • Collaborate with Techs and Creatives to direct new product development and design direction, including evaluating processes for each category • Develop major qualitative and quantitative consumer research, investigating purchase models and segmentation for products and applications and bonus tie-ins. • Create cross-promotions timed for the release of feature news • Execute integrated marketing campaigns including web, PR and social media • Established a global communication process that provides timely information and facilitates coordination across geographic regions and business units.

6.5 Strategy

The core strategy is to grow brand awareness and use the early adopters to help spread the word. Because of the high level of interest in biodiesel products mixed with the extremely low amount of recognition of any current industry leaders in the industry with the exception of Ballard, a successful early marketing campaign would put Eco Oils in an excellent position for continual brand success.

The Company will focus on increasing the volume of sales in each of its regional areas and will expand to include additional markets.

6.6 Pricing Strategy

The overall pricing strategy • Price products based on the consumer’s rate and discounting • The attainment of at least a 30 to 40 percent gross profit • Sensitivity - Early Stage Industry - rarely are prices challenged

6.7 Collateral Materials

The Company has prepared high quality collateral materials that will reinforce its brand as well as detail individual products. These print materials will be informative and in the language of each target market. Brochures and marketing literature will be posted to specific customers. Brochures will display the complete range of products.

Considerable thought has gone into developing these important documents as a frontline information piece for products. Some of these materials will be: • Brochures for consumers

• Brochures for sales reps • Brochures to the trade

• Tradeshow materials

6.8 USA Industry Associations 6.8.1 Advanced Biofuels Association

http://www.advancedbiofuelsassociation.com/

The ABFA has approximately 30 member companies, representing a wide range of technologies, feedstocks, and molecules within the advanced biofuels industry. Our members are developing and commercializing their technologies to provide renewable, lower carbon fuels that will move our nation closer to achieving energy and economic security.

6.8.2 National Biodiesel Accreditation Commission

http://bq-9000.org/

The National Biodiesel Accreditation Program is a cooperative and voluntary program for the accreditation of producers and marketers of biodiesel fuel called BQ-9000®. The program is a unique combination of the ASTM standard for biodiesel, ASTM D6751, and a quality systems program that includes storage, sampling, testing, blending, shipping, distribution, and fuel management practices. BQ-9000® is open to any biodiesel manufacturer, marketer or distributor of biodiesel and biodiesel blends in the United States and Canada.

6.8.3 American Council on Renewable Energy (ACORE)

http://www.acore.org

ACORE is a national non-profit organization dedicated to advancing the renewable energy sector through market development, policy changes, and financial innovation. With a savvy staff of experts, fifteen years of experience promoting renewable energy and hundreds of member companies, non-profits, and other organizations from across the spectrum of renewable energy technologies, consumers, and investors, ACORE is uniquely well-positioned to strategically promote the policies and financial structures essential to renewable energy growth. The organization’s annual conferences in Washington, D.C., New York and San Francisco set the industry standard in providing important venues for key leaders to meet, discuss recent developments, and hear the latest from senior government officials and seasoned experts.

6.9 Canadian Industry Associations 6.9.1 Canadian Renewable Fuels Association (CRFA)

www.greenfuels.org

CRFA members and supporting organizations provide Canadians with renewable, clean-burning Ethanol and Biodiesel – fuels that help fight climate change and combat pollution and smog. At the same time, they are working to develop the next generation of Biofuels, which will provide even greater environmental and economic benefits.

6.9.2 Reseau Biofuelnet Canada

http://www.biofuelnet.ca

BioFuelNet Canada is a network that brings together the Canadian biofuels research community to aggressively address the challenges impeding the growth of an advanced biofuels industry, while focusing on non-food biomass as biofuel feedstocks. BioFuelNet includes renowned, multi-disciplinary experts from academia, government, industry and investment working together in a concerted and synergistic way. This group is working to develop and apply novel and innovative science, engineering and socio-economic strategies that will enhance environmental sustainability for future generations.

6.9.3 National Biodiesel Board

http://nbb.org

The National Biodiesel Board (NBB) is the national trade association representing the biodiesel industry in the United States. The group works to create sustainable biodiesel industry growth through education, communication, governmental affairs, technical and quality assurance programs. Serving as the coordinating body for research and development in the US the National Biodiesel Board is comprised of state, national, and international feedstock and feedstock processor organizations, biodiesel suppliers, fuel marketers and distributors, and technology providers

6.10 Trade Magazines

Eco Oils will place ads in industry specific magazines and journals that will position the firm as a leader in the biofuel sector. Some examples of potential magazines for placement are:

6.10.1 Biofuels International

http://biofuels-news.com Biofuels International magazine is brought out 6 times a year and is the leading global publication in the market. Designed to appeal to those who wish to learn and be kept abreast of this increasingly important area, the magazine encompasses, biodiesel, bioethanol, and biomass.

Every issue includes in-depth news analysis and features on related subjects, including distribution, handling, storage, equipment and second generation technology.

6.10.2 Biodiesel Magazine

http://www.biodieselmagazine.com Biodiesel Magazine is a trade journal dedicated to objective, independent coverage of biodiesel news, events and information relevant to the global industry. With editorial focus on U.S. and international methyl ester manufacturing, trade, distribution and markets, Biodiesel Magazine also provides valuable insight into feedstock and market share competition from the non-ester renewable diesel sector.

6.10.3 Biofuels Digest

http://www.biofuelsdigest.com/ Each weekday, 28,000 subscribers receive the Biofuels Digest newsletter, covering producer news, research, policy, policymakers, conferences, fleets and financial news. It is home to:

▪ the Biofuels Digest Index™ ▪ the “Transformative Technologies” tournament ▪ the Quarterly Biofuels Business Outlook ▪ the 30 Hottest Companies in Renewable Chemicals and Materials ▪ the Advanced Biofuels Project Database ▪ the “50 Hottest Companies in Bioenergy” annual rankings ▪ Our website

Another 50,000 unique visitors come to our website each month – which houses our complete archive of 10,000+ stories, plus more than 300 free downloads of reports, white papers and databases.

6.11 Government Funding

Eco Oils will research and apply for government grants in their sector. Many of the grants in the Green Energy sector in the USA, can be found here:

▪ Department of Energy Recovery Act Funding ▪ Use FedConnect to Get Detailed Information about Government Funding Opportunities ▪ Sustainable Development Technology Canada Manages Advanced Biofuels Fund ▪ Biorefinery Assistance Program (loan guarantees) ▪ Bioenergy Program for Advanced Biofuels Payments to Advanced Biofuel Producers ▪ Biomass Crop Assistance Program ▪ Advanced Energy Research Project Grants ▪ Improved Energy Technology Loans ▪ Low and Zero Emission Public Transportation Research, Demonstration, and Deployment Funding ▪ Advanced Biofuel Feedstock Incentives ▪ Biodiesel Mixture Excise Tax Credit ▪ Biodiesel Income Tax Credit ▪ Advanced Biofuel Production Payments ▪ Advanced Biofuel Production Grants and Loan Guarantees ▪ Value-Added Producer Grants (VAPG)

Funding in Canada can be arranged from the following organizations:

▪ http://www.canadabusiness.ca/eng/page/2815/ ▪ http://www.mentorworks.ca/what-we-offer/government-funding/research-development/ ▪ National Research Council NRC-IRAP http://www.nrc-cnrc.gc.ca/eng/irap/about/ ▪ BCIP – Build in Canada Innovation Program https://buyandsell.gc.ca/initiatives-and-programs/build-incanada-innovation-program-bcip/program-specifics ▪ Industrial Research Assistance Program (IRAP) http://nationalrdinc.ca/funding-programs/ ▪ http://www.investinontario.com/incentive-programs-and-services

7 Competition

Eco Oils has aggregated the best in biodiesel, the best people, the best products, the best services and the best IP to make it.