INTERVIEW
Styling up the party! WE CHAT WITH THE BRAID BOSS, FOUNDER OF SYDNEY’S FAB BRAIDING PARTY BUSINESS ESTHER TALKS TO SHARIA SARANTIS
The Braid Boss has been around for over a year now. Can you
It’s been a bit of a tough time for the party industry since all
tell us about this last year, as the founder and amazing braid
the COVID - 19 restrictions. How are you going with it all?
boss of this business.
It definitely hasn’t been easy. We’ve had to cancel a few
What an amazing year it has been for us! I am incredibly
parties and that makes me sad for our customers. I wish we
thankful and overwhelmed by the love and support that has
could accommodate everyone during this difficult time but
been shown to us in the last year. It’s never easy starting a
unfortunately, it’s just too much of a risk. At the end of the day
business from scratch, especially with a toddler, but seeing
everyone’s health is the most important. I’m looking forward to
my vision come to life has really motivated me to do so much
the day that we can resume the parties and have some fun!
more. Tell us about the cool products you are about to launch? What has been your highlight since starting the business?
I’m so excited to let everyone know that we’re finally launching
I would have to say our highlight would have to be our first big
an online store! We’ve been working on this for some time now.
feature in Confetti Fair Magazine! Confetti Fair really helped
This will be a one-stop-shop for all your braiding needs (see
bring our vision to life. The shoot was vibrant, colourful, fun &
opposite for an intro). We’ll have a huge variety of braiding hair,
innovative. From that point, The Braid Boss really took off.
hair care products and accessories!
Do you have a favourite design of braid?
What can we expect from The Braid Boss post COVID - 19?
I would have to say the 4-strand braid is my favourite. It looks
Definitely more parties, giveaways and tutorials. Since we’ve
difficult to do but in reality it’s an easy braid to learn with a
had so much time indoors, it’s allowed us to work on our
little bit of practice. It looks beautiful and elegant and can be
YouTube channel. You can expect to see a lot of in-depth, how-
worn in so many ways.
to tutorials. I’ll be sharing lots of tips and secrets to help braid enthusiasts learn how to braid or perfect their braid skills. h
34 confettifair.com.au
