CXO Outlook – Magazine – May 2024 – Most Inspiring Business Women – 2024

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Women Leading the Way

Gender equality and women's leadership are now key priorities for many businesses. This isn't just about fairness— it's also about boosting profits. Studies show that companies with women in management roles are more profitable and better at retaining talent.

In today's fast-changing world, women leaders are not only keeping up—they're setting the pace. This issue is dedicated to their stories, their journeys, and their unbreakable spirit.

Our cover features Tanya Goodwin, CEO of Botanical Chemist Palm Cove. Her journey from pharmacist to visionary leader is truly inspiring. Growing up near the Daintree Rainforest and the Great Barrier Reef, Tanya developed a passion for natural remedies. This passion led to the creation of Botanical Chemist Palm Cove, a company committed to natural, effective, and eco-friendly health solutions.

Tanya’s story is one of dedication and entrepreneurial spirit. Her childhood experiences instilled in her a deep appreciation for nature, which she has

seamlessly integrated into her business model. Botanical Chemist Palm Cove is not just a company; it’s a testament to Tanya’s vision of a healthier world through sustainable practices and natural products.

In addition to Tanya's inspiring journey, we also highlight other remarkable leaders and organizations in our feature on the "Most Influential CMOs to Watch in 2024." These individuals and entities are at the forefront of exceptional leadership. They demonstrate resilience, innovation, empathy, and unwavering dedication in their roles.

These leaders are not only shaping their companies but also setting examples for future generations. They embody the qualities that are essential in today’s business world. Their ability to innovate and adapt in the face of challenges sets them apart and makes their stories worth telling.

As we celebrate these inspiring leaders, we are reminded of the power of storytelling. Through their experiences, we gain valuable insights and lessons that can inspire and guide us. Their stories are more than just accounts of success— they are sources of motivation that encourage us to strive for excellence and support each other in our professional endeavors.

This issue of CXO Outlook Magazine is a tribute to the trailblazers who are making a difference. It invites us to reflect on our progress in achieving gender equality and the work that still lies ahead. These stories inspire us to lead with courage, innovate with purpose, and embrace the power of diversity. Enjoy Reading.

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Driving Global Success Through Innovation and Diversity Founder and Chief Executive Officer of GFSC Global

56

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Transforming Communication and Operations Within the Healthcare Industry IN MY VIEW

Alex Raychuk, Founder & CEO, Medentee Limited

46

Building the Future of Retail

Ashley Dudarenok, Founder, ChoZan & Alarice, Keynote Speaker, & x10 Bestselling Author

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Bridging the Gap Between Technology, Innovation, & Humans

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STORY

Tanya Goodwin’s journey began amidst the boundless skies of North Queensland, where she took flight lessons at the North Queensland Aero Club from a young age. Despite the exhilaration of piloting a nimble Cessna aircraft, her aspirations of becoming a fighter pilot gradually gave way to a different calling. “My grandfather, who was a key influential figure in my life, suggested Pharmacy as a potential career path for me and my strength in chemistry plus a general love of science made it a compelling option,” recounts Tanya.

Botanical Chemist Palm Cove emerged from Tanya’s dedication and entrepreneurial spirit, a testament to her journey from pharmacist to visionary leader. Her childhood amidst the beauty of the Daintree Rainforest and the Great Barrier Reef Marine Park instilled in her a deep appreciation for natural remedies and traditional medicines.

Tanya’s expertise is unparalleled, marked by a wealth of specialist compounding training courses, cosmetic chemistry education, and a Graduate Certificate in Good Manufacturing Practice from the University of Technology Sydney. Her passion for natural remedies and environmental stewardship is palpable, driving her relentless pursuit of knowledge and innovation.

Trading the freedom of the open air for the bustling streets of Sydney, Tanya pursued a Bachelor of Pharmacy degree at the University of Sydney. Following her graduation, she honed her skills across various pharmacies and pharmaceutical companies in New South Wales and the ACT, laying the groundwork for her entrepreneurial endeavor.

Tanya’s expertise is unparalleled, marked by a wealth of specialist compounding training courses, cosmetic chemistry education, and a Graduate Certificate in Good Manufacturing Practice from the University of Technology Sydney

Above all, Tanya’s vision extends beyond the realm of healthcare, encompassing a world of greater diversity, equality, and inclusion. Her work exemplifies the power of compassion and caring within the healthcare industry, reflecting her unwavering commitment to making the world a better place.

A Journey of Compassion and Innovation

In hindsight, the trajectory of Tanya’s career was shaped by a convergence of fate and a profound desire for a new path. Her innate curiosity about plants, pharmaceuticals, and the intricate science behind medications and herbal therapies had always been a defining aspect of her character. However, it was a pivotal moment during her university studies that solidified her commitment to the pharmaceutical field.

“The deterioration of my grandfather’s health was a turning point,” Tanya recalls. Assisting in his care during his illness profoundly influenced her, reinforcing her commitment to the industry. “Observing his struggle and its impact on my family impressed upon me the importance of kindness, compassion, and empathy.”

For Tanya, rigorous scientific training serves as the cornerstone of her leadership philosophy. “It guides my decision-making process and ensures meticulous product selection,” she explains. Her leadership is characterized by a deep understanding of medications, data-driven strategies, and an unwavering focus on patient care.

Driven by a commitment to medication safety, Tanya emphasizes the importance of accurate information and safe medication practices. “My enthusiasm for personalized medicine, sustainable therapies, and innovative healthcare solutions knows no bounds,” she asserts. With

an eye toward the future, she aims to push the boundaries of conventional medicine, catering to the diverse needs of individuals with tailor-made solutions.

A pivotal moment in Tanya’s career occurred while caring for a patient with motor neurone disease (MND). Traditional medications fell short in providing relief, prompting her to explore alternative avenues. Witnessing the transformative impact on the patient’s quality of life reinforced Tanya’s dedication to expanding the horizons of conventional medicine.

“This experience solidified my passion for personalized healthcare and unconventional treatments,” Tanya reflects. It sparked a lifelong pursuit of innovative approaches to address the

Leveraging cutting-edge technology, including artificial intelligence, Botanical Chemist Palm Cove aims to revolutionize healthcare solutions for both humans and animals, particularly in under-served communities across Australia

needs of individuals underserved by standard therapies. “The ability to make a tangible difference in people’s lives remains my greatest source of inspiration.”

At Botanical Chemist Palm Cove, the philosophy revolves around evidence-based holistic, sustainable, natural, and personalized approaches to health. “We believe in considering the whole person in their journey towards well-being,” Tanya asserts.

While acknowledging the importance of traditional medications for many patients, Tanya and her team recognize the value of complementary and alternative medicine (CAM) options. “We provide information and resources on these approaches,” Tanya explains, “always emphasizing collaboration with a comprehensive healthcare professional team.”

For Tanya, personalized medicine extends beyond treating existing conditions to encompass preventative measures tailored to individual risk factors and health aspirations. “In our recommendations,” she emphasizes, “we take into account factors such as lifestyle, allergies, and personal preferences, striving to empower individuals to take charge of their health.”

Nurturing Health and Harmony

Beyond its role as a compassionate pharmacy, Botanical Chemist Palm Cove is forging a path as a highly successful pharmaceutical company. Leveraging cutting-edge technology, including artificial intelligence, the company aims to revolutionize healthcare solutions for both humans and animals, particularly in under-served communities across Australia. Tanya articulates

From seed to success, the team at Botanical Chemist Palm Cove is unified by the vision of delivering natural, effective, and environmentally sustainable solutions for a healthier world

the company’s mission, stating, “Recognizing the intimate link between environmental health and our well-being, we are driven by a dual passion: harnessing natural remedies while safeguarding the environment.”

This passion is reflected in the company’s core values and practices:

Natural Ingredients: Botanical Chemist Palm Cove prioritizes ethically sourced botanicals, opting for organic options and supporting sustainable farming practices.

Evidence-Based Approach: Collaborations with researchers ensure that formulations are scientifically validated, providing responsible and effective solutions.

Environmental Consciousness: The company is committed to minimizing its environmental impact by using sustainable packaging, reducing its carbon footprint, and exploring renewable energy sources.

Community and Empowerment: Beyond product sales, Botanical Chemist Palm Cove offers resources to educate individuals about natural remedies and environmental stewardship, empowering informed choices.

Inclusivity and Diversity: The company actively supports underserved communities across Australia and seeks to build constructive partnerships with First Nations people, fostering opportunities for residents in regional and remote areas.

Continuous Innovation: The team tirelessly explores new ways to integrate natural remedies

into modern healthcare while championing sustainability through research and development.

Tanya emphasizes, “Our dedication to continuous innovation drives us to explore the impossible, pushing the boundaries of what’s possible in natural healthcare.” From seed to success, the team at Botanical Chemist Palm Cove is unified by the vision of delivering natural, effective, and environmentally sustainable solutions for a healthier world.

Pioneering Eco-Friendly Healthcare

Botanical Chemist embraces a pioneering approach to healthcare, recognizing the transformative potential of eco-friendly therapies in promoting holistic well-being. “We curate information on practices such as herbal remedies and alternative therapies, sourced from reliable healthcare resources,” explains Tanya.

In alignment with its dedication to sustainability, Botanical Chemist collaborates with companies offering ethically sourced, natural, and sustainable remedies. The company actively promotes eco-conscious practices, from recycling initiatives to take-back programs, ensuring that sustainability permeates every aspect of its operations. “Our focus on ecofriendly solutions extends beyond environmental concerns,” Tanya emphasizes. “We recognize that genuine health encompasses physical, mental, spiritual, and environmental well-being.”

Safety remains paramount at Botanical Chemist, with a steadfast commitment to advocating for consultation with healthcare professionals before initiating any new therapy. “Our holistic approach considers potential interactions and individual needs,” Tanya affirms, “facilitating comprehensive health solutions for our patients.” Botanical Chemist

stands at the forefront of a movement towards a future of eco-friendly, personalized, and inclusive healthcare, leading the charge with its innovative and compassionate approach.

Navigating Change

Botanical Chemist Palm Cove navigates shifting consumer preferences in healthcare through a multifaceted strategy that emphasizes innovation,

Botanical Chemist Palm Cove navigates shifting consumer preferences in healthcare through a multifaceted strategy that emphasizes innovation, customer engagement, and operational agility

customer engagement, and operational agility. “Our proactive approach involves leveraging data analytics and market research to anticipate and adapt to changes in customer preferences,” explains Tanya.

Central to Botanical Chemist’s strategy is a dedication to innovation in product development. The company invests in research and development to introduce cutting-edge medication solutions, catering to consumers seeking innovative options. “We prioritize staying at the forefront of healthcare innovation,” Tanya emphasizes. Customer engagement and feedback play a pivotal role in shaping Botanical Chemist’s offerings. The company actively listens to customer preferences and concerns, fostering a culture of continuous improvement. “Our customers’ voices are integral to our decision-making process,” Tanya affirms.

Embracing agility in operations and supply chain management, Botanical Chemist maintains flexible processes and utilizes future forecasting to swiftly adapt to changes in demand and market conditions. This ensures responsiveness to consumer needs and efficient delivery of desired products and services. “Botanical Chemist’s adaptive strategy, which includes proactive trend monitoring, continuous innovation, and customer-centricity, positions us to thrive in the dynamic and competitive healthcare landscape,” Tanya shares.

Embracing Data and Technology

The future of personalized medicine hinges on empowering individuals to take control of their health, and Botanical Chemist Palm Cove is poised to be a guiding force on this transformative healthcare journey. “As we

harness data, technology, and collaboration, we can pave the way for a new era of personalized healthcare,” states Tanya.

Precision Through Data and Genomics:

In this future landscape, individual genetic makeup will guide treatment decisions, with advanced data analysis identifying personalized risk factors and tailoring medications accordingly. Botanical Chemist envisions offering secure platforms for users to upload anonymized genetic data, receiving personalized recommendations on preventative measures and medication interactions.

AI-powered Diagnostics and Treatment

Plans: Artificial intelligence holds the potential to revolutionize diagnosis through real-time analysis of medical scans and symptom data. Botanical Chemist plans to integrate AI chatbots for initial symptom checks, offering relevant health information and guiding users towards appropriate resources.

The Rise of Digital Therapeutics: With

the emergence of digital tools offering therapeutic interventions beyond medication, Botanical Chemist sees an opportunity to integrate apps for cognitive behavioral therapy, sleep management, and chronic disease management, fostering a holistic approach to consumer well-being.

Wearables and Real-time Monitoring:

Wearable technology is set to advance, enabling continuous monitoring of vital signs and health concerns. Botanical Chemist aims to leverage wearable data to suggest lifestyle adjustments and facilitate proactive interventions by connecting users with healthcare professionals.

Empowering Patients with Knowledge:

Informed patients are pivotal to the success of personalized medicine. Botanical Chemist plans to provide a user-friendly platform offering credible health information tailored to individual needs, empowering patients to actively engage in their healthcare journey.

Through a strategic embrace of data and technology, Botanical Chemist Palm Cove is poised to lead the charge towards a future where personalized healthcare is not just a possibility but a reality.

A Global Vision for Natural Healthcare

Botanical Chemist sets its sights on global leadership in natural and sustainable medicines, with a commitment to delivering healthcare solutions for humans and animals while supporting underserved communities across Australia and beyond. To realize this vision, the company has developed a comprehensive strategy encompassing several key elements:

Investment in Research and Development (R&D):

Substantial resources will be allocated to R&D efforts focused on identifying and harnessing the therapeutic potential of natural compounds. Collaborations with renowned research organizations and biotechnology companies aim to discover novel ingredients and formulations that optimize health outcomes while minimizing environmental impact.

Development of Personalized Medicine

Solutions: Leveraging insights from genetic testing, biomarker analysis, and lifestyle assessments, Botanical Chemist will pioneer personalized medicine solutions rooted in natural and sustainable principles. The goal is to offer bespoke treatments and preventative measures tailored to each individual’s unique genetic makeup, health goals, and ecological values.

Strategic Partnerships: Botanical Chemist will forge partnerships with leading research institutions, biotechnology firms, and sustainable

Through a strategic embrace of data and technology, Botanical Chemist Palm Cove is poised to lead the charge towards a future where personalized healthcare is not just a possibility but a reality

agriculture organizations to access cutting-edge technologies, expertise, and ethically sourced ingredients. These collaborations will fuel innovation, accelerate product development, and ensure the integrity and sustainability of the supply chain.

International Expansion: With a focus on sustainability and accessibility, Botanical Chemist will strategically expand its presence globally, prioritizing regions with a growing demand for natural and personalized healthcare solutions. Through localized partnerships and operations, the company will tailor its offerings to meet the diverse cultural and healthcare needs of each market while upholding its commitment to sustainability.

Education and Advocacy: Botanical Chemist will engage in public education and advocacy initiatives to raise awareness about the benefits of natural and sustainable medicine and the importance of environmental stewardship. By fostering a deeper understanding of these interconnected principles, the company aims to catalyze positive change in healthcare practices and consumer behaviors worldwide.

Through the diligent execution of these strategies, Botanical Chemist is poised to emerge as a trailblazer in the realm of natural and sustainable medicines, driving positive outcomes for individuals, communities, and the planet.

Transforming Healthcare

In the years ahead, Botanical Chemist sets its sights on evolution and expansion, integrating advanced technology into its operations to enhance accessibility and efficiency for customers. “Our goal is to create an online

Botanical Chemist sets its sights on global leadership in natural and sustainable medicines, with a commitment to delivering healthcare solutions for humans and animals while supporting underserved communities across

Australia and beyond

platform that streamlines prescription refills, medication delivery, and virtual consultations with pharmacists,” explains Tanya.

AI-powered tools will play a crucial role in tasks such as medication adherence reminders, drug interaction checks, and symptom assessment. “These tools will guide users to consult healthcare professionals for diagnosis,” Tanya emphasizes.

Furthermore, Botanical Chemist will focus on personalization and specialization in its service offerings. This includes providing compounding pharmacy services for customized medications tailored to individual patient needs and expanding specialty pharmacy services in areas such as weight loss, chronic disease management, and mental health. The company will also emphasize wellness and preventative care through services such as online medication reviews and health screenings.

A cornerstone of Botanical Chemist’s strategy is patient education. The company will provide educational resources and consultations to empower patients and improve medication adherence, fostering a deeper understanding of healthcare among its clientele.

Expansion into new markets, whether through physical locations or expanded online services, will enable Botanical Chemist to reach a wider customer base and meet evolving healthcare needs. “We are excited about the opportunities for growth and innovation that lie ahead,” Tanya remarks.

The upcoming launch of a new range, crafted with sustainably sourced botanical ingredients, reflects Botanical Chemist’s commitment to promoting health while prioritizing environmental sustainability. “Our partnerships with ethical suppliers

Tanya envisions Botanical Chemist making a lasting impact on the healthcare industry by championing personalized medicine, sustainability, and technological innovation

ensure a future with a wide selection of natural, sustainably sourced products,” Tanya shares.

Shaping the Future of Healthcare

Tanya envisions Botanical Chemist making a lasting impact on the healthcare industry by championing personalized medicine, sustainability, and technological innovation.

“Our commitment to providing tailored healthcare solutions prioritizes individual needs and preferences,” she emphasizes.

By integrating advanced technologies such as artificial intelligence, genetic testing, and telemedicine into its services, Botanical Chemist aims to enhance accessibility, efficiency, and accuracy in healthcare delivery. Through continuous innovation and collaboration with research institutions and technology partners, the company intends to remain at the forefront

of healthcare advancements, driving positive change and improving health outcomes for individuals worldwide.

Furthermore, Botanical Chemist’s dedication to sustainability will set a new standard for environmental responsibility within the healthcare industry. “From eco-friendly packaging to responsible sourcing practices, we aim to minimize our environmental footprint,” Tanya explains, highlighting the company’s commitment to promoting a culture of sustainability and stewardship.

Ultimately, Botanical Chemist’s holistic approach to healthcare, combining personalized medicine, technological innovation, and sustainability, will leave a lasting impact. “Our goal is to empower individuals to take control of their health and well-being,” Tanya concludes.

Transforming Communication and Operations Within the Healthcare Industry

Alex Raychuk, Founder & CEO, Medentee Limited

Hi Alex, what inspired you to start Medentee, and how is it different from other similar platforms?

Imagine you're organizing a big community event where everyone needs to pitch in – some are in charge of food, others of decorations, and some for setting up. Now, think if each group used a different way to

communicate: some prefer emails, others use text messages, and a few use social media. It would be chaotic, right? This chaos mirrors the non-clinical communication in healthcare, which encompasses all the essential planning, organizing, and coordinating activities that support patient care without being directly involved in it.

Alex Raychuk, the founder of Medentee Limited, brings a unique blend of over 15 years of healthcare industry experience and an extensive academic background that encompasses electrical engineering, business, and blockchain technologies. His leadership is defined by a commitment to transforming communication within the medical and dental sectors, focusing on non-clinical interactions among professionals. Alex leverages his deep industry insights and multifaceted education to develop solutions that enhance collaboration and operational efficiency in healthcare settings, demonstrating a keen understanding of both the technical and practical needs of healthcare professionals.

Recently, in an exclusive interview with CXO Outlook Magazine, Alex shared the inspiration behind establishing Medentee and what sets it apart from other market competitors, the top qualities required to become successful entrepreneurs, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

We're standing at the edge of a revolution in healthcare, driven by AI and technologies like virtual reality, the Internet of Things, and blockchain

Drawing from my decade-long experience in healthcare, I saw how this vital communication was fragmented and inefficient. Different departments and external partners often operated in silos, leading to mix-ups and delays. The COVID-19 pandemic, while not the root cause, magnified these issues, highlighting the need for a streamlined solution.

Medentee was conceived to address this very challenge. It's like a digital town square for healthcare professionals, where everyone, from hospital staff to suppliers, can come together to coordinate their efforts seamlessly. Our platform is unique because it's specifically designed for the healthcare sector's needs, offering a centralized space for all non-clinical communication.

What sets Medentee apart is its ability to bring order to the chaos, ensuring that everyone involved in the healthcare process can communicate efficiently, which is crucial for the smooth operation of healthcare services and for delivering better patient care.

From your global perspective, how do you perceive the integration of AI and other technological innovations in healthcare?

We're standing at the edge of a revolution in healthcare, driven by AI and technologies like virtual reality, the Internet of Things, and blockchain. The promise is huge- quicker processes, much more accuracy in diagnostics, and healthcare that's accessible from anywhere.

But the road ahead isn't without its bumps. The landscape of healthcare tech is crowded with an array of systems and applications, each designed for specific tasks but often lacking a common language. For healthcare professionals, who are already overwhelmed, this can feel like navigating a labyrinth of tools, each with its own set of rules.

To truly unlock the potential of these advancements, we need to think about how they can blend into the existing healthcare framework. It's about creating an ecosystem where these technologies not only coexist but enhance each other, making the jobs of healthcare workers more intuitive and less cumbersome. This means designing tech solutions that are not just brilliant in isolation

but also harmonious in their integration, providing a seamless experience for those on the front lines of healthcare.

Moreover, the integration of these technologies opens up new possibilities for patient care. From remote monitoring through IoT devices to personalized treatment plans powered by AI, the potential to transform patient outcomes is huge. But to get there, we need to ensure that these technologies are accessible and user-friendly, not just for healthcare professionals but also for patients.

The future of healthcare technology is incredibly bright, with AI and other innovations leading the charge. But for this future to become a reality, it's crucial that we focus on bringing these technologies together

AI is already doing some pretty cool stuff in healthcare, especially when it comes to research and helping doctors with their diagnoses

By grounding myself in the simple joy of living, I find the strength to face challenges with a positive attitude and see obstacles as opportunities to learn and grow

in a way that feels like a natural extension of everyday healthcare practices. This isn't just about making things more high-tech; it's about making healthcare more human-cantered, efficient, and accessible for everyone involved, from professionals to patients. By prioritizing integration and ease of use, we can make sure that the healthcare revolution truly benefits us all.

To what extent do you see AI being scaled in the industry already? What challenges do you see for more implementation of AI in the industry?

AI is already doing some pretty cool stuff in healthcare, especially when it comes to research and helping doctors with their diagnoses. It's like having a super-smart helper that can quickly go through tons of information and give doctors some pointers. But AI isn't taking over; it's just there to give healthcare professionals a boost, helping them do their jobs better and faster.

AI is also starting to show up in other parts of healthcare, not just with patients but behind the scenes too—like managing staff, organizing things, and even in training and making connections in the industry. But it's not everywhere yet. One big reason is that healthcare is careful and has a lot of rules to follow, which makes bringing in new tech like AI a bit slow.

A big roadblock is that not everyone knows enough about what AI and new tech can do. There's a real need for more learning in this area. Healthcare places could really benefit from having some people or even whole teams whose job is to keep an eye on new tech, figure out which ones could help, teach others about them, and get them working smoothly.

Regulators, the folks who make the rules, also need to get up to speed with tech and be ready

to fit new tech into their rules faster. Plus, it would help if healthcare rules were more in sync across different countries, making it easier to use new tech everywhere.

So, while AI is making some great progress in healthcare, getting it to be a bigger part of the industry means teaching more people about it, making rules more tech-friendly, and getting everyone on the same page globally.

In your opinion, what are the top qualities or skills you believe entrepreneurs need in order to be successful?

It starts with not giving up. Even when things get tough, you've got to keep pushing. Curiosity is huge too; always asking, always learning. And that learning never stops, every experience teaches you something. Taking risks is part of the adventure. It's about trying new things, knowing they might not all pan out. But you're not in this alone. Building strong connections, supporting each other, that's what makes the difference. And through all the ups and downs, staying positive is key.

Teamwork is at the heart of it all. It's about bringing together a group of people, each with their own strengths, and working towards a common goal. A big part of making that work is being a leader who not only attracts the best people but also inspires them. Leading by example, showing your team how it's done, that's what builds trust and respect.

And here's something that's often overlooked: staying in good physical shape. It's not just about being able to work long hours; it's about having the energy, the stamina, and the mental clarity to make tough decisions and keep moving forward.

It's also about setting up systems that ensure everything runs smoothly, even when you're not there to oversee every detail.

So, being an entrepreneur? It's about resilience, curiosity, lifelong learning, calculated risktaking, strong relationships, optimism, effective teamwork, inspirational leadership, personal wellbeing, and reliable systems. It's a challenging journey, but incredibly rewarding.

What is one thing that you do daily to grow as an entrepreneur?

Every morning, without fail, I start my day with a smile and a simple yet profound reminder to myself: "Life is beautiful when we truly experience it with all our senses." This practice might seem small, but it sets the tone for my entire day.

It's a moment of gratitude, a recognition of the beauty in the everyday, and a way to ground myself in the present. This mindset helps me approach each day with optimism and openness, which are crucial for growth, both personally and as an entrepreneur.

This daily ritual also keeps me focused on the human aspect of business. It's easy to get caught up in numbers, strategies, and plans, but at the end of the day, entrepreneurship is about creating value that enhances lives. By starting my day acknowledging the beauty of life, I'm reminded of why I do what I do, and it inspires me to bring that same beauty into my work.

This practice fosters resilience. Entrepreneurship is a journey filled with highs and lows. By grounding myself in the simple joy of living, I find the strength to face challenges with a positive attitude and see obstacles as opportunities to learn and grow.

This daily habit is more than just a personal ritual; it’s my entrepreneurial philosophy. It

keeps me connected to the bigger picture, fuels my passion, and continuously drives me to grow not just as an entrepreneur but as a person who appreciates the journey, every step of the way.

What has been your most effective marketing strategy to grow your business?

The heart of our marketing strategy is simple: focus on the real value we offer to our customers. It's not just about showcasing our product but about how it genuinely improves lives or solves problems. This approach turns our conversations from sales pitches into meaningful discussions about benefits and solutions.

We use online tools to spread this message, but the core remains the value. This builds trust and turns customers into advocates, driving our growth more than anything else. It's about making a positive impact, and that's what people remember and share.

What is your definition of success?

For me, success is that deep sense of accomplishment, or even just being on the path towards it, coupled with the exciting realization that there's a whole world of opportunities still ahead. It's not solely about hitting certain targets or achieving specific goals; it's about the journey and the personal growth along the way.

Feeling successful means knowing you've made an impact, no matter the scale, and recognizing the strides you've made. Moreover, it's about looking forward, seeing the vast array of challenges and possibilities waiting for you, and feeling eager and ready

to dive into them. Success, in my view, is this ever-evolving process of setting, pursuing, and reaching goals, all while maintaining an appetite for what's next.

What’s a productivity tip you swear by?

My go-to strategy for staying productive hinges on two key practices: managing my priorities daily and mastering the art of delegation. Every day brings its own set of challenges and opportunities, and it's easy to get overwhelmed if you're not clear on what truly matters. That's why I start each day by identifying my top priorities—those tasks that will make the biggest difference. It's about distinguishing between what's urgent and what's important, and sometimes, they're not the same thing.

Here is another point: recognizing that you can't—and shouldn't—do everything yourself. Delegation isn't about offloading tasks; it's about empowering others. It's finding the right person for the job and trusting them to handle it. This not only multiplies what you can achieve but also helps in building a capable and motivated team.

By focusing on what needs my attention the most and leveraging the strengths of those around me, I can navigate even the busiest days without losing sight of the bigger picture. It's this combination of clarity and collaboration that keeps the wheels turning smoothly and ensures we're all moving in the right direction.

Where do you see yourself in the next 5 years?

In five years, I envision myself deeply immersed in the journey with Medentee, pushing the boundaries of what we can achieve in the

For me, success is that deep sense of accomplishment, or even just being on the path towards it, coupled with the exciting realization that there's a whole world of opportunities still ahead

healthcare industry. The goal is to deliver unparalleled value, making a significant impact on healthcare communication and operations, and improving patient care and industry efficiency. I see Medentee not just growing but becoming a key player in transforming healthcare practices through innovation and technology.

At the same time, I'm passionate about paying it forward. I hope to dedicate more time to mentoring and supporting other entrepreneurs, sharing the insights and lessons I've learned along the way. There's something incredibly rewarding about contributing, even in a small way, to someone else's journey and, by extension, to the broader goal of making the world a better place. Whether it's through speaking engagements, mentorship programs, or

By focusing on what needs my attention the most and leveraging the strengths of those around me, I can navigate even the busiest days without losing sight of the bigger picture

collaborative projects, I want to help ignite that spark in others that drives positive change and innovation.

What’s your best piece of advice for aspiring and new entrepreneurs in the healthcare industry?

Well, I'd humbly suggest this: Start with a clear plan and build efficient systems to

simplify the complexities of healthcare. Keep things simple and adaptable, knowing that the industry is always changing. Surround yourself with mentors and peers who can share their wisdom. Their guidance is priceless. And always remember why you chose healthcare. It's about making a difference in people's lives. Stay true to that purpose, and success will follow.

MOST INFLUENTIAL

CMO

TO WATCH IN 2024

Howard Davidson

CHIEF MARKETING OFFICER OF ALMOND FINTECH

REDEFINING

THE FUTURE OF FINTECH MARKETING

In the world of careers, few paths offer the blend of strategy and creativity quite like marketing does. It's a realm where every day brings new challenges, new projects, and a constant need to adapt. What's more, it's a team sport, where individual skills shine within a collaborative environment.

Howard Davidson, Chief Marketing Officer of Almond FinTech, understands this dynamic intimately. With over two decades of experience in the field, his journey has been marked by passion, curiosity, and a drive for innovation. From startups to corporate giants, Davidson has embraced the diverse landscape of marketing roles, honing his craft every step of the way.

"Marketing can look vastly different from one organization to another," Davidson reflects. "But regardless of the setting, the goal remains the same: to push boundaries and deliver results."

For Davidson, the role of a CMO is more than just a title — it's a culmination of years of dedication and hard work. "Joining Almond in 2020 felt like a natural progression. It's a role that demands tenacity, problem-solving, and a forward-thinking mindset."

As he dons the badge of CMO, Davidson takes pride in his journey and the opportunity to empower those around him. "It's not just about owning my craft," he says. "It's about equipping others with the tools they need to thrive."

Howard Davidson CHIEF MARKETING OFFICER, ALMOND FINTECH

Transforming Financial Inclusion

Financial barriers persist as a global challenge, affecting the quality of life for countless individuals and families worldwide. The repercussions of financial exclusion are deeply felt, driving Almond's mission to redefine the norms of modern financial technology. "At Almond, we believe that financial technology should be a universal right," asserts Davidson. "Our goal is to make smarter, simpler financial solutions accessible to everyone, regardless of their geographical location or economic status."

Central to Almond's vision is the Settlement Optimization Engine (SOE), a groundbreaking cross-border payment tool designed to tackle the urgent issue of financial inclusion. By reimagining the way money moves, SOE empowers financial institutions with superior

remittance rates and streamlined processes. "At the core of our innovation lies our proprietary technology," Davidson explains. "It's the engine driving our solutions."

The advantages of Almond technology are manifold, offering unprecedented levels of transparency, security, and accessibility. Transactions recorded are transparent and immutable, safeguarding against tampering and ensuring data integrity. Furthermore, the decentralized nature of our networks eliminates single points of failure, enhancing security and reducing the risk of fraud. "Our innovative technology enables us to transcend the limitations of traditional financial systems and offer the best possible currency exchange rates to financial institutions in real-time," Davidson emphasizes. "With Almond, global access to

Central to Almond's vision is the Settlement Optimization Engine (SOE), a groundbreaking cross-border payment tool designed to tackle the urgent issue of financial inclusion

financial services is no longer a distant dream — it's a reality."

Almond delivers fintech solutions that are not only faster and more secure, but also more costeffective than traditional alternatives. As the landscape of financial technology continues to evolve, Almond remains committed to driving positive change and fostering financial inclusion on a global scale.

Challenges and Strategies in FinTech Marketing

The potential of Almond’s technology in the financial industry is boundless, offering benefits ranging from enhanced transparency to nearinstant settlements and reduced costs. " Our innovation-first mindset has revolutionized the way we think about financial solutions," Davidson observes. "We're only scratching the surface of our capabilities and what’s possible. That’s the exciting part."

However, alongside its promise, Almond’s technology presents potential challenges, particularly in building trust and educating consumers. Davidson underscores the importance of addressing these concerns head-on. "Trust and education are paramount," he emphasizes. "As marketers, it's our responsibility to understand and alleviate customer skepticism, especially in an industry as sensitive as FinTech."

Taking a strategic approach, Davidson advocates for a deep understanding of the audience and competitive landscape. "Knowing our audience is fundamental," he explains. "We must grasp their motivations, challenges, and preferences to craft effective strategies." Similarly, analyzing competitors' offerings is essential to identify opportunities for differentiation. "It's not just about who we are but how we stand out," Davidson notes.

"Our strategy hinges on delivering unique value to our target customers."

Central to strategy development is effective communication and continuous evaluation. "We must constantly adapt to customer needs and market dynamics," Davidson asserts. "Our focus remains on connecting with customers authentically and setting ourselves apart from the competition." In a nutshell, successful marketing in the FinTech sector revolves around two key questions: How do we engage our customers, and what sets us apart from competitors? As Davidson concludes, these questions serve as the foundation for any effective marketing plan in the ever-evolving landscape of financial technology.

Crafting Compelling Brand Messaging

Davidson understands the paramount importance of brand messaging better than anyone in the world of marketing. "Brand messaging is the cornerstone of effective marketing," Davidson asserts. "Without clear and compelling messaging, even the most innovative products may struggle to resonate with their audience."

Davidson advocates for an empathy-first approach to messaging, encouraging marketers to immerse themselves in their audience's perspective. "Understanding our audience's needs and challenges is fundamental," he explains. "It's about asking the right questions, fostering curiosity, and challenging ourselves to think from their viewpoint."

Moreover, Davidson emphasizes the value of seeking direct feedback from the audience. "Marketing is an 'open book test'," he notes. "We have the opportunity to engage with our audience directly, whether through phone calls, emails, or networking. Their feedback is invaluable in refining our messaging and ensuring it resonates."

In implementing messaging best practices, Davidson gives utmost importance to clarity, conciseness, and compelling storytelling. "Effective messaging cuts through the noise and captures the audience's attention," he states. "It's about conveying our value succinctly and persuasively."

Reflecting on a recent project, Davidson highlights the significance of Almond’s website

overhaul. "Your website is your brand's virtual storefront," he says. "It's where first impressions are formed, and it serves as a 24-hour salesperson."

The website revamp initiative was a collaborative effort involving multiple departments. "It was a comprehensive endeavor, touching on strategy, design, user experience, copywriting, and positioning. While I can't take credit for the project's success alone, I'm immensely proud of how the team rallied together to elevate Almond's online presence."

Building a Holistic Marketing Strategy

Davidson also emphasizes the importance of a comprehensive marketing strategy. "A good strategy is one that considers the whole picture.

In implementing messaging best practices, Davidson gives utmost importance to clarity, conciseness, and compelling storytelling

It's about blending tactics to capture attention, nurture relationships, and drive results."

At Almond, a variety of strategic tactics are employed to engage with customers and expand the brand's reach. From online-first marketing to paid and organic media, social advertising, conference participation, and faceto-face meetings, each approach is tailored to resonate with the target audience. "The key is to grab the customer's attention and then listen to their needs," Davidson explains. "It's about fostering genuine connections and providing value at every touchpoint."

Central to Almond's marketing strategy is the role of social media. While its significance may vary for different brands, Almond recognizes its potential as a powerful communication tool. "Social media serves as a platform for showcasing success stories, engaging with stakeholders, and humanizing our brand," Davidson observes. "It's a direct line to our audience, allowing us to gather real-time feedback and establish our team as industry experts."

At Almond, a variety of strategic tactics are employed to engage with customers and expand the brand's reach

While Almond's social media strategy isn't focused solely on direct sales, Davidson acknowledges its role in initiating conversations and expanding the brand's digital footprint. "In today's digital age, social media is often the starting point for meaningful interactions. By leveraging its potential, we can deepen relationships, foster trust, and drive long-term growth for Almond."

Almond's Vision for the Future of FinTech

The integration of AI and ML technologies is reshaping the landscape of FinTech marketing, with profound implications for customer

empowerment and communication. Davidson acknowledges the transformative potential of these developments. "As AI and ML capabilities expand, so do our opportunities to better serve our customers. These technologies enable us to gain deeper insights, anticipate customer needs, and streamline our marketing strategies."

While embracing innovation, Davidson emphasizes the importance of maintaining a balanced perspective. "While AI offers tremendous benefits, we mustn't overlook the human element," he cautions. "At Almond, we remain committed to preserving the personal touch that sets us apart."

With ambitious goals on the horizon, Davidson acknowledges the high expectations placed on

the team. "We're not afraid to set the bar high because we know the potential within our grasp.” As Almond continues its journey towards global recognition and market dominance, Davidson remains steadfast in his belief in the team's ability to exceed expectations and redefine the future of FinTech.

The Evolving Role of the CMO

Davidson approaches his role with a holistic perspective, viewing marketing as a means to serve the brand's overarching objectives. "Marketing without purpose is just talking," Davidson asserts. "As CMO, my focus is on driving measurable outcomes and advancing the brand's strategic goals."

As Almond continues its journey towards global recognition and market dominance, Davidson remains steadfast in his belief in the team's ability to exceed expectations and redefine the future of FinTech

For Davidson, effective leadership extends beyond marketing tactics to encompass the cultivation of a cohesive and motivated team. "I see my role as essential to our success, not just because of my individual capabilities, but because of my ability to empower and inspire the entire team," he explains. "As guardians of our brand communication, we strive to uphold its integrity and resonance."

Davidson's leadership philosophy is guided by four core principles: boldness, humanity, authenticity, and adaptability. "These principles serve as my compass, guiding decision-making and fostering a culture of innovation," he says.

Ultimately, Davidson's approach to leadership underscores his commitment to driving success, fostering a culture of collaboration, and embracing the journey of growth and discovery. It's about creating an atmosphere where creativity flourishes, ideas are valued, and team members are empowered to reach their full potential.

Building the Future of Retail

Ashley Dudarenok, Founder, ChoZan & Alarice, Keynote Speaker, & x10 Bestselling Author

Hi, Ashley. Can you give a brief insight into your entrepreneurship journey and what inspired you to establish ChoZan & Alarice?

Absolutely. Currently, I have several businesses from agency and consulting firm to hospitality and real estate, but my entrepreneurial journey began in China almost 16 years ago when I travelled to Chongqing to study. During my time there I

was inspired to create connections between China and the rest of the world through business and innovation. Later for some time, I tried to pursue that dream through a corporate job, however, I left mainland China not only fascinated about the country's future but empowered as a young girl. Back then the majority of small businesses in mainland China were being managed and operated by

Nowadays I’m intrigued by the future of retail and humancentric approaches, so committed through my new businesses and initiatives to raise the industry standards and to build a more connected and a better world

Ashley Dudarenok is an award-winning expert on China's digital landscape, a successful entrepreneur, and a bestselling author. She is the founder of ChoZan 超赞 (www.chozan.co), a digital consultancy firm specializing in immersion into digital China, and Alarice (www.alarice.com.hk), a Chinafocused marketing agency. She is globally recognized for her expertise and impact on global businesses by envisioning and implementing Chinainspired business and innovative technology solutions by Fortune 500 brands, tech giants, and unicorns. Her expertise is highly valued by some of China's leading tech companies, such as Alibaba, Tencent, Jingdong, Pinduoduo, and others.

Recently, in an exclusive interview with CXO Outlook Magazine, Ashley shared her entrepreneurial journey, the inspiration behind establishing ChoZan & Alarice, personal source of inspiration, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

women. So I was willing to try on my own. That’s how I founded my first business Alarice, a digital marketing agency focused on China.

Over time, it evolved into multiple brands, as China continued to harness emerging technologies. I witnessed firsthand the end of copycat from the West and how transformative business innovations and technological advancements were emerging in China. And I believed it was important to share these best practices and solutions on a global level. So in 2016, I founded ChoZan, China experiencedriven strategic consultancy to help companies do successful business not only in China, but take best business practices and innovative solutions to their domestic markets.

Nowadays I’m intrigued by the future of retail and human-centric approaches, so committed through my new businesses and initiatives to raise the industry standards and to build a more connected and a better world.

As an award-winning serial entrepreneur and retail marketing expert, could you share some insights on the most significant challenges you have faced in your career and the strategies you employed to overcome them?

Relocating to Hong Kong and moving from a corporate job to establishing my own company became a crucial turning point in my life. The first few years were undoubtedly challenging.

As an entrepreneur, I had to face and overcome many uncertainties that demanded a lot of resilience and strategic thinking. Starting a company from scratch, overcoming financial hurdles, and establishing a foothold in a niche market are some of the most significant challenges for any first-time company founder.

An entrepreneur must be resilient and persistent in the face of adversity, as it is through these challenges that they can develop essential skills and knowledge

These challenges can test an entrepreneur's passion and commitment. However, these obstacles can also provide valuable learning experiences and opportunities for growth.

To overcome these challenges, I believe that a few key approaches are necessary. Firstly, making the decision to venture into uncharted territory requires a shift in mindset, where an entrepreneur must accept risks and learn from failures. It is essential to recognize that failures need to be treated as valuable lessons and contextualized to inform future decisionmaking. The more context an entrepreneur has of different situations, the more solutions they can come up with. The tough early years of entrepreneurship can provide a foundation of experience and adaptability, which can contribute to future success. An entrepreneur must be resilient and persistent in the face of adversity, as it is through these challenges that they can develop essential skills and knowledge. Embracing a growth mindset and being open to continuous learning and improvement is a key.

Secondly, for me business is about joy. Ultimately, finding joy in business is about creating a meaningful and fulfilling life that aligns with your values and passions. The excitement of developing a new product or service, building a brand, and growing a business can be incredibly fulfilling. Seeing the impact that my business has on people's lives and being able to make a positive difference is a source of great satisfaction, which can help to overcome any difficulties.

Thirdly, building connections with likeminded people is a very rewarding experience. Having mentors and peers who can provide guidance, support, and feedback help me grow, both professionally and personally.

What encouraged you to start writing?

As an author, you have published 10 books, could you share what challenges you have encountered in the artistic process of writing a book?

Back in 2017, I started to be a member of the so called "Alibaba’s Global Influencer Entourage" and meet like-minded people, passionate about China and innovation. They shared their knowledge via books. It was during this time that I realised the importance of creating a knowledge base for the industry, as China's digital landscape and consumers are very different from the Western markets.

However, the challenge lies in conveying complex concepts in a way that resonates with the audience. The process of writing requires a deep understanding of the subject matter and the ability to keep it interesting and relevant in the fast changing modern world. As a writer I strive with each of my books to make niche industry information accessible, understandable and valuable for a broader audience.

I would say that the main artistic challenge in writing for me is that there are so many interesting things I want to share with my readers, but time and reader’s attention span is always limited.

As a writer I strive with each of my books to make niche industry information accessible, understandable and valuable for a broader audience

In your opinion, how do you see the future of retail shaping up in terms of marketing, customer centricity and tech? What do you think are the top three mistakes that organizations make today when it comes to being prepared for these changes and leveraging digital marketing?

The world of retail is currently undergoing a significant transformation. In my opinion, the future of retail will require businesses to stay agile, innovative, and customer-centric while keeping pace with the ever-evolving technologies.

Saying that the future of retail will be customer-centric, most of the companies put in priority focus on seamless and personalized experiences. However, organizations need to move beyond transactional relationships and focus on building emotional connections with customers, meeting and exceeding their evolving expectations. Customers are increasingly seeking out brands that align with their values and demonstrate a commitment to social responsibility. The future demands that

organizations integrate eco-friendly practices, demonstrate transparent supply chains, and address the growing awareness and concern for ethical sourcing.

Technologies such as artificial intelligence, machine learning, and big data analytics will enable organizations to gain insights into customer behavior and concerns. With the right strategies it help organizations to optimize their supply chain, improve inventory management, and create efficient last-mile delivery solutions, thereby reducing costs and improving customer satisfaction

The top three mistakes that organizations make today when it comes to being prepared for changes and leveraging digital marketing are:

1. Slow Speed

of Digital

Transformation: Many organizations fail to embrace digital transformation quickly, which hampers their ability to stay competitive and meet customer expectations. A slow pace of adapting to evolving technologies can put them behind their peers in the industry.

2. Upskilling Talents: Organizations often overlook the importance of nurturing and

Technologies such as artificial intelligence, machine learning, and big data analytics will enable organizations to gain insights into customer behavior and concerns

upskilling their workforce to keep up with technological advancements. Failing to invest in talent development can limit innovation and the organization's ability to leverage new technologies effectively.

3. Neglecting Enhanced Customer Services: Some organisations in their pursuit of adopting cutting-edge technologies tend to overlook the foundational element of enhancing customer services. A lack of focus on customer service, whether through personalized interactions, efficient query handling, or streamlined post-purchase support, can erode customer satisfaction and loyalty.

In the face of upcoming digital transformation, businesses must adopt new technologies and innovative strategies to stay relevant and thrive. As an expert in this field, can you share three digital tools that you believe are crucial for businesses to embrace in order to thrive in the digital age?

Certainly, considering the evolving landscape, businesses in Western countries can draw inspiration from China's digital advancements. I could say that there are many trends and tools companies should consider, aligning their strategies with the omnichannel approach, prioritizing mobile optimization, utilizing data analytics for insights, improving touchpoints through the whole customer journey, and focusing on sustainability. However, if we had to choose three, the most important ones would probably be: 1. Augmented Reality (AR) and Virtual Reality (VR) Integration: Companies can embrace AR and VR technologies to offer immersive e-commerce experiences, such as

virtual product try-ons and visualizing products in real-world environments, ultimately leading to enhanced customer satisfaction by reducing returns. 2. Personalization and Hyper-Targeted Marketing: Leveraging artificial intelligence and machine learning, businesses can offer personalized product recommendations and tailored marketing campaigns. This can enhance customer engagement and drive conversions, as seen in China's success in this area. 3. Social Commerce and Influencer Marketing: Western businesses can collaborate with influencers, leveraging user-generated content to drive sales, and transform social platforms into shopping destinations. This approach blurs the lines between social networking and e-commerce, following China's successful integration of social media and e-commerce.

Why do you think it’s important for entrepreneurs, marketing professionals and students to learn Digital Marketing today?

I believe it is important to learn Digital Marketing today because digital channels are now the primary means of communication and information exchange. With Digital Marketing being a constantly evolving and dynamic field, staying up-to-date with the latest trends and techniques is essential to remain relevant in today's business world. By analyzing data from various digital channels, marketers can identify patterns and trends that can inform their decision-making and campaign optimization efforts. Additionally, having knowledge of how digital marketing and the latest technologies work can help individuals keep their critical thinking skills sharp. This is especially important in the

By analyzing data from various digital channels, marketers can identify patterns and trends that can inform their decision-making and campaign optimization efforts

coming era of AI, where people will need to rely on their ability to create and interpret information. Furthermore, with human behavior and customer psychology being a fast-developing aspect of digital marketing, those understanding it can stay ahead of the competition resolving better pain points of the audience.

Is there a particular person you are grateful for who helped get you to where you are? How has this activity helped your business?

Yes, there are several people that I am incredibly grateful for helping get me to where I am today. I have been fortunate to have family, mentors, and collaborators who have provided guidance

and support throughout my journey. I believe that building relationships with mentors and collaborators is critical to success in any industry. With their help, you can avoid common pitfalls, learn from others' mistakes, and accelerate your own growth and development.

But if I need to choose one person. In particular, I would like to mention my husband, Marius. As a woman building a career in the business world, it is important to have a partner who shares and supports your vision and aspirations. Marius has been an unwavering source of encouragement and support, and his belief in me has been one of the driving forces behind my success.

In addition to the emotional support that he provides, Marius has also been a great business partner in helping me scale up my business and find new opportunities.

What does the term "authentic leadership" mean to you?

To me, the term "authentic leadership" means creating a working environment that takes into consideration the diverse needs of the team and supports individuals to reach their highest potential. It is about having a fit mindset as a leader and continuously leading through a vision of making people successful within the organization.

This involves understanding that everyone has different circumstances and actively working to create a supportive and inclusive workplace culture, be it for women, men, or any other minority or majority group. It’s not about ticking the box of what is expected from the leaders or organization, it’s about operating the business in a way that truly supports and empowers the team.

What are your plans for the future? Where do you see yourself in the next 5 years?

As I look ahead to the future, I am excited about the continued growth of my businesses and the opportunities that lie ahead. One of my key goals is to expand the impact of my businesses globally, with a focus on driving positive change in the industry - demystify China and shape the future of retail in a more positive and sustainable way.

I have several key values that guide my work and shape my approach to the new business which I'm currently building in: be passionate and curious, create impact, and keep rising standards. In addition to growing my businesses, I have a personal goal to serve as a member of the board of directors for an organization that aligns with my values and mission.

In addition to growing my businesses and serving as a board member, I am very curious about human psychology and creativity. Over the next five years, I plan to continue exploring these topics and deepening my understanding of how they can be applied in the business world.

What is your advice for newbies who are looking at starting their own business and building a career in the Digital Industry?

My advice is to develop a growth mindset, commit to continuous learning. This means being open to new ideas, seeking out opportunities for growth, and constantly expanding your knowledge base. Don't be afraid to challenge assumptions and seek out different perspectives.

MOST INSPIRING BUSINESS WOMAN 2024

Isavella Korelidou - Evripidou

FOUNDER AND CHIEF EXECUTIVE OFFICER OF GFSC GLOBAL

DRIVING GLOBAL SUCCESS THROUGH INNOVATION AND DIVERSITY

Isavella Korelidou-Evripidou, Founder and Chief Executive Officer of GFSC Global, stands out as a dynamic leader in the business world. With over 20 years of experience spanning Corporate, Financial, Banking, Crypto, Gaming, Regulatory, Immigration, AML, and Compliance industries, she brings a wealth of knowledge and expertise to her role.

Holding a Master’s degree in Law, Economics, and Business Management, Isavella has significantly contributed to the growth and success of GFSC Global. Her deep understanding of international legislations has

made her a sought-after instructor, providing AML/CFT and Compliance training to banks, governmental bodies, and various service providers worldwide.

"I began my professional journey by obtaining a Bachelor's and Master's degree in Business Administration, followed by a Master of Laws," Isavella shares. "This educational foundation gave me a robust grasp of business principles, legislations, and management practices." Equipped with this knowledge, she embarked on a career in the corporate world, becoming a professional member of

FOUNDER AND CHIEF EXECUTIVE OFFICER OF GFSC GLOBAL

Isavella Korelidou - Evripidou

various organizations such as ICA, ACAMS, International Internal Auditors, and the Cyprus Investment Fund Association.

Throughout her career, Isavella has held numerous managerial positions within multinational companies. These roles enabled

her to develop critical skills in strategic planning, project management, and team leadership. She gained valuable experience in business development, banking, financial, corporate, and legal sectors, providing her with a comprehensive understanding of running successful businesses.

Her entrepreneurial spirit led her to found and manage several businesses. "I have always had an eye for identifying opportunities, taking calculated risks, and driving growth," she explains. These ventures showcased her business acumen and further developed her leadership skills.

Isavella's career is characterized by her ability to inspire and motivate teams, coupled with strategic thinking that drives organizational success. "My journey has been defined by key milestones that have shaped me into the successful Founder and CEO I am today," she reflects. From her early corporate experiences to her entrepreneurial ventures, she has demonstrated a relentless drive for innovation and a commitment to making a positive impact in the business world.

Navigating Challenges and Achieving Success

While GFSC Global has enjoyed a prosperous journey, it has also faced numerous challenges, primarily due to the ever-evolving nature of

the industry. Constant changes in regulations and laws necessitate continuous monitoring, analysis, and adaptation to ensure compliance.

Isavella highlights the complexity of managing corporate transactions as a significant challenge. "Our team must expertly navigate intricate legal processes to manage corporate deals effectively," she says. The company's ability to stay ahead of regulatory changes has been crucial to its success.

"We are proud of what we have achieved over the years," Isavella reflects. "Our clients have remained loyal and often introduce us to their friends and affiliates, which is a testament to our hard work and dedication."

Isavella's expertise spans Corporate, Financial, Banking, Crypto/STO/ICO, Gaming, Regulatory, Immigration, AML, and Compliance industries. She emphasizes the importance of staying updated on new laws and regulations. "In my line of work, understanding international legislation is crucial," she notes. This unique combination of knowledge allows GFSC Global to advise clients worldwide on tax matters and

Isavella's expertise spans Corporate, Financial, Banking, Crypto/STO/ICO, Gaming, Regulatory, Immigration, AML, and Compliance industries

to help them choose strong jurisdictions and structures for their businesses.

By continuously searching for and updating on new laws and regulations, GFSC Global provides top-notch advisory services, ensuring their clients remain compliant and wellpositioned in their respective industries.

Adapting to an Evolving Corporate and Legal Landscape

The corporate and legal industry is in a constant state of flux, driven by technological advancements, regulatory changes, economic

conditions, and societal shifts. Recent years have seen several significant changes that have greatly impacted this industry.

One of the major issues facing the corporate and legal sector is the increasing complexity of regulations and compliance requirements. Governments worldwide are implementing stricter regulations to protect consumers, investors, and the public interest. This has resulted in a greater burden on corporations to ensure compliance, leading to increased legal and regulatory costs. The rapid pace at which these regulations change further complicates

At GFSC Global, Isavella's decision-making process is guided by core leadership principles that ensure the company operates effectively, ethically, and with a focus on longterm success

matters, making it challenging for corporations to stay up-to-date.

Isavella emphasizes the importance of understanding each client's needs. "We first must understand the needs of each client before we can fully support them and offer appropriate advice," she explains. This tailored approach is crucial when assisting clients in choosing suitable jurisdictions. Factors considered include the regulatory environment, tax laws, political stability, market potential, infrastructure, legal frameworks, and ease of doing business. Additionally, compatibility, language proficiency, and geographical location may also play a role, depending on the client’s specific needs and industry.

Isavella and her team at GFSC Global strive to navigate these complexities by providing comprehensive support and expert advice. By staying ahead of regulatory changes and understanding the unique needs of their clients, they help businesses choose the best jurisdictions and structures to thrive in an everchanging landscape.

The

Power

of Diversity in Leadership

Companies with diverse leadership teams tend to perform better, as female founders and CEOs bring unique perspectives and experiences that contribute to improved business outcomes. Isavella has made it her mission to encourage greater diversity in all forms, drawing from her own experiences.

"I believe creating an environment where all team members feel comfortable sharing their perspectives and ideas is crucial for encouraging diversity," says Isavella. She emphasizes the importance of open communication, active listening, and collaboration among team

members to ensure that everyone’s voice is heard and valued.

Recognizing and celebrating the unique backgrounds, experiences, and perspectives each team member brings is also essential. Isavella advocates for organizing events and activities that highlight different cultures, traditions, or holidays to foster a sense of appreciation for diversity within the team.

At GFSC Global, Isavella’s decision-making process is guided by core leadership principles that ensure the company operates effectively, ethically, and with a focus on long-term success. These principles are the foundation of her leadership style and contribute to the organization's inclusive and innovative culture.

Charting a Path to International Expansion

Isavella envisions international expansion and positioning GFSC Global as a trusted partner for clients worldwide. "Our comprehensive plans include venturing into new jurisdictions and acquiring licenses in areas such as Brokerage, Crypto, Gaming, Banking, Investment Funds, Blockchain, and various other projects," she explains. These initiatives will not only be implemented internally but also presented to clients, solidifying GFSC Global's commitment to growth and innovation.

Looking back on the bustling year of 2023, GFSC Global successfully completed numerous projects, welcomed new clients, and engaged in a myriad of new endeavors. Isavella is confident that with the professionalism and knowledge that define their approach, they will double their achievements in 2024. This forward-thinking mindset and dedication to excellence position GFSC Global for continued success on the global stage.

Driving Innovation & Making a Positive Impact in the Digital Marketing Industry

Vladimer Botsvadze, Digital Marketing Leader, Keynote Speaker, Mentor, Techstars

Hi Vladimer. Please tell us about your career path and areas of interest. How did you get to becoming a futurist and digital transformation and social media influencer?

My career path has been a culmination of relentless dedication, a passion for innovation, and a commitment to excellence. It’s been an incredible journey marked by diverse experiences and milestones that have shaped me into a futurist, digital transformation expert, and social media influencer I’m today.

My journey began with a deep dive into social media channels for professional purposes. I recognized the potential of these platforms early on and seized the opportunity to create valuable content, foster meaningful connections, and engage authentically with my audience. By prioritizing gratitude and empathy, I established a personal brand in a corporate landscape where such distinction is rare.

Through unwavering dedication and hard work, I steadily built a reputation as a trailblazer in digital transformation and marketing. Over

As a futurist and digital transformation expert, I’m focused on shaping the future of technology and helping organizations navigate the complexities of the digital landscape

Vladimer Botsvadze is a globally recognized digital transformation and marketing influencer, thought leader, futurist, and start-up mentor renowned for initiating change, driving growth, and positioning brands as market leaders in their respective industries. With a stellar career in technology, he has been recognized as the №1 Global Marketing Thought Leader by Thinkers360 and featured in prestigious publications including Forbes, Business Insider, and Bloomberg. As an Advisory Board Member of the United States Artificial Intelligence Institute and judge at the Gartner Marketing and Communications Awards, his expertise is unparalleled. Vladimer’s impact extends through mentorship at Techstars Founder Catalyst and judging at the Webby Awards. He is an associate member of the International Academy of Digital Arts and Sciences. Vladimer has recently been acknowledged among the World’s Top 21 Artificial Intelligence Speakers in 2024. Recently, in an exclusive interview with CXO Outlook Magazine, Vladimer shared his professional trajectory, insights on the most important trends currently shaping the digital marketing industry in 2024, the cornerstone of his success, personal source of inspiration, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

the span of 15 years, I’ve had the privilege of working on a global scale, collaborating with top brands, startups, and thought leaders to navigate the ever-evolving digital landscape.

My commitment to excellence has been recognized through various accolades and achievements, including being ranked as the №1 Global Marketing Thought Leader by Thinkers360 and being named one of the Top Digital Transformation Thought Leaders by

Google. Additionally, I’ve had the honor of serving on advisory boards for prestigious institutions such as the United States Artificial Intelligence Institute, the United States Data Science Institute, and the United States Cybersecurity Institute.

I’ve been featured in Forbes, Bloomberg, Business Insider, Wired, Yahoo Finance, and Irish Tech News, further solidifying my position as a thought leader in my field. I’ve had

the privilege of speaking at renowned events such as the Global Marketing Summit where I’m listed alongside Professor Philip Kotler, and my insights have been featured in podcasts and interviews hosted by industry luminaries.

With a strong presence on social media platforms, I’ve cultivated a dedicated following of over 130,000 individuals who look to me for inspiration and guidance. Whether it’s through keynote speeches, mentoring sessions, or consultancy projects, I remain committed to empowering my clients to thrive in the digital age.

In essence, my career journey has been defined by a relentless pursuit of excellence, a commitment to innovation, and a passion for empowering others. As a futurist and digital transformation expert, I’m focused on shaping the future of technology and helping organizations navigate the complexities of the digital landscape. As a social media influencer, I strive to inspire and educate others, leveraging the power of storytelling to drive meaningful change.

In your opinion, what are some of the most important trends currently shaping the digital marketing industry in 2024?

Absolutely, these are indeed some of the most significant trends shaping the digital marketing landscape in 2024:

Tailoring marketing messages to individual preferences and behaviors through advanced data analytics and segmentation techniques enables brands to deliver more relevant and personalized experiences to their audience

1. Rise of Personal Branding: With increasing skepticism towards traditional advertising and the prevalence of ad blockers, consumers are gravitating towards brands that exhibit authenticity and human connection. Entrepreneurs and marketers who directly engage with their audience on social media platforms, akin to Elon Musk’s approach with Tesla, are witnessing substantial success.

2. Content Creation: Consistent and highquality content remains paramount in digital marketing strategies. Brands must continuously produce engaging content to capture and retain audience attention amidst the competitive online landscape.

3. Building Emotional Connections: Brands that foster emotional connections with their audience, like Harley Davidson’s community Harley Owners Group, are able to inspire loyalty and advocacy. Creating communities around shared values and experiences can significantly enhance brand engagement.

4. Video Marketing Dominance: The popularity of short-form and vertical videos continues to rise, making video content an indispensable component of digital marketing strategies. Brands must leverage video formats to effectively communicate their messages and capture audience interest.

5. Social Commerce Boom: Social media platforms are increasingly integrating e-commerce features, allowing brands to directly sell products to consumers. Social commerce presents significant opportunities

Storytelling and content creation are powerful tools for engaging and resonating with audiences, yet many companies neglect these aspects of marketing

for brands to engage with consumers in a more seamless and convenient manner.

6. Personalization and Hyper-segmentation: Tailoring marketing messages to individual preferences and behaviors through advanced data analytics and segmentation techniques enables brands to deliver more relevant and personalized experiences to their audience.

7. The Art of Storytelling: Storytelling remains a powerful tool for brands to connect with consumers on a deeper level. Compelling narratives that resonate with audiences can help differentiate brands and foster stronger brand affinity.

8. Voice Search Optimization: With the increasing prevalence of voice-enabled devices,

Authentic leadership is about embracing one’s unique identity and leading with integrity and purpose

optimizing content for voice search is becoming essential for maintaining visibility in search engine results and meeting the evolving needs of consumers.

9. Rise of Generative AI: Generative AI technologies are transforming content creation and personalization capabilities, enabling brands to create dynamic and tailored experiences at scale.

10. Podcasting: Podcasting continues to gain momentum as a powerful medium for brand communication and audience engagement. Brands can establish themselves as authoritative voices within their industry by producing insightful and entertaining podcast content that resonates with their target audience.

In summary, staying abreast of these trends and adapting digital marketing strategies accordingly will be crucial for brands seeking to maintain relevance and competitiveness in 2024 and beyond.

You have been a part of the digital marketing landscape for many years. What do you feel are some of the biggest mistakes companies make regarding their marketing efforts?

One of the most prevalent mistakes companies make is obsessing over short-term return on investment (ROI) at the expense of long-term brand-building efforts. While it’s important to demonstrate immediate results, focusing solely on short-term gains can undermine strategic initiatives aimed at fostering lasting brand loyalty and engagement. Many companies fall into the trap of adopting transactional approaches to marketing,

prioritizing sales conversions over building meaningful relationships with their audience. Instead of solely focusing on driving transactions, companies should prioritize customer-centric strategies that prioritize value creation and long-term customer satisfaction.

Storytelling and content creation are powerful tools for engaging and resonating with audiences, yet many companies neglect these aspects of marketing. Failure to invest in compelling storytelling and relevant content diminishes the brand’s ability to connect authentically with consumers and differentiate itself in a crowded marketplace.

Some brands remain disconnected from their consumers, relying on outdated and backward-looking advertising tactics that don’t resonate with today’s empowered consumers. Companies must prioritize understanding their audience’s needs, preferences, and behaviors to deliver relevant and personalized experiences that foster genuine connections and brand loyalty.

By addressing these common pitfalls and shifting towards more strategic and consumercentric marketing approaches, companies can position themselves for sustained success in today’s dynamic digital landscape.

What has been your superpower, the most important skill that made you a self-made influencer?

The most important skill that has propelled me to become a self-made influencer is undoubtedly long-term thinking. It’s the cornerstone of my success, distinguishing me in a competitive landscape.

I’ve adhered to a strategic mindset focused on the future, consistently reinvesting every

resource into my growth and development. Whether it’s financial investments, time or effort, I’ve prioritized long-term gains over short-term wins.

Building a robust personal brand didn’t happen overnight; it required dedication and perseverance, often putting in 16-hour workdays to refine my craft and engage with my audience authentically.

Moreover, my commitment to lifelong learning has been unwavering. I’ve cultivated a curiosity that drives me to constantly seek knowledge, adapt to changes, and stay ahead of industry trends.

This long-term thinking has been transformative, allowing me to achieve feats that may have seemed impossible at first glance. It’s not just about immediate results, but about laying the groundwork for sustained success and making an enduring impact in my field.

What new, modern tactics, tools, or aspects of marketing should marketers pay more attention to?

Building a personal brand is undeniably crucial. It has been instrumental in my journey as an influencer, thought leader, and mentor. By prioritizing trust-building, value provision, and community engagement across social media platforms, I’ve been able to establish a strong presence and foster meaningful connections with my audience. This emphasis on personal branding continues to be the cornerstone of successful marketing endeavors in the digital age.

Is there a particular person you are grateful for who helped get you to where you are?

My parents have been an indispensable source of support and guidance throughout my journey. Their unwavering belief in me, encouragement, and sacrifices have been fundamental in shaping my path to where I’m today. I’m profoundly grateful for their wisdom and unwavering support.

What does the term ‘’authentic leadership’’ mean to you?

It embodies a deeply ingrained commitment to transparency, integrity, and genuineness in all aspects of leadership. It’s about being true to oneself, aligning actions with values, and fostering genuine connections with others. Authentic leaders lead with empathy and humility. They prioritize building trust and fostering a culture of openness and inclusivity within their teams. Authentic leadership is about embracing one’s unique identity and leading with integrity and purpose.

What is it that motivates and inspires you in your everyday life?

It’s a relentless drive to improve, innovate, and make a positive impact. I’m fueled by a passion for continuous growth, both personally and professionally, pushing myself to achieve new heights and surpass my own expectations. I find inspiration in telling my unique story, connecting with audiences, and sharing insights that can inspire positive change. The opportunity to speak at events, engage with diverse audiences, and contribute to making the world a better place is what keeps me energized and motivated each day.

What are you particularly proud of in your career?

I take immense pride in the milestones and accomplishments I’ve achieved throughout my career. These accolades serve as testaments to the dedication, expertise, and impact I’ve made in the field of marketing and beyond. Being recognized as the №1 Global Marketing Thought Leader by Thinkers360 is a significant

Over the next five years, I envision myself continuing to push the boundaries of my achievements and expanding my impact in various areas

honor that highlights the depth of my insights and contributions to the marketing industry. This recognition underscores my commitment to thought leadership and innovation in driving impactful marketing strategies on a global scale. Furthermore, being acknowledged as one of the top digital transformation thought leaders by Google speaks to my expertise in navigating the digital landscape and guiding organizations through transformative change. It reflects my ability to anticipate trends, leverage emerging technologies, and drive digital innovation.

Being included among the World’s Official Top 21 Artificial Intelligence Speakers in 2024 by the AI Speakers Agency underscores my proficiency in bridging the gap between technology and marketing, harnessing the power of AI to drive strategic initiatives and deliver tangible results.

Serving on the advisory board of the United States Artificial Intelligence Institute is a testament

I envision myself taking on the role of Entrepreneur-in-Residence, where I can lend my expertise and insights to organizations seeking to drive innovation and growth

to my thought leadership and expertise in the field of AI. It provides me with a platform to shape the future of AI and contribute to groundbreaking advancements in the industry.

Having served as a judge at the Gartner Marketing and Communications Awards is a privilege that highlights my role in recognizing excellence and innovation in marketing practices. It underscores my commitment to upholding industry standards and promoting best practices.

Being interviewed as a thought leader by the American Marketing Association Boston showcases my thought leadership and expertise in marketing strategy and innovation. It provides me with a platform to share insights and perspectives that shape industry discourse and inspire change.

Mentoring at Techstars Founders Catalyst allows me to leverage my experience and expertise to empower aspiring entrepreneurs and startups. It’s a rewarding opportunity to pay it forward and contribute to the growth and success of the next generation of innovators.

Having spoken at the Global Marketing Summit enabled me to share my insights and expertise with a diverse audience of marketing professionals and industry leaders. It was an opportunity to inspire and educate others.

Serving as a judge at the Webby Awards and being an associate member of the International Academy of Digital Arts and Sciences underscores my role in recognizing excellence and innovation in digital media and marketing. It highlights my commitment to promoting creativity and pushing the boundaries of digital innovation.

Recognition as a Top 10 Inspiring Business Leader to Follow 2023 by Tycoon Success

Magazine and Top 10 Inspiring Business Leaders Making a Difference in 2022 by Insights Success Magazine is a testament to my impact and influence as a thought leader and change-maker in the business world. It reflects my ability to inspire others and drive positive change through my work.

Being named the №13 Most Influential CX Influencer by Engati and recognized as one of the Top 25 Digital Transformation Influencers by Sparity underscores my expertise and influence in shaping customer experience and driving digital transformation initiatives. It highlights my commitment to driving impactful change and innovation in the industry.

Recognition as one of the Top Global Retail Influencers by RETHINK Retail in 2022 and Top 100 Marketing Speakers by ENGAGE showcases my expertise and influence in shaping retail trends and driving impactful marketing strategies. It underscores my role in shaping industry discourse and driving innovation in the retail sector.

Being recognized as one of the Top Voices in the EMEA Region by Thinkers360 and one of the Top 100 Dynamic Leaders of 2023 by Exeleon Magazine highlights my impact and influence as a thought leader and changemaker in the EMEA region. It reflects my commitment to driving meaningful change and innovation in the region.

Overall, each of these accomplishments reflects my dedication, expertise, and impact in the field of marketing and beyond. They serve as a testament to my commitment to driving meaningful change, shaping industry discourse, and inspiring others to achieve excellence.

What

are your plans for the future?

Where do you see yourself in the next 5 years?

My plans for the future are deeply rooted in my relentless drive for growth, exploration, and lifelong learning. Over the next five years, I envision myself continuing to push the boundaries of my achievements and expanding my impact in various areas.

Driven by a relentless pursuit of results, I aim to further elevate my profile as a sought-after speaker, sharing insights and expertise at more prestigious events globally. Additionally, I aspire to leverage my experiences and knowledge to publish best-selling books that resonate with audiences and inspire positive change.

Furthermore, I’m passionate about education and sharing knowledge. In the next five years, I see myself delivering lectures at esteemed business schools, imparting wisdom and guiding the next generation of leaders.

As a strategic advisor, I aim to broaden my scope by advising more boards and leveraging my expertise to drive transformative change and strategic decision-making across diverse industries.

Additionally, I’m deeply committed to nurturing entrepreneurship and innovation. Over the coming years, I aspire to mentor more startups, providing guidance, support, and mentorship to emerging entrepreneurs as they navigate the complexities of building successful ventures.

Finally, I envision myself taking on the role of Entrepreneur-in-Residence, where I can lend my expertise and insights to organizations seeking to drive innovation and growth.

Overall, my future aspirations are centered around driving results, exploring new opportunities, and making a meaningful impact in the world. With a spirit of curiosity

and a commitment to lifelong learning, I’m excited to see where the journey takes me in the next five years and beyond.

What is your advice for newbies who are looking at building a career in the Digital Marketing industry?

First and foremost, focus on building your personal brand and telling your unique story. Authenticity and differentiation are key in a crowded marketplace. Reinvest every resource — financial, time, and energy — into your growth. Remember, it’s a marathon, not a sprint, and your investments will pay off in the long run.

While formal education is valuable, don’t solely rely on it. Embrace self-education and commit to lifelong learning. Read voraciously, absorb knowledge from diverse sources, and never stop exploring new ideas and innovations. Surround yourself with people who challenge and inspire you, and seek out mentors who can offer guidance and support on your journey.

In addition to technical skills, cultivate essential soft skills such as resilience, flexibility, agility, and empathy. Stay motivated, detail-oriented, and continuously strive to enhance your social influence. Remember to take ownership of your future — don’t rely on others to pave the way for you.

Above all, remain adaptable and openminded, as the Digital Marketing landscape is constantly evolving. By embracing these principles and committing to personal and professional growth, you’ll be well-equipped to navigate the dynamic and ever-changing world of Digital Marketing.

Contributing to Building a Sustainable and Equitable Future

Sandra Anani, Founder and Director, Sustainability To Action

Sandra, what inspired you to become a sustainability leader?

It's a journey that has been fuelled by a combination of personal passion, a commitment to positive change, and a deep sense of responsibility towards our planet and all sentient beings. Growing up, I was always drawn to nature and its wonders. I attribute a lot of this to my MBA at Royal Holloway University of London, and particularly to my then Business Ethics Professor; Dr Dirk Matten As I became more aware of the governance, ethical and environmental challenges our world faces, I felt a

calling to contribute meaningfully to addressing these issues. Witnessing the impact of climate change, loss of biodiversity, and unsustainable practices, I realised that I the only place for me was to be part of the solution.

My academic background in sustainability further deepened my understanding of the interconnectedness of environmental, social, and economic systems. It became clear to me that a holistic and inclusive approach was essential to creating lasting change. The more I learned, the more I felt a sense of urgency to act.

The opportunity to make a tangible impact and contribute to building a more sustainable and equitable future continues to be a driving force in my career

Sandra Anani has 20+ years’ experience working in sustainability and corporate governance and has forged strong relationships with world class knowledge partners and sustainability thought leaders during her career. As Director and Founder of STA, Sandra has consulted for numerous international and regional clients. Sandra has a proven track record in providing innovative and creative projects in sustainability strategy, events and communications globally. Sandra has extensive international experience, particularly in the management, operation and delivery of programmes in the Middle East and Europe. Sandra speaks fluent Arabic and is also a published author. Recently, in an exclusive interview with CXO Outlook Magazine, Sandra shared her professional trajectory, insights on the biggest challenges faced by businesses when it comes to sustainability, what sets Sustainability To Action apart from the other market competitors, significant career milestones, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

Moreover, I've been inspired by the incredible work of fellow sustainability leaders, activists, and organisations around the world. Their dedication and innovative solutions motivate and renew my commitment to keep moving forward. People like Her Excellency Dr Shaikha Al Dhaheri, Secretary General Environment Agency-Abu Dhabi, Mark Gough, CEO Capitals Coalition, Jessica Fries, Executive Chairman of The Prince's Accounting for Sustainability Project (A4S), Craig Bennett, CEO, Wildlife Trusts and Dexter Galvin, Chief Commercial and Partnerships Officer, CDP.

I believe that collective action is key to driving systemic change. In my professional

journey, I have had the privilege of working with like-minded individuals and organisations, collaboratively developing and implementing sustainability initiatives. The opportunity to make a tangible impact and contribute to building a more sustainable and equitable future continues to be a driving force in my career. Ultimately, my inspiration comes from a vision of a world where balance is restored, and our actions nurture rather than deplete the planet's resources. It is a privilege to be part of the sustainability community, and I am committed to advancing the cause with passion, integrity, and a steadfast belief in the positive impact we can achieve together.

What do you think are the biggest challenges facing businesses when it comes to sustainability?

Several challenges are commonly faced by businesses in their pursuit of sustainability. The most obvious is transparency and disclosure. So aside from that, I will share what I think are the top 5:

1. Costs and ROI Concerns: Implementing sustainable practices and solutions may require investments in technology, infrastructure, and training. Many businesses struggle with the perceived high costs and are concerned about the return on investment (ROI) in the short

term. however, i believe that companies need to integrate sustainability into the organsational ethos, redefine their purpose and once the start to view their businesses a longer-term sustainable proposition they will have integrates sustainability into the corporate governance and decision making framework which will in turn mean that the cost and ROI concerns would be address at the correct gateway and the business strategy and direction will mean decisions are made holistically.

2. Supply Chain Complexity: For companies with extensive supply chains, ensuring sustainability throughout the entire process can be challenging. Sourcing materials responsibly, reducing waste, and ensuring ethical practices from suppliers are all aspects that need attention. I would strongly advocate the adoption of CDP’s framework to help with effectively dealing with Scope 3 emissions.

As consumers become more ethically and environmentally conscious, they expect businesses to align with sustainable practices and indeed with their own values

3. Regulatory Uncertainty: The regulatory landscape around sustainability is subject to change, and businesses may face challenges in adapting to new or evolving regulations. This uncertainty can make it difficult for companies to plan and implement long-term sustainability strategies.

4. Consumer Awareness and Expectations:

As consumers become more ethically and environmentally conscious, they expect businesses to align with sustainable practices and indeed with their own values. However, there can be a gap between consumer expectations and a company's ability to meet those expectations, leading to reputationrelated risks.

In the foreseeable future, my aspirations revolve around seeking opportunities to contribute to the growth and development of small and mediumsized enterprises (SMEs) by serving on their boards

5. Lack of Standardisation: The absence of universal standards for measuring and reporting sustainability practices makes it challenging for businesses to communicate their efforts effectively. Lack of standardisation can also hinder benchmarking and comparison with industry peers.

Are there any sustainability trends that have caught your attention and that you believe companies should keep an eye on in 2024?

Scientists emphasise that we've already damaged nature extensively, particularly in countries like the UK and much of Western Europe. Merely conserving what remains isn't

sufficient; we need to actively restore nature. This concept, termed "nature positivity," is the way forward. highlighted by the International Union for Conservation of Nature (IUCN) and also at COP28 UN Climate Change Conference in Dubai. Ensuring that businesses, governments, societies, and the global economy prioritise nature positivity is crucial. This involves rebuilding lost natural habitats, not just for aesthetic reasons but for our very survival. Nature restoration is essential for our future well-being, food security, economy, and the vital ecosystem services it provides, such as clean air and water. Therefore, both locally and globally, we must focus on putting nature into recovery.

Tell us about the mission and vision of Sustainability To Action. What sets it apart from the other market competitors?

We are creative sustainability communications and events experts.

Our Mission: Sharing a commitment towards a sustainable future by helping organisations to effectively manage the paradigm shift towards a more sustainable future.

Our Vision: A future where sustainability is integrated into every aspect of society, leading to a healthier planet, more equitable societies, and thriving economies.

Our Values:

• Commitment – consistently striving to achieve business objectives

• Transparency – meaningful and open, twoway relationships with leadership teams

• Integrity – dedication to the highest standards of business integrity and professionalism

• Innovation Excellence – delivering excellence and innovation through every action

Relying on a vast wealth of experience, Sustainability to Action (STA) offers clients unique and valuable sustainability consultation services to support them in moving their businesses forward towards more resilient and robust sustainable future. Our consultants' extensive local and international experience in various sectors gives us a competitive edge in providing consultation services in the fields of:

• Sustainability and Governance

• Communications,

• Events Management and

• Market Research

Bridging the Gap Between Technology, Innovation, & Humans

Amari Groß, Co- Founder, Goldie Tech

Amari, could you please share your background and areas of interest?

My background essentially spans two chapters. In the first, starting at the age of 15, I pursued a career in football with great determination, ultimately achieving success. This period was particularly formative for a young individual, teaching me values such as perseverance, hard work, teamwork, as well

as addressing profound questions like how to navigate space amid rapid developments and where to find one's essence, and how to nurture it. Fortunately, these are aspects that I had the privilege of deeply exploring.

In the second chapter, spanning the past ten years and serving as a natural progression from my path, I immersed myself in the startup universe. This journey allowed me to delve into all relevant

AI facilitates advanced data analysis, risk management, personalized customer care, and automated decision making

Amari Groß, originally from Cologne and now based in Berlin, co-founded Goldie Tech, aiming to revolutionize gold ownership.

After a successful soccer career, he launched his first startup, Amparra, in the sharing economy in 2014. With diverse entrepreneurial experiences spanning sharing economy, additive manufacturing, and FinTech, Amari leads Goldie Tech's mission. Leveraging innovative technology and supply chain optimization, the startup ensures flexible and affordable gold ownership. Recently, in an exclusive interview with CXO Outlook Magazine, Amari shared his professional trajectory, what sets Goldie Tech apart from other market competitors, insights on the impact of AI on fintech, significant career milestone, his favorite quote, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

I believe it is essential to know precisely what one's strengths are and to have faith in them

areas for me, including business development, sales, and marketing. Across various industries, from 3D printing to e-commerce, sharing economy, tech, and now fintech. My primary areas of interest revolve around technology, innovation and the human aspect.

What was the inspiration behind establishing Goldie Tech? What sets it apart from other market competitors? The inspiration for founding Goldie Tech arose from the recognition that technology can help

solve some of the existing issues in banking and wealth preservation. Our approach differs a bit from the one of our peers as we took the time to re-think and re-design the traditional ways of doing business in our industry.

However, that is just a fragment. The other two major ingredients stem from the minds of my co-founders, Patrick Zimmermann and Marcel Schilling. Patrick draws on a long career in banking and has a lot of experience in that field. Marcel's talent lies in understanding how the new solutions and ideas can be

translated into technical requirements that can be implemented in the real world.

In your opinion, how has fintech changed the global financial industry?

And what is the impact of AI on fintech?

In my opinion, Fintech has brought about significant changes in the global financial industry. It has introduced innovative solutions to enhance access to financial services, improve efficiency, and foster customer-friendliness. The advent of digital payment methods, peer-to-peer financing, and automated investment strategies are examples of transformative developments. The impact of Artificial Intelligence (AI) on Fintech is particularly noteworthy. AI facilitates advanced data analysis, risk management, personalized customer care, and automated decision making. Through machine learning, Fintech can make more accurate predictions and offer tailored financial solutions. This contributes to increased efficiency while simultaneously conducting a more precise risk assessment. In summary, the integration of AI has propelled the Fintech industry further towards innovation and effectiveness.

What are the top qualities or skills you believe entrepreneurs need in order to be successful?

I believe it is essential to know precisely what one's strengths are and to have faith in them. This should be followed by the willingness to adapt to changing market conditions and respond flexibly to new challenges. Perseverance, self-reflection and, last but not least, a positive mindset.

If you could have a one-hour meeting with someone famous who is alive, who would it be and why?

I am passionate about science fiction and it would be an immense pleasure for me to have a conversation with the director Ridley Scott. I am keen to delve into his unique perspectives on the intricate tapestry of our world and the profound implications they hold for humanity.

How do you keep your mind healthy and stay resilient? And how do you motivate your team?

Sport and dancing for a healthy mind. Taking vacations for resilience. With the team, it's crucial to celebrate shared successes and listen attentively. Equally important is fair compensation.

What is your favourite quote?

Oscar Wilde: "Life is far too important a thing ever to talk seriously about."

What is one accomplishment you’re proud of?

I am proud of how far we have come with Goldie Tech in the time we've had so far.

For many, it may seem hard to imagine, but when it comes to gold and banks, the journey is often long, at time tedious and fraught with many surprises.

What drives you? How do you measure personal success?

The prospect of coffee in the morning & night and the unwavering belief that chocolate is a legitimate stress management tool!

Be ready to adapt to changes, because in the tech industry, nothing is constant except change itself

What do you think 2024 will have in store for you and Goldie Tech?

Well, Goldie Tech is developing well and growing. It took some time to mature the various processes, the tech underlying it and the relationships with our major partners and banks. This year we aim to build on that ecosystem and focus on accelerated growth.

What advice do you have for entrepreneurs who are just starting out in the tech industry?

Alright, for those venturing into the exciting world of technology, I have some savvy advice. Firstly: Be ready to adapt to changes, because in the tech industry, nothing is constant except change itself. Secondly: Network like a pro - the right contacts can open doors you couldn't even imagine. And last but not least: Keep your vision in sight, but be ready to adjust your course as new opportunities arise. In the tech industry, flexibility is the key to success.