CONNECTED magazine October 2012 by connected magazine

OCTOBER 2012

Enabling Economic Success

CAMBRIDGESHIRECHAMBER.CO.UK

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THE OFFICIAL MONTHLY MAGAZINE OF THE ULTIMATE BUSINESS NETWORK CONNECTED OCTOBER 2012 | 1

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CONTENTS |

OCTOBER 2012

ENABLING ECONOMIC SUCCESS

CAMBRIDGESHIRECHAMBER.CO.UK

A NEW DAWN? THE DIGITAL ERA IS UPON US AND WE’RE ASKING OUR MEMBERS TO GET BEHIND THE CHAMBER CAMPAIGN TO BREAK BARRIERS.

! NEW FRESH

YOUR TED AND UPDA ZINE MAGA MONTHLY BERS FOR MEM

20 PAGES OF YOUR BUSINESS NEWS AND STORIES

PLUS

EXPORT CLINIC: GO GLOBAL WITH OUR GUIDANCE. INDUSTRY LEADING VOICES SHARE THEIR SECTOR EXPERTISE TO HELP YOUR BUSINESS GROW. GET INVOLVED! CHARITY OF THE YEAR CAMPAIGNS .

THE OFFICIAL MONTHLY MAGAZINE OF THE ULTIMATE BUSINESS NETWORK

Contents

CONNECTED OCTOBER 2012 | 1

Chief Executive’s Comment

6-9

Cambridge Chamber News

Speak Digital COVER STORY

12 Charity of the Year Appeal

14-17

27 24

Fenland Chamber News Peterborough Chamber News Ely Chamber News

18-19

Huntingdonshire Chamber News

22-23

Knowledge Base: Sector Focus

24-26

New Members

Chamber Diary and Events

Export Clinic: Q&A

28-29

Expert Advice

Member Competition and Offers

14 12

18 CONNECTED OCTOBER 2012 | 3

| EDITOR’S COMMENT

ENABLING ECONOMIC SUCCESS

Welcome

Chief Executive John Bridge OBE Editor Sadie Parr Creative Director Jillian Boys

Welcome to Connected, our new look monthly members magazine which we were delighted to launch at our Cambridge B2B Exhibition on 18 September. We decided it was time to re-launch our magazine and the B2B gave us a fantastic opportunity to do this. We are grateful to the input and design from Method Creative to make this happen. We welcome your feedback on the new look and would love to hear your comments. If you would like to air your thoughts simply send an email to s.parr@cambscci.co.uk. Our magazine also offers some great advertising opportunities; please let me know if you would like a new rate card. With the summer months over we are now back into full swing with our calendar of events. You will find a snapshot of what is happening during October Do you follow in this edition (p27) but please do visit our website for us on Twitter? a full list of events. All our events have sponsorship We regularly tweet opportunities; please get in touch with our events Chamber news; follow us at @CambsChamber team to find out more by telephoning 01223 237414. to be kept up to date I hope you enjoy reading our brand new publication. with all the latest news.

Publisher Method methodcreative.co.uk Ebenezer House, Rooks Street, Cottenham, Cambridge CB24 8QZ 01954 251411

Print Cambridge Printers cambridgeprinters.co.uk Cover Photo Sunrise over Trinity College, Cambridge. © Matt Bilton www.flickr.com/photos/bearseye/sets Huge thanks to Matt for supplying this issue’s fantastic cover photo. Look out for more of his work in future issues. Disclaimer Views expressed in CONNECTED are not necessarily those of Cambridgeshire Chambers of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/or omissions. The editor reserves the right to make amendments without notification. Membership For more details on the benefits and services available with Chamber membership, contact Peter Watts, Membership Development Officer, on 07545 697799. Cambridge Office Enterprise House, The Vision Park, Histon, Cambridge CB24 9ZR. Tel 01223 237414 Fax 01223 237405 Peterborough Office 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough PE2 6FT. Tel 01733 370809 Fax 01733 237437

Advertise in CONNECTED and reach more than 3000 potential customers every month! Contact Lorna Hopkins on 01954 251411 or email connected@methodcreative.co.uk

Sadie Parr Editor, CONNECTED

Prices start from as little as £75

A note from method The people behind the conception and creation of CONNECTED It’s officially a year since we joined the Chamber as a member and what a year! As we renew for 2013, it’s reassuring that the organisation is moving forward with its members’ best interests at heart. The decision to improve the magazine and to set up a new Communications Sector (p23) is a clear indication that

Cambridgeshire is again leading the way in innovation. Method is proud to be part of the next chapter and is ready to embrace the new dawn. Hope to share the journey with you! Kirsten Corrigan n @Method_Creative methodcreative.co.uk

ENABLING ECONOMIC SUCCESS Email enquiries@cambscci.co.uk www.cambridgeshirechamber.co.uk @CambsChamber

| CONNECTED OCTOBER 2012

Cambridgeshire Chambers of Commerce

CHIEF EXECUTIVE’S COMMENT |

Growing future

champions

Working out where our economy is at right now is a question that continues to divide even the most experienced and prominent of economists. Undoubtedly the recent first estimate for Q2 GDP was not the news that many businesses wanted to hear. Yet for many, it remains difficult to reconcile the very positive recent labour market figures published by the Office for National Statistics with the continued declines reported in GDP. Increases in employment, and in the average numbers of hours worked, at a time when output is falling, suggest implausible falls in productivity. Questions remain about the accuracy of the figures which are, at best, confusing and at worst downright detrimental to the confidence that businesses so desperately need to thrive in today’s economy. Ultimately these confusingly disappointing GDP figures have been slightly revised up, but it is clear that Britain is in the midst of the most prolonged period of stagnation it has faced in decades. Investment in infrastructure and meaningful deregulation are just two priorities that continue to be laid firmly at the door of the government. Businesspeople continue to call on the country’s leaders to be bold, show leadership, and spearhead a long-term strategy for growth that will create a truly enterprise-friendly government. Meanwhile many more, perhaps those who are already disillusioned with the lack of progress being made by the government, are looking closer home to discover new means to stimulate growth within their medium-sized companies. Spearheaded by accomplished academic and entrepreneur Professor Roger Mumby-Croft of the Lord Ashcroft International Business School and Professor Walter Herriot OBE, a new business growth programme has been devised in response to research that identified specific barriers to growth within established businesses. The CBI’s report ‘Future champions – unlocking growth in the UK’s medium-sized businesses’ found that mid-market businesses were more occupied with minimising loss than going for growth, and that generating confidence and ambition, building skills and plugging the finance gap were essential to realise their potential. As a result, a dynamic new course for all business owners is being run by Professor Roger Mumby-Croft and Professor Walter Herriot OBE in partnership with Anglia Ruskin University to help stimulate the essential needed growth within medium-sized companies.

‘Growing Future Champions’ is a 10 month, interactive programme that is aimed at developing the skills of owner managers and managing directors to help them realise their company’s potential to grow. By stepping outside the day-to-day management of the company it is anticipated that delegates will develop a greater understanding and control of key business disciplines before creating their own growth plan, drawing on the support of specialist mentors. I whole-heartedly support this scheme which promises to really get to the bottom of some of the factors hindering growth. Most importantly it will equip experienced business leaders with comprehensive strategic insight and many of the skills that are needed to take their enterprises to the next level. Download info at www.tinyurl.com/growingfuturechampions or you can contact Roger Mumby-Croft personally on 07795 427982 or e-mail roger.mumby-croft@anglia.ac.uk It is a great example of businesses taking the lead in ensuring that they are in the best possible place to realise their potential. The rest, we will have to leave to the government.

John Bridge OBE Chief Executive, Cambridgeshire Chambers of Commerce

This scheme promises to get to the bottom of some of the factors hindering growth

CONNECTED OCTOBER 2012 |

| CAMBRIDGE CHAMBER NEWS

Cambridge Chamber NEWS A round-up of news and events from across Cambridge

Personal injury legal merger Ameer Meredith and Barr Ellison Solicitors build on their strong track records in brain and complex injury cases. Leading legal 500 law firm Ameer Meredith and Barr Ellison Solicitors announce the creation of one of the strongest personal injury and clinical negligence teams in East Anglia. “Our clients will have access to an even wider and more in-depth range of services, supported by resources that are among the best in the region,” says Yasmin Ameer. Sarah Hefferon, Personal Injury Partner at Barr Ellison Solicitors, is one of the region’s foremost brain injury legal specialists. She says: “Our goal has always been to provide our clients with the practical means to rebuild their lives after usually devastating injuries.” n

CHARITY CHALLENGE! How entrepreneurial are you? ARTHUR RANK ACCUMULATOR The Arthur Rank Hospice Charity launches its Accumulator Challenge this month and Elms BMW has already signed up. “It’s important for people within the business to feel part of a team, and this initiative will inject some additional fun into their work environment,” said Elms. The initiative requires teams to turn £50 into a healthy profit to help the charity fund specialist end of life care. Lucy Day from the Charity explains, “This is a chance for companies to compete, to show that they have the skills to turn an investment from us into a pot of gold!” The Accumulator Challenge runs from 1 October - 31 December. Register today with Aisha on 01223 72311 or e-mail aisha.hunt@arhc.org.uk

Arthur Rank Hospice Charity

making every moment count

| CONNECTED OCTOBER 2012

Engineering your future Cambridge News has launched a new job site targeting technology minded individuals. The city, which is internationally renowned for its contributions to the technology industry, is a hotspot for talent. The site, sponsored by Cambridge Consultants, is already host to a great number of opportunities from top companies within the area. Patrick White, Project Manager for the site, said: “These types of role can take a long time to fill and we wanted to create somewhere that can help speed the process up. With the audience reach Cambridge News has, the site will have no problem achieving page views. But what we want are the right individuals

viewing it and that takes time and work. “With the top companies we have on there at the moment, and with Cambridge Consultants behind us, I do not think it will be long before it becomes the primary source for all local vacancies. “The direction and success of this site is completely determined by the quality of roles we have and the audience we have looking at it.” n

Exclusive business savings account launched The Cambridge Building Society launched its first business savings account for Chambers of Commerce members in September. This competitive business savings account is aimed at local SMEs. It is available to all Cambridgeshire Chambers of Commerce members and was also promoted to those local businesses that attended the B2B exhibition at Newmarket Races on 18 September. The Cambridge Building Society sponsored the recent business exhibition, and had a team of Society staff on hand to discuss the new account. With a minimum balance of £1,000 and a maximum balance of £1,000,000 the

account is ideal for business owners who want to open a business savings account but have struggled in the past because of higher balance requirements. The 30-day notice account allows better access for business owners and the account is tiered to ensure that business savers receive the most competitive interest rates. Sue Higginson, Corporate Manager at The Cambridge says: “As the only truly local building society in the area we can identify and understand the needs of local businesses and work with them in a way that best suits them.” n

£1,000 balance – 1.5% p.a. £5,000 balance – 1.75% p.a. £25,000 balance – 2.0% p.a. £50,000 balance – 2.5% p.a.

CAMBRIDGE CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Double nomination joy for Wine School Cambridgeshire Wine School has reached the finals for ‘Wine Educator of the Year 2012’. The school, which offers Wine Tasting events for both public and business, is part of a network of wine education centres operating from 13 locations around the country. They have been collectively nominated for ‘Wine Educator of the Year’ at the International Wine Challenge 2012. Head tutor Mark Anstead says the group faces stiff competition from wine suppliers

Bibendum and Majestic: “It’s been a great year for us - in May we were shortlisted by the prestigious Harpers Wine & Spirits magazine as being among the UK’s top three companies for Wine Education. “It’s great to be officially recognised and praised by the wine industry, but we are also getting good feedback from customers for our team building events, client entertainment and staff socials so we know we must be doing something right.” n

AWARDS October 2012 Chilford Hall winning streak Chilford Hall Vineyard has been awarded the prestigious East Anglian Wine of the Year 2012 award by six judges from the East Anglian Wine Growers Association, along with four other trophies and four medals. The Chilford Hundred Sparkling White 2009 won the trophy for East Anglian Wine of the Year 2012, The Spear Trophy for best sparkling wine and a gold medal.

Mark Barnes, Winemaker at Chilford Hall

University Arms Hotel praised

Head tasting tutor Mark Anstead sampling fine wines

Corporate focus for therapy centre Cambridge Therapy Centre won first prize in Method’s social media competition, which included rebrand consultancy and professional design services. One major part of the strategic exercise was for the brand identity to better reflect the services for companies. Christine Schneider said: “I already provide a significant amount of corporate services by offering workplace counselling and mediation, taking part in EAP programmes and working closely with occupational health providers.

“Yet, I kept noticing that very often companies weren’t quite sure how to book these services for their employees. My intention was to make access to support services, workshops and training days much easier with set corporate packages, fixed fee personal therapy, CBT, and executive coaching. “I have also developed a series of open training and personal development days, the first of which will be a half day workshop on assertiveness skills.” Cambridge Therapy Centre’s new corporatefriendly brand image was unveiled at the Cambridge B2B exhibition in September. n

The De Vere University Arms Hotel, Cambridge, has been awarded a top nationwide customer service award. This accreditation, which covers the calendar year July 2011 – June 2012, was awarded by BDRC Continental and is based on a measure of customer service performance which acknowledges excellent service provided in the meetings and events market. “All of the team deserve this prestigious pat on the back,” said Paul Wilkes, General Manager at the hotel.

Hospitality worthy of praise at University Arms

CONNECTED OCTOBER 2012 |

| CAMBRIDGE CHAMBER NEWS

Cambridge Cambridge

Chamber NEWS Chamber NEWS A round-up of news and events from across Cambridge

Support fund for SMEs in South Cambs South Cambs District Council has announced extra funding to provide a series of free practical workshops and business support. The Council’s support fund was set up two years ago to offer eligible businesses up to £1,000 towards the cost of training and other business support. Due to the success of the scheme they have committed

a further £20,000 so more companies can be protected and even help them grow to create more new jobs. To be eligible, businesses must be based in the district, qualify as an SME (small or medium sized enterprise) and be able to show that they have suffered financial hardship as a result of the recession. Eligible firms will be given a ‘health check’ and help to create an action plan. Grants will then be awarded to help businesses to source the specific support they need. On top of the funding available to support businesses, there will be a series of 16 workshops across the district to give practical advice on a range of topics that will help firms. The workshops will run until March.

Cllr Nick Wright, South Cambridgeshire District Council’s cabinet member for economic development, said: “The economic downturn has hit firms hard across the entire country and although this area has weathered the storm better than most we know our business community still needs extra specific support. Supporting the local economy so our local businesses can be successful is one of our top priorities and in all the work we do we are trying to take a very business friendly approach. We are very aware other organisations, such as Business Link, no longer offer services to support firms and local initiatives such as the practical workshops we are stepping in to launch should help fill the gap that has been left behind.” n

Wyboston Lakes launch annual golf tournament

We know that one size doesn’t fit all when it comes to finding the right staff.

Wyboston Lakes conference and leisure centre has announced that a recent corporate golf day will mark the start of a new annual Wyboston Lakes Corporate Challenge Trophy. More than 50 golfers from around the country took part in the recent tournament at the picturesque 18 hole course, located between Cambridge and Milton Keynes. The course is benefiting from a £30,000 investment made over recent years to enhance the quality of the greens. The event was won by a team from Coca Cola, with the Football Association achieving the runners-up position. A trophy was awarded to the winners, with prizes also being provided for nearest the pin – and for most balls in the nearby lakes! n

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| CONNECTED OCTOBER 2012

Winners of the Wyboston Lakes Corporate Golf Tourament

CAMBRIDGE CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Sepura appoints new Senior VP

Wildlife Trust goes Posh! Peterborough United FC has chosen the Wildlife Trust BCN as their charity of the year. The partnership was announced at the club’s pre-season photo shoot and launch of the new kit. The squad and staff, along with Posh’s official mascot Peter Burrow the rabbit, met the Wildlife Trust badger at their London Road stadium. A spokesman for Peterborough United FC said: “We are very much looking forward to working closely with the Wildlife Trust and helping to promote

Guy-Franck Nakach joins Sepura as Senior VP – Sales and Marketing to lead the way with strategic growth

Sepura announces that Guy-Franck Nakach has joined as Senior VP – Sales and Marketing to lead the company’s sales and marketing strategy. Guy-Franck has experience from management positions in global technology businesses within the US and mainland Europe, including Psion, Teklogix, MorsTechniphone, Computer Associates and CN Industries. He played a significant role in transitioning Psion’s global business routeto-market, from a direct to a channel centric activity. These skills will enable him to play a vital role in the transformation of Sepura and offer a real synergy with Sepura’s successful international channel partner strategy. Guy-Franck comments: “It is a fantastic time for me to join Sepura. With both the acquisition of 3T and some key product launches, including the STP8x and STP9000, we are developing a comprehensive strategy and product portfolio to fulfil our ambition of becoming a high growth, global force in critical communications.” n

the work that they do. We are inundated with requests each year, but we felt that they were a worthy cause that needed our support.” Wildlife Trust Communications Manager Jeanette Ariano says: “The Wildlife Trust BCN is thrilled to have been chosen by Peterborough United FC as a charity of the year. “Sport and wildlife have much in common – the great outdoors, greenery and a lot of people spectating – that’s three for a start! We engage closely with our community, as does the club, and we are really excited at the prospect of spending a wonderful 12 months together.” n

Sport and wildlife have much in common – the great outdoors, greenery and a lot of people spectating!

Peter Burrow and players Gabriel Zakuani, George Boyd and Lee Frecklington meet The Wildlife Trust badger

CONNECTED OCTOBER 2012 |

| CHAMBER POLICY UPDATE

Policy UPDATE Keeping you informed, representing local business

This month we make a pledge to face our digital demons as part of a Chamber initiative.

Speak Digital? Do you speak digital? If you’re under 35 the answer is probably yes; you’ve grown up digital. But if, like me, you are over 35 you are less likely to be aware of the potential that the digital world has to drive business growth. Worse than that, you may be fearful of using social media networks feeling they will take up too much time or worried your staff might say something inappropriate and land you in court or you may simply consider that the digital world is irrelevant to your business. However, many large and progressive businesses like Procter and Gamble, IBM and Nestlé understand the value of the digital world and are using social media to grow their business whilst many small and medium size businesses, particularly those with owner managers older than 35, are losing out because they don’t speak digital.

You may be fearful of using social media or consider the digital world irrelevant Therefore, over the next few months the Chamber will be working with partners from the Local Enterprise Partnership and Opportunity Peterborough to urge you to find out how speaking digital could help you to grow your business. You may recall in a previous article I referred to the Growth and Innovation Fund (GIF). GIF is government funding for the establishment of employer-led, innovative and sustainable projects that have the potential to drive economic growth. We believe that encouraging local businesses to speak digital is an ideal project for a GIF bid.

| CONNECTED OCTOBER 2012

To qualify for GIF funding, we have to develop a business case and this will include utilising Chamber networks to establish current confidence levels and demonstrate how speaking digital helps companies succeed. At the Riverboat Georgina event I talked to a number of Chamber members. One employee of a large construction company sends out informative blogs and tweets with the help of his colleagues. Kenny Davidson, of Fenland Solar, told me he owed the phenomenal growth of his business to his Facebook page. Of course, Kenny is a child of the digital age so he didn’t have the same learning curve as some of us. As the GIF project gets underway we’ll be looking for case studies to inspire and reassure others. We plan to hold various focus groups to identify the best ways of building confidence and raising awareness of the business benefits of speaking digital. If you’d like to be involved please get in touch: g.prangnell@cambscci.co.uk I look forward to hearing from you. n

CONNECTED MAGAZINE |

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Do you have a passion for sport and active living? A belief in its capacity to enhance and enrich at both an individual and community level? Understand that sport can contribute positively across a range of social, community and health agendas? Inspired by the Olympics & Paralympics? LIVING SPORT is the Cambridgeshire & Peterborough Sports Partnership and is looking for 4 new Directors to enhance the current Board membership and to be part of the exciting development of the organisation, which is a charity, in the 2012 Legacy period. These are non-executive Director positions and are voluntary, although reasonable expenses will be reimbursed. Directors will be expected to attend the 5 Board meetings per year and ordinarily join one of the Board Sub-Committees.

Directors will contribute to the strategic direction, decision and policy making processes of the charity by supporting the delivery and development of increased high quality sports opportunities. We are especially looking for people with excellent experience and expertise within the following areas: Finance, Governance, Marketing and National Governing Bodies of Sport.

For further information about the positions please contact Simon Fairhall, Chief Executive, LIVING SPORT on 01487 849928 or simon.fairhall@livingsport.co.uk. The closing date for applications is 22nd September 2012. Company Registration number 5894596 / Registered Charity, number 1124122

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Tel: 01223 313303 E-mail: sales@ipps.co.uk CONNECTED OCTOBER 2012 |

| CHAMBER CHARITY OF THE YEAR

Your

Chamber Chops invitation ACT, the dedicated charity for Addenbrooke’s and the Rosie hospitals, invite you to take part in Chamber Chops this November to raise money for the Addenbrooke’s Robot Appeal, which is helping to save lives from prostate cancer. Chamber Chops takes its inspiration from the national fundraising appeal for prostate cancer, Movember, and invites men to raise funds by being sponsored for growing a moustache for the month of November. By taking part in Chamber Chops for the Addenbrooke’s Robot Appeal, your fundraising will directly benefit prostate cancer patients in your local area as well as supporting world-class research into the disease undertaken in Cambridge. Cambridgeshire Chambers of Commerce Chief Executive, John Bridge, was treated for prostate cancer at Addenbrooke’s and benefited from state-of-the-art robotic surgery available at the hospital. John said: “The Robot Appeal really is a wonderful cause. It is so important to have this technology available for patients in Cambridgeshire and the wider region. As a former prostate cancer patient, it made all the difference to my care and minimised the impact on my family. The operation was straightforward and my recovery time was very quick – I was working again the next week much to the amazement (and frustration!) of my Chamber team and flying to Spain after four weeks. I am delighted that the Cambridgeshire Chambers of Commerce can support this appeal. “I encourage you to take part in Chamber Chops – a very easy way to raise funds to say thank you and to help benefit future patients like myself. I will be wearing my moustache with pride.” n

HOW TO TAKE PART • Encourage all men in your organisation to stop shaving from 1 November 2012 • Set up a team or individual JustGiving page at www.justgiving.com/act and write in the text on your page that you are taking part in Chamber Chops and raising funds for the Addenbrooke’s Robot Appeal • Post pictures of your moustaches on Facebook and Twitter or email them to act@addenbrookes.nhs.uk and encourage family, friends and clients to sponsor you • Keep us informed about your progress and final fundraising total – with photos please!

LADIES! don’t forget to support the men in your life by sponsoring their moustaches – you could even take part in fundraising yourselves, why not get sponsored for wearing a joke moustache for a day?

| CONNECTED OCTOBER 2012

John Bridge gets behind the campaign for ACT and supports the Robot Appeal

Prize for the best ‘tache! John will be awarding a prize for the best moustache in December. He said: “I will be awarding a prize of a 1.5 litre bottle of Torres 10 Year Old Gran Reserva Brandy on a Wooden Cradle for the best moustache, which could act as the medicine to offset the pain of removing the offending article on 1 December. We look forward to seeing your results!”

The prize could act as the medicine to offset the pain of removing the offending article on 1 December!

The Addenbrooke’s Robot Appeal continues to support the groundbreaking work undertaken at Addenbrooke’s on prostate cancer research and treatment. By supporting the Appeal we are enabling men with prostate cancer a better chance to lead a normal life. Please help us and get involved with Chamber Chops! For more information about the Addenbrooke’s Robot Appeal please go to www.actcharity.org.uk/robot

FENLAND CHAMBER NEWS |

Fenland Chamber NEWS A round-up of news and events from Fenland

As seen on TV!

Edge Entertainment

Edge Entertainment Consultants enjoyed some nice PR by way of exposure on ITV show daybreak. Director Andrew Harvey explained: “We got a call from ITV to supply some fun fair stalls for a feature that their presenter Gethin Jones heads up. It was loads of fun, Gethin was great and our Fun4Events website saw increased traffic within hours of the show going out.” Edge Entertainment Consultants supply all types of entertainment and they supplied Giant Garden Games in the Big Brother House and more recently one of their acts has been filming for the next

Just Jobs plans marketing Online recruitment specialist Just Jobs Peterborough, has teamed up with Emerald Frog Marketing to deliver their ongoing marketing and PR in 2012. Launched this year, Just Jobs Peterborough is a recruitment website that enables jobseekers to browse, and apply for, local vacancies across the Peterborough and Huntingdon areas. It also provides employers and recruitment agencies with a low fixed-cost, targeted Director Steve Copeland, Just Jobs solution with no commission fees. n

Rapid Recruitment announces new Training division

series of Dick and Dom (BBC coming soon). Andrew explained that it pays to be clear with the TV production companies from the start to maximise returns: “Rules have tightened up in terms of blatant plugs and logo inclusions and not all TV production companies are clear about what’s on offer. “We negotiate links on the programme’s websites in terms of PR and for our acts the rates paid by the BBC are still very good. We get approached by reality shows, however we are careful about what we do and advise our acts to be cautious, not all publicity is good publicity!” n

Work in motion IT’S said a picture is worth a thousand words. Statistically however, according to Dr James McQuiver of American company Forrester Research, a minute of video is worth 1.8 million words. Video is a tool you need to get working for your company and it’s not expensive. A short simple good quality video can be put together for as little as the cost of the top of the range iPad. The secret of producing a good video is preparation and planning, know what you want to say and how you want to say it. Know what you want to show and how you want to show it. Plan your ideas in advance and on the day you will save your time and money. It will be easier to film and easier to edit. A video on your website can increase your rankings on search engines by over 50 times. Share your link on Facebook and Twitter, and use a QR code to get your video working hand in hand with print, on magazines, adverts and flyers. Over 72 hours of video are uploaded to YouTube every minute of the day so be sure to use this platform too. n

Rapid Recruitment has created a new division providing a flexible, cost effective training service to help companies to be compliant with health and safety regulations. Courses include First Aid, Manual Handling, HACCP and Health and Safety. For many local businesses, creating a safe and secure working environment is a high priority. Courses are delivered to nationally recognised levels and Rapid is proud to have become an accredited Highfield Training Centre. David Mellor, Rapid’s Training manager, says: “We want to make our courses as relevant as possible to all our business clients.” n Melvyn Sibson, Sibson Images

CONNECTED OCTOBER 2012 |

| PETERBOROUGH CHAMBER NEWS

Peterborough Chamber NEWS A round-up of news and events from Peterborough

Pedal power boosts charity drive

Ashley Law presenting their interim donation to the British Heart Foundation

| CONNECTED OCTOBER 2012

A 12-strong team from independent financial advisers Ashley Law (Peterborough) was among those who completed a sponsored cycle ride in July on behalf of the British Heart Foundation (BHF). The 25-mile ride, which started in a downpour and finished in bright sunshine back at Ferry Meadows was the choice for the majority, while two of the team, Kerrie and David Bell, chose the longer 50-mile route. Ashley Law has adopted the foundation as its charity of the year to mark the 25th anniversary of practice principal Joe Jennings. For every new investment or

pension arranged by them during 2012, Ashley Law will donate £25 to the local branch of the BHF. Joe handed over an interim donation of £500, accepted by outgoing branch chairman Brian Crack. “We’ve had support from clients, friends and the wider business community with pledges of almost £1,000, an amazing response in today’s difficult economic conditions,” said Joe. Andy Brooks Chartered Financial Planner at Ashley Law and fund raising committee member for the BHF commented: “We had an exceptional day and the money raised was very pleasing.” n

PETERBOROUGH CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Interactive careers fair Peterborough Skills Service worked with the Voyager Academy in Walton to facilitate an all day careers fair for their 250 Year 10 students on Tuesday 10 July. A diverse range of over 25 local employers and work-based training providers took part, including Coca Cola, Kier Construction and the College of Animal Welfare. Members of Peterborough’s Youth Council also attended to give an inspiring motivational talk. This was a careers fair with a difference – employers and education providers each prepared an interactive activity or resource to encourage student engagement. Sadie Gray, Careers Lead at the Voyager Academy, said: “We are keen to extend our students’ careers knowledge and to develop their work related skills by challenging them to work with employers and training providers. “The careers fair was such a valuable opportunity for students and it was encouraging to see so many of our Year 10 grow in confidence and ambition as they engaged with exhibitors.” n

Peterborough Skills Service Careers Fair

Accountants land national NFU contract Leading Peterborough accountants Rawlinsons has landed a contract with the NFU to support farmers struggling with the Government’s mandatory filing systems. The firm is set to help farmers who don’t have the technology, know how or time to adhere to HMRC’s newly-introduced compulsory online filing of VAT returns. Rawlinsons’ team of agriculture specialists has decades of experience in the sector and of working alongside the NFU. It will now be working with farmers from across the country to help ensure they remain compliant. “We are delighted to be selected by the NFU to provide this service,” said Rawlinsons partner Colin Crowley. “Through the NFU we can take on that responsibility, giving peace of mind and freeing up valuable time.” n

Metrix links with Italy Marketing communications agency Metrix Marketing has signed a deal with ADV Conamole – a similar business based in Torino (Turin) in Italy to provide services to clients of both companies across Europe. Mike Holland, Director of Metrix, said: “Many Italian companies are seeking to break into the UK market and many UK companies are looking to increase exports to European countries such as Italy. “Metrix will help clients of ADV Conamole to promote themselves and their products or services in the UK market and ADV Conamole will do the same for Metrix clients in Italy.” Metrix already has a close working relationship with TDH Marketing in Ohio, USA, giving a truly international marketing communications support network for global businesses. n

IN BRIEF October 2012 The Oaka Group launches new menu The ever-popular Brewery Tap in Westgate, has launched a new Pan Asian fresh and healthy menu. It includes a wide range of Thai dishes that perfectly complements the awardwinning beers crafted by its sister company, Oakham Ales, as well as offering customers a fabulous selection of wines from around the world.

One of the delicious new offerings from the revamped Oaka Group menu

Agency experts accepted into institute Three members of the management team at Anne Corder Recruitment have been accepted as Fellows of the Institute of Recruitment Professionals (IRP). Anne Corder, Karen Dykes and Nel Woolcott have had their applications approved for entry to the Institute at the highest level. As Fellows of the IRP the three have been recognised nationally as experts in the recruitment sector.

Peterborough Against Crime initiative launched An independent initiative aimed at reducing crime and anti-social behaviour was launched in Peterborough in August. Peterborough Business Against Crime (PBBAC), supported by the Home Office, is a partnership based on a proven approach adopted in other towns, cities and shopping centres. PBBAC is a non-profit organisation.

CONNECTED OCTOBER 2012 |

| CONNECTED MAGAZINE

UT ABO A ASK G WUX HD & EENS, SCR TORS JEC PRO MERAS & CA

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| CONNECTED OCTOBER 2012

PETERBOROUGH CHAMBER NEWS |

Larkfleet Homes wins national accolade

Larkfleet Managing Director Karl Hick (centre) and his wife Helen Hick collect the HAPPI Award

Stanza Consulting design new £1.2m development Stanza Consulting has completed structural engineering design services for a new £1.2million development in Peterborough. Heltwate Court in Bretton comprises 13 houses, 26 apartments and a retail unit after a block of flats was demolished at the site. Bruce Edward, Managing Director of Stanza Consulting, said: “This was a great project to be involved with but was not without its challenges. The ground conditions and the presence of mature trees led to a sub-structure solution adopting piled foundations supporting a cast-in-situ reinforced concrete ground slab.” n

The Croft, an age-exclusive retirement development by Larkfleet Homes and Keystone Developments, has won a national housing award. The development, located in Bourne, won a HAPPI (Housing our Aging Population Panel for Innovation) Award at the national Housing Design Awards. The HAPPI award celebrates the innovative approach to the design of older people’s housing with a specific focus on the users’ living experience. The judges believed the development met the government’s objectives in helping the older population live a longer and happier life. By attracting the older generation to new exclusive retirement developments such as The Croft, the current housing crisis is also helped as larger houses are made available for growing families.

We have worked hard to provide an outstanding environment for retirement living Larkfleet’s Managing Director Karl Hick was present at the awards ceremony to collect the winners’ certificate. He said: “Larkfleet and Keystone have worked hard to ensure that The Croft provides an outstanding environment for retirement living. It is the perfect place to live for people who prefer enjoying life rather than having the worries associated with managing a home." n

Skills update

University Centre gets top marks

Get educated in exporting

University Centre Peterborough (UCP) gets the ‘thumbs up’ from the QAA, the body that controls quality and standards in higher education. In February 2012 the QAA completed the second part of a one year integrated quality and enhancement review process (IQER) at UCP. The report highlights that the QAA review team considered that there can be confidence in the University Centre’s management of its responsibilities, as set out in its partnership agreement for the standards of the awards it offers on behalf of its awarding body Anglia Ruskin University (ARU). n

The Institute of Export has linked up with City College Peterborough to provide a series of programmes delivering the skills required to trade overseas. Through the College, the Institute of Export (IOE) is offering qualifications from entry level certificates in shipping basics to diplomas in international trade. Tanya Meadows, Vice Principal at City College Peterborough said: “More and more businesses in the area are exporting into new regions and these programmes have been designed to ensure their workforces have the knowledge they need to trade in overseas markets effectively.” n

ELY CHAMBER NEWS |

Cycle Canopy for Cowes College CambridgeStyle Canopies recently designed and installed a 128 Farnsworth cycle shelter at Cowes College on the Isle of Wight and the client was absolutely delighted with the completed project. CambridgeStyle Canopies designs, supplies and installs aluminium and steel covered areas for commercial requirements nationwide. Predominanty operating as a nominated preferred supplier within the

education sector the company is always interested in approaches from different market sector clients. Commercial offices and businesses often require outdoor covered areas for staff or customers, be it purely shelters, entrance cover, walkways, linkways or al fresco dining areas. Brian Taylor, Managing Director, has a wealth of knowledge and experience within this market and his pride and passion for perfection shines through as can be demonstrated by the numerous testimonials received from satisfied clients. Supported by a wealth of talent within, customers experience a very personal hands-on

approach on each project, giving them the utmost confidence and peace of mind that they have chosen their supplier wisely. n

Commercial offices and businesses often require outdoor covered areas CONNECTED OCTOBER 2012 |

| HUNTINGDONSHIRE CHAMBER NEWS

Huntingdonshire Chamber NEWS A round-up of news and events from Huntingdonshire

Medal celebration for GB gymnasts Huntingdon trained gymnast Louis Smith and Huntingdon registered Sam Oldham, along with GB team-mates Dan Purvis, Kristian Thomas and Max Whitlock won Olympic Bronze in the Artistic Gymnastics Men’s Team Final event at London 2012 – a first for British Gymnastics for over 100 years. TV crews captured the tension and the cheers, with live links from HGC to the evening news programmes, interviews with the coaches Ben Howells and Adam Scott, and HGC’s Junior European Team Gold Medallist Cameron MacKenzie giving ‘in action’ commentary live from the BBC Radio Cambridgeshire studios. The popular

Huntingdon Club caters for every member of the community, providing ‘Gymnastics for All’. Elite gymnasts train in the single hall, alongside recreational and development gymnasts, toddlers and adults. Tracy Crosland, chair of the Board of Trustees said: “We are seeking funds to build a £650k second hall. We are being supported by British Gymnastics but funding is dependent on us securing £400k from other sources.” Satellite coaching centres are Team GB Artistic Gymnasts: (left to right) Louis Smith, Max planned to build on the success of the Whitlock, Dan Purvis, Kristian Thomas and Sam Oldham London 2012 Olympic Games. n

Lilac James launches search for

;-) At Lilac we like to laugh – call us anyhow which way for at least a smile!

Tel: 01480 219355

Marketing & SEO Agency

www.lilacjames.com 18

| CONNECTED OCTOBER 2012

‘The Apprentice’ The Lilac James Co. has launched a search for ‘the apprentice’. This is an opportunity for a young person to compete for an apprentice position within the rapidly expanding St Neots based marketing company. Karen James, Director, explains the concept and outlines how aspiring young marketers can apply for the position; “I am a great believer in training within the workplace, no amount of academic qualifications can guarantee that a young person will have the creativity, drive and dedication to achieve within a professional business environment. This has been proven by Alan Sugar on the reality TV show – The Apprentice. “The apprentice route provides a viable and cost effective alternative to university and I hope this individual will become a long-term member of our team. We are asking applicants to apply by submitting a marketing plan for another St Neots Company, BrightVisions. The application process is an opportunity for a young person to demonstrate their natural and creative approach to marketing. Successful applicants will be asked to come in and informally present their marketing proposal to the Lilac team.” The successful candidate will be awarded an Advanced Level Apprenticeship and will study both within the business and via Cambridge Regional College for a Marketing qualification. Further information for applicants at www.lilacjames.com n

HUNTINGDONSHIRE CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

New support technician joins the team St Neots-based IT support providers BrightVisions have recruited a new Support Technician to complement their existing workforce. Marcello Loddo recently joined the company and has wasted no time getting to know many of their clients across Cambridgeshire, which include fellow Chamber members Beacon Financial and Prospect Research to name just two.

We are all delighted to have Marcello on board Phil Mashinchi, Managing Director of BrightVisions, said: “We are all delighted to have Marcello on board. He’s got a great personality and has brought with him a wealth of experience and skills from his previous employment that are proving invaluable as the business continues its year of unprecedented growth.” n

Flex-Able announces sponsorship of aspiring local gymnast With the international spotlight firmly on our nation’s top athletes, Flex-Able Group is playing a small part in helping another sporting hopeful to realise her future potential. The St Ives-based group of companies is sponsoring a talented local gymnast to help

She won gold in her first competition and has another two her family meet the financial commitment of club fees and a summer holiday camp at Huntingdon Gymnastics Club. Julia Baranowska joined the club in 2010 and won a gold medal in her first ever competition. Two years on she’s moved up five groups, won two further gold medals and is now taking part in the club’s summer camp to help further the skills. Julia’s mother Dominika works

for FlexeClean, Flex-Able Group’s office cleaning operation, and it was through Dominika that the company came to hear of Julia’s ambitions. Sarah Vanbergen, Director of Flex-Able Group, said: “We might only be playing a very small part in that by helping Julia to continue her training, but if we can help just one youngster to continue with her passion, hopefully we won’t be the last.” n

Young gymnast Julia Baranowska

IN BRIEF October 2012 Eamonn Dorling achieves STEP Eamonn Dorling, independent Financial Adviser at Beacon Financial Ltd, has just achieved his STEP Financial Services Certificate. By the end of the year many financial advisers are expected to cease trading due to new regulations. Advisers will have to reach a new minimum level of qualifications to make sure that the advice people receive is up to date and right for them. Eamonn Dorling has taken another impressive STEP above the standard requirements by becoming an affiliate of STEP (The Society of Trust and Estate Practitioners), a society of the most qualified and senior practitioners in the field of trusts and estates, advising on the management of personal finance.

Luminus employees raise £1,000 for MAGPAS

Chan Abraham, Antonia Brickell and John Bridge

Employees at Luminus, the region’s premier housing provider, have raised £1,000 for the emergency medical charity MAGPAS. Luminus employees have been donating through their payroll and fundraising events over the past year to support the charity which they feel makes a real difference in the region. Luminus Group Chief Executive Chan Abraham said: “Our employees have really embraced the idea.”

CONNECTED OCTOBER 2012 |

| CONNECTED MAGAZINE

| CONNECTED OCTOBER 2012

CHAMBER UPDATES |

Chamber UPDATES

An overview of news from your Chamber

AXA PPP Private Medical Insurance

Riverboat Georgina

AXA PPP healthcare Private Medical Insurance has a range of products to offer Chamber members, from plans for sole traders to flexible plans for budget conscious managers and more comprehensive packages. All plans provide prompt access to diagnosis and treatment, which will help both the business and their employees get back to work quickly. Members that take out a health insurance policy with AXA PPP healthcare will also receive either 10 per cent cashback on their premiums every year, or 50 per cent discount on their Chamber membership for three years. Chamber members can also benefit from having extra help to manage sickness absence, without needing to have an AXA PPP healthcare policy. Call 0800 38 77 54 or visit www.axappphealthcare.co.uk/chambers n

A great time was had on board Riverboat Georgina for our networking lunch earlier this summer in August. We were delighted to have Councillor Sheila Stuart, Mayor of Cambridge, join us who commented after the event: “I so enjoyed meeting all of the members of the business community who had gathered for the event. I learned of businesses I didn’t know existed, as well as learning more about the Chamber and its initiatives to support businesses in the region. I particularly enjoyed the delightful setting of the river on a fine summer’s day. I also enjoyed sharing my experiences of the mayoralty and tips for combining a political career with a full-

time working career with the attendees, many of whom seemed very keen to quiz me about it!” n

Councillor Sheila Stuart, Mayor of Cambridge, with the captain aboard Riverboat Georgina

New hospital treatment insurance for members An innovative new corporate health insurance product offering fast access to a wide range of surgical and medical procedures has been launched by Westfield Health. Hospital Treatment Insurance provides affordable private cover for non-urgent surgical procedures, many of which now involve longer waiting times on the NHS. Executive Director – Sales and Marketing, Paul Shires, said: “Patients requiring non-urgent treatments may begin to suffer and face longer waiting times for routine surgery and scans as the NHS attempts to save £20 billion by 2015.” With cover starting from £1.24 per employee, per week and two levels to choose from, employees can receive treatment at any hospital in the UK where private treatment packages are available. Hospital Treatment Insurance is now available to all members of Cambridgeshire Chambers of Commerce with five or more employees, either as a stand alone product or in conjunction with Westfield’s Chamber Primary Health Plan. www.westfieldhealth.com/hti Paul Shires, Westfield Health Executive Director or call 0845 602 1629. n

CONNECTED OCTOBER 2012 |

| SECTOR FOCUS SOCIAL ENTERPRISE AND CHARITY

Get involved! Top tips for SMEs to get involved in supporting charities Beth Walthew is the Marketing Director at Prospect Research, a B2B telemarketing company based in Cambridge, and believes that all companies have a part to play in supporting charities. Prospect Research don’t raise thousands and thousands for charity. Far from it. In four years, we have raised £6,500 for East Anglia’s Children’s Hospices. Many more companies would have raised much more than us, but that’s not the point. We’ve been able to donate something towards the hard work of an amazing charity, had a great time fundraising, and it’s brought us together as a team to have some fun. Here are our five top tips for SMEs who want to get involved with raising money for charities:

Get your team’s feedback about who you should support. Come up with a shortlist and get a couple to come in and talk about the work they do. Then your team can choose who they want to support. This will get their buy-in when they come to asking others for donations, and give a purpose to your charity work.

Utilise the PR opportunities. This is a somewhat un-talked about part of CSR. How uncouth to speak about PR when you’re raising money for a good cause. But charities know that this is a part of a company’s involvement and they are more than happy to provide quotes for you to include in press releases.

Have fun! Choose events that your team enjoy. CSR is a great way to achieve something together as a team. n

Be realistic about what you can achieve each year. If you only have the resources to support/organise one event a year, just do that. Don’t stretch yourself. Put everything into that one event.

Get all of the team involved. Divvy up jobs. Ensure that everyone’s on task at the event to network and provide event support.

Beth Walthew, Prospect Research

LEARNING AND SKILLS

Former City College star features in Sky Arts TV documentary

Christopher Walsh praised the City College course

| CONNECTED OCTOBER 2012

Former City College Peterborough student, Christopher Walsh, will star in a three-part documentary on Sky Arts following the success of his achievement as the youngest Broadway producer in 2010. The documentary, which is due to be transmitted in 2013 on the Sky Arts channel, will cover Christopher’s journey to success including filming taking place in New York, London and Peterborough. The film crew have already interviewed his former tutors and filmed shots around the college and other places around the City. www.citycollegepeterborough.ac.uk n

Without the support of the tutors at college and work experience, I wouldn’t have had this success

Mind recruits new apprentice Peterborough and Fenland Mind announces the appointment of a second Business Administration Apprentice. Daniel Chalk began his apprenticeship on 16 July following the completion of Jade Pender’s Level 3 NVQ qualification in Business Administration. Jade has been offered a full-time position as Administration Assistant for the organisation, and will be able to put into practice all the skills she has learned over the last year. Jade said: “I have always been a hands on learner, I like putting into practise what I have learnt and an apprenticeship gave me a chance to do just that. To know that despite being young and inexperienced, I was a valued team member was also a great feeling.” Congratulations to Jade and Daniel! n

SECTOR FOCUS | HR and Recruitment

COMMUNICATIONS

Communications Sector launches

Georgette Louis, HR and Recruitment Sector

Preparing to engage your workforce 1. Be clear about responsibilities: Give employees more than just a list of objectives. Provide them with an understanding of how their work makes the organisation function and succeed. People need to know exactly how they can improve their performance in order to have an impact on that of the organisation. 2. Give good feedback: Don’t use appraisals as opportunities to unload your frustrations about the employee’s work habits. Instead, use them as a chance to demonstrate a real interest in how the employee can improve. This positive approach makes all the difference in how the employee experiences the appraisal and their subsequent performance. 3. Care... really care: Show that you’re genuinely concerned about employees’ opinions. People respond to management’s ‘willingness to listen’ and they do so on an emotional level which is where all real effort and productivity springs from. Remember: distant leaders have distant employees. 4. Paint the big picture: Make sure the employee understands how the unit they work in contributes to the overall success of the organisation. Expand their awareness beyond their own performance and extend it out into their team.

Cambridgeshire Chambers of Commerce is launching a new Sector group following a decision to embrace a new direction in strategic marketing. The Communications Sector will provide a regular forum for members to share ideas and lead on best practice guidelines and will be particularly relevant for those who are responsible for communicating from a sales or marketing perspective.

The world has changed and people no longer want to be sold to. Deeper engagment requires a new approach Communication is a defining element in any marketing activity, whether it’s in person, print or using the more up to date methods of social media to keep in touch with existing clients or to approach new prospects. The Sector group will have a column in the members’ magazine CONNECTED and a page on the Chamber website. The group will be chaired by Method Creative founder and

basis, be kept informed of information and events. If you’re interested in contributing to the new Sector, please register your interest with Helen Bosett, Sector Co-ordinator, h.bosett@cambscci.co.uk n

What’s HOT

in communication At a glance guide to the future of effective engagement activities:

Content marketing Value on credibility

5. Firm it up: When times are tough, employee perception of ‘woolly’ talk about vision, mission and values breeds cynicism. Firm up how you communicate your organisation’s ideals and aspirations. Give employees substance, not ‘feel good’ waffle. 6. Power to the employee! By the end of this process your employees should have a better picture of their role in the organisation, a feeling that they can talk to their managers and the reassurance that they will be listened to. This creates self-aware and self-motivated employees, who not only know what they’re doing, but why they’re doing it. That’s engagement. n

director of brand & strategy, Kirsten Corrigan. A journalist and corporate communications professional for almost 10 years, Kirsten is currently advising on a Chamber-led project to break barriers in digital communication practices. Members have the opportunity to play an active part and join the Sector committee or on a more casual

Social media Two-way interaction Long-term strategy Deeper loyalty Credible PR Create valuable news agenda

Kirsten Corrigan, chair of new Communications Sector group

Relationship focus Greater personal investment

CONNECTED OCTOBER 2012 |

| NEW CHAMBER MEMBERS

NEW Members

A warm welcome to our new Chamber members

Burghley House www.burghley-horse.co.uk The Land Rover Burghley Horse Trials take place every autumn in the grounds of one of the most imposing sporting settings in the UK – Burghley House, Stamford. The competition takes place over four days and boasts an international field of the very best in Event riders and horses - drawing visitors of around 160,000 and television audiences of 0.8m. Eventing is designed to be a complete test of

NEW MEMBERS October 2012 Amino Communications Ltd Ann Pettengell Recruitment Applied Business Computers Cartridge World (Cambridge) Circlefire Cottenham Parish Council Cromwell Community College Fenland Partnership Frantic Events Ltd Madingley Hall Mark Swanson Digital Images Neale Wade Community College OpenView Solutions Peterborough Rugby Union Football Club Premier Kitchens & Bedrooms Rabbitsoft Ltd Rutters Sandler Training Sir Harry Smith Community College St Neots Town Council Thomas Clarkson Academy

Ann Pettengell Recruitment www.annpettengell.co.uk Established for more than 30 years in Cambridge, the Ann Pettengell recruitment agency has joined the Chamber just in time to unveil an exciting full rebrand and new identity at the B2B event.

| CONNECTED OCTOBER 2012

horsemanship beginning with Dressage, followed by the endurance phase of the cross country and ending with the nailbiting show jumping finale. For many visitors the highpoint of the Event is the shopping. There are over 500 exhibitors to choose from, offering everything from bespoke kitchens to antique furniture, and exclusive craft shops to exquisite jewellery. The mouth-watering

With a reputation for attentive and bespoke talent acquisition, the company has been working with brand development agency Method for the past few months to reposition the company for the next phase of growth. A trusted recruitment agency working with companies across a range of sectors including pharmaceutical and finance, the team at Ann Pettengell is known for its reliable and thorough service. Experts in the local job market, this longestablished recruitment agency remains independent and true to its motto of being ‘the agency that listens’. The company offers temporary and permanent candidate selection, with full screening and skill testing as part of the service. Payroll support is also available and for many smaller clients, Ann Pettengell acts as an outsourced HR department to reduce this pressure for employers.

Indigo Mountain www.indigomountain.co.uk Indigo Mountain joins the Chamber at the time that it launches a number of new IT Management solutions. Based in Peterborough, Indigo Mountain has been providing IT training and consultancy in a number of niche application areas since 2008. Our knowledge and expertise has led to the launch of our new ‘Intelligent IT Out-Tasking’ Service, which offers corporate customers the chance to have an expert partner managing

Foodwalk is a gastronome’s dream. The opportunity for trade stand space at the event is highly sought after and potential exhibitors are carefully selected as applications increase year on year.

their Desktop environment and all the related support challenges. Using industry leading technology we provide a tailored, remote managed service, which includes options such as detailed hardware inventory, patching and security updates, software license management, application deployment, energy saving IT policy and machine operating system build and rebuild. With Indigo Mountain as your core support or augmenting your existing IT team, our capabilities mean your staff can concentrate strategically on driving your business forward.

Mark Swanson Digital Images www.markswansondigitalimages .com/GoogleforBusiness Freelance photographer Mark Swanson is delighted to be the exclusive partner for Cambridge and District for Google’s new project to bring Street View technology into business premises. Known as Google Business Photography, the project aims to help small enterprises showcase their business online with a 360 virtual tour using the Street View technology. No longer restrained to panoramic shots that spin around on the spot, you can now ‘walk around’ a business from your pc, tablet, Android Smartphone or iPhone. The pricing strategy is initially low to help early adopters benefit from taking the leap, but ultimately will increase to reflect commercial rates as uptake increases.

NEW CHAMBER MEMBERS |

Would you like to become a Chamber member? Get in touch today and find out the many benefits. tel: 01223 237414 email: enquiries@cambscci.co.uk

Mike Brown Photographic www.mikebrownphotographic.co.uk Mike Brown Photographic is a friendly professional photographer based in Cambridge, providing a range of bespoke photography services which can enhance your business image and presentation. You have almost certainly seen one of our headshots, as we had the pleasure of taking a new portrait of John Bridge, which he is now using in Chamber of Commerce emails and Chief Executive’s Comment in this magazine! • First impressions really count. Your LinkedIn or Facebook profile photo can be the first contact with prospective clients. Our headshots and portraits present you in

a relaxed, contemporary, but above all professional way. We understand that not everyone feels confident in front of the lens, so we go out of our way to help you feel at ease and bring the best out of you. Photos can be in your workplace setting, or studio-style. We can even come to you with our mobile studio setup. • If you have several interested colleagues, we can provide extra value by setting up our mobile studio at your business location and taking a series of headshots in one session. • Refresh product and location shots for your website, brochures and marketing materials.

Premier Kitchens & Bedrooms www.premier-kitchens.co.uk Since starting the business in 1992 we have installed over 15,000 fitted kitchens

and bedrooms and are still totally focused on giving our customers the best possible personal service and real value for money. We have a fantastic team at Premier Kitchens & Bedrooms and each individual is wholly committed to building a reputation envied by many but achieved by very few. Every member of the Premier team is qualified and highly experienced in their field. From the first 3D design of your kitchen, bedroom or open-plan living area, to the last fixing, we check and doublecheck ensuring complete satisfaction. We work with you at every stage of the design to ensure it is totally tailored to your personal needs and lifestyle. We offer full building works to manage your dream room from start to finish. Premier Kitchens & Bedrooms has showrooms in Peterborough, Wellingborough, Bedford, Lincoln, Cambridge and Northampton.

Robinson College, Cambridge www.robinson.cam.ac.uk Nick Milne, Conference & Catering Manger, says: “Playing our part in the Cambridge business community is very important to us and we look forward to participating in future meetings and initiatives. Our venue is already used by many local businesses and organisations and we hope more will try us out for day meetings, training sessions or residential conferences.” Purpose-built with conferences in mind to bring

in revenue, the College regularly hosts conferences for over 250 delegates and drinks and canapé receptions for up to 700. State-of-the-art wi-fi is provided in all bedrooms, available to delegates free of charge. Robinson has purpose-built theatres with state-of-the-art AV technology supported by trained technicians, award-winning cuisine. The College has official Fairtrade College Status and holds AIM Silver and 4* Campus accreditations.

CONNECTED OCTOBER 2012 |

| NEW CHAMBER MEMBERS

The Business Performance Group

Zing Corporate Events www.zingconferences.com Zing Corporate Events was established in 2007 to serve as an opportunity for the global community of scientific activity and interest to meet, exchange ideas and stimulate fruitful collaborations. Set in glorious coastal locations, in luxury four - five-star accommodation, each conference aims to bring together a range of expertise, from Academia to Industry, from the Professional to the Student, and provide a beautiful and serene environment in which to present and discuss their respective work.

Rabbitsoft www.clinked.com Rabbitsoft (a Red Herring 100 winner and CISCO top 20 British Innovation Gateway awardee) was founded jointly by Tayfun Bilsel and Victor Stekly in 2008. Its flagship product is Clinked – a simple, secure, cloud based social collaboration system for teams and businesses. Current trends indicate that mobile and remote working is becoming the norm across the globe. The team dispersion that this creates causes information silos, duplication of work, information harbouring and a general lack of clarity across team activities. This leads to increased frustration, poor team communication and a lack of engagement, causing a loss of productivity and project inefficiency. It becomes extremely difficult for key information to be found by those who need it in a timely manner.

Red Rock Partnership Ltd www.redrockpartnership.co.uk Adding value to your business isn’t a concept normally associated with recruitment, but consider this - for most businesses staff is both your biggest asset and largest expense, so ensuring you have the very best is critical to your success! At Red Rock Partnership Ltd, we understand this and it’s central to all we do! Driven by our absolute desire to surpass our clients’ expectations, Red Rock act in partnership with you; with honesty and integrity to ensure we introduce the very best people. We aren’t a ‘sorting house’ for CVs, nor do we believe a ‘tick box’ exercise will deliver

| CONNECTED OCTOBER 2012

Jane Hill is Zing’s Managing Director. She has worked in the tourist industry for many years, starting as one of the youngest airhostesses in the business, working her way up to an Events and Sales Manager. Originally when joining Zing she handled pretty much everything solo. Now with a team of six the company is going from strength to strength. Zing has conferences booked as far ahead as 2017. Zing has run 53 conferences in its short history, bringing together delegates from all over the world.

you the very best candidates; we believe that time spent with you to understand your objectives, your environment and the personality of your team is essential when we recommend someone. From our prominent city centre location, Red Rock Peterborough supplies a bespoke professional service to clients across the Eastern Region, covering all aspects of recruitment and HR support.

Sandler Training www.cambridge.sandler.com

Caroline Robinson runs Sandler Training in Cambridge, a business development and management training business. She provides world-class personal and professional development training to help businesses across East Anglia grow and be more successful. Caroline’s clients are business owners/MDs that have good businesses but are frustrated by certain business development challenges that are slowing their revenue growth and making it harder to take the business forward. Some of their common challenges are: • Can’t get in front of enough of the right prospects • Prospecting not working – hate cold calling/networking • Worried about hiring/managing a sales person, can’t afford it not to work • Want to avoid being seen as a ‘typical sales person’, but still be effective • Fed up with prospects focusing on price, rather than value • Frustrated that you have to give away a lot of free knowledge without getting the business.

www.thebpgroup.co.uk The Business Performance Group (the BP Group) is a business services provider, focusing specifically on winning new business and growing margin for their clients and ultimately to make more profit. The company was founded in 2008 by MD Luke Chapman after he spent over 15 years in senior sales roles and was frustrated by his employer’s lack of investment in business development. “Whilst we offer on site business reviews, strategic planning and longer term partnerships to execute these plans, our core business is hands-on business creation. We are proud to have won ‘Entrepreneur of the Year Award’ in October 2010 at an event in London which recognised the innovative approach we take.” The BP Group does this through a number of different programmes: • Telemarketing and Research. • Data Sourcing • Marketing All of the programmes are designed to supplement a customer’s existing set-up, allowing them to outsource time-consuming projects or activities.

Trailblazers www.trailblazersmentoring.org.uk Trailblazers is a mentoring charity that works with young offenders in five Youth Offending Institutes including HMPYOI Littlehey near Huntingdon. Many young offenders have lacked a positive role model and this can be a key to them reoffending. We have two projects at Littlehey: 1:1 Mentoring Trained volunteers deliver a structured mentoring programme to young offenders during the last six-eight months of their sentence. Therapeutic Garden Mentoring The benefits of therapeutic gardening are well documented: improved concentration, emotional wellbeing and valuable team work. Contact with trained mentors helps reduce young offenders’ feelings of isolation and exclusion, whilst learning new skills leads to improved chances of employment on release. Currently volunteers are working with young offenders to design a show garden which can be used for therapeutic mentoring sessions.

CHAMBER EVENTS |

CHAMBER EVENTS DIARY

Your essential business calendar for the next month Chamber Member Induction Mornings

Safari Networking Breakfasts

International Trade Training Courses

Peterborough

DATE Friday 28 September TIME 7.45-10.00am LOCATION Orton Hall Hotel, Orton Longueville, Peterborough, PE2 7DN

Export Licence Controls and Incoterms

DATE Wednesday 26 September & Thursday 25 October TIME 9.30-11.00am LOCATION Chamber Offices, 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough, PE2 6FT

Cambridge DATE Thursday 27 September & Wednesday 24 October TIME 9.30-11.00am LOCATION Chamber Offices, Enterprise House, The Vision Park, Histon, Cambridge, CB24 9ZR PRICE Free to attend CONTACT Bren Coleman on 01223 209811 or email b.coleman@cambscci.co.uk

Business Focus 2012 DATE Wednesday 17 October TIME 9.00am-5.00pm LOCATION Peterborough Arena, East of England Showground, Peterborough, PE2 6XE MORE INFO www.businessfocus.uk.net

DATE Friday 12 October TIME 7.45-10.00am LOCATION Holiday Inn, Impington, Cambridge, CB24 9PH MEMBER PRICE £15.00 (plus VAT) NON-MEMBER PRICE £22.50 (plus VAT) CONTACT k.dawson@cambscci.co.uk or book online at www.cambridgeshirechamber.co.uk

Speed Networking Breakfast DATE Friday 26 October TIME 7.45-10.00am LOCATION KingsGate Conference Centre, Peterborough PE1 4YT MEMBER PRICE £15.00 (plus VAT) NON-MEMBER PRICE £22.50 (plus VAT) CONTACT k.dawson@cambscci.co.uk or book online at www.cambridgeshirechamber.co.uk

Business Focus 2012 Wednesday 17 October 2012, 9.00am-5.00pm

Showcasing success in the Business Environment Capital of the UK Promote your latest products and services Engage with new contacts Generate fresh sales Discover innovative suppliers

Secure your stand at the region’s premier business exhibition taking place at Peterborough Arena

DATE Tuesday 16 October TIME 9.00am–5.00pm

Finance Options: Focusing on Letters of Credit DATE Tuesday 20 November TIME 9.00am–5.00pm

Export Licence Controls and Incoterms DATE Tuesday 4 December TIME 9.00am–5.00pm LOCATION Chamber Offices, Enterprise House, The Vision Park, Histon, Cambridge, CB24 9ZR MEMBER PRICE £225.00 (plus VAT) NON-MEMBER PRICE £275.00 (plus VAT) CONTACT f.tester@cambscci.co.uk or book online at www.cambridgeshirechamber.co.uk

To find out more information on these or any other future Chamber events, visit www.cambridgeshirechamber.co.uk

Time for Africa - Huntingdon DATE Tuesday 25 September TIME 4.30-8.00pm LOCATION Hinchingbrooke House, Brampton Road, Huntingdon, PE29 3BN MEMBER PRICE £20.00 (plus VAT) NON-MEMBER PRICE £27.00 (plus VAT) CONTACT Kelly Hewitt on 01733 370809 or e-mail k.hewitt@cambscci.co.uk This event will show you how to conduct business effectively within the South African marketplace. With expert input from the South African High Commission and UKTI South Africa, it will help you understand the opportunities to develop your business in the Gateway to Africa.

The Autumn Collection: Employment Law and HR Issues

t: 01733 513002 visit: www.businessfocus.uk.net #BizFocus2012 facebook.com/bizfocus2012

Business Focus is organised by

DATE Tuesday 2 October 2012 TIME 11.45am-2.00pm LOCATION Holiday Inn, Impington, Cambridge CB24 9PH CONTACT Kelly Hewitt on 01733 370809 or e-mail k.hewitt@cambscci.co.uk A panel of experts will present on topics such as IR35, pensions, national minimum wage and duty of care to employees. It will also give delegates the opportunity to learn more on their selective topics in round table, safaristyle discussions. Organised by the Chamber’s HR and Recruitment Sector.

and

Informal Networking Evenings October 2012

businessfocus With thanks to our event sponsors:

Weds 3

Ramada Hotel, Peterborough

6.00-8.00pm

Thurs 4, 18

Holiday Inn, Impington, Cambridge

5.00-7.00pm

Mon 8

The Lamb Hotel, Ely

5.00-7.00pm

Weds 10

Waterfront Bar, Wyboston Lakes, St Neots

5.00-7.00pm

Tues 16

The Old Bridge Hotel, Huntingdon

5.00-7.00pm

Weds 24

Oliver Cromwell Hotel, March

5.00-7.00pm

CONNECTED OCTOBER 2012 |

| EXPERT INSIGHT

Ask the expert... Have you got a query about export? Margaret Chadwick answers your questions.

We were planning on exporting a consignment by sea freight and we already have the Letter of Credit in place. Now our customer is asking us to urgently airfreight part of the consignment, can we just proceed? Our customer has assured us that he will accept the documents?

Our advice would be to ensure that the Letter of Credit is amended to allow you to present documents to the bank that you consider to be fully compliant. If your L/c only permits sea freight, then presenting documents showing that the goods have been sent by air would cause the presentation to be discrepant. You only

have your buyer’s word that he will accept the discrepant documents because you have lost the security guarantee of L/c payment where documents are not compliant. In addition there will be higher bank charges as you will be charged a discrepancy fee and it is likely that the funds may be delayed.

We have to despatch a quantity of credit cards to our distributor in UAE, how would we find out the commodity code to use?

There are a variety of ways you can research a commodity code. If you subscribe to the Integrated Tariff of

How Trading Standards is helping customers ‘Buy with Confidence’ ‘Buy With Confidence’, the Trading Standards approved trader scheme, was recently launched in Cambridgeshire and brings an exciting opportunity for local businesses to prove their credentials to consumers and for consumers to find traders they can trust. As the name suggests, ‘Buy With Confidence’ is designed so that customers can find traders and retailers from whom they can buy goods and services with complete confidence. Indeed, as all members are thoroughly vetted by Trading Standards, customers

An exciting opportunity for local businesses to prove their credentials to consumers can be assured that ‘Buy With Confidence’ members meet the high standards set by the scheme. Once approved onto the scheme, Buy With Confidence members are allowed to state they are ‘Trading Standards Approved’, display the logo on their vehicles, websites 28 | CONNECTED OCTOBER 2012

the United Kingdom (made up of three Volumes, available in various formats from www.Tsoshop.co.uk,) then you can selfcode by examining Volume II where you may decide that the description ‘Cards incorporating a magnetic stripe’ may be appropriate, which would be commodity code 8523 2100. Alternatively you can view Volume II online at www.tariff.businesslink.gov.uk. If you wish to speak to an advisor from HMRC to obtain non-legally binding advice then you may call the classification helpline on 01702 366077.

and documentation and are listed on the dedicated website: www.buywithconfidence.gov.uk Although Buy With Confidence only launched in March this year, there are already over 25 local businesses approved onto the scheme. This is a great start to a scheme which should bring benefits to both local businesses and residents. If your organisation can help us to raise awareness of Buy With Confidence, we would love to hear from you on 0345 0455206 or at bwc@cambridgeshire.gov.uk n

How can I fly personal effects? This is often perceived as a minefield, as the airlines offer hugely expensive excess baggage charges and there is a genuine need for a dedicated and economic specialist service. Now goods from the UK can be shipped with both door to door and airport to airport services and will incorporate every airline servicing the UK. The service will handle small luggage to oversize boxes and from general household goods to pets. Cargo can be shipped on the same flight as the passenger or sender, or held at a London Heathrow warehouse to be sent to arrive on specific dates. All documentation and customs clearance can be handled in house. For further information visit GOfers Logistics at www.goferslogistics.com n

EXPERT INSIGHT |

Tribunal reforms ‘good news for employers’ Proposed reforms to the Employment Tribunal system are good news for local employers according to Peterborough-based Roythornes Solicitors. The news comes as former president of the Employment Appeal Tribunal, Mr Justice Underhill, published his report on the tribunal process. Amongst his recommendations for streamlining the system is a ’sifting’ stage, where employment judges would look at cases and strike out any which had no reasonable prospect of success. Speaking about the measure, Phil Cookson of Roythornes said: “If implemented, this will be good news for employers. There are cases where ex-employees will take a case

to a tribunal which has no real chance of success. Tribunals are expensive to defend and employers sometimes have no option but to spend time and money even if it is a ‘nuisance’ claim. No one wants to remove the rights of employees to seek justice through the tribunal system, but a rule to remove the threat of this type of claim would be very good news.” The proposals will be put out to wider consultation later in the year. n

Tribunals are expensive to defend and employers sometimes have no option

Cambs jobs outlook looking positive A recent survey by the Recruitment and Employment Confederation (REC) and KPMG has indicated that prospects for jobseekers are looking bleak, with a decrease in permanent and temporary job vacancies across the UK and ‘a high degree of uncertainty’ from employers. Cambridgeshire based LabourTech Recruitment Ltd disagrees and reports that in the region the situation is less pessimistic than the national picture with a 20 per cent rise on permanent vacancies since January and approx 30 per cent increase in temporary work. “We’re experiencing a rise in skilled jobs in the hi-tech sectors and unskilled short term contracts in manufacturing,” says Ian Bisset, Head of Recruitment. n

Immigration Status Kurumuth v NHS Trust North Middlesex University Hospital The Employment Appeal Tribunal held in Kurumuth (Mrs K) v NHS Trust that it is reasonable for an employer to dismiss an employee if unable to confirm the employee’s legal right to work in the UK, provided a fair dismissal procedure is followed. Mrs K entered the UK on a valid work permit. Following a refusal of her application to extend her stay, she lodged an appeal. This protected her entitlement to work in the UK during or until the appeal was determined [confirmed in writing by the Home Office]. It was never determined and 11 years later Mrs K’s employer contacted the UK Border Agency seeking confirmation of her immigration status. The Trust’s decision to confirm her status followed the introduction of the points based system. It was no longer happy to rely on the letter from the Home Office as proof she had leave to remain in the

UK. The UK Border Agency was unable to provide definitive confirmation. Mrs K was suspended and subsequently dismissed. The Trust believed she didn’t have the right to work in the UK and she conceded this belief was genuine. The Employment Tribunal found the dismissal unfair but for procedural reasons. On appeal, Mrs K argued the Tribunal should have decided her immigration status. If it had done so, the only conclusion would be that she was permitted to work in the UK, thus her dismissal must have been unfair. It would have given her an argument for re-instatement. The EAT agreed that Mrs K appeared to have the right to work in the UK but said this is not a matter for Employment Tribunals and is a decision for the Immigration and Asylum Tribunal. The EAT held that it was not for the Tribunal to determine an employee’s immigration

FREE OF CHARGE initial consultation to discuss any employment issues.

status and Mrs K’s employer had shown a fair reason for dismissal. The EAT also stressed that an employer must take all reasonable steps to investigate the truth of the situation and the level of investigation. Each investigation would depend on the circumstances but in any event the EAT considered that the Trust had satisfied this requirement. This is of course good news for employers, but caution should still be exercised in circumstances such as these as they are likely to turn on the individual facts. For example, how much enquiry did the employer make before dismissal and did they give the employee every opportunity to show its belief was wrong? What is also important to remember is that even in such circumstances procedures must still be followed. Source: Andrew Southwell, The AP Partnership Ltd

Tel: 01733 217690 Email: info@appartnership.co.uk www.appartnership.co.uk

CONNECTED OCTOBER 2012 | 29

| CONNECTED MAGAZINE

WIN! family race tickets at Huntingdon

B2B PRODUCTS & SERVICES

Strength Through Partnership • Bespoke Partnership • Strategic Project Management • Planning for Community Benefit

The Flex-Able Group is giving away five pairs of tickets to a Family Race Day at Huntingdon Racecourse on Sunday 7 October. The group is sponsoring the popular family event which is sure to attract crowds from across the region. To win a pair of tickets simply answer this question: Q: Under which European directive does Flex-Able Group recycle waste electrical products including old computers and servers on behalf of businesses? Email your answer to info@flex-able.co.uk or tweet @FlexAbleGroup Good luck!

30 | CONNECTED OCTOBER 2012

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EXCLUSIVE MEMBER OFFER |

Shape up for a better return Method is running an intensive ‘bootcamp’ style marketing course on 5 October designed to give owner/managers and marketing execs fresh ideas and strategic guidance to boost the bottom line. Chamber members receive £50 off the £325+ VAT fee and there are 10 spaces. With global clients including Red Bull, Kirsten Corrigan, brand and strategy director of the Cambridge creative agency shares big Exclusive brand thinking with local companies discount for to help them stretch their budgets Chamber further in tough economic times. members “We add most value to our smaller clients, especially those who think our services are out of reach,” explains Kirsten. “It’s quite the opposite – our strategy is to make a difference on home soil and in the past year, we’ve worked with some great business owners ready to sharpen up their offering in the local market. It’s not about a six-figure spend but making sure every penny delivers a return. Book today at It’s about spending wisely.” the B2B for this Call 01954 251411 to book your great saving! place or visit methodcreative.co.uk n

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methodcreative.co.uk Method_Creative CONNECTED OCTOBER 2012 | 31

At DHL Express, we go to the ends of earth and back to support businesses’ import and export needs. From small companies to large organisations, we care about driving customers’ businesses forward. They’ve been trusting us to deliver for over 40 years – probably because we make understanding international express shipping our business. Our local expertise, unparalleled international network and customs clearance experience is second to none. Whatever a business is shipping; whenever a shipment needs to get there – DHL delivers, making us the perfect partner for small businesses expanding into overseas markets. That’s the Speed of Yellow.