COMPANY OVERVIEW Free People began its journey in 1970, in a modest West Philadelphia storefront, offering up plants, records, along with a few pieces of clothing.
Free People is much more than a clothing brand, it’s
a unique and unwavering bond with their
customers created by delving into the lifestyle of their girl, encouraging self-confidence and self-expression. The ability to identify what she loves is the secret to offering her the best product assortment and experience possible.
CUSTOMER PROFILE SEX: WOMEN AGE: 16 - 40 INCOME: $35,000 +
“And that's just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can't resist petting any dog that passes her by on the street.�
Stella Age: 24
Occupation: Assistant Casting Income: $50,000 Shopping Habits: Loves anything bohemian. Since moving to the city she has taken advantage of vintage thrift shops. Hobbies: Seeing local musicians playing at the Rockwell Music Hall and escaping to the Berkshires for relaxing weekends in the mountains. Favorite Product: Any type of flowy maxi dress, especially the “Look Into The Sun Maxi.�
Colette
Age: 26
Occupation: Travel Writer Income: $58,000 Shopping Habits: Loves checking out local markets in the cities she is reviewing for her latest article. She also loves splurging on new looks from her favorite brands. Hobbies: Avid reader and writer. She spends her time finding exciting reading material for her train rides between cities. Favorite Product: Novella Royal Joplin Flares--the perfect mix between comfortable and chic for a flawless airport look.
Age: 31 Occupation: Senior Beauty Editor Income: $92,000 Shopping Habits: Enjoys investing in luxury fashion pieces, but typically pairs them with staple items from brands she’s shopped for years. Hobbies: Lives for Saturdays--8AM Soul Cycle, 12PM brunch at a new restaurant, 3PM mani-pedi with the sister-in-law, 7:30PM cocktails and dinner with her boyfriend. Favorite Product: Obsessing over embellished dresses right now-perfect to dress down for a meeting or dress up for a cocktail party.
Harper
SUSTAINABLE CONCEPT With the fashion world overrun with harmful, wasteful and unsustainable products, we aimed to make a difference by developing a product that is better for both the environment and consumer wallets.
Our bag is created out of 100% recycled vegan and organic textiles. This means it is better for the earth by reducing the carbon footprint of the product, better for the people by abiding by the Fair Trade Act’s production guidelines, better for the animals whose lives will be saved by using plant-based vegan fibers and lastly, better for consumer wallets due to this product’s long-lasting durability. We believe these features will not only attract, but please, the eco-consious and socially-aware, animal-loving consumers who frequent Free People.
PROCESS
Recycled Thread Zipper
100% Organic Recyled Cotton Faux Crocodile Vegan Leather
$0 $0
$2.49
$0
TOTAL COST
Magnetic Snap Closure
$1.24
Recycled Leather Trim
$0
$3.73
PHOTOSHOOT
IN STORE SIGNAGE
DIRECT MAIL ITEM
We love our new vegan crocodile clutch and we know you will too.
Enjoy 15% off your next purchase in-store or online. Valid 6/4/16 - 6/20/16
DIGITAL MARKETING
WINDOW DISPLAY
CALLOWAY KANDT CONNELLY RHEA MADELINE LARRABEE MERICIA RAMIREZ