A N T H RO P O L O G I E . ADVERTISEMENT CAMPAIGN
Process Book CONNELLY RHEA
FASM 210
OSCAR BETANCUR
the brand
statement Founded in the autumn of 1992, Anthropologie is a destination for women wanting a curated mix of clothing, accessories, gifts and home dÊcor that reflects their personal style and fuels their lives’ passions, from fashion to art to entertaining.
purpose To compose an advertisement campaign that thoughtfully and creativly represents the brand, their ideals, and aesthetic style.
keywords timeless feminine quirky
fun unique
flattering whimsical
A N T H RO P O LO G I E AD INSPIRATIONS
FONT AND LOGO RESEARCH
LOCATION SCOUTING
WARDROBE VARIATION
ADVERTISEMENT VARIATION
ADVERTISEMENT FINAL
THANK YOU!