Index
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IPR 04–05 Essay 06–07 Mind Map 08–09 Research 10–13 Logo Design 14–21 Collateral Design 22–27 Product Design 28–36
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Intellectual Property Report
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Connor Hayward owns all the intellectual rights to these designs. The typeface Bebas Neue, is a free typeface that was designed by Ryoichi Tsunekawa, at the Dharma Type Foundry. The typefaces Bauer Bodoni & Adobe Caslon Pro were both purchased by SUNY Fredonia’s VANM department. For my project I utilized Adobe Creative Cloud Master Suite, purchased by Connor Hayward.The Logo, collateral, and packaging designs were created by Connor Hayward.
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Process Essay The idea of a cohesive company branding started in the early
To complete the entirety of the company’s identity I had to create
1900s with Peter Behrens’ corporate designs for AEG. Behrens
a product as well as the packaging for something that displayed
designed everything from the logo, to the architecture for this
jealousy. I went through a multitude of ideas and arrived on dark
German electrical company. These ideas of company branding
chocolate. The idea behind the product was that dark chocolate
have been established as a necessity for designers to understand.
was just as bitter as the emotion jealousy. I incorporated the colors
So when designing the identity for something as abstract as an
associated with my emotion and a subdued form of ornament
emotion, I wanted to make sure it looked cohesive.
because it’s just as complex as the emotion jealousy. The saying on the chocolate bar tries to state sarcastic tone of the company’s
The emotion I was assigned was jealousy. This emotion comes
identity.
with a lot of negative connotation, so I wanted to play of the negativity using humor and color. My preconception with jealousy
When looking back at the brand identity project I feel like I
was that green was the color most likely associated with the
established a cohesive identity. I feel that the color and the type
emotion. I was extremely wrong, and found that the colors black
I used collectively displays the ideas I wanted with this project. I
and red were associated with jealousy. So decided that I wanted to
feeling if there were anything that I would change I would have
incorporate the color red into my identity.
worked on a couple more possibilities for the logo. I think the logo works, but I feel like I limited myself with the possibilities
The definition of being jealousy is feeling or showing envy of
behind it.
someone or their achievements and advantages. I wanted my logo to display the definition by displaying someone reaching for something that isn’t his or hers. My logo consists of a lower case j, with an arm reaching towards grabbing the tittle of the j. Under the symbol is the name of the emotion in a typeface called Bebas Neue. 6
Semiotics Essay The logo for jealousy uses semiotics to establish the forms. I use two different forms of semiotics in my logo; symbol and index. My logo consists of a lower case j and a connected arm/ hand reaching for the tittle of the jay. The idea behind the logo is that the hand is reaching for something that doesn’t belong to it, the tittle, which illustrates the ideas of jealousy. This reaching hand creates a indexical representation of jealousy because it is something that is associated with the emotion. The type under the log and the lower case j display a symbol of jealousy. Symbols are often learned representations of ideas, and the alphabet is a set of abstract forms that collectively create a learned language.
The colors I used in my brand identity, the type I used,
and the ornament I used in my chocolate bar illustrates a representation of my emotion as well. The most recognized color associated with jealousy is red, which is why I used it for my identity. The ornament creates the idea of a hand made product to help link the product with the complexity of the emotion. The type I used in the chocolate bar is a Bodoni italics, which is a modernized version of the old style typeface Baskerville. I though this was a more modern typeface that would like the product to the human emotion.
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Mind Map
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Research Book
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Color Association
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Works Cited
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1
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Logo Sketches
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Logo Progress
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Logo Final
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collateral Sketches
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collateral
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Othello President of Jealousy
4242 Green Road, Cleveland, Ohio 12463
Fax: (585) 002-4567 Phone: (585) 002-4567 Cell: (585) 002-4567 Greeneye@monster.com Jealousy.com
Dear John Doe, Ovitatia voluptatis et mintist lab is core ventio omnias dolupta tatur, quam, conseque dolupta tectat faccusa ndellam dolorum entemporepra vitiand ellesci to volum voluptat ea volessimus ea vollabor sequatur aut a volecto officatus alitatur rest lacero ommolup taquuntis ipsapidi autenderior mo et qui iur alias et quiam fugia pra volupta tiatis con rem. Ma voluptatur, tes alit hite nonsequae cusam, quiatenima cus eaquunt la velessimus nust aut ulparum sum fugitet et voluptatat quiae minvente quatet ut abo. Nam evendis simporehenis quas et quid maximodit labore volenimint ad et la parupta doluptas as sitia veribus necae. Itatinc ilitatur, que simus quist provitem es expliquam et laut ex eum quo bla aboratumqui sus dellabo. Itatio iuntis custo eaquas voluptatist ea cone vellam unt esequae oditiunt labor sit omnis dus dem id quid eossit molore velique quatem imaio. Pariore ssiminciis atem ut eum dolesse ditatiundis qui occum volor minverro te rem harciant. Abores et laccabor alitium cum lantis eate cus adia prate conse dolupta quuntium dolum volesti busciis repero dendam, conet volore pro dipsam nones net inis minciet fugitat inihitiissit enis ditiis suntio eum reperei ctotas con ea cum res ad magnatur, undi to doluptatur? Tati dolorestios arcipid quas escium ut aute con raescipsunt volorpor aliquias as perupta temquunt, omniande nes ut eictem doluptat. Thanks Connor Hayward
Othello President of Jealousy
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collateral
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Product Design Sketches
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Product Design
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