7(f) Number of Airplanes flying out of Delhi

Do you want me to calculate sales? No, I think the client is satisfied with your answer. but they have a follow up question. They operate a chain of microbreweries in Bangalore and Mumbai and they want to expand their footprint into eastern India. They want you to suggest 3 locations in Kolkata where they could set up their breweries.

Microbreweries are mostly frequented by young professionals and college students who are from an affluent background. So we need to identify locations which have a high concentration of potential visitors. The 3 localities that come to mind are: 1. Park Street Area: Affluent locality, many colleges nearby, many office buildings nearby but mostly traditional companies with an ageing workforce. Threats: High concentration of rival pubs. 2. Sector V: Many colleges and IT Parks nearby with young workforce. Large potential market. Threats: Lots of pubs around. 3. Newtown: Some colleges and IT parks around but not as concentrated as Sector V. Growing Rapidly. Very few competitors, IT crowd from Newtown frequent Sector V pubs on Friday evenings.

I think these are really good options. But where should the client set up their first brewery? What profitability and growth targets does the client have in mind? The client need not break even immediately but are looking at a longer term picture.

Then they should set up a brewery in Newtown which would help them the most in achieving their longer term strategy. Thank you. The client certainly will take your recommendations into consideration when making their decision.