2 minute read
3(b) Automobile Industry
To analyze the competitive market forces and the industry landscape. It helps determine whether the particular industry or a company is attractive.
High
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Market Share Growth QUESTION MARK
• FMCG • Food Processing • Personal Care • Lifestyle
• Infotech
DOG STAR
• Hotels • Agri- Business • Paperboard and Packaging Products
$ CASH COW
• Cigarettes • Tobacco Products
Low
Current Market Share High
Examines the strengths and weakness of the organization. This is basically the summary of the analysis that has been done before.
Helpful Harmful
Internal (Attribute of environment)
Strength
• Internal factors that gives the firm an edge in the industry • It could be brand reputation, economies of scale, knowledge skills, etc.
Weakness
• Internal factors that are proving to be a weak link in the firm’s competitiveness in the industry • It could be high attrition rates, lesser returns, etc.
External (Attribute of environment)
Opportunities SWOT
Threat
• Any external factors or conditions that are favourable to organization for achieving goals and its missions • It could be growth opportunities, in the form of organic or inorganic growth • Any external factor that might not favour the company’s growth or profitability • It could be newer legislations, restrictions, etc.
Examines the strengths and weakness of the organization. This is basically the summary of the analysis that has been done before
Helpful Harmful
Internal (Attribute of environment)
Strength
• Strong Brand image in the cigarettes, FMCG, hotel sector • Well diversified range of product and services • Increasing year on year revenues • Company with low debt • High CSR presence
Weakness
• Highly depend upon on tobacco segment despite foraying in several segment. • Brand is still associated with the cigarette business • Hotel, FMCG business in lot of pressure due to current times
External (Attribute of environment)
Opportunities SWOT
Threat
• Growth opportunities due to acquisitions like Savlon from J&J, B
Natural from Balan Natural Foods • Increasing purchasing power of middle class in India provides growth opportunities in FMCG, Hotel sector • Rising consumptions in rural segment • Growth in hygiene, personal care and beauty products • Increasing competition in hotel due to entry of foreign players in market • Increasing rules and regulations in tobacco and packaging business • Intense competition in FMCG sector and with 100% FDI policy, intensity is going to increase only
